Тёмный

The Sleeper Effect - How the Media Manipulates You 

TopThink
Подписаться 2,8 млн
Просмотров 76 тыс.
50% 1

The sleeper effect is a manipulation technique that is commonly employed by the mainstream media, whether its for politics, advertisements, or whatever. Learn more here:
Sources:
Communication and Persuasion
www.researchgate.net/publicat...
The Influence of Source Credibility on Communication Effectiveness
academic.oup.com/poq/article-...
Experiments on Mass Communication
psycnet.apa.org/record/1950-0...
Empirical Tests of the Absolute Sleeper Effect
people.oregonstate.edu/~flayb/...
The Sleeper Effect in Persuasion
www.ncbi.nlm.nih.gov/pmc/arti...
Sleeper Effect
psychology.iresearchnet.com/s...
Music from Bensound.com
Thanks to Tristan Reed (writing), Troy W. Hudson (VO), HowlingCreations for helping to create this video!

Хобби

Опубликовано:

 

28 июл 2024

Поделиться:

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист
Посмотреть позже
Комментарии : 131   
@lifeprinciples9356
@lifeprinciples9356 4 года назад
Eliminate media and politics from your life and see your happiness increase 10 times
@sterlingsilver5937
@sterlingsilver5937 4 года назад
I agree! It's been years since I have when a regular you are of television. Using RU-vid and Netflix provide me with a much more control. And when it comes to politics a lot of it is just a big mess. I have views concerning politics but did not actively participate in voting. My life has more than enough adversity and stress in it, as is.
@anna.herden
@anna.herden 4 года назад
Quit TV in 2018 and felt better couple days in. When I am with friends and their TV is babbling in the background I want to laugh and cry hard at the same time, from a distant view it's ridiculous bs. Sorry for my English btw😂
3 года назад
The one side of politics has fucked things up to bad to just ignore it, if you dont vote dont complain about the outcome .
@linjihu
@linjihu 3 года назад
This is why Chinese chose one political system and anything goes wrong, they blame government and hold them accountable. The government officials are considered as public servant. General public does not fear about police officers. You may found some videos that women beating police officer on street. Awkward! This cannot be done here in US or Canada, because we elected them instead of selected them.
@shanglong2260
@shanglong2260 3 года назад
There's a reason why the saying goes "Ignorance is bliss."
@sumansahu4414
@sumansahu4414 3 года назад
This is an underrated video. I mean, just look at the kind of sources y'all have referred to. Great job!
@amirf4779
@amirf4779 4 года назад
AD on TV: "This car is the most wonderful thing I have ever seen since the last time I looked in the mirror!" Honestly, I like the way they undermined their message
@jcsrst
@jcsrst 4 года назад
I pay to not see advertising on youtube. I don't watch TV or listen to commercial radio. I've made it my mission to NOT be subjected to this kind of manipulation.
@animusseeds4960
@animusseeds4960 4 года назад
Thanks for the written You Tube advert.
@edeloleary2093
@edeloleary2093 3 года назад
Respect!
@Finalleigh
@Finalleigh 3 года назад
@@animusseeds4960 lol
@SB-ht8uo
@SB-ht8uo 3 года назад
You can also download and ad blocker for free and not give your money to these schmucks
@RiDankulous
@RiDankulous 2 года назад
I believe it is important to block recommended videos also. This can be done with the Firefox addon called Unhook. Even with all these protections we are not immune to messages in the videos we watch. I try to be very careful to exclude videos which promote vulgarity, misogyny, racism, and violence, fake information. There is a great deal of violence in the media and I have been more vulnerable to be watching more violent videos than I should. I locked that down but good. I have found myself hanging onto channels that have posted clearly false information in one of their videos. To me, it destroys the credibility of the outlet. Now, I am very careful to block or otherwise avoid such outlets. Media with a great deal of sensationalism I also avoid like the plague. Of course, this is a great deal of the media we see recommended to us.
@Cryptoversity
@Cryptoversity 4 года назад
When I get an advert, I look away. If I mistakenly see an advert for something, I make a mental note not to buy it even if I was actually gonna buy the thing. It is my campaign against advertising and consumerism.
@animusseeds4960
@animusseeds4960 4 года назад
I'm the same.
@nefelovamon
@nefelovamon 4 года назад
Interesting. I am not alone after all.
@shannonlynn9651
@shannonlynn9651 4 года назад
Thanks for this.
@pixwool
@pixwool 3 года назад
Kind of idiotic. You’re still letting the media manipulate you by letting it ruin your view of something, it’s no different to being manipulated normally.
@jonathanlindsey8864
@jonathanlindsey8864 3 года назад
I'd say it depends. I went and watch a show I now love becuase of an ad for the show. But if I see the same ad over, and over again, or one thats really annoying, I make physical notes not to buy their product. I no longer have cable, why should I pay to watch commercials? And some ads are actually PSAs, and they can have really powerful statements to make.
@jcsrst
@jcsrst 4 года назад
The most effective manipulation IMO is the coopting of a song. Many classic rock songs have been ruined for me because of this.
@naspshariio5838
@naspshariio5838 4 года назад
You're doing Great job , Keeping Going all the best !!
@BL-rb7jm
@BL-rb7jm 3 года назад
Proverbs 14:15 The Naive person believes every word. But the shrewd one ponders each step.
@miomimomiro
@miomimomiro 3 года назад
This is basic level nowadays. It’s much more deeper in reality. That is also the reason why this video is visible and ok to watch today.
@FRIENDPIRA
@FRIENDPIRA Год назад
@Arpit Bhandral look UA-RU war... probably if you are in the west you believe UA is winning,...meanwhile you never saw anything by your own eyes, you were just told.
@HowellConsultations
@HowellConsultations 4 года назад
If you are reading this, may you attract everything you’ve been patiently waiting for & be passionate to pursue it whole-heartedly. It will naturally flow into your life when you are ready to receive it. Hope our channel helps you on your journey 🙏
@Mothana808
@Mothana808 4 года назад
I didnt go thro you channel but do you really beleive in this ?
@mindblowing3202
@mindblowing3202 2 года назад
This is exactly what people need to see right now
@ZacharyLaid
@ZacharyLaid 4 года назад
Sleep is underrated. 2019: Lessons 2020: Blessings
@StephenDix
@StephenDix 2 года назад
Why no specific examples? Can you identify a specific campaign and map their actual tactics to this theory?
@brokeneyes6615
@brokeneyes6615 4 года назад
The past three days I’ve been looking at things regarding persuasion techniques and then this video is released. Someone at Google has been playing with the reality dial again…
@jesserothhammer7378
@jesserothhammer7378 4 года назад
Google owns RU-vid.
@brokeneyes6615
@brokeneyes6615 4 года назад
Jesse Rothhammer yep, what’s that tell you?
@RiDankulous
@RiDankulous 2 года назад
By 'released' I would assume that you mean this video was recommended to you somehow. I block video recommendations. I don't need Google's 'help' in determining what I watch. It is only helping Google, not me.
@bradley-uh9kc
@bradley-uh9kc 8 месяцев назад
Born in australia and the alcohol industry and gambling industry advertisements here are unbearable
@kinkoyeduhart1195
@kinkoyeduhart1195 4 года назад
That collegiate study is terrifying.
@dudeistpreist5721
@dudeistpreist5721 2 года назад
The mere exposure effect hits hard.
@asha_vere
@asha_vere 4 года назад
Fear doesn't work in advertising? Those early 2000s cigarette commercials certainly terrified me into not smoking, like ever
@dnigma9488
@dnigma9488 4 года назад
Interesting you used the " discounting que" in this very post no political adds say their adds are paid for by their opponents , am I the only one who caught that ? Genius !
@hamster6143
@hamster6143 3 года назад
I swear. The whole video seems pretty inaccurate to me
@thekirstenempire
@thekirstenempire Год назад
it cant change my perspective if i dont knoe what the ads r saying
@alamedvav
@alamedvav 7 месяцев назад
RE: 0:28 I don't know what the ad was because I mute RU-vid and cover the screen with my hand.
@oscars.5376
@oscars.5376 2 года назад
Great, It´s help me to understand, thanks.
@DaveE99
@DaveE99 Год назад
Wow, discounting cues that make you dismiss a message get forgotten, but the repetition of a message gets you to believe it, as the motivation and emotion to resist the message subsided and the repeated message sticks anyway.
@westleyszatkowski216
@westleyszatkowski216 2 года назад
veryyyy nice video, love the content
@mitsunori222000
@mitsunori222000 Год назад
Good and timely.
@clajmate69
@clajmate69 4 года назад
just hit the thums up without any reason
@user-fk2xc5oy2n
@user-fk2xc5oy2n 4 года назад
THAT'S WHY I SUBSCRIBE RU-vid PREMIUM RELUCTANTLY
@jenelyndevera7134
@jenelyndevera7134 3 года назад
lots of lengthy ads :((
@TwiztedHumor
@TwiztedHumor Год назад
Thanks for this!
@Agent_00Kilo
@Agent_00Kilo 4 года назад
One of us...One of us...One of us!
@andehapman8493
@andehapman8493 4 года назад
Missed it all reading the comments ,then writing this.
@AJSax0n
@AJSax0n 11 месяцев назад
Irrelevant if you use an adblocker and have been for 10 plus years.
@ra1507
@ra1507 4 года назад
Thank you premium
@umondimike4045
@umondimike4045 4 года назад
I think, we can apply it for ourselves to convince people to love us.
@itsmeGeorgina
@itsmeGeorgina 4 года назад
Easy, all you have to do is love yourself first,,,,, ouch
@rengoku2195
@rengoku2195 2 года назад
@@itsmeGeorgina Ah yes, the infamous "Love Yourself" cult
@Ken19700
@Ken19700 4 года назад
Adblockers are your friend
@samsmullen991
@samsmullen991 3 года назад
I only buy what I need and not what I want. Therefore, media doesn't manipulate me. I still drive 15 y.o. car, wear clothes that are over 20 years except socks and underwear.
@Chaos_Nova
@Chaos_Nova 3 года назад
I wish I could, my shirts get stained from deodorant stains, I sweat too much easily.
@creation556
@creation556 4 года назад
Sometimes
@roronoa3243
@roronoa3243 4 года назад
I miss the original top think with the original dude
@MonykaMonique
@MonykaMonique 4 года назад
Me too :( i wonder what happened... in the same time, i don't think we will ever know.
@publiclygrown
@publiclygrown 4 года назад
They need tested because it seems that none of these things apply to me cuz I could watch commercial and ignore it completely and just pay attention to what actually watching
@JunkyardHounds
@JunkyardHounds 3 года назад
Or you just think you do.
@roronoavinsmoke8725
@roronoavinsmoke8725 2 года назад
advertisements really dont affect me at all and i make it my mission to not engage in anything that’s advertised to me, because i dont when the cabal controlling me shopping
@roronoa3243
@roronoa3243 4 года назад
Bring back Peter from Top Think
@ChickyNYC
@ChickyNYC 4 года назад
Political ads say they’re paid for by their opponent? I’ve only heard ads that say they are paid for by their proponent.
@jesserothhammer7378
@jesserothhammer7378 4 года назад
Slander ads are paid for by the opponent.
@jesserothhammer7378
@jesserothhammer7378 4 года назад
"He's a lying asshole!" *Paid for by the guy whose car he rear ended.*
@ChickyNYC
@ChickyNYC 4 года назад
“You know how in most political ads they tell you it was paid for by their opponents?” What??
@mattward5010
@mattward5010 2 года назад
The effect was first noticed among US Army soldiers exposed to army propaganda.
@ramonacarter8768
@ramonacarter8768 8 месяцев назад
Not just the media
@DishonoredGOD
@DishonoredGOD 4 года назад
*Category is Howto and Style*
@samuellourenco9526
@samuellourenco9526 Год назад
How to make the brain not susceptible to exterior garbage?
@naspshariio5838
@naspshariio5838 4 года назад
This is Amazing #naspshariio
@martinpaddle
@martinpaddle 4 года назад
These days I'm more critical of people that complain about "mainstream media" all the time, than of said media itself. All too often it is used synonymously with "media I don't like".
@Off-The-Top-Of-My-Head
@Off-The-Top-Of-My-Head 4 года назад
Martin Lotz go to sleep slave
@berkeinan9436
@berkeinan9436 Год назад
Key
@teddylicht
@teddylicht 3 года назад
Nice
@b4kingngloryt664
@b4kingngloryt664 4 года назад
Until it been identified n exposed
@einareinarsson8662
@einareinarsson8662 2 года назад
Actually if you are smart you may play a bit with some ideas and bring up things in different perspectives to create wider perspectives and often it has to be a liitle bit provocating to open up things to write about but you know what you are watching can never be objective. Even not a documentary is objective. Its edited in a certain way, its fortold in a certain way. Often I see video with the icon that someone claims something to make a clickbait or a video and that clip never comes up or that people said the words but the context of it was totally different. Maybe just refering to something or someone or was ironic and some smart humour. And its super funny and interesting because you learn so much about how people work but if you would been brought up in a way that everything you see is true and never learned about how media actually rules your life and you dont even understand it.
@athercso1
@athercso1 11 месяцев назад
I DIDNT EVEN KNEW ABOUT PRIME NOW I DO
@cabral6824
@cabral6824 4 года назад
Ads sucks
@Dclxvi6x3
@Dclxvi6x3 4 года назад
I'm still waiting for America to stop keeping up with the stupid Kardashian's lol
@chawakornpornsuksawat7745
@chawakornpornsuksawat7745 3 года назад
Interesting! Did is why I pay for RU-vid Premium to not see ads.
@glenknapke6771
@glenknapke6771 Год назад
Chet Tom Escapee Community Mental Health
@awdwajid934
@awdwajid934 4 года назад
Wow
@DaveE99
@DaveE99 Год назад
Oddly though, humans have a bad track record when it comes to working with outside groups. racisms, nazi’s just to name a few but lots more examples if you look. It’s almost like this feature is used to create the idea of a society that works through media as a way to change our perception of the world we live in. And even saying that’s not true and trying to go the opposite direection bases that stance on where the original stance started. So it’s kinda like, do any of us really understand the world we live in. Or is society just one giant psy op
@upgrade1015
@upgrade1015 2 месяца назад
Media like politics gives you the illusion of choice. Their messages are carefully crafted for our consumption . People don’t realize they’re being manipulated by their emotions as black magic. Anger hate, and vitriol , are the strongest emotions to move you . They will tell you exactly how to feel . Both sides of the political aisle are corrupt w/ insider trading & special interest group payouts. Don’t let these fart clouds rock you to sleep. it’s important to know what’s going on . How are career politicians multimillionaires? I’ll say it again: 1) Special interest group payouts, 2)insider trading AND 3) The Military Industrial complex when there’s W a r!! Not to be missed! -Trump was hated by both RED and BLUE , both sides of the isle. He threatened their cushy jobs and kickbacks. He wants term limits and more oversight . Why are our politicians so fast to spend our money when there is hyperinflation ? It’s almost like they want it to “great reset “why not talks of peace ? Money!
@jesserothhammer7378
@jesserothhammer7378 4 года назад
Sleeper effect for dummies: *Something* May cause herpes, infertility, and death. Me: Nope! *Something* May cause herpes, infertility, and death. Me: Nope. *Something* May cause herpes, infertility, and death. Me: You son of a bitch! I'm in.
@purpessenceentertainment9759
@purpessenceentertainment9759 2 года назад
Don’t look at me, he roped me into this!
@fartsthestinky3378
@fartsthestinky3378 3 года назад
Speak for yourself the media doesnt manipulate me
@glenknapke6771
@glenknapke6771 Год назад
Toilet paper commercials feminine hygiene commercials
@RiDankulous
@RiDankulous 2 года назад
"After attempting to replicate the effect and failing, some researchers suggested that it might be better to accept the null hypothesis and conclude that the sleeper effect does not exist.[4]" -Wikipedia
@grantvandyk6840
@grantvandyk6840 4 года назад
This is kinda a duh moment....
@jackmatt1022
@jackmatt1022 2 года назад
Ofcourse this video doesnt hit big Numbers i wonder how 😂
@treavaannkellington3560
@treavaannkellington3560 4 года назад
1st
@glenknapke6771
@glenknapke6771 Год назад
Boycott high heels cosmetics Viagra the lottery
@julianfurner
@julianfurner 4 года назад
You keep saying 'the media' but you're actually talking about advertising. Is that you misleading viewers for a joke?
@greggrimer354
@greggrimer354 Год назад
For me this is bullshit. I have bought Toyotas for the last 30 years precisely because they ARE objectively the best and most reliable and cheapest to run car.
Далее
12 Signs You Have Genius Level Intelligence
11:26
Просмотров 2,1 млн
The Internet is Worse Than Ever - Now What?
11:32
Просмотров 8 млн
But Wait: How DOES The Media Tell You What To Think?
12:35
How Social Media Is Destroying Our Brains
10:53
Просмотров 296 тыс.
6 BAD Habits That Make You LAZY!
10:34
Просмотров 53 тыс.
10 Things Confident People NEVER Do
11:29
Просмотров 699 тыс.
15 Scary Facts About Your Unconscious Mind
11:49
Просмотров 137 тыс.
How Social Media is Destroying Society
5:39
Просмотров 702 тыс.
How the algorithm controls your life
12:57
Просмотров 343 тыс.
Будни пекаря. Часть 6
0:59
Просмотров 3,2 млн
Как то так🤷🏼‍♀️❤️
0:31
Просмотров 2 млн
Первый Холодец Китаянки
0:51
Похороны #мототаня
0:14
Просмотров 756 тыс.