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The ULTIMATE PLAYBOOK for Building a FOOD EMPIRE in India in 2024: Technology, Trends & More! | TBWS 

The BarberShop with Shantanu
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In this exciting new episode of The Barbershop, we break down the future of the food industry in India, with an exciting roster of guests!
🎙️Ravi Nigam, Founder, TastyBite
🎙️Raghav Verma, Co-founder, Chaayos
🎙️Sameer Khetarpal, MD & CEO, Jubilant Foodworks
🎙️Shashank Mehta, Founder and CEO, The Whole Truth Foods
🎙️Arjun Purkayastha, Senior VP, and Managing Director, Reckitt
We discuss important food trends, case studies of mind-blowing food technologies, and a lot more.
Navigate your way through the conversation :
0:00:00 - 0:01:12 Sneak Peek : Coming up!
0:01:13 - 0:05:34 Introducing our guests : Ravi Nigam, Raghav Verma, Sameer Khetarpal, Shashank Mehta, Arjun Purkayastha
0:05:35 - 0:17:37: Hot Takes on Packaged Food
0:17:38 - 0:22:32 Intent V/S Income : How Aware are Indians About Health?
0:22:33 - 0:56:00 Founders' Insights on Building FMCG Business in India's Health Trends
0:56:01 - 1:23:34 Challenges of Service Business
1:23:35 - 1:37:49 The Secret Sauce of Rapid Growth of Brands
1:37:50 - 1:43:00 How Food Inspires Personal Beauty Care
1:43:01 - 2:16:24 Playbook: How to Build a Brand from Scratch
2:16:25 - 2:28:00 Advice for Young Entrepreneurs
2:28:01 - 2:29:03 Thanking our Guests!

Опубликовано:

 

14 июл 2024

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Комментарии : 177   
@sagarjaiswal402
@sagarjaiswal402 8 дней назад
I love the humility in Shantanu saying this is inspired by wtf - NK. While he’s doing so well in thr content game. ❤️
@farhanlabib3349
@farhanlabib3349 6 дней назад
Fr
@AnkitSharma-el8hs
@AnkitSharma-el8hs 5 дней назад
True that.... I follow both of them and i always wanted this podcast also to have multi view points on a given topic.
@Mrmaert
@Mrmaert 5 дней назад
i used to follow nikhil .but he lost the plot and now wtf is more of advertisement for 1 and keeping a close circle group.
@meharenterprises4155
@meharenterprises4155 4 дня назад
True to that
@dovhal
@dovhal 2 дня назад
@@MrmaertAgreed. Plus WTF podcasts are too long .They stretch over 3 hours
@jkkarthi27
@jkkarthi27 9 дней назад
1:15:09 Panda Express Americanized Chinese cuisine and scaled them 100x in 40yrs. So did Pei Wei and PF Changs - higher end Asian fastfood
@lokesh554
@lokesh554 9 дней назад
I just wanna check what's going inside shashank's mind when shantanu appraised muscleblaze 😂
@Sneak_Attak
@Sneak_Attak 8 дней назад
What’s the tea
@flawedtruth
@flawedtruth 6 дней назад
Shashank's view on accessibility by privilege is true on a bigger scale. It's only after a point in life that one thinks about improving life quality, until that point It's only about survival. Whether it's food, health, living, travelling, investing, etc.
@KaranSetia-xo5py
@KaranSetia-xo5py 3 дня назад
Hypothesis- Burger pizza works in Tier 3/Tier 4 cities because people with lower disposable income are able to enjoy the flavour of a burger and a flavour of pizza both at the cost of a burger! It’s quantity over quality! Two things for the price of one!
@vaibhavyadav2674
@vaibhavyadav2674 9 дней назад
Loved the podcast, just completed watching it very insightful discussion, especially too much to learn from experience and personal story experience of panel members from the 3/4th to last part, i was asking myself why Arjun sir is not sharing his learnings but in the end he shared that too😇 Bring him often to podcasts, he seems to have vast area of experience
@sri_krishna44
@sri_krishna44 9 дней назад
I think 'ID' founders would have been a fantastic addition. Great podcast nonetheless.
@prakharraval
@prakharraval 9 дней назад
Very truee ID foods also actually freshh
@sri_krishna44
@sri_krishna44 9 дней назад
@Vikas-nt3mkI agree, but the target customers for them are average working couple or a bachelor/student who wants to strike a balance between eating at home and avoiding eating outside. Convenience sells.
@anishjha7059
@anishjha7059 8 дней назад
In Gujarat, Patel Rajwadi Chai is another good example who have scaled way better than Chai franchisee's like Tea post, Chai Sutta Bar, etc.
@shreyashpatel45718
@shreyashpatel45718 5 дней назад
Yehh that's true and also other new Frenchie also started after them.
@mahavirgill3787
@mahavirgill3787 9 дней назад
Great Episode !! Thanks for putting this panel. Please get Chaayos founder for one to one chat. He was awfully quite. Thanks again
@documentin9171
@documentin9171 9 дней назад
The quality of his food is also awfully quite sick!
@saibharadwaja9439
@saibharadwaja9439 2 дня назад
Dear Shantanu, this format of your show has made me truly happy. Somehow, you've made a masterclass with industry legends in an entertaining, informative, and a chatty format. Please make more such shows.
@JatinV1
@JatinV1 9 дней назад
Man the insights Shashank has🙌 I mean The Intent vs Income he is so spot on!
@mainkaun2024
@mainkaun2024 День назад
While Watching this..I just got message from Whole Truth that your package will be delivered today,,,,😀
@varunkasat4148
@varunkasat4148 9 дней назад
The amount of insights this podcast has is just insane...each line has something new to learn..this is fantastic work! Kudos to the team!❤
@shindeshubhamm
@shindeshubhamm 9 дней назад
Shantanu, special thanks for brief intro of the panel (and adding it to description). Great insights!
@spandandey2345
@spandandey2345 3 дня назад
one of the best podcasts in Indian RU-vid space and history
@hinick11
@hinick11 7 дней назад
Ravi Nigam's (he would know...) honest acknowledgement of supplying pharma with a steady flow of patients, sums up scaled-up food succinctly. It's bad for you. Food brands are profit centers. It will be interesting to see when The Whole Truth plateaus, especially at those price points. The conundrum of scaling food high-quality, good for you products is apparent.
@sandhyakautube
@sandhyakautube 8 дней назад
I usually wait for the next episode of your podcast. They are all so good and informative! But, this one with all these tycoons together was just mind blowing specially at a time when I was figuring out what m I upto. As I also have started my journey to building a healthy food brand named Gud4Gut. Thank you so much for it! More power to you...
@mehulverma
@mehulverma 8 дней назад
Hey Shantanu, regular viewer this side, I've been seeing most of your podcast from very starting to the very end and I enjoy every second of it. Bring more of these kind of podcast/discussion. Could you bring more VC/PE people on your show who invest in wide range of D2C, AI or Manufacturing or other various sectors too? Very excited for upcoming sessions. Thank You
@user-up7ic5yw5f
@user-up7ic5yw5f 9 дней назад
Hey Shantanu, I really enjoyed this format of the barbershop also. I think I am now addicted to consumer insights, thanks to you for this.
@kunalshah4593
@kunalshah4593 8 дней назад
Good theme and panel ! Great if we also double click on diary products like paneer and cheese in another episode with experts now……what is the good, what is the bad and what is sad ! 🙂
@rohanpande4186
@rohanpande4186 5 дней назад
This is the best conversation on the internet for me today! Thank you Shantanu for this.
@worldintimelapse5539
@worldintimelapse5539 6 дней назад
This was really good and so informative. Arjun is very insightful🙌🏻
@vaibhavyadav2674
@vaibhavyadav2674 10 дней назад
Great Initiative by Shantanu & team❤
@hemangis
@hemangis 3 дня назад
Thank you so much for such an insightful podcast......all takeaways nicely put together by Arjun sir.
@abhisheksrivastava8479
@abhisheksrivastava8479 6 дней назад
How is this stuff free? Amazing podcast. Thank you!
@kanavgoyal8089
@kanavgoyal8089 6 дней назад
Yesterday I watched the whole podcast, The dream I had was there in the next podcast as viewer in person and asking questions and learning so much. I was so happy. Compliments to Shantanu!!
@adityaagrawal1621
@adityaagrawal1621 8 дней назад
A Sushi , Ramen , Dimsum , Noodles & Pot Rice QSR can become very big in India. You'll recall this comment in 10-15 years
@shantanudeshpande
@shantanudeshpande 8 дней назад
Banaao aap :)
@ameyaranke2932
@ameyaranke2932 8 дней назад
Great podcast ...great initiative ...great knowledege exchanged ....delighted ...grateful...keep it up shantanu and team ..
@darshilaagrawal9666
@darshilaagrawal9666 День назад
Watching this as a PM in Swiggy. Hopefully will get good insights xD 🔥🥳😂
@sachinpagdhare2480
@sachinpagdhare2480 7 дней назад
Shantanu All I can say is …. MAZA AALI 🤞
@alanpinto2977
@alanpinto2977 10 дней назад
Great panel discussion n insights in the podcast
@templogical3095
@templogical3095 9 дней назад
Chayos delivers pathetic quality in Pune, in case founder is reading this
@documentin9171
@documentin9171 9 дней назад
Chhayos deliver pathetic quality food everywhere.
@documentin9171
@documentin9171 9 дней назад
Chayos delivers pathetic quality everywhere, in case anyone reading this.
@YashGuptaPune
@YashGuptaPune 8 дней назад
Totally agree! Went there to see what’s the hype about, horrible! Never again would i want to be there! Kannu ki chai is brilliant on the other hand
@aadiraj-jx8xj
@aadiraj-jx8xj 8 дней назад
Yes ur right.local issue I guess.
@stealthoverflow
@stealthoverflow 7 дней назад
To be very honest, most products are pathetic at Chaayos at any place.
@kvijay6409
@kvijay6409 5 дней назад
Podcast full of Insights, Loved this! Please follow theme, We can get POV of everyone
@chef.amitghotikar
@chef.amitghotikar 6 дней назад
Amazing points. Indian food is not scalable as of now. We are working on cracking the code, scaling indian food and also maintaining the freshness.
@samipjoshi7100
@samipjoshi7100 9 дней назад
Excellent podcast, very informative
@lance958
@lance958 9 дней назад
Thank you for this Shantanu.
@KeerthyYalapalli
@KeerthyYalapalli 4 дня назад
I think Chayyos should try making of tea with adding sugar while preparing because if i add external sugar, it taste different than boiling tea with sugar.. Somewhere the bitterness of tea dust or leaves gets subtle sweetner. Dominos: i have seen untidy behavior of pizza makers...of cheese or vegetables falls on the making counter, they pick it and use it on pizza. Most of the times, the staff seems not neat be by their uniform what they wear and grooming wise. I think it matters if you serving food. In India, everything starts well- quality of food, employees are well groomed, places kept neat and slowly, all turn into poor!
@siddhimapxencar7173
@siddhimapxencar7173 4 дня назад
Watching this while having chayoos’s Meri wali chai and poha! ☺️
@raunakagarwal8038
@raunakagarwal8038 9 дней назад
Excited for this
@GroveGalaxy
@GroveGalaxy 9 дней назад
Finally loving the format
@rohitinfosys
@rohitinfosys 7 дней назад
Shashank raises the level of this podcast by 10X.
@arvindinin4207
@arvindinin4207 9 дней назад
Push is gonna come in long term gradually continue to experiment and expand trying new concepts
@user-vz3bs9fu6p
@user-vz3bs9fu6p День назад
Shashank!!!!! What a guy
@pratheekpramod7456
@pratheekpramod7456 4 дня назад
If you can could you bring doctors(health experts) food industry experts like this and would be good to see the where can be the mid road in terms of health and food
@saisrichand7136
@saisrichand7136 9 дней назад
Great!
@abhishek30dec
@abhishek30dec 3 дня назад
Great discussion 👍 The width of experience and wisdom is quite amazing. Keep up the good work.
@ManishKumar-dl1np
@ManishKumar-dl1np 7 дней назад
Agar aap survey karo to pata chalega ki haldiram ke food quality ka negative reviews kam hai jabki wo vast varieties serve karte hain…just because of consistent and good going at pan India palate
@pratikjoshi9836
@pratikjoshi9836 9 дней назад
crazyyyyy!! Letsss goooo Shantanuuuu
@Shannyyyyyyy
@Shannyyyyyyy 9 дней назад
Such great insights 🙌🏻 🫶
@priyankamanikshetti
@priyankamanikshetti 7 дней назад
Brilliant podcast 🙌
@SavanVyas91
@SavanVyas91 9 дней назад
Amazing 🙏🏼
@rajeshg3804
@rajeshg3804 7 дней назад
Fantastic format. Deep insights.
@kyaloonindia6486
@kyaloonindia6486 8 дней назад
Hi Shantanu - I so look forward to these conversations. It’ll been interesting to see why JumboKing chose to lose its Indian roots and pivoted to westernised burgers. I think vada pav may have lacked the ‘aspirational value’ which burgers did. And in the process they could increase AOV and GPM. Secondly while all these heathy claiming brands are mushrooming no one talks of the harmful / sinful sodium content, preservatives, unhealthy substitutes that go in. BTW do you know most of Domino’s pizzas today esp variants like cheese burst is more mayo than cheese!
@ankitdinkar3950
@ankitdinkar3950 2 дня назад
What a episode! Loved every bit of it ❤❤❤
@alanpinto4214
@alanpinto4214 6 дней назад
Great insights ..i watched this video twice!
@ritikkhare465
@ritikkhare465 3 дня назад
One of the best talks!!
@gautamaggarwal5471
@gautamaggarwal5471 8 дней назад
Amazing episode, really enjoyed, thank you guys :)
@amitnawalrai8427
@amitnawalrai8427 7 дней назад
Great job; full of rich content and very well hosted, congratulations 🎉
@anuragsaha8248
@anuragsaha8248 9 дней назад
Much insight
@karnatakaauctionproperties
@karnatakaauctionproperties 7 дней назад
Same with Jayanagar Bangalore 😮
@ashishtrivedi1991
@ashishtrivedi1991 3 дня назад
Great podcast and great format
@ashwinsabu3485
@ashwinsabu3485 10 дней назад
Thank you 🙏❤
@gautamaggarwal5471
@gautamaggarwal5471 8 дней назад
Disagreeing to Shashank's point, I don't believe one needs to be at the top of the maslow's hierarchy to spend on health, even GenZs with incomes around 5-6 L are out there spending a huge chunk of their income on healthy stuff besides not being settled in life completely.
@nishantbhaskaran7674
@nishantbhaskaran7674 7 дней назад
Agreed with you completely.Even in have witnessed this
@ShivaRapolu
@ShivaRapolu 5 дней назад
As he said there is a spectrum. Do you think a person with 5-6L income can "afford" the whole truth bars which cost around 120-150? I mean afford not trying it once or twice
@annamalaian0711
@annamalaian0711 2 дня назад
Exceptions don’t make the rule.
@juhipathania3974
@juhipathania3974 7 дней назад
This podcast had really some great insights 😊
@indianghumakad
@indianghumakad 4 дня назад
Dominos and pizza hut created a market for pizza which has now become a part of every young one cuisine
@juhipathania3974
@juhipathania3974 7 дней назад
Do something in Furniture and Home furnishing category 😊
@manojnikam3008
@manojnikam3008 4 дня назад
Amazing insights
@CookieBomb.
@CookieBomb. 20 часов назад
Mast !!!! very very very insightful . thankyou BSC for this .
@arjunarya5835
@arjunarya5835 9 дней назад
Great content
@gaju5720
@gaju5720 9 дней назад
Good content.
@rohittalwar5602
@rohittalwar5602 9 дней назад
YES INDIA IS HYPER PRICE SENSITIVE BECAUSE OF TAXATION IS SILLY PER CAPITA GDP IS USD 2600
@Singhrohit.1
@Singhrohit.1 7 дней назад
This is like reading a book
@ratanvaghela7666
@ratanvaghela7666 7 дней назад
Very helpful ❤
@indianghumakad
@indianghumakad 4 дня назад
I would only have an expensive chai if I don't get any other option to get a less priced chai..
@Mrmaert
@Mrmaert 4 дня назад
We need 1:1 discussion with dominoz guy. He os silent bit have great knowledge. Need 1:1 with him
@Shivam.Nagpal
@Shivam.Nagpal 4 дня назад
Thanks
@user-go3hp1nw2m
@user-go3hp1nw2m 9 дней назад
2:15:15 Mehta sahab ke emotions dekho Yr.😂.inke hazelnut spread ne kya Dhoka diya Hai bhai inko
@shubham-yj2iw
@shubham-yj2iw 9 дней назад
Those podcast adding such a large knowledge, tht i started using bombay shaving company automatically
@shantanudeshpande
@shantanudeshpande 9 дней назад
Thank u :) hope u like us
@shubham-yj2iw
@shubham-yj2iw 9 дней назад
@@shantanudeshpande ur charcoal foam is awesome sir 🔥🔥i even gift it to cousin's
@DhavalBhadreshwara-gs9vv
@DhavalBhadreshwara-gs9vv 9 дней назад
Would love to here some insights from Rebel Foods guys!!
@amolranade2255
@amolranade2255 7 дней назад
wagh bakari tea lounge superb
@raunakagarwal8038
@raunakagarwal8038 9 дней назад
Rice cooking has largely been standardised by Combi Ovens
@gautamdandekar4924
@gautamdandekar4924 9 дней назад
Hi, are you using combiovens
@Gaurkut92
@Gaurkut92 2 часа назад
Great podcast
@parvezvelani1471
@parvezvelani1471 9 дней назад
You should have asked about how fmcg sales has been digitized nowadays
@danivornoronha1142
@danivornoronha1142 2 часа назад
Dominos uses emulsified mayonnaise and markets it as cheese burst. Indian variants of global fast-food chain menu items have unto 10 times more sodium and trans fats in them. I would have loved to Shantanu take up this topic
@bhaveshrughwani
@bhaveshrughwani День назад
I would have loved if they brought someone from burger singh or la pinoz
@akshblue
@akshblue 6 дней назад
They have insights that are 7-9 years old, many of the key indicators of market are missing, majorly in terms of food and beverages market in India
@gpmishra19
@gpmishra19 2 дня назад
India's pharmaceutical market is 49 billion and USA pharmaceutical market is 846 billion. This itself speaks about who is eating healthy. In this discussion all are elite people far from Indian common man.
@shantanudeshpande
@shantanudeshpande День назад
How much of India is under served?
@poojasuresh5720
@poojasuresh5720 8 часов назад
Which was the previous podcast where they discussed red bull and sting?
@AdaniJi
@AdaniJi 6 дней назад
You should include the same video shortcut in every short around it.
@rohittalwar5602
@rohittalwar5602 9 дней назад
AS REGARDS COFFEE TEA QSRs.. THE MAIN ATTRACTION IS FIVE STAR INTERIORS CLEAN AND HYGIENIC AMBIENCE...COFFEE SELLS ON THE SIDE AS CUSTOMERS WANY TO SPEND HOURS
@naman100jain
@naman100jain День назад
27.33 what a fucking point
@zulqarnainsaya
@zulqarnainsaya 9 дней назад
Productive 2.5 hr of my life
@shruti5295
@shruti5295 5 дней назад
I would have loved to see more insights on the indian market rather than the Chinese businesses.
@TriathlonMadeEasy
@TriathlonMadeEasy 2 дня назад
01:28:56 What world is Shantanu living? To never come across an Amrutalya?
@shantanudeshpande
@shantanudeshpande День назад
Live in Delhi
@adityapatnaik7078
@adityapatnaik7078 3 дня назад
Looks like Shantanu has not eaten food since last 1 month
@naman100jain
@naman100jain День назад
Dominoes needs more base sauces choices
@aashrutvetsa33
@aashrutvetsa33 8 дней назад
background of some of them is too brighter than their face
@ManshaGadi
@ManshaGadi 3 дня назад
49 rupees pizza. guy forgot to factor in tax
@rajeshbuch7275
@rajeshbuch7275 9 дней назад
Freshly food ? from chayos its a question
@Kuhoochandra
@Kuhoochandra 7 дней назад
Discussing with the top brass of the food empire in India and not woman is in the room is hilariously appalling given how women are the ones who’ve made most of everyone’s memories around food in their lives
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