These 4 Products Make $1,000,000 Revenue (Episode 2) 

So far, I think you are the ONLY person (maybe, one of the VERY few) detailing the ENTIRE roadmap to creating a successful Etsy business. Thank you! I'll give far more shout outs if this all goes according to your plan! With my work applied, of course.

I've been watching POD videos for months and not being able to take any action because of overthinking. However, you made it so simple and easy to follow and I think I am finally ready to take actions. Thanks so much for your time!

Wow, this quote at 1:22 really struck a chord with me! 🌟"Try not to compare your journey to other people's and really try and appreciate the small wins that you get along the way" 💪 It's truly inspiring to witness how starting a print on demand business on Etsy has transformed lives and led to incredible success stories I'm eagerly looking forward to the release of your new customization software! 🚀 Keep up the amazing work!

My product research has been absolutely rubbish! Thank you very much for the lesson

Don't get me wrong, $280K Profit/year is awesome, certainly better than what I'm making now! But it's only about a quarter of the total revenue... What I would like to know is where's the rest of the money going? It's a big chunk of the $1 000 000 revenue! Is it going towards the POD supplier, Etsy's fees, Etsy ads, sales taxes, etc.? Is there a way to get more than a quarter of the total revenue as a profit? Thank you for the time you put in this series of videos, it's really. valuable information 🤩

This is exactly what I needed. I don't want to sell the same product every etsy seller on youtube has had success with for the past year...I want to lead the pack and be able to find products myself! Thanks so much! This is exactly what I needed.

I appreciate the patience and thoughtfulness on your videos. I’ve procrastinating on starting a new Etsy store and now that you showed me how…I will start asp…thank you there are so many on you tube with “conflicting” advice it’s very discouraging at times. But, you give good vibes and you’re not interested like many on you tube to make money on us…thank you than you so much..👏👏👏👍👍👍🙏👏👏♥️

This is mind-blowing. I have been on Etsy for several years now and I haven't made anywhere NEAR any of these projected numbers. I am following this series closely. Thanks so much for your generosity. I'm so glad I came across your video on Ryan Hogue's channel.

This was very helpful! Love how you showed this a your starting point instead of just trying out a lot of different products in the beginning.

You break down the math so simply. We are enjoying your episodes. Thank you very much for putting this up for free. We are very appreciative.

I am loving this! I have finished the first 2 episodes. First, you are an angel for setting the goal for charity! Second, what a great friend to boost the InnerCirclePrints! Third, you are making this so easy to follow for someone with no experience. I would love it if you could explain the Everbee a little more. Do you need to use it with Chrome? Very exciting and encouraging. Can't wait to publish my first listing. THANKS STEPHEN

Thank you much for breaking this down and being extremely transparent!! This is top tier information and a step by step guide to taking actionable steps to see success with an online Etsy business. I started my shop 7 days ago and I’m so grateful to be able to have your content available so I can grow my shop. You’re a gem!! Thank you!!

I am excited for this! I have seen hundreds of videos about pod, but its so hard putting them together. Thank you

I am really enjoying the 1 Million Dollar Challenge videos these episodes are giving me the incentive not to give up. I am so glad that I watch your video with Ryan Hogue I follow all of Ryan's videos. Great job!

Wow this is amazing! Following along & starting my shop!🥳 Super excited! Thank you for the value!🙏🏻🙌👏

I've been doing my POD research for the last month and just found your videos, WOW! This is going to very helpful and I've seen several people in the first video that I started following to learn how they created their business. Thank you for sharing all of this information.

Well I am just starting out, I am trying to learn and have zero knowledge. Your videos have so much info and have been so helpful thank you. keep help us beginners. I keep coming back to your videos when I have questions and find the answers I need. I think the step by step is very nice and the fact that you don't rush through things again thank you

What a simple and wonderful way to do product research! Can't thank you enough for doing this!🤟

Got my first shop all set up and will be following you through this challenge. Thank you for sharing your wisdom and being straight forward! I have greatly enjoyed the content so far.

Yay...day 2, this is it! Fully comprehensive, no holds barred information from various perspectives with a great teacher. I’m following along with definite action. Thank you so much Stephen for this challenge❤🎉 🙌🏽

Amazing! This makes a lot of sense! So glad that you are showing it step by step. Thanks Stephen! 😊 Will be adding these products from Inner Circle Prints. Their prices are so good! Jesse's doing a great job!

This is so exciting!! Thank you so much. Looking forward to Ep 3!

This is great content! The site for inner circle prints is actually a coaching site with some POD fulfillment. FYI they cost just under $3k to join to get access to those products mentioned in the video.

This is great. After watching all these gurus, some of which you have as guess, none of them have ever once, to my knowledge, spoke of product research. My first chore is to go back through my current listings and check my products. Thanks.

I've watched a lot of Print on Demand Etsy videos, and I believe this is one of the best, especially incorporating Everbee's profit calculator. It really got me down to the nitty gritty of staying with you to see if a product is profitable. I love how we can add customization and make it an even more popular item on listings. As a Etsy store beginner, I will be taking similar action steps as you, following this challenge, learning from you and hopefully help my beginning store head in the right direction sooner than later. Thanks for a great episode!

This video TOTALLY has me recharged! I have been a new Etsy seller since June/July 2023 and have only sold 13 items. I was considering giving up until I watched this. Thank you, thank you, thank you! Reply

Thank you so much! I love everything you are doing with this challenge. This content is helping me tremendously!

Amazing 😊 thank you so much I'm amped to do this and sharing vids with my friend... greatly appreciated!! ❤

Yey! New One!😊 Been Waiting for this!😁😁😁

This is the perfect informational/ instructional video series. It's professional, to the point, the background music is perfect too. Thank you!

Thank you SO much for this! I've been struggling to sell on Etsy and don't even want to tell you how long I've had my shop. As a designer, the analytics is where I struggle. I also happen to have heard someone suggest free shipping which I've been doing and look forward to hearing about your analysis on shipping. My husband and I are watching this together and are determined to succeed!

this is amazing I loved your interview with Ryan Hogue in the past and was starting to implement your methods then! I'm so excited for this step by step process and to learn even more! Thank you for all your work on this and sharing your experiences!

This series is an absolute game-changer for so many people. Finally some clear instruction on how to find a path to success. Thank you so much for taking the time to create this content. One question I have Stephen is about your 13% ACoS when running ads. If you're running ads at the maximum allowance that you can, how do you calculate that the ad cost associated with that listing works out to 13% of the sale price?

Hey !!! I have seen tons of videos about Etsy... Just the Intro told me that I did find the right guide to make the next Step to my shop Now I will learn the real approach to this business I will follow you ! I have 2 months on Etsy more than 100 products only 5 sales... I did t many circles and changes as a Designer it was very hard to choose a theme I'm trying to build the entire shop on a theme until now loosing money even when I sell.... As i have paid advertising for all this time every sale I made I have to pay to make it happen Im not loosing any fate I know they are Great !!! ;-) Just to need more exposure and start thinking as a business. Thanks for this !!!!!!

New subscriber here! Can't thank you enough for this detailed walk through. Looking forward to following your journey - I'm starting a shop soon and I''m super excited.

Thank you, it was really great watching you do this. Looking forward to the next one!

Love your plan and explanations from setting up, selecting products and making a profit - Very well done!

Amazing content! I'm fallowing every step you show in the video. I'm joining in the challenge. Waking up at 5am to do this since I work a full time job as a medical interpreter and have a 1yo. Let's do this!

I am so so grateful to you! I am super excited to get started on these! Thank you thank you!

This is already very understandable and clear even from the episode 2 . Thanks for the effort and sharing !!!! 👍

Hi @HelloCustom! Thank you for this! I am going to start along with you too! This is my first time so I am carefully threading every video that you are launching so far and see if I can go along with you step by step in this challenge.

Very easy to follow. Thank you for breaking it down and explaining the process. Im looking forward to following along. Youre a good teacher. Thank you.

I’m really excited about this - I tried following along with everything you were doing and my costs are a lot higher than yours at the moment. I see if I join printify premium I can get some lower costs but right now I don’t have that. Also Jesse’s price on tumblers can’t be beat. So if he accepts my application, that’ll be the only way I can sell tumblers at that price point. So I can see I’m going to have a few more obstacles right out the gate. I’m going to try and look for some products I can be profitable with… :) this is great so far, thank you for doing this!!

I’m so excited! Thank you for breaking down how you do product research. Ni was contemplating a few of the products you mention and saw how they did not yield the profit I would have expected. I have Everbee and did not utilize it to it’s full potential.

Thank you for breaking down how to figure out what to sell and for what type of profit to aim for. Also, thanks for showing how to use Everbee.

Excellent! LOVE watching your proven process!

I am so excited to watch this series. You are very sweet to give the profit for charities.

LOVE seeing your process. Thank you for sharing!

This is so informative. My new favorite YT channel! Will be following closely and taking notes. Opened an ETSY store in 2018 but lost interest after posting about 10 listings but will start up again and follow your advice and tips.

I’ve been doing pod Ecom since 2014 & this is arguably the best product research methodology I ever seen.

This is so exciting! Starting a fresh shop and following along! Thank you for taking the time to share and I can’t wait for you to release the new software for customization. 😊

This is amazing!!! What a generous opportunity you are providing all around! Thank you so much! Excited to implement some of the new things I learned! Also Excited to hear more about your thoughts on shipping costs.

Thank you for breaking down the 3 qualifiers for potential products. Super helpful in determining sales using the calculator. I enjoyed watching this video!

Thanks for this series! I think we're on the right track. We've been selling (trying to) t-shirts and phone cases (amongst other items), and we're now designing for tumblers and Christmas ornaments before seeing this. We've had the shop for a few months with only 7 sales so far, but if we continue down this route and make things personalized, maybe this will work?

This was so helpful! Action step: Audit my current shop items to see which are worth keeping. (A little backwards but it’s never too late!)

Thank you for making these videos! Great content and direction! Do you have any other recommendations for POD for tumblers? The tumblers are sites I have found are priced more then a lot of stores are selling a custom design for. What do you do in this instance? I know you are working with inner circle but when I applied they are full and not accepting new customers partners right now.

My son is 10 and is following your series! He wants to learn how to start his own Etsy shop like I have. Thank you for making it so easy to follow. I have just applied for Inner Circle Prints. Their prices look really good, thank you!

what everybody was waiting for, thanks

I am new not yet started. VERY encouraging episode Thanks

Thank you, Stephen although my first language is Spanish these episodes are super clear, and I am following step by step since I just started in this industry God bless your heart always.

Thanks for this series! Just getting into POD and learning as much as I can. The advice that you will learn as you go or DO hits home with me. (although I often get caught up in the details.)

Hello 👋🏻 Done day 1 and 2. Followed along step by step. I’m all in. 💪🏻 Whether I continue the shop at the end of it all or not I have feeling I’m going to learn a lot. Already have! 😊 Thanks.

Thank you! Doing this along side you, I feel so much more confident and that there is NO reason not to try! Putting it here so I can look back - I have 1 store wt 4 listings $0 started beginning of June. I'm excited to post my 12 months results after you 💕

Hatts off for you man The best and result oriented vedio among all on youtube for product research

@HelloCustom awesome content! Can you share more on the 13% etsy ad budget you mentioned? How do you implement it to ensure to stay within 13% and how do you determine which products to allocate more ads to vs which ones to discontinue paying for ads due to low conversions? thanks!

BRAVO. I started 3 weeks ago. Valuable information already. Was not sure about shipping to do free or not. Thanks for the valuable information.

Loving this! So informative!!

I actually feel seen with this video. Lol. Thank you so much for uploading this. So much good information and inspiration in one single vid! ❤

Today, November 23, 2023, I am starting my store on Etsy and Printify following your RU-vid videos, I will tell you my results following your advice exactly. Thank you very much for your support.

Thanks so much! This is so great and I'm already learning a lot! Question - I notice the prices you used for your analysis were for Printify Premium. Do you recommend new comers spring for that right out of the gate? Monthly subscription, plus subscription for Everbee and maybe other tools (?) could really add up when there is no revenue. What is your advice for "must have" monthly subscription tools?

Love you man ❤

Amazing series! Thank you for sharing! 💜

Hi Stephen, thanks for all the insights. I am planning to start along with you on this challenge and follow the steps. One question I have is that I already have an existing store open for a month now. Would you recommend opening a new one (I heard Etsy gives an initial boost to new shops)?

Perfect timing! Thank you👊

Love your videos! Really helpful and gives information not usually exposed without taking a pricey class. I do want to say though that you used the Printify costs if you are a premium member. Not being able to afford that right now will affect the bottom line. You have Phone cases and Tumblers with different profits but the same sales and revenue?

Thank you!! I am so exited to learn more!

Great info. Looking forward to the 3rd podcast/lesson. I didn’t see anything about the Etsy settings for the set up…shop policies, logo, banner, returns, etc. Do you offer any help with those set ups? I didn’t see anything about that in lesson 1 + 2. Thanks.

Great video Stephen, I loved the value you gave on Ryan Hogue's channel, I've been working on an Etsy shop I hope to launch soon and I'm looking forward to having your experience and knowledge help guide me on this journey. Best of luck!

Can't wait.🎉🎉🎉

This was so great watching you go through the product validation.

Thank you for this. I’ve been wondering and afraid of doing personalized products for my shop

This is such an informative video, I will be taking notes as I go along with your journey. I learned a lot about how you do the product research and see if it's profitable to sell using POD. One thing I'm struggling with is the shipping cost - with shipping, no shipping or $35+ free shipping. I use 3 different print providers on printify and offer free shipping on $35+ orders. If they buy a product fulfilled by 3 different print providers, I'll lose money (since they will all be shipped separately). I would love to understand more on how to set shipping costs. Also, I'm struggling with custom orders, I only did 3 of them and already, I'm not looking forward to doing anymore because of the hassle, like when I message a buyer with a question to clarify, they don't respond and I had to send it as is. I'm looking forward to see what you do with you need clarification from a buyer on a custom order and they don't respond? Thank you so much for this video! 😃😄

Thank you for the videos... Quick question, when you were going through the monthly sales (use the bandanas as the example,) it looked like the top seller was 44 sales. Are you looking at just the top product or the top handful of products? Also, you mentioned that it looks like they were selling 100 units per month which you also mentioned would come out to 10,000 per year. Am I doing the math wrong or calculating the wrong information? I am calculating 100 units per month time 12 months which gives me only 1,200 units per year. I am 8,800 off. Thanks for any clarification. Stuck in the Mud in New Orleans...🙃

Following the series as I need to find a source of additional income, will be setting up a shop and following along about 2 weeks behind you

wow ..this is amazing... thank you !!! I have 900 products on my etsy shop, and I am struggling. I will definitely follow your advice. Looking forward to your next video

This is very helpful! Noticed you are taking the lowest-cost item in your pricing analysis and your shipping is at $6.99. Assuming your margin is the same across all size variants of that same cost, however are you modifying your prices/margins and shipping costs for plus-size products?

Come On, Stephen!! Yes!! Thank You!!! 🙌🏽👌🏽👊🏽

I will definitely be using the Everbee tool. Thanks Stephen. I'm not using this tool for my product research right now and I think one of the biggest issues that I am facing with conversion rate is pricing (and the shipping rates).

YOUR SUCH A GAME CHANGER! I am sharing with a friend who needs to make income at home. I am teaching her how to open a shop and be successful

Appreciate the training. What most people do not inform on is the fact that you must upfront the money pay for product to be made and delivered. This means you need a credit card up front. Your store will only grow/scale on the financial ability you have to afford ip front costs for production and shipping, all fees associated with Etsy, creative platform fees, and advertising costs. And, advertising sales. I hope you will be touching in this as well in a future module.

Excitedly anticipating!

Can't wait for the next one!!

You are seriously a god send!!!🙏

Thank you for doing this! Really well explained 🙏

this was great thank you! god bless

Best breakdown I've seen so far. Great video!

Thank you and yes Printify pricing for beginners does not seem very competitive but I believe the price goes down with volume?

quick question. If I already have an Etsy shop selling product and I want to add POD products, should I add them to my exhisting shop, which has a 5 star rating and ovef 4000 sales, or should I create another shop? The POD products will work well in our existing shop.

the value which this video provided is outstanding even i have started my etsy store parallely and taking steps according to the video

The cost of a 20oz skinny tumbler on Printify is $17.34 with Printify premium and the shipping cost is $7.79, for a cost of $25.13. Add in the cost of personalizing the item and13% advertising and the actual cost of the item is around $28.00. This store lists the price of this item as $30.00 each but is currently selling them at a 50% off sale, around $15.00. How are you able to make a profit of $5.00 each? BTW 100 bandanas per month is 1200 units/year, not 10,000.