The Rise of Design Engineer and the Future Roles in UX 

I think UX and UI are different mindsets, one is closer to the human psychology while the other is closer to the machine/product functionality. Bridging them would be diluting the expertise in either and sort of create a generalist role as the functionality part taken over by AI (Devin AI etc.) leaving the human needs & wants (psychology) part truly open for interpretation & exploration as it is what the whole world & businesses is all about anyways. So, I think UX'ers should stick to bringing the unique human perspective to the table!

Firstly, I appreciate the existence of your channel; it provides an excellent platform for discussions. I've been contemplating the evolving role of designers, particularly how design engineering increasingly overlaps with UX Engineering, which has become a distinct and prevalent role in many organizations, often stemming from former front-end engineering backgrounds. I have mixed feeling about it. Design already shares significant common ground with Product Managers, which sometimes veers our focus away from what I believe is the core essence of design-craftsmanship. Having spent four years immersed in design systems, I witnessed firsthand the growing proximity to code. Understanding how code functions, utilizing precise terminology for effective communication with developers, these are all vital skills. However, they differ from the act of coding itself. I realized I was gradually moving away from craftsmanship, so I transitioned to a UI role, still closely tied to design systems, more focused on visual design. I believe that dedicating more time to craftsmanship would result in more cohesive product experiences. In essence, while it's essential to adapt and embrace technological advancements, we mustn't lose sight of the fundamental aspects of design that contribute to creating truly impactful and harmonious products.

As always, to the point and very insightful. Thanks for sharing your point of view and insights.

That is that i'm talking about.. About time.... You are seeing something deep brother. Appreciate it

Bump on the request below, as a 15 year UX engineer currently serving as director i never see any information on the role and feel like i exist in a vacuum. Would love to build more of a community around this

Hej Vy - interesting perspective. I am curious, where would you place Service Designer in your schema?

What about the good ol' interaction designer. A requirement for an interaction designer is to know what's actually possible with the medium you're designing for. And that should be true for any designer. And one way to become familiar with the medium is to get your hands dirty in the actual medium, i.e. build things and not just stay in Figma etc. A carpenter doesn't just stay on paper sketching things.

How do I start advertising myself for this role?

In a lot of discussions I hear the dearth of the UX Designer and how this part of the job will be automated in relation to Software engineering, excuse me if I am wrong, but I feel like design and human need drives innovation MORE than engineering, for example the original iPhone merging music, phone and camera only came about because of human need and design meeting engineering innovation. I feel as if UX would be the “champion”, if not only to champion the human element of design.

Does being a Ux designer and knowing flutter for mobile development count as design engineering?

Awesome topic. Also, can we have a video about UX engineering?

I think this is a coming back to the origin. Web designers used to know how to code and design. Then everybody started to specialize - and generalists got lost in the weeds

What about Digital Art Direction? Its has a chance to get more buzz around it? Because are people (like me) who like set the tone and feel of a product but i dont want to get in all the product process... I think art directors are more in graphic design side that bring so much aesthetic knowledge, i notice that much UI and Devs not have too much good eye for design, they just for the basic rules

Even though I'm a designer but I often operate like an engineer.

there is somthing like UX Analysis .. and which is more like research and design work

In other words, the future is forever get paid less to do more. How can junior roles exist when the bar continues to scale indefinitely.

Hard to take the call seriously when at 2:34 the explanation of what is product design is so misleading.

sounds similar to Design Technologists

So eventually we're going to innovate ourselves into obsolescence. Nice.😒😕

design engineer is not a digital title.

I hope by the time ai takes over the design and engineering world I'm retired.