The Unintended Consequences Of the Facebook Like Button - The Lightbulb Moment 

I thought irony was dead...

It's self awareness.

I’m gay

Shhhh

Especially when using no ts to pronounce button

The lost Ts of Cheddar

@@traffic_cone_3000 it's americans that dont say their T's

My boyfriend is British and doesn't say his T's. Bu'er for Butter is another example.🇬🇧

@@MartinJordan chedda

The famous glo'al stop.

What’s RSS?

@@Riyoshi000 I would also like to know

Aren't most RSS readers dead by now?

RSS readers, now that's old school.

So you have an RSS feed with only stuff you're interested in?

Exactly what I was thinking!

We're special

I would like your comment, but I don’t want to contribute to the problem. 👍

It's only good when cheddar ask for likes.

Bro, there are so many things you can't plan for.

When I get zero likes on my comment I would be sad toooo

So remeber to go to channel mine to smash my subsricbe button and like all the vids btw, it helps me do better and it takes jsut ten seconfs

So, no excuses all the videos you do like

You should have

Good thing it doesn't affect people as bad.

@F.B.I - Federal Bureau of Investigation Downvotes are good. They easily express criticism in an effective way without causing drama. EmpLemon has an extensive video on this, websites would be better if they all had a dislike button.

@@bwoeYT agreed. RU-vid sucks because the downvote button doesn’t do anything, when it absolutely *should*

Smash it!

@@cheddar no.

You're right that the video does overstate the innovation aspect but Facebook was different in that businesses would embed their like button on their websites. It took them from a dominant position to the absolute market leader and allowed for a massive invasion of privacy at scale that lies at the heart of the company today. It was pivotal for Facebook as a business.

No it isn't, because the content you get doesn't change because you upvote.

One of my best reddit comments which has lots of replies is my most disliked post. Ironically so many people disliked it, it ended up in the separated unpopular comments (anything negative) so is seen more.

Why is the girl saying the word ‘button’ like that? So annoying.

Americans are famous for skipping T sounds. Learned that, by meeting Europeans, being complemented for properly saying a sound from a non-native speaker was a nice complement. Though I also invite people to correct me and use resources to verify basically everything. Sadly during the video it went from reminding me of children making a mistake to me feeling the need to teach her like one of my kids if they refused to grasp a simple tongue movement and exhale technique.

This seems to be more of a glottal stop she is doing, more common in he UK. I think the usual North American pronunciation is an “alveolar tap”.

I didn't even notice until I saw the comments. People rarely pronounce the "t"s in words like button, mitten, and kitten. She's just maybe pausing slightly longer than in a typical American accent.

@@johningham1880 It's a pronunciation I've noticed living in NYC but no where else in the US. It very well could be a British holdover, but not all natives pronounce it that way. Just as all New Yorkers don't have a New Yohkah accent. It's quite curious.

YES!!!!! buh-un. And the upspeak. Talking to us like we're five years old. Uhg. Grating.

LOL! It's a very NYC way to pronounce it.

@@timu.6452 The tone grinds my gears well. I promise we can follow the content and make decisions without everything being overly inflected like we're 6

she talks so slowly too; i had to change my playback speed to 1.25

Exactly! I kept wondering, "Why is she calling it a 'buh-un'???"

@drosera oh I’m aware-I’m just not sure she does. Glottal stops are increasingly more common in a few American dialects, but are perceived as especially grating to those who don’t use glottal stops. I just wonder if the host is aware that she uses glottal stops where middle-position /t/ is typically pronounced, because it is easily alterable and avoids people talking a ton about it.

@drosera I’m not degrading her speech-but it is something that is very noticeable and it does distract a lot of viewers. Being snarky isn’t really the answer either. I’m originally from the south, but have lived in Michigan for the past four years, where glottal stops in middle-position /t/ is semi-common and it threw me off a lot. What I found though was a lot of people were just not aware they were doing it, just like I wasn’t aware that pen and pin were pronounced differently in other places. So there’s no need to change obviously, but when you extend to a broader market, it is a choice-whether to just stay you, even if it is something others aren’t aware of, or just adapting a “standard” pronunciation to avoid it being distracting. As I’m sure you’re aware, there are some speech traits that are far more scrutinized than others. Adapting speech to cater to your audience is common-it’s why newscasters is Alabama can sound like newscasters in Washington. I think glottal stops are distracting for some viewers because the rest of the host’s speech is more in line with what a lot of people consider “standard American”-which we both know doesn’t exist, but whatever. It’s kind of the same as if she was talking about recycling in her accent but kept saying “aluminium” throughout. It’s correct, but it’s unexpected. John Oliver actually did the opposite in his most recent video and plenty of people were like “why did he do that?”

@@minsub417 saying bu’un sounds childish, so she loses credibility.

@drosera it’s not an accent, she’s speaking with bad diction. There is no American accent that sounds like that, and she doesn’t have any other discernible accent

Yeah at this point I just click the like button without even thinking about it

Many times I go back to make sure I liked it because I forget that I liked it lol

it didn't exist, what you see as simple, a like button wasn't a common thing in 2007, just like a smart phone wasn't common place in 2005

I am from software background and I know a little about such features. Its not about little or big feature its about how big the impact the feature could create. Tbh, its not about the feature, its about how you could play with the consumer's psychology.

No it isn’t.

​@@TheLexiconDevils Where's the dislike button on Facebook? Twitter?

RU-vidrs livelihood is based on the like, comment, share, and subscribe. Merch and other streams of income seem to take a fairly large channel.

FB like is specially evil in a way RU-vid video likes aren't.

RU-vid comments are a form of social media.

I like the way you think. I'm headed that way.

Dogs are cute that’s why

Her dog wants validation

The Cheddar series of video has a level of credibility most others don't; as they'll generally have info sources and credits at the wrap of the video; not many YT posters do that.

No, they absolutely do not! I am glad to realize I am not they only one thinking this. Personally, I find it incredibly annoying.

I just pressed the like button under this comment

why bother

@@ArifShahz I just pressed the like button under this reply.

@@rupertgarcia i just

@@rupertgarcia and the loop goes on

• That episode was a take on _Black Mirror's_ episode "Nosedive". The documentary _The Social Dilemma_ takes a deeper dive into this stuff. • You haven't used Facebook, but what about Twitter? …

@@user-vn7ce5ig1z Extremely little, and with a pseudonym, and no political opinions. I'll have to watch that Black Mirror episode too. Thanks.

So you dont have any social media? That makes me sad bro I’d be way too lonely

@@abigailchristenson388 I have a family and friends I actually see in person in the real world, and then there's the phone, which allows me to communicate live via sound waves transformed into understandable language over great distances, so life isn't too bad. What I didn't do was leave a trail of personal stuff that can be easily traced to me or my descendants for any purpose forever. Call me old fashioned.

@@BasementBerean ok. Ur old fashioned lmao

I agree with your comment, and purposely did not give your comment a “like” for the same reason 😂

@Ankit Meher I can quit anytime I want. I just choose not to.

In the same boat, quit all social media but am hopelessly addicted to RU-vid

Never really started social media, but I'm the same way; I'm used to have either someone IRL or on RU-vid talking while I code.

LOL what's Facebook

@@shotgun6059 that's what I'm sayin