The Truth About The Bourgeois & Eastman Guitars Partnership | Touchstone Series

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Dana Bourgeois and his team give you an honest deep dive into the partnership with Eastman guitars & the Touchstone Series by Bourgeois. This video also features words from the Bourgeois Product Manager James Cook & C.O.O. Chris Fleming.
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00:00 - Dana's and James' Opening Thoughts
01:09 - Dana Discusses The Eastman Relationship
02:26 - How Are The Touchstones Made?
04:38 - Why Did Bourgeois Choose Eastman?
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Опубликовано:

3 июн 2024

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Комментарии : 72

@jed1166 Год назад

I lived in China for 13 years, and visited the Eastman factory in Beijing in 2019. I was very impressed! I spoke to craftsmen that had been working there for over 15 years, and they loved their jobs… They were very proud of the work they did. I returned to Chengdu thinking I would buy an E6D to bring home, but found that the street prices on Eastman’s are 10% higher in China than here in the USA!

@AcousticShoppe Год назад

Very interesting. Thanks for sharing! Be sure to subscribe for more.

@jed1166 Год назад

@@AcousticShoppe am subscribed!

@ayoungethan Год назад

They should be proud, judging by the dreadnought I bought for my dad several years ago. It was hands down the best instrument in its price range, and as good or better than many guitars a few price tiers above. I'd steal it for myself if it weren't too big for me.

@thefellowshipofacoustics Год назад

Great video and big congratulations to Eastman & Bourgeois! Reinvesting the newly found profits back into your people is such an honourable move, thanks for being so open about the whole process. We can't wait to get our hands on these new models!

@AcousticShoppe Год назад

Couldn't have said it better ourselves. Thanks for watching and commenting. We'd love to collaborate on some future projects with y'all!

@thefellowshipofacoustics Год назад

@@AcousticShoppe Sounds like a plan, hit us up! :)

@tylerhartman604 Год назад

Awesome video. Thanks for this, folks. I own an Eastman E40OM and a Bourgeois DB SJ, and both are just perfect instruments. This partnership is going to force some of the "good ol' boys" to up their game.

@texhaines9957 Год назад

Bought a Eastman E40 OM TC with Touch Tone neck joint. Sounds and plays great. Thanks John, Jeremy, Jason, Dana and all Acoustic Shoppe, Eastman and Bourgeois.

@AcousticShoppe Год назад

Enjoy! Thanks for watching and continuing to support the channel!

@b.k.nicholsonanddesperado7359 4 месяца назад

I played a Touchstone at IBMA this past year (Sept 2023); I was highly impressed and if I had the coin, I would have purchased one on the spot. I play my friend's Bourgeois frequently in the bluegrass band we play together in, and I can assure you that the Touchstone has got it!

@daveowens 9 месяцев назад

Thanks for putting this together. Wouldn’t it be awesome if we could be more respectful of people as people and not tie them to their governments’ views? I’ve heard nothing but positive feedback about the people at Eastman and most importantly, heard they’re respected, paid well, and are true craftsmen. I haven’t owned an Eastman in a long time, but am reconsidering that.

@andyt5559 Год назад

I own an Eastman lp junior, it cost £1250, yes not a budget guitar, but it punches way above its cost! Flawlessly built and finished, and plays like a dream, but also sounds fantastic! it's big brother an SB59V I have been waiting for, for 6 month, but I will wait patiently! Am sure it will be AMAZING!

@robzagar4275 2 месяца назад

They do sound so good! Eastman is doing a good job with these

@ayoungethan Год назад

IMHO, this is the way to do it. So thoughtful in structuring the partnership and also with wonderful transparency. Sounds like a Win-Win-Win (Bourgeois - Eastman - Customers and employees) all around!

@michaelwebster8389 Год назад

Great stuff, and really looking forward to purchasing a Touchstone when they become more available. Such a fantastic innovation to get this kind of quality priced for still high end prices, but significantly more affordable for the average player.

@TellurideMusicCo Год назад

Excellent work! The Touchstone Series is an excited new chapter for Bourgeois Guitars. Thanks for putting this informative video together.

@carole8312 Год назад

Thank you. This is an informative presentation. I believe in the Bourgeois brand (I love my Generation OM), and believe in this new venture.

@AcousticShoppe Год назад

Thanks for watching!

@williambutler8624 Год назад

I own Bourgeois and Eastman guitars 🎸, they are both built excellent, expert craftsmanship, beautiful sounding guitars, Eastman guitars are more affordable for guitar players.

@AcousticShoppe Год назад

That's fair! Thanks for watching. Be sure to subscribe for more.

@turrafirmaguitarchannel Год назад

Really appreciated this video. I would love to own a Touchstone and hope to try one out at a shop in Sydney Australia. Maybe Guitar Factory Gladesville please!

@dougkessler3692 Год назад

Exciting venture!

@Dantoob1 Год назад

Great video TAS Team! Thanks for creating it.

@AcousticShoppe Год назад

Our pleasure! We're glad you enjoyed it. Thank you so much for watching!

@f5mando Год назад

Great video, guys. Congratulations to Eastman and Bourgeois on this new partnership. It already looks like a winner. The new mandolin looks and sounds good, too. Looking forward to their rendition of the F5 mandolin. Bravo!

@AcousticShoppe Год назад

Fingers crossed! Thanks for watching!

@michaelmalik5049 Год назад

Glad to hear things are going so well. I love Bourgeois guitars. There was a roasted maple slope D I got a chance to play a few years ago that was great but I didn’t have an extra $7,000 & I’m not a good enough player to justify spending that money even if I would have had it. I actually just bought an Eastman E1SS-SB that I am loving.

@fishersrow 8 месяцев назад

What guitar is being played in the background soundtrack?

@victoresarey4036 Месяц назад

Is the neck bolt on or glued in?

@rogerd9150 Год назад

Help me to understand this……..So a guitar with the name “Touchstone” on it is made partly by Eastman and partly by Bourgeois? And a guitar with the name “Bourgeois” on it is made entirely in the US by Bourgeois?

@AcousticShoppe Год назад

Bourgeois Touchstone guitars are hand-voiced & set up in Lewiston, Maine and assembled in Beijing, China. Every other Bourgeois guitar is made entirely in Lewiston, Maine.

@tothepoint7258 Год назад

Business is business. Margins very seldom make up for quantity. You can sell a few for more or you can sell many for much less. Domestic production often ultimately ends up "pricing" themselves out of business. No matter what people say, that is exact what is at issue here. Somewhere in this "equation", Bourgeois just might be able to lower their pricing for domestically produced products. I've worked with Chinese business for years. Most are very hard working and conservative in their approach to business.

@AcousticShoppe Год назад

Thanks for watching and commenting. Be sure to subscribe for more!

@pmscalisi 9 месяцев назад

I just find the fact they are beholden to the CCP is personally an issue for me.

@johnwashburn3793 Год назад

Thank you for this. I am mostly concerned about the bolt-on neck. I am old school and want a proper dovetail. I am "almost persuaded. " I am not concerned about county or origin, but why buy a $7000.00 guitar when it looks like a Touchstone?

@AcousticShoppe Год назад

You're very welcome! Thanks for watching.

@johnwashburn3793 Год назад

@@AcousticShoppe did you even read my comment? I do not think that I would pay $7K for a guitar that looks exactly like a 3k guitar. Hello Thompson.

@turrafirmaguitarchannel Год назад

@@johnwashburn3793 looks are one thing. Sound is another. It remains to be heard if the Touchstones sound inferior to the American made. Maybe the Eastmans will sound as good! I doubt they won’t copy those braced tops they are getting from Dana to a T. My prediction is there are lots of good ol boys in the US who will not abide a foreign made geetar. And then there are the rich folk who want Bourgeois on the headstock. Those top tier guitars will keep selling imho.

@AcousticShoppe Год назад

Yes we did read your comment. If you don't think you'd pay $7k for a guitar that looks like a $3k guitar, that's completely your prerogative. However, a guitar in the $7k price range will typically allow for more customization options (tonewoods, finishes, appointments, etc.). Hope this helps!

@natemink572 Год назад

@@johnwashburn3793 There no way in hell you could differentiate a bolt from a dove, and if you just want a pretty guitar then just go get one.

@jasper_north 6 дней назад

Love the Isbell tune… anyway- at least HumanRights are respected in China, right?

@jasongavel2787 Год назад

I wish they would build an affordable version of Tony Rice’s guitar the bone 😁👍🤞

@AcousticShoppe Год назад

Fingers crossed!

@DannyBrooks1 Месяц назад

As long as they keep building their high end custom guitars then that’s all I care about.

@petehowlett3966 Год назад

Haven't you been here before?

@ahall3823 5 месяцев назад

Great guitars, but such a pity that nitro is no longer offered…

@twelthstring 11 месяцев назад

The Chinese will buy anything they want. It is very disappointing that Bourgeois has sold itself to them. Partnership? Bourgeois is now (mostly)Chinese and has a boutique department in the US. Let's just hope that Martin, Larrivee, Collings, Boucher, Lowden etc. don't come up with the same idea.

@ericksoncerqueira 7 месяцев назад

You know that Eastman’s owner is not Chinese right? The guitars are built there because it’s Wayne cheaper specially the labor.

@paulliversidge1083 2 месяца назад

Need to get past guitar brand snobbery..Eastman guitars are amazing.

@leslee9406 Месяц назад

They are good and friendly in price and superb in values. i don't see any issue, i am getting one soon.

@jasonandrew412 Месяц назад

I just bought an e6d-tc and I play it more than my Taylor 414ce custom. It sounds so good for any price.

@jameswynn1310 3 дня назад

You think Martin is above producing cheap guitars?? You are crazy if you think eastman isn't quality. I would put my eastman up against most any guitar. And I love Martin have 2. You like their cheap guitars? Plastic garbage. Eastman wouldn't stoop to that level guaranteed. Play one and tell Me I'm wrong

@colorado_al Год назад

I played the Eastman/Bourgeois M5A mandolin and it was nice, but not $1000 nicer than the Eastman MD805. I get that it has torrefied wood and a James tailpiece, which certainly add value (Eastman tailpieces have always been junk), but no way is it worth $1000 more than Eastman's previous top of the line A model. And pull my leg again with the "designed by Bourgeois" BS. Bourgeois has never built mandolins. This is an Eastman designed instrument branded as a Bourgeois, which they can now do as owners of the brand. And the Golden Age tuners are a bad move. They look nice but are poor performers. I'd take the MD805 tuners over those any day. Those mandolins should have a street price of $1800 tops. If you're going to spend that kind of money on an Eastman mandolin, go with the MD815v. The varnish finish is way better sounding than the nitrocellulose finish on the M5A and the MD805. Then spend the $200 to upgrade to a James tailpiece.

@AbbieHoffmansGhost Год назад

My 10 year old Bourgeois guitar looks exactly as it did right from the day that I bought it. The reason is that it doesn't even have 10 hours of playing time on it. The reason for that is because it was a very difficult guitar to play. It was extremely 'stiff'. As a result it was not as responsive as it should have been. I took it out of it's case the other day and lo and behold after all these years of neglect it opened itself up and now the sound is bright and ringing and the playability is much better as well. Would I guy another? Only if playing it first unlike ordering it like the last one. As far as the neck joint goes, I've been a Martin man for 50 years and continue to be one and that is what I played while my Bourgeois aged in it's case. My favorite guitar which is a Martin and the one that I played for all these past years cost 1/7th of that Bourgeios. Live and learn.

@natemink572 Год назад

In a blind test, you couldn't tell the difference between a dovetail vs bolt neck if your life depended on it

@BulldoggerJK 8 месяцев назад

So if Eastman is a majority owner and is using Bourgeois building techniques, why would you spend the extra to get a Bourgeois? They are building the same guitar cheaper. Just watched a video today that Eastman is building a bourgeois cutaway copy. There’s no point in spending the extra money. These guys are admitting Eastman builds it better. It’s more hand built than theirs. People that buy Bourgeois are the losers in the deal. At least financially. You’re paying for a name.

@badhabit8824 7 месяцев назад

If all of this is true then why does a Blueridge absolutey outclass an Eastman in both quality and sound??

@christopherburrell9630 2 месяца назад

You clearly haven't played any new Eastman's in a long time to make such a ridiculous comment like that.

@freepublic 11 месяцев назад

Two cooks ? No thank you. It will end up either too salty or no salt at all:)

@dadgadfolkmusic200 Год назад

I will never pay this much for a cheap Chinese guitar that is disguised as an American guitar.

@robzagar4275 2 месяца назад

They are quality instruments. Not cheap or junk. Mostly hand made Quailty

@fletchsrv Месяц назад

Then don't!

@fletchsrv Месяц назад

A lot of guitar snob comments on here. If these people are happy with their robot-built Martins and Taylors then good for them.

@viniciuseduardobomfim 14 дней назад

Yeah, snob is the right word here. Prejudice at it's best from a bunch of Bozos and Fossils stuck in the past, thinking that Made In USA automatically means a better product. The rookies working over at Fujigen in Japan make Martin and Taylor's "Master Luthiers" look like a bunch of kids playing around with crayons.