The Truth About Fragrance: Addiction & Attraction 

This might not get 100k, 200k views, because it doesn't please the RU-vid Gods, but let me tell you: this is the best fragrance video about this interest, this community and this business that i've ever seen. Thank you for that.

Today my fragrance addiction died. Replaced by an addiction to cinematic, funny, entertaining, and deeply moving hour long video essays on the fragrance community. I need more.

Read between the lines. He is not talking only about the fragrance industry in this movie. It's the fake world we live in, where showing off the journey became more important than the personal journey itself. Thank you for you frankness George, be aware that you made a good influence that will multiply.

Whatever, top 99 aventus batch clones pls

This video has top notes of shattered delusions, mids of salty rube tears, and base notes of the ashes of every Fragcomm trope ever created. It was a journey of denial, anger, grief, and regret. You gave us a short documentary here that dissected and examined every aspect of Fragcomm. And the ending was profoundly human in a way that I think resonates with everyone here. So well done, George! In my opinion, you and Chris continue to set the bar here!

That last 10 minutes - it can change people’s worldviews on this hobby we love. George’s work frequently inspires me.

A true masterpiece created by a real master. A master of... perfumery?.. film?... psychology?... It doesn't matter, George, this is a magnificent piece. Congratulations.

This deserves to be on Netflix

I am so glad I came across this video. I had to force myself to pause on buying more fragrances and use what I have. I realized that the best compliments I received about what fragrance I wore wasn't what perfume I was wearing. It was "You smell good" or I could hear someone close by say "something smells good over here" and refer to me. I do appreciate people asking what I'm wearing because that's nice too and made the purchase worth it. But when a scent is one with you and your body chemistry and translates to simply YOU smelling good, that's the real magic of fragrance and how personal it is. I get kinda turned off by the lists because I would try samples of them and learned really fast unless I try it on my skin first, don't blind buy on a recommendation from someone you don't know. Period.

Fantastic video George, really enjoyed it if not a little teary for me. My mum passed away 3 years ago this week and the night before she passed we sprayed her with her favourite perfume. The memory of her smell will live with me forever. Thanks for this video.

"A fragrance is a song that you can wear". Beautiful! Thanks George.

MASTERPIECE piece by an elite filmmaker in the making. This film should be Academy Award nominated. It certainly goes way beyond fragrances.

The best fragrance video i have seen in my 18 months of watching fragrance content . It makes you smile , it entertains, it makes you think , it shines a light on who we are where we are going where we have been for the good and the bad

goosebumps at the "I'm not ready to tell this story just yet"-Millie moment

I live in a small Finnish town and I'm probably the only one here who's into fragrances. I've had this "hobby" only a couple of years but I've already spent a little fortune on it. Way too much to be honest. But at the same time I've found all these Top 10 videos and all the talk about compliments just stupid. I wear fragrances only for myself and only in my own privacy. I thought I'm just weird but after watching this video I realized I'm not. Thank you George for the best fragrance related video on RU-vid and thank you for helping me to realize that I'm doing this just right. Fragrances shouldn't be worn to fish compliments or to get laid. Instead, they are journeys and adventures into your own personality and history. If someone else likes how you smell, that's just a bonus.

This was actually pretty damn entertaining lol. Never wouldve imagined I would watch an hour long documentary type movie about fragrances lol

The single best fragrance related video on all of youtube. But it is about so much more. Angst. The feeling of not belonging in the world. Insecurity. This is a masterpiece.

That opening scared me as soon as I saw Millesime Imperial. My heart was in my mouth. Glad that you are "not ready to tell this story just yet". We ain't going to let you go so soon, George! What an amazing amazing documentary! This kind of story telling is why you are my favourite RU-vidr in the community. Go on, then!

Netflix worthy - refreshing contribution for the community. Severance theme is very appropriate! I too deliberately use fragrances as tool to store and recall memories. Smelling good is just a bonus! Look forward to what comes next!

I can't describe how hard this video hits home. What a cinematic masterpiece. Thank you for being the only fragrance RU-vidr with a scrap of integrity George. I can't lie, it's not what it once was. Every video is "this is sexy", "this makes you a man", "panty dropper" and the wallet just gets emptier and the collection gets bigger. RU-vidrs like Monika Cioch, Curly fragrances, Jeremy fragrance etc are so guilty of misleading so many people into poor purchasing decisions out of a place of insecurity. It's criminal. I stopped buying fragrances earlier this year. And stopped watching fragrance videos around January too. They're all the same, an endless cycle of mind-numbing, click baity, self serving drivel... RU-vidrs are essentially an extension of the ridiculous marketing techniques used by these companies. Which explains why so many of them are in the pockets of big brand's, recieving sponsorships, freebies etc. Once you see how false the fragrance RU-vid game is you can't unsee it. Even long loved reviewers who were previously 'against the grain' and devisive like Aaron Terrance Hughes aren't the same. He once slated CDNIM. Upon his channel exploding he deleted his honest review and replaced it with a "this is a masterpiece" styled video. It's such a shame to see and he wasn't happy when I called him out for removing his honest review for one that would be popular and bring in more subscribers.

The entire video was a cinematic masterpiece, but that last section was something else man. Thank you , George !

The Fragrance Apprentice is back with a Bang!!

I've always felt that RU-vid created an echo chamber. I came across this video by pure accident and I absolutely love it. 1 of the best videos I've seen in a while. Thank you.

Damn this was really a documentary about myself for the past couple of years.... I remember going to harrods and buying Naxos, it really played out just as stupid as you describe getting Aventus in chapter two. The finale is brilliant, and how I'm going to try and think about this going forward. Probably the definitive fragrance youtube video of all time.

You’re a good egg, George. The world is a better place b/c of the art you put into it. Thank you.

Very well done George. I started this journey when my therapist encouraged me to start "taking better care of myself". My attitude was "smell good, feel good." I soon found myself buying fragrances I didnt need and that I had never smelled. I recently started dating a woman and she asked if Id be willing to wear 1 main fragrance that she could get familiar with. (A signature scent). She was very fond of Mont Blanc Legend EDP, so thats what I wear most of the time we are together.

Oh snap this was EPIC! Going to be on repeat for a while, the amount of time and logistics that went into this production must have been insane! Well done to you George sir, you have raised the bar again!

WOW! This is what makes George different from other FragWorld creators. Deep, thought-provoking content that is not your basic run of the mill videos. Sure he's made those types of videos but then he makes a banger that sets the bar so high, in quality and feeling, that, in my eyes, no one can touch. Thank you, kind and knowledgeable Sir.

Didn't expect the rollercoaster of emotions I just went through. I laughed, I almost cried, amazing work George!

This is the best thing I’ve ever watched. At first you’ve broken something in me, but then you’ve fixed it.

Im lost for words. I relate to this as my fragrance journey started during the pandemic and i wanted to fill that void as well as take my mind off the fear and uncertainty of life at that moment. Thank you George for bring me that much needed perspective. This is your video that isnt really about the fragrance i love that i will watch again and again when i need to be reminded of the truth behind my fragrance journey. God bless you, mate!

This is the quintessential Fragrance Apprentice video - production, visuals, animation, locations, introspection, praise and criticism, honesty and humor. Making this type of video, and telling hard truths, is not an easy thing to do, but it's much easier if you genuinely care - which it's undeniable that you do. I'm certainly glad this was not the end, but if this was to have been, it would have been a fitting one. Fantastic work, George.

A glorious production. Thoughtful, intelligent and provocative. Well done.

The end was cathartic. This was so good. We barely understand ourselves. I usually use for utility, and mood. But i don't think i can wear when I'm in a bad mood. It being a song you can wear spoke to me. Sometimes it's even grounding, like reminding me of where I'm at. Capitalism asks us to turn our loves and passions into cash.

Ive never seen your channel before but i felt compelled to watch this video in its entirety as it speaks to where I’m at to an extent. It’s gonna be a long comment but your story made me want to share mine. Im a 33 yr old Brit ad growing up i was never really into fragrances that much and until last year i wore the same 3 fragrances that my mum introduced to me as a teen, Calvin Klein obsession, JPG Le male and issey miyake por homme. Last October i was at work at a friend who i knew was a serious fragrance collector walked past me and its the first time my head was on a swivel and i lost my mind , this scent was amazing and I couldn’t stop talking about it ,in fact it got me so much that I immediately spent 135 pounds on 35ml of none other than tobacco vanille by Tom ford and this is what began my journey into the rabbit hole of fragrance. Before that tom ford i had never spent more than 70 on a fragrance so this was monumental for me. But after wearing this fragrance i then started going on RU-vid to watch reviews of others and proceed to by more and more based on these recommendations and although my buying fragrances was mainly because i loved to smell them and not for others i found myself subconsciously buying into the supposed magical powers that these scents had . And as i bought more i got into clones and then i got into niche as i wanted the the best of the best and the addictive powers of advertising affected me every RU-vid video i watched. Last month my attitude started changing as i bought 8 fragrances in 3 weeks and i felt like a problem was developing. I had a wedding to go to last month and i ordered xerjoffs Naxos after smelling it at selfridges and i thought this would be the perfect head turner but unfortunately it didn’t get delivered till 2 days after the wedding but because i wanted a nice new fragrance i proceeded to buy angels share by killian meaning i spent 360 quid that i wouldve never dreamt of ever doing so before . I spoke with my mum who likes nice perfumes too and she could see i was getting addicted so i decided to take action. I blocked websites such as fragrantica and perfume off my phone and made a promise to my self that i will really cut down on reviews i watch and only buy fragrances a couple times a year and definitely not from watching reviewers. Sorry for the long message but after watching your amazing video it summed up perfectly where I’m at and i too am jumping out of the fragrance rabbit and just enjoying the ones i have and being content . Thanks again for all your effort as i think video is something that all your enjoy fragrances should watch and ill be sharing it many people i know

My 2 favourite moments are the flash back to your "I made it to Edinburgh" video and you clicking the lid back on millisme and the cheeky smile. It's a lovely nod to the people that have come on this journey with you through your videos and only those ones who have would get it. They made me smile. I love the video george, bravo.

Whatever “spark” that commenter was referring to was here in spades. What an emotional rollercoaster this was. The fear of seeing Millie in the intro, the introspection, the laughs, the bittersweet memories. There are feature films that can’t access this level of emotion. You are truly an inspiration George and this channel is so much more than a fragrance review channel. I look forward to becoming a patron so you may continue the great work that you do. Cheers, mate.

I'm halfway through the video and I have to say, this is one of the best videos I have seen this year. I am going to show it to my friend who is big into marketing and psychologie of selling. I has made me think again about the fragrances I buy and why I buy them. I'm sure the second half of this video will be just as illuminating.

I so needed to watch this today. God bless you. Sir, you speak the truth. The truth shall set us free.

This video is a masterpiece, George. This is probably the best fragrance video I have ever seen. The ending, where you correlate different fragrances with different memories, was my favorite part. I totally agree. Fragrances are like music. Different fragrances remind me of some of the best times of my life, just like different songs do. You’re right, George. We ARE the journey. Thank you. 🙏

Since you love film I would totally love a docuseries of the history of perfumery and a deep dive into all the houses and popular fragrances, like how Aventus was a throwaway blotter that was sitting on the perfumers desk (name escaping me) that Olivier Creed tapped for a fragrance creation b/c he doesn’t actually create fragrances, and then Aventus became what it was. Stuff like that about the unknown or interesting facts and history and don’t be afraid to ruffle feathers, and of course that _SPARK_ 😂 that you, George, bring us. Or you know any other projects about fragrance and the industry you want to make b/c you got some talent with storytelling my friend.

Revealing what goes on ‘behind the scenes’ was intriguing. It’s great to see someone going outside the “top ten…..” and “scents to……” videos which other reviewers do so many of.

you raise the bar for establishing the standard for what the fragrance community should be and what kind of content people who can appreciate an artform like fragrances should tune into

eaudejerks is the 4chan of the frag community... you can hate it or love it but it has to exist for people to vent frustration either way

This is way better than anything on RU-vid should be. The end genuinely had me emotional given some of your past experiences and some things I’m currently going through in life. The way some fragrances being hard to smell for emotional reasons. Just going through it in life. And man this really hit home. Amazing work.. honestly best video on anything I’ve seen in a while genuinely impressed.

How incredibly insightful a message, and heartfelt a delivery, George. I'm not ashamed to say that I shed a couple of tears towards the end, in response to such a candid, beautiful, captivating, and poetic piece of art. Just, yes!

Outstanding. Subverting my expectations at every corner, the Netflix style production looks amazing and it's hilarious / thought provoking throughout. Great stuff

Wow you are a youtuber that I just found and you are really phenomenal with your content and I feel you are truly genuine. Watched some reviews and I agree with you completely. I dont think you would bluff for money or would endorse shit fragrances. Keep up the good work. Subbed ❤

Well, this is a video, where I watched the commercials without skipping them. This is how good and interesting it is. Thanks George! 👌

Absolute 🔥 George! You brought back the very thing that's lost when a community goes to marketing-- the heart. What we all miss is relationship and to my horror, I see many around me beginning to settle for less, which only dramatically increases the pain. I appreciate you, George! Thank you for this gem of a film; I absolutely love your style.

What an amazing watch. George, you’re an artist. Keep it alive. Started watching the channel in 2014. Feel the same way about where this community content headed on the whole. It’s not even sophisticated anymore. Really wish that could come back somehow

George, I’m sorry it took me so long to watch this and felt the need to apologize because this piece of content is absolutely amazing, and I thoroughly enjoyed it. Thank you for what you do

This was honestly one of the best things ive ever seen. Ive gotten more cynical about fragrances and fragcom as ive gotten older. But you put so much heart and soul into this video it really blew me away. As you said smells will transport you to a time and place. Some good and some not so good, but its an instant time machine. Suddenly im 15 in my bedroom smelling the michael jordan cologne. Or being 11 and putting on my dads Old Spice aftershave. They always take me back and solidify that connection far more than pictures or videos. No matter what I forget fragrances always remember.

The amount of work poured into your films is apparent. Thanks for sharing and creating!

What a sublime video George, truly in awe. The artistic quality and the story told perfectly conveys ,y feelings towards fragrances now I have left my teens/early 20s lost, alone and in search of validation phase. I watched all the top 10s and even bought Aventus as my first niche as you so accurately predicted… however I find most comfort now making memories with the fragrances I own, with my partner, my family, my friends. Only thing I don’t (yet) have is my “Milly”, but I am sure that day will come. Thanks again for such a wonderful video.

George - every piece you make is functional art, this was truly impressive and thoughtful, thanks for the effort this took to create.

I've been figuring out a lot of the same things after 6 months deep in the fragrance world, that nobody cares what I smell like (as long as it's subtle), that a certain fragrance can represent a time and place, that it's for me and my emotions, that's it's, as you put it, a little song. I've already stopped watching the fragrance RU-vidrs but I still love sampling and discovering a new favorite. I hope this is a lifelong hobby of celebrating an art that captures a moment in time and gives people memories of me. And you're right, I don't need fragrance for any of that, but they're beautiful and they make my life better.

Best fragrance related video I’ve watched ever 100%

An amazing film and massively important treatise on buying addiction George. Not just fragrances, but nearly every luxury and fashion product out there. All the drivers are subconscious. And boredom is a powerful one. The hooks and promises you discuss only get people through the door - habituation is the real key, like keeping people in a casino. But it's interesting that no one seems to mention the attrition rate. In the years I've been watching fragrance related content, I've seen countless people come and go. The newbies are what the algorithm is after. But I think the real die-hards are still out there, jaded to the point of retiring from the hobby, but continuing to cultivate a deeper appreciation for their collections nonetheless. In the end, the mind will prevail.

“Jeremy fragrance is a very strange guy”😂🤣🤦🏾 I thought I was the only one who felt like this

Thank you for sharing such a beautiful and personal journey with us. Honestly, i feel this is way to special for RU-vid and should have been positioned to the BBC as it’s that powerful, poignant and at times raw and emotional. You’re awesome George and imho a very honest and reliable fount of knowledge and integrity.

This video touched me in a way I did not expect. It made me emotional, and that says it all. Thank you

hey. you're the only fragrance enthusiast/review i follow that genuinely has layers and complexity and valuable thought on why we adore the hobby. just saying i respect you for the little bits of philosophy you add to this admittedly frivolous but otherwise captivating luxury.

I was so glad thst at the End, that you still couldn't bring yourself to tell us your Story about Millésime Impérial, which would have meant that your Fragrance Journey is over. It was a blast to watch and an emotional Masterpiece. Thanks George, looking forward to your Future Projects. You are a true enrichment for this whole community and i hope you will stay for a long time. 🙂

Chapter 3 “Eau No” that is BRILLIANT and I started dying when I read that😂😂 On a serious note though I am thoroughly enjoying this masterpiece of a video. I’ll be back for another comment once I’ve finished watching in its entirety!

This video from editing to changing of scenery to the script to the message to the presentation. This is truly one of the best videos ive ever seen i wish i had seen it earlier so i stopped buying cologne ive wasted way too much. The music and audio is amazing.

I'm honest, seeing the length of this video...I thought it was way too long. But now after seeing it, my opinion has changed. It's brilliant like it is and you've opened my eyes, really. I now have a totally new sight on the fragrance thing. At the end I'm getting emotional...and I'll thank you for that. 🙏🏼

I want to congratulate you George. This’s Rami. I’ve been waiting for this video since we had our lovely one on one fragrance consultation chat a couple of months ago, we touched on some of the subjects in this video and you told me you’re working on this topic. I’ve been following fragrance content for three years now. Everything I watched is forgettable. Except your work in general, and this video in particular. This video IS a landmark in everything ever made about fragrances. I’m forced to write multiple comments on this video or it’s going to be a long comment no one would read. I’m warming up my fingers. Excellent excellent video. I quote The Dark knight movie:”you’re the fragrance RU-vidr we need but don’t deserve”. Cheers!

Without words. Rediscovering this channel. Liked it before now more.

that's the best video I've seen until now about the fragrance world

In a time of saturated content creators - you always FUCKING manage to captivate me man. I’ve taken a break from fragrances for 3 years now, but damn you still manage to make me give a shit. To make me care. You make me feel like I first felt when I watched the Jeremy Fragrance top 10 men’s fragrance video he released in 2017 - you make it feel alive… god man. What a gift. Don’t stop making videos man, such a treat.

This was the video i needed

Beautiful movie, a lot of poetry ❤ Congratulations for the quality of the content, the editing and the music selection (especially the Severance soundtrack, such an amazing show!). This journey through the fragrance world made my day, thank you for that!

I remember when I first started watching fragrance videos, it was around 10-ish years ago as well. Man I miss the old community. I take long breaks without watching any fragrance videos and come back to them once in awhile but my fragrance journey had to come to a halt eventually which happened years ago

this documentary my friend is an art , so beautiful

One of my favorite videos on this platform. Thank you.

Brillant! Simply brillant. You have highlighted the current situation in the fragrance community with class and professionalism. I genuinly enjoyed to know more about your personal experience and fragrances that moved you. This is a beautiful documentary where your expertise in fragrance and cinematography is combined. Well done!

Beautiful work! I really appreciate the association with memories, I keep a bottle of 1991 Le Must de Cartier and a vintage Estée Lauder Youth Dew to pick up occasionally and remember the smell of my mother and my grandmother. It’s like they’re still with me.

I’m out of words, this is an absolute masterpiece George! Wow!

Makes me feel happy it didn't take me much money nor time in this journey to skip to the "good part", of seeing it as an art form for yourself. The truly soul shaking creations of this art form are not necessarily cheaper.. And certainly not less addictive...But it lifts your spirits because you enjoy it as a song, as painting, as a movie: by yourself - for yourself. Loved your analogy of film and music a lot George.

Academy Award performance. You nailed it bro. Bravo!

Good job George. Well done with the production and the message. I can honestly say you're the first person to have me watch an hour long fragrance video 😅 cheers 🍻😊

Hey, I came back specifically to tell you, you produced a damn good video. It's not just what you say, but how you deliver it. I can clearly see the effort and the variety of ideas you have put into this. Defintely a project coming from your heart. Thank you and all the best for your future!

46.6 thousand people who follow your content. Overwhelmingly supportive and enjoy your content. What an amazing life achievement. Well done mate. Fragrance creation is an art and I enjoy it. Simple. I enjoy your content, simple.

Felt like this for awhile, how crazy it is. I have an addictive personality, have had many addictions over the years and this one has by far been one of my most costly. I don't buy as much but still regularly, now I've started collected Pokémon cards 😂

Let the fragrance long-form era begin.

I never knew I needed this. I’ve been collecting since my teens and currently own over 160 bottles of fragrances. I want to get into the perfume world but don’t know where to start. I get so excited talking about fragrances. I help people find their scent profile. I was so excited when my daughter came and said they wanted to graduate from body sprays. Lol (no disrespect but I’d never). I love this truly. SB: Some people are truly weird.

From South Florida i thank you, sir. For your pain, your effort, your joy and your struggles..... Thank you bro. I salute you, sir .

Brilliant video - you offer something unique with real identity and personality - watched your videos and too often consume without commenting to show appreciation for what you do . This engaging, provocative and excellently produced video shows your talent. Thanks for sharing this George, you’re a real artist.

World definitely needs more wholesome videos. Not only another hundreds of "top 10 ladydroppers". Thank you for your hard work.

This has to be the greatest YT 'clip' of them all. And you're spot on. I really enjoyed watching, so much work had to be put into making this. Thanks a lot!!!

Hey man. Just wanted to thank you for creating such unique and innovative content. You clearly put your heart and soul into this and it really shows. There are many of us out here that appreciate you and what you do 🍻.

This was so good!!! Made me a bit emotional reflecting on what I was trying to achieve by owning so many fragrances.

The only fragrance video /documentary that I have watched multiple times; and I can easily watch it again. Patiently waiting for the story behind Creed Millésime Impérial in Part 2!

George, you truly have a way with words. Thanks for sharing your gift for our enjoyment and betterment. Lots of love from America.

Bigger than life narrative done extremely well. Amazingly executed documentary. Thank you

Thank you George! For this journey that you have taken us. I have been waiting for your next upload. Now that its here, this video just made my day.

This video sums up my exact feelings on fragrance and the whole community. I came in for the compliments and left with the memories. Keep making content like this George!

George, you make a great documentarian. A path worth exploring, me thinks.

This is a masterpiece and truly the best piece of content I’ve ever seen on the subject of fragrance. If someone really wanted to understand why I’m interested in fragrances and would dedicate an hour to understanding I would show them this.