The Tyler, the Creator Effect 

📢Join the JimmyTheGiant research team on Twitch - www.twitch.tv/jimmythegiantuk Typically 3pm UK time Wednesdays

Tyler never went soft, he grew up and didnt want to make edgy music anymore, he always just makes what he wants

People only hate Tyler because he’s not planted and McDonald’s hasn’t made a meal from his likeness.

Holy sh*t, he's been this "new" person for so long even I had forgotten the UK banning and riots nonsense. Dude's had a really cool arc and props to him for doing it his way the ENTIRE time.

watching as a Tyler fan and seeing my face is giving me a feeling i can’t explain

its crazy much tyler has changed the scene of pop culture and how rap is today. truly an inspiration

growing up w tyler in elemetary, we used to rap along to yonkers at recess. now, in my mid 20s, to see the success hes achieved is like seeing an old friend achieve greatness. you dont fully appreciate it, but you're proud of them. I love his "call me if you get lost" album

im 43, been a hip hop fan since the early 90's. I watched OFWGKTA come up from the start, was following Tyler pre yonkers and have been watching him and his crew since the beginning. Tyler is the RZA for a newer generation. When the Wu came out they changed the game for hip hop at the time. the clan mentality, the visuals, the diy approach, Tyler and OFWGKTA were the wu-tang for the Jackass generation. stylistically, musically visually very different, yet took a similar approach (albeit it very different as their approach used the technology of the time, like social media, myspace, limewire etc)They showed how people could reshape the music industry to fit their vision, not be dependent on the major label system that had been the route to success prior to this era. They kicked the doors down culturally, creatively, artistically. they were more than music, they were a movement that resonated with people all over the world and along the way they evolved and grew into the artists they were meant to be. Tyler deserves all the success and more. they showed how artists can be free to create in anyway they saw fit and not be bound to specific ideas or genres. I wish the industry had more people like Tyler the creator, the world would certainly be a more interesting place for it

the fact they called them a gang from the beginning. a musical collective being referred to as criminals

Tyler gived no fvcks. Yonkers is amazing, but his "cyberbullying" tweet was the greatest artwork of the 21st century.

It's really weird and beautiful growing up with filthy Frank and odd future, mature with them and come to love this Tyler and this Joji. Regardless of their era they always represented the fringes of youth and the process of self discovery and that's beautiful + inspirational

I fr used to hate dressing up and standing out and having a voice. It wasn’t until Tyler inspired me I found these things and in it I finally found my own success.

I was too young to really know what Odd Future was, but I’m glad that I’ve discovered them now I’m older. Even though OF is over, I like to look up videos of their old shows and of them hanging out, to see what they were like and how they influenced people :)

I know a LOT of people say this about a lot of other artists, but, Tyler, the Creator is truly the artist of the generation, and its hilarious that he refuses to believe it and constantly humbles himself. I bought a front row ticket to the Weeknd, Drake, Beyonce and Tyler, guess who was the cheapest? Beyonce - 1500 (standing room club renaissance worth) Drake - 700 (all sitting) Weeknd - 500 (all sitting) Tyler the Creator - 300 (1st row bowl seating and floor standing were the same price, and non VIP was $150 normally and was $99 during presale)

Teezo Touchdown is SO much more than "a rapper with nails in his head". He needs his well deserved flowers.

I came in during the Flower Boy era and was a fan for the debut of Igor. Sh*t changed my life. I was hiding who I was, and damn if that music didn’t give me the motivation to stop giving a sh*t and come out. I can’t say enough how much Tyler has done to help me grow just as not enough can be said for how much he has grown. And I can understand if some of his older stuff is off putting due to content. I get that, but recognizing his talent as a rapper but also as a writer and composer doesn’t have to mean you like all his music. I am a fan of his newer stuff, where his maturing blooms. Still, I refuse to put aside the fact that he has always been incredibly talented and I am glad he is getting respect now, even if it’s not nearly enough.

As someone who got introduced to him after Igor dropped, I listened to Bastard, Goblin and Wolf back to back and thought he was fucking incredible. I'm definitely no OG fan, but I'm so glad I caught him at the release of Igor and decided to through his discography. I find him insanely inspiring. He doesn't care. He creates to create. He remains individualistic and he's purely raw. I respect him very much. Bro is just super cool and he hit every point on the board to make him memorable for ages to come. Revolutionary.

White skater kids have been listening to hip hop way before Odd Future came on the scene. I grew up in the 90’s & acts like Tribe, Del the Funkee Homosapien, Pharcyde, Souls of Mischief, Wu Tang etc etc were being played during skate sessions as much, if not more than, punk or hardcore. First thing that turned me on to OF was that they reminded me of kids I grew up with.

me and my two friends were obsessed with odd future - in 2011 (i was about 15/16) we got to see them in london and the mosh pits were insane. Loiter squad too.. man, this truly was a great time in my life

i been listening to tyler for almost seven years, it’s not long but i’m only fifteen, a couple weeks ago i got the chance to meet him it was so unreal, i’m so inspired my him and his story. he has a fan base many artists dream of, the crowds at his shows and performances, take camp flog gnaw, every study wants a crowd like that. he worked his ass off that whole 2010 decade for that to get to that place, he’s so deserving of all he has.

I literally just started listening to him this past October, I know I’m late but listening to all of his music, learning his story, hearing his growth, it IS really inspiring. I know I’m late but I’m glad I’m here

I really hope in Tyler next album he makes a bar saying “I was poppin with OF before these onlyfans”

I'm sad for you that you missed out on the peak OF wave. In my middle and high schools, there was always this "TGOD vs YMCMB vs OF" thing happening, you had "weird" kids like me wearing OF hoodies every single day, listening to the OF mixtape, Wolf, or Bastard on repeat. We'd blast "Oldie" in the back of the bus word for word- and it never got old. I'm glad Tyler became more progressive and more "acceptable" in some ways, but man I miss the feeling of the 2010s shock-value conglomerate that had a chokehold on inner-city kids like myself and my friends.

I went through a big obsession with Tyler during Gobin/WOLF/Cherry Bomb Era. Watched every doc, interview, freestyle. Dressed like Tyler, talked like him, he really taught me how to voice my opinions and say fuck everyone if they aren’t supporting you. Glad he has evolved and gotten more comfortable with his constantly changing art

The artist that you keep referring back to with the nails in his hair is Teezo Touchdown, who Tyler chose to perform in his 2022 tour as well as in Camp Flognaw 2023.

i am a huge tyler fan and i was born in 2011, i had no idea about him getting banned from countries and starting riots, thats crazy

Tyler the Creator is the best type of artist for me: the one that doesn't get stuck in one sound type and keeps reinventing itself almost like the Beatles after the Rubber Soul

Your editing and structure of this whole video was amazing !!! Just earned a new Subscriber :)

This man has put a battery in my back since middle school. I'm now graduated from college, working fulltime as a filmmaker... I owe so much of my success to Tyler. He installed a different kind of confidence in me to follow a unique path. Watching his career grow over time has been so inspiring for me and I'm so proud of him. Meeting him was a very special day for me. ❤

wish i was there for the come up but, im glad that im here for the peak.

Tyler made a generation of trolls. You didn’t miss anything if you weren’t a mega fan. 2011-2012 was a whole vibe. This was just a piece of it.

I see his career as a progression of perfecting his sound, you can hear the jazzy melodic stuff in early tyler too just unrefined

I liked Tyler when he was young and made stupid rap shit. Then when flower boy dropped, I was a hater not gonna lie. I have just graduated HS and was heavy into skateboarding. Then Igor dropped then I was a little bit more mature and found how much of an amazing artist he is. Same with MMLP2 in 2013. I started liking it around 2019. Beautiful albums

this is such a good quality video, i hope you get the deserved recognition

tyler realy changed the culture of hiphop. i vividly remember when oddfuture/tyler the creator came out!!! hearing bastard , goblin , the whole oddfuture era it was like a breath of fresh air!! i rember going to the oddfuture concerts and seeing that culture shift happen in real time! man!! tyler really isnpired me with my music and how i make music. tyler really a legend. people need to give tyler his flowers

i have so much respect for how much effort you put in to this video

I've been a Tyler fan since 2011/2012. It's always so fun to see the mix of fans at his shows.

I missed the OF era too! But only because i grew up in a post communist country which had totally no idea what is going on in the rest of the world. Found Tyler and OF not even a year ago feeling ashamed lol

Tyler has for sure inspired me to branch out of my shell, and be my genuine self

I’ve been a fan since near enough the beginning. Tyler from the Wolf Trilogy era for me will never be topped but I still thoroughly enjoy everything he puts out, but specifically his clothes and music. When Theresa May banned him from the UK I was fuming. I’d already seen him live a few times but I copped a Reading Festival ticket that year purely to see him again and she ruined it the miserable old bint. Really enjoyed this video so big ups!

Same here. The freestyles and the show is what got me on Tyler. That made me look into his music

i took so long to listen tyler because everyone else was listening to him, so i figured he must not be that good. i regret it all because he now my favorite artist, the only one i've bought posters and drawn my own version of album covers for, and the only one i feel so deeply connected too. i don't know why but as a teen i'm so deeply infatuated with him and his music. he's just different

Man your videos have great sucsess

Jimmy may never have a stellar rap career, but he's carving out a stellar VH1 Behind The Music style documentary career.

odd future popped right at the end of high school / start of college for me, been riding with tyler's progression as an artist since. its been a hell of a ride, will never forget the hype for the return of Earl Sweatshirt

Well done 👍🏽

Man your vids just get better and better 👏

im obsessed with teezo, and seeing you mention him was amazing

Tyler isnt lying when he says he does everything, he does do it all. most rappers have ghost writes, producers, video directors but tyler does it all and he does it well. Tyler has the potential to be one of the GOATs, hes definitely in my top 5

CFG 2023 was INCREDIBLE. I saw him at outside lands 2021 but only for half of his set, so being able to see a full show for once, It's something that you have to experience once in your life. Seriously.

Hey bro I missed this era too, but I was in the middle of it. I started listening to Tyler and Odd Future when only Goblin and Wolf were out as albums, but it was dying down and Camp Flognaw came to my city just 2 months before I started listening and they never came again. but I did catch some of his tours though.

I been a fan since his OG days, I got Spotify just to listen to his Wolf Album and I still rock my OF donut socks till this day.

Doing research for your content live is dope

05:03 listening to this song is us witnessing the beginning of a butterfly effect...that led to Tyler's synth addiction and expressions of his dark fantasies... the rest is history

great video man

Great job Jimmy. Thanks.

@JimmyTheGiant Can you please do a video about lausse the cat, such an underated uk artist 🙏

That was a really cool video. Love him or hate him , he is loving life and doing it. respect

this was a great video

This is the best video about Tyler the creator ever made

We need a movie about him so badly

Tyler needs to see this man. This is put together so well.

I feel this. I had a hot freestyle album in my hometown when I was young, and people still ask me if I’ll do another one. I probably could have kept doing the same thing and had some limited success, but I just wanted to try different things. Even after I couldn’t replicate my original success with different genres, I still wanted to try something new. It’s been almost 25 years since that album dropped, and some people still haven’t moved on. They have zero interest in me being anything other than that guy. I don’t write pop songs anymore, I don’t really make “beats” in the traditional sense and I mostly try making experimental music that most people probably wouldn’t like. Just a few weeks ago, I decided that I would make another freestyle album. Not because I want to chase fame or celebrity like I did as a kid, but because my wife told me that she always listens to that album when I’m not around and she wants another one. That may be the only thing on earth that could inspire me to do what everyone else wanted me to do all along. If people like it, cool…and if not, it’ll be fun to be inspired by something so unique. I might not even let anyone else have a copy.

Awesome video

why did teezo touchdown catch a stray like that LMAO

First I thought OF were too weird for me than I remembered I was a weirdo myself. Tyler is hilarious, loiter squad his freestyle are awesome memories. Call Me is one of my favorite albums dude is always good

All of IGOR sounds like it belongs in movie soundtrack and I still stand by that claim.

Man I rock HEAVY with Tyler The Creator.

Tyler's interviews and music taught me to be myself and fuxk whoever wants to change you or think your weird don't let people stop you

Didn't expect Jimmy to diss Teezo twice like that

Good video. Once a fan of Tyler the Creator music but no I’m over it. Just like Tyler is over his past. 🙏

Bro keep jabbing at teezo. What did he do man😭😭

Good job for opening the chanel thank you

Bro changed the thumbnail and made it wild

i’m a relatively new fan but i’ve known his music for YEARSSSS and i love tyler so much he’s so funny

This is literally one of the best videos that explain Tyler and his his life at best 🙏

LMAO, I remember that line in NYC from the start of the video. I met Earl, Tyler, Syd, and Frank that day. That was Earl's first appearance after Samoa. Legendary concert as well!

Awesome video buddy, keep it up!1

I discovered Tyler through Flower Boy - ironically around the time Igor came out, and it's still one of my favorite albums. It's been a wild ride since then. He has helped make my late teens much less confusing, and now as I'm beginning my 20s I'm thankful to have him as an inspiration in my life. I may not be able to embody his lively, charming 'no fucks given' persona, but it sure as hell won't stop me from trying :) Odd Future Wolf Gang Kiss Them All

Bro is elevating the docs

WELL DONE VIDEO. QUALITY CONTENT RIGHT HERE.

A documentary in 19 minutes. Legendary🔥🔥🔥🔥

Teezo touchdown catchin strays 😭

The way teezo was at flog this year lmaooooo

An actually good video on Tyler post 2020 wow 👏👏

Tyler the Creator inspires me and is who I look up to as an artist. I cant get enough of his perspective when it comes to life and pursuing art as your passion and career Even when tyler wasnt as big as he is now, he kept doing what he loved regardless of what people said or what came of it. He knows his artwork is meaningful and purposeful I hope to meet him one day as an artist , not as a fan

best documentary ever ceep it up

Honestly Tyler should do the magazine thing now

The OF time was really the best and the concerts!! Oh lord the concerts were just as brutal as hardcore shows, it was simply awesome being a part of this era tbh

the teezo touchdown stray will not go unnoticed smh

he helped bring a lot of people together. those difficult lyrics helped me through difficult times and grappling with understanding concepts that were still new and scary to me as a vulnerable person in the world.

I swear Tyler is on diff planet😭😭

good vid, whats with the teezo slander?

15:25 I flet the same i miss out on Odd future because I thought tyler and his crew were loud and annoying but I look back on it and there were just being themselves. Great times.

Yeah, I'm one of those new fans... I was too young when he came out first. I want to explore him deeper when I find time.

This video is so good

That human line though got me. I f with tyler.

I love this so much. I’m definitely and odd future kid and still! I’m around the same age range as him and it is just so awesome to feel like you grew up with an artist. Like going through the similar phases of life as his music. And overall he’s an artist I love him sm 🫶🏼

OK but why the teezo jabs he 🔥 too

I miss the old videos you used to do. Why Rollerblading Died, Why Foosball Died, Why BMX Is Quietly Dying, The Hate Behind Ryan Williams Success, The Death Of Chavs.