I am a CMO of a start up and this was very helpful much of this has already been implemented in our marketing. There was so much quality info in here 👏 thank you!
Most business, especially small business, haven't quite accepted that they need to build an audience FIRST. They can scale this up quickly with FB and IG advertising and then retargeting the audience, that engaged with the ad but the truth is, most ads are ineffective. It's been a tough year for small business and they will either have to hire a digital marketer or learn it themselves. Adapt or die.
