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We are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion, we hear about how he started the SEO blog, how he excelled in a red ocean with it, and some of the most successful SEO strategies he came up with.
Timestamps:
01:10 - Story behind Backlinko and Exploding Topics.
05:00 - What the Skyscraper Technique is and how it became so famous.
07:51 - How much traffic Brian was able to generate for Backlinko
10:03 - Why course creators are an attractive acquisition for software companies.
15:34 - The story of Brian acquiring what became Exploding Topics
23:58 - Brian Dean on the crabs in a bucket mentality on SEO Twitter.
28:14 - Lessons learned from the acquisition around due diligence and relationship with the buyer.
30:55 - Brian’s favorite tool that isn’t exploding topics.
32:00 - The best way to find Brian online.
15 авг 2024
