The Shitthropocene | Full Film | Welcome to the Age of Cheap Crap 

Love how the use of promo code STEVE plays out actually on the website 🤓

The irony of having to skip ads every 5 minutes to keep watching a film about anti-consumption.

Ya, it is a big ad, but it is self aware, makes fun of itself, and does highlight a real issue. I thought it was a clever way to present a societal problem, teach about the complexities, and highlight the fact it is a quality product. Liked the style and editing too.

Can't believe I just willingly watched a 46 minute ... Patagonia COMMERCIAL.

I wonder how much Patagonia gear there is in the massive trash piles at Everest base camp.

Just one big ad for Patagucci lol . I love finding it at the thrifts near me ;) no brand is total eco friendly…… but some are better than others of course. Buy second hand …. Recycle but also consume less

Long time customer here. 30 years at least. I’ve been wanting to write this. What prompted me was a bandana I bought - and a bigger thought that ties to this film. The bandana is fine. But it had two giant tags on it we had to cut off. If we screwed up we would have torn the bandana. Which brings me to the gist of my comment. In my view Patagonia is now a mass produced clothing company. They're all hat, no cattle. It's been too long since I bought something from Patagonia that I thought was well made and well thought out. A pair of running tights that I use for skiing are falling apart after only a couple years. A bag I bought doesn't open far enough and the straps aren't big enough. Ski pants are falling apart. Jackets with pockets that aren't right. Now even their underwear is terrible. I think it's wrong that Patagonia makes the amount of clothing that they do. Do they really need to offer t-shirts and trucker hats? No, they don't. 1 or 2 would be fine. Their repair service also brings me down. The last few things I sent in they sent back with a note that the piece couldn't be repaired, when all that was wrong were a couple small holes. Who knows what's happened to them. I've heard Yvon's daughter has a big voice now? I met her once. Her personality appeared to be listless. Patagonia also doesn't take any chances with colors like they once did. This supports my view they're about mass production and selling to the widest audience possible. They're the best of the worst, yes. But that's not saying much. I'm 65 now. I've got enough gear to last me through my days. So I'm not buying anything. But even if I was, I'm not sure I'd buy Patagonia - for all the reasons I just wrote. This coming from a guy where back in the day Patagonia was the only choice I'd consider. They say all good things come to an end? I don’t know about that. But in Patagonia’s case, it sure looks that way.

Love your definition of money: 'something called money, imaginary numbers that represent how many hours we've spent making rich people richer'

Great film, but the Philomena Cunk vibes in the voiceover keep tricking me into thinking it's just for laughs 😂

I switched to Patagonia's hiking gear, attracted by their commitment to sustainability. However, after just one year of regular use, all the garments I purchased have shown excessive wear. It seems the premium prices are not for the quality and durability I expected but rather to possibly fund future repairs, many of which Patagonia no longer covers. I am disappointed that a company so vocal about sustainability is producing low-quality clothing. I won't be purchasing their products again.

That was longest Waders ad I’ve ever seen. 😅

I am a former patagonia chile employee. The store managers and HQ makes it very clear to sell two items per client in every sale to cover the numbers/goals of the month. That is something to really think about. Cheap items? everyone in the guiding community knows that sadly patagonia gear has lowered their quality. And many call for patagonia to wake up a lil bit more. The title it is very click bait and kinda an oxymoron to take care of the planet at the same time making fun of this time and age. Human beings are so little in the history of earth. Scientist dismissed the proposal of Anthropocene. That was clear in the last european congress of joint sciences around 6 years ago, because not enough data/measurements are consistent to say that humans ARE actually the ones taking down the planet on their own. Anthropoceno proposes that humans are the sole problem. Might be the mayor factor...but not entirely. hence why the dismisal. Yvon has made it clear to start stepping away from the corporate natural take over of the company. Each time you buy anything or do anything in the worls it is attached to global industry. that is a fact by science since 2010. There is no way around it. Figure this....scientist said back in the early stages of industrial revolution that we are going to deplete the natural resources. Making people concious after 2015.....kinda late. #hype

The point should focus more on buy less period, but if you must buy, buy from a thoughtful company, but also don’t think that buying from a thoughtful company has no impact, because it still does. So just don’t buy anything, because you probably already have a lifetime of clothing in your closet. Wish I could heed more of my own advice tho…

So. Im more of a conservative religious type. But found myself loving this documentary. My daughter is about to graduate from a fashion school and i have learned more about fabric, manufacturing practices, and seams than i ever thought possible. Ive seen here dye her own fabric and search in vein for the right weight and cut for fabric. It is a lost skill and something our society should value and support. She has made clothes for all of us that will last for years. I also have watched her deal with pushy women who complain about her charging $20 a hour to do professional level alteration on dresses. Dude. You cant hire a contractor to change a light bulb for that. Totally agree that consumerism is a disease that is being fueled by our desire to find happiness. That will never satisfy you, even if all you buy is Patagonia. But will be looking at patagonia for my next set of waiters. My frogtogs leak…..

This is arguably the best intro to a documentary I have ever seen. Love it, great film!

This ad appeals to my sense of values and relates to my sarcastic sense of humor. It's the best ad I've seen all day. Good work guys, you got me.

Great shooting, great editing, shitty tone from the interviewer and a cleverly disguised, manipulative commercial. "Marketing really does, quite consciously, attempt to transform people's dissatisfaction with their lives and direct it in to a purchase." And Patagonia is VERY good at that. You don't get to be one of the most expensive brands on the market without it.

Normally I skip ads on RU-vid, especially long ones since I’m so tired of getting ads shoved in everywhere. But this ad showed up on a video and it seemed interesting. I’m glad I stayed to watch. This was a great film with amazing production and care into it ❤

When i was a kid we'd get torn used Patagonia gear and sew up and seam tape our own overmitts. The rich kids were running around in Spider gear and we stayed warm in dry in our homebrew Patagucci overmitts. This was back in the early 1990's. Sat and watched this whole film as an ad, loved it. Very clever and thoughtful!

Wow, what a film! There's no other clothing company that has the guts to publish something like this. Thank you great crew at patagucci.

This is really good! Lots of fun references and jokes. Actors/writers/effects, etc. all great. But the editor on this was fantastic. ... It's also really meta that a company is making a documentary about destructive advertising while being partially an advertisement. I like it. Really well done. Good job guys. 👍 (And confession - I dated a guy who, before he met me, he bought clothes, wore them once, and threw them out or donated them... because he didn't want to do laundry. It's insane. He had huge piles of clothes. Alternatively, I still have clothes from high school. I think I missed that 2005 thing. ... lol. Most things can be fixed with tape.)

This is so incredibly well done 👏 (no surprise there) everyone must watch. Love Patagonia & everything you stand for ❤

🌿 When I was 17, I was laughed at by my peers when I worked all summer to buy what they considered an “expensive" Patagonia jacket. After 18 years of adventures, it’s still keeping me warm and dry! I wonder how many “cheap" jackets my peers have bought over those same years, not to mention the labor and environmental impacts. 🤔 🏆 46 minutes of creative genius that hopefully educates and inspires younger generations to "buy quality, only when you need it” rather than "anything you want, whenever you want” 🧠

Nice approach to explaining a global problem and reasoning for a solution. It is really good to see a video that is made to stay in your subconsciousness. Thank you.

Thank you🙏🏼... Great film. Love the humour and style. It opens up known information into a style that hopefully reaches new audiences🙏🏼

I appreciate that the writers and editors put so much personality into this video.

Best bit of self promotion ever! That was a fun (yet informative) watch.

How can I collaborate to translate this film to Brazillian Portuguese? You guys were just brilliant! Brazil must listen to it.

This is the longest ad I'd ever listened to in the background while working

So ironical: after the first few minutes the video is interrupted by a RU-vid ad for the new Range Rover SPORT

What a well put together docu with a great message.

Nicely done!

you will win many prizes with the good you make with this video

I loved it. Creative, conscious, irreverent, fabulous.

26 years wearing the same fleece ( capilene in fancy) sweater from Patagonia and still going.

I can’t afford this brand and now they are making a movie about cheap things that I can afford? Wow

I don't think that this video is up to the standards of Patagonia films. The subject is interesting, but there's too much filler. What's the point of the history lesson with the cavemen? The interviews with the people in the industry are much more valuable. Skipped a lot. 👎

Wtf is this half off jacket called cause I can’t find it and when I use the captions it says karma donkey puffer jacket and that’s pretty ridiculous..

I can;t believe I watched a 46min long advert for Patagonia. But they do make quality gear, I've had the same running shorts, puffy jackets, and sleeping bags from them for 10-20 years and it still looks fresh. Also one of the few brands making clothes for my kid that don't fall apart after a few weeks of her running around the woods.

Took me awhile to realize this was an ad for Patagonia to buy their stuff. Very clever.

Love the title - yep - we are definitely in this new epoch.

At 10m 41s I realised this is an ad and I felt tricked, I'd be interested to know how long it took people to realise it's an ad and how it made them feel....

OMG I love this film so much. My stomach hurts from laughing so hard. Thank you Patagonia for breaking the mold with this one. More please!

How does the environmental impact of testing the products fit into the Patagonia vision. And how does Patagonia ensure that their technologies for testing, marketing, and sales correctly align with their principles of practice??

Anyone know of a website or a list of companies that have this “built to last” and ethical mentality?

Please bring back American manufacturing of clothing. You have the means, you should be leading the charge on this and plenty of yuppies will buy a 500$ puffer vest to walk 30’ for an 8$ latte. Let them pay the way for the return of American Made.

It’s a fun video, but you couldn’t get Philomena Cunk to do the voiceover?

I'll buy Patagonia if I find it at a thrift store and I'm replacing something that I can't patch anymore or fix or make myself. My patches are badges of sustainability

It's no wonder the old screens were called LCD... "Lowest Common Denominator." Got us hooked. Go Steve!

Great video! However, I don't know whether the historical narrative is completely accurate. Specifically, that we evolved to consume and that this is the first time in human history that we have access to an "unlimited" supply of products. For anyone interested in big history like this, I can't recommend "The Dawn of Everything" by David Graeber and David Wengrow enough. In their book they explain that there are multiple examples of hunter gatherer societies that could easily survive with only 2 to 3 days of work a week, because of the regional natural abundance. It should be noted though that this was of course very regional dependent. But the point stands, that for thousands of years a considerable amount of people had access to abundance, without abusing it. Therefore, the actual question should be: what changed? Answering this question ineventably leads to answers that look more critical at the current system. For example: how, through marketing, the idea prevails that all our problems can be fixed through consuming. In short: over-consumption is not in the human nature, as argued in the video, but rather a fairly recent problem, that requires us to reconsider the recent changes.

I’ve got a pair of Patagonia climbing shorts I bought in the late 70’s, that lasted me through my Stoney Point days in the 80’s. I still have them for nostalgia sake along with some OG kit. Actually, I feel if I gave them back they might be upcycled into a super weapon.

For the company that sells plastic clothes to everyone for a ridiculous amount lol

Love the comedic aspect.

Feel like Patagonia is missing the mark more and more each year . This feels like to was produced by Netflix (not a compliment) . Bring back your old film producers like the Malloys. Maybe it’s because I’m over 42 and this ad is aimed at the tik tok generation. I’ve been a long time Patagonia supporter but feel like it’s lost its core. I loved the worn wear series. But alas those products are from when the focus was on quality - the Patagonia items I have from the mid 2000’s still good but the recent items have all lacked quality

Could someone please tell me what kind of animal the caveman has tied on to his stick, starting to cook it over the open fire ? It's a little alarming looking to me, at least a few frames are.

There was once a huge industry of textiles in Georgia and Alabama. In the 70s and 80s we decided that we just couldnt afford to pay our neighbors and family to make our clothing. Thus creating a swath of poverty and industrial ruin throughout the southeast. It's not that we really want to make good products for our customers, but the owners, upper management and stock holders want to make the most money that they can. We forget that if we pay more of those imaginary numbers to our community, our community has more magic numbers to spend on the same shitthropecene that they make and that other neighbors make. As long as the stock holders and CEOs break the bank, who gives a shitthopecene who makes what, where and how

I do appreciate the awareness from this company. I enjoyed the overall tone and and can see why it would be important to this brand to not be perceived as cheap, mass produced shite, and sense maybe some regret at the direction they took in mass production, which according to the comment section here, inevitably lowered their brand’s quality or even just perceived quality. I’ve never been able to afford buying anything from Patagonia and was also turned off from the brand initially when I saw the kind of people buying it. Rich, smug, holier than thou climbers and hikers decked out in Patagonia and Arcteryx that wouldn’t give a poor dirtbag like myself the time of day. It’s gotten harder as I’ve gotten older to keep thrifting my clothes as I increase the intensity of my outdoor activities. It’s hard to ice climb and backpack in thrifted jeans that soak through and freeze your legs, but it’s also hard to bite the bullet and invest in nicer clothes when I see these same rich people complaining that their $1000 pants or jacket just tore after one use. For now, I’ll continue my winter shenanigans in subpar clothes and cross my fingers that l’ll get lucky and find some nice Patagonia or similar quality gear when thrifting.

"cooking websites where you have to read someone's whole life story to get to the recipe." Hahahaha, I feel this!

As a yoga instructor I’ve loved Patagonia for years. Being sustainable just makes you even better.

Brilliant!

The mockery of the system and then the advertisement. STEVE SAVE US 😂

As a tried n true non consumer: this is taumatizing to me It's very maddening to live out of a nap sack after sellin everything I managed to gather from circumstance in life, to live alone, and with nothing in a world full of people happily rushing around spending so much energy consuming

This was great. I gotta buy me some waders. And take up fishing

Probably the best advert in the world.

Uh, Patagonia's clothing is made in China. Expensive crap made with cheap labor.

Aint no way a outdoor-turned-designer clothing brand is releasing this. Irony.

The funny thing is, this just makes me want to wade in my swim trunks. I never buy Patagonia products.

Great film, love the point you're getting across. However, the production just makes it feel a bit jokey and not serious.

Loved the snarky remarks of the British narrator!

Nice ! But the shitty RU-vid consumptions ads that you are forced to watch in the video are really contradictory lol

So where do I get one of those fur cave dresses from ?

@1:48 That looks like a comet collision, not a fashion decision?

many more comments than in other videos of this brand. It's good that it wakes up people even if they are critical.. Before, I thought it was just a brand strategy to sell more, and maybe it works for them. but it is the only one that proposes a campaign to reduce consumption. and that is already a lot for the planet. I can put all my clothes in an 80 liter bag... and that makes me happy. The lives of many people immersed in cities or urban areas where consumption is an activity is difficult to eradicate... While some of us go walking, climbing, riding a bicycle, others dress in clothes that they only use to go buy more clothes!! It's something to think about...

The Philomena Cunk copying seems a bit lazy... sorry

Love it!

"what makes me happy is making things with my hands" this is the way and its a lot harder to accept they don't work properly when you do it this way and a lot more rewarding when they do.

Very clever advertising by and for Patagonia.

A very "Cunk on Shitthropocene" feel to this documentary. Love it!

Is it possible the irony of this video went unnoticed by the company that made it? 😂

Great production, angle and mood. Probably the smartest commercial I've seen in years. May not be as effective as the famous "Don't buy this jacket", but oh so stealthy and versatile. Now back to making fewer and better products, guys 😎

This was a very interesting and informative documentary, but I almost overlooked it because of the title and facetious tone at the beginning.

I still have my bush shirt, I think its 45 years old now, use it regularly in heavy rain. Some things do last.

love from Spain - great one!!! Very well made, funny - sad but true on how it is

Patagonia is for real. Making very good quality because they do care. I can prove it. 34 yrs ago, in Alaska, I found a Patagonia pullover sweater frozen to the ground. I picked it up and saw it still had tags and was new. Washed it and have been staying cozy with it every winter since then (1990). It is still in fabulous condition (wish I could post a pic here), and I get compliments on it frequently. Anticipating at least 5-7 more years of wear. Great company.

Reminds me of sitting through a timeshare presentation

Ive been buying these products for at least 30 yrs now. And i know the quality is really good. We just have to realize that their legitimizing their sources shows up in pricing. I still have some of the pull over fleeces' they started with. Quality fo sho. And they were expensive back then too. But so worth it.

awesome green washing video

I am getting huge "Cunk on Earth" vibes.. is this related in any way?

I've worked in outdoor retail since 1992. Back then, much stock was made onshore, and the store would employ 10 staff. 40 years on, there's greenwashing, enviro flag waving (while each item is packed in plastic bags). The staffing numbers are a third - and KPIs are much much greater.

I wonder, what are the production costs for making this symphony of a film.

Script problem ... I don't think any fisherman has ever "hiked" 15 miles while wearing their waders. I think the "steve's" would have weeded that person out a long time ago. Hike 15 miles to fish and then put your waders on, sure.

I gotta say my Patagonia swim shorts are amongst the pieces of clothing I have owned for the longest and still look like new. I'm also the guy who can make 20$ T-shirts last over 5 years of weekly use, but I really like my swimming shorts and even wore one pair for bicycling for a while. No difference between the two so far (aside I cut the internal "underpants part on the ones I used for cycling).

So I looked up their trade in program and they don’t even allow you to trade in waders?

Gotta love those Philomena Cunk Documentaries...

Very creative long Patagonia commercial

I cant even afford used Patagonia. I think it was awesome and innovative and simple, originally. Now its a snob name and super expensive and apparantly not much better quality. They obviously want you to have too much stuff. Ive lived a low consumer and impact life since 70s. I rarely but new. I keep clothes a very long time and mend them.

Just realised this is an advert to buy more shitthrop. Started off so well too...

I'm sold.

i love this

And this video itself is a series of interviews interspersed with cheap stock footage... I hope the production crew got paid well for their work on this doco, otherwise it would be antithetical to the message of the video itself.