Before the beginning of the 20th century, shaving was a nuisance, and sometimes even dangerous. In fact the act of shaving goes way back to early human civilization - Cave paintings show that sharp objects were used as razors. Gold and copper razors have been found in Egyptian tombs. England even created a straight-edge razor in the 1700s.
And yet with all this history shaving has always been seen as a dangerous procedure. People even tried to invent better and safer instruments, but the old straight edge razor remained in use until Gillette's disposable blade came into the picture in 1901.
Gillette, which is now a million-dollar brand, plays a huge role in the history of razors and shaving would remain incomplete without mentioning its name. The company’s history is a tale rich with persistence, a lasting legacy, and above all else - innovation. And like all tales of innovation, it began with nothing more than a man and his dream. That man was King Camp Gillette.
This is the story of King Camp who invented safety razors and became known worldwide for them. Even though the brand is famously known for its razors, it did more than just invent a new razor and a new blade. Gillette invented an entire business strategy, one that’s still taught in business schools and used across many industries today - from VCRs and DVD players to video game systems like the Xbox and now ebook readers.
Gillette's disposable blades created a new and lucrative business scheme where razors were sold for less to create the market for selling higher-priced blades, locking the consumer into a continuous revenue stream for the company. And hence, earning its name - razor and blades model, and has since been used by countless industries.
There is so much more to this story that you would want to know about so keep watching this video till the end to learn about King Camp and the brand's journey to success!
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29 мар 2021
