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THIS Instagram Reels strategy WORKS in 2023 

Katie Steckly
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The first 1000 people to use the link will get a 1 month free trail of Skillshare: skl.sh/katiesteckly03231 ✨ Wow, so I didn’t see that coming… Since the beginning of 2023, I’ve gained over 15,000 new Instagram followers. And in this video, I wanna tell you how I did it (and show you the blueprint for the strategy you can use to do the same) One of the biggest things that can help you improve your content, is letting your creativity shine through and taking some of that pressure off of yourself. Plus, finding a balance between chasing viral trends and creating original, valuable content. We’re going to cover all of that in this video.
📕 TABLE OF CONTENTS 📕
00:00 I thought 2023 was going to be my chill Instagram era
00:41 my analytics from the past 3 months on Instagram
01:57 chapter 1: I had a Reel go viral…
04:06 chapter 2: I followed up with a similar Reel to capitalize on the attention
05:14 chapter 3: I kept my audience engaged with consistent, original content
06:56 why I like RU-vid-style short form videos
07:13 a balanced “instagram diet” 😅
08:43 how to create high-quality, original Reels content
09:29 create your balanced Instagram Reels strategy for 2023
12:03 my strategy for re-posting Reels, TikToks, and Shorts
13:12 taking the pressure of yourself is a great strategic move 👏🏻
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// WATCH THESE NEXT
⭐️ The Secret to More Likes on Instagram? [MY EXPERIMENT] geni.us/ESbAr
⭐️ Everything you need to know about TikTok: geni.us/nJWXLTq
⭐️ Don't start a podcast without watching this series: geni.us/Wplo
// FOLLOW ME ON INSTAGRAM
/ katiesteckly
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
🎧 where I get music for my videos: www.katiesteckly.com/artlist
💻 how I edit my videos: www.katiesteckly.com/adobe
📱how I grow my channel with Pinterest www.katiesteckly.com/tailwind
// GEAR
Vlog Camera: geni.us/dFXAVn
Big Camera: geni.us/ktsonyzve10
Lens: geni.us/Gw6rjif
Microphone: geni.us/00oT8aQ
Tripod: geni.us/kvmFbH
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a RU-vidr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce RU-vid channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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4 июл 2024

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Комментарии : 156   
@katie
@katie Год назад
The first 1000 people to use the link will get a 1 month free trail of Skillshare: skl.sh/katiesteckly03231 ✨
@austinbrady
@austinbrady Год назад
trial not trail.
@wildrootdesigns
@wildrootdesigns Год назад
Thank you!
@EfrainG2
@EfrainG2 Год назад
I would love a video that educates us about the reel vs tiktok cultures. Thank you for continuing to share your valuable insights and opinions surrounding content creation ❤
@ariellethms
@ariellethms Год назад
social media manager here, the candy vs nutrition analogy is SO GOOD 🙌🏻thank you for that!
@journeymanaipod
@journeymanaipod 11 месяцев назад
Listening to you makes me realize how little I know about content strategy. So helpful !!
@autumncunningham4855
@autumncunningham4855 Год назад
Love your vulnerability & am so appreciative of your advice!
@nkipmo1154
@nkipmo1154 9 месяцев назад
This was super insightful!!! Thank you!
@andriavdesign
@andriavdesign Год назад
Love this! I'm so turned off my the trendy content. I, myself, try to produce original value-driven content for my niche.
@joeljartist
@joeljartist Год назад
The algorithm vs the zeitgeist lol! Katie, what you say makes a lot of sense. Also want to say that I love your fluency when you speak. Looks like you don’t have to edit out many word whiskers, and you have so much genuine enthusiasm. 🔥🔥🔥
@TLYarnCrafts
@TLYarnCrafts Год назад
Congrats on your massive growth. And thank you for sharing your strategy. I’d all but given up on reels/shorts, but this makes them feel more manageable.
@lillyflores7647
@lillyflores7647 Год назад
I’m so excited for your growth!! It’s time I’ve been following you for 3 years and have always loved your style and content ❤❤🙌🏼
@jessiemedinaofficial
@jessiemedinaofficial Год назад
Agreed!
@EricWertz
@EricWertz Год назад
Yes to the food comparison! I was trying to figure out should I keep doing quick outfit reels or versions of GRWM while talking and you made me realize both is good to give some substance as well. Thank you!
@wanderswithaudrey
@wanderswithaudrey Год назад
How did you edit the RU-vid style short? I’ve heard IG doesn’t push it as much if it’s not edited in app? Is it right?
@iamJonray
@iamJonray Год назад
Finally, something worth watching. This is helping me, thank you!
@claudiarummel4638
@claudiarummel4638 Год назад
What a great informative video! Loved every second of it! Thank you!
@alysonayo1457
@alysonayo1457 Год назад
Thank you so much I will definitely try this strategy out!
@jennywoodyoga1689
@jennywoodyoga1689 Год назад
Love the nutrition analogy! Thank you 😊
@Emarinaturals
@Emarinaturals Год назад
I love your content. Thank you for sharing ❤
@longliveann9349
@longliveann9349 Год назад
Very informative. thanks!
@onlinebusinesseswithkelly
@onlinebusinesseswithkelly Год назад
I love how you compared the content to candy and nutritious food! Great analogy!
@coreystrawn4532
@coreystrawn4532 Год назад
Great strategy 👍. Thanks for sharing your experience 🙏
@seriahalexus
@seriahalexus Год назад
These were great tips! I had a few viral tiktoks and continued making videos like that but it doesn’t creat a community or an engaged audience so I completely agree
@sheilaboutwell475
@sheilaboutwell475 Год назад
Great tips as always. Thank you 😊
@Jade-bx5oq
@Jade-bx5oq Год назад
Thank you so much! Just discovered you 🎉I love your content 😍 it’s helping a lot!!
@Imjalen
@Imjalen Год назад
I love the candy-salad metaphor you used. It was a great way to describe content on social media.
@lovelypua_
@lovelypua_ Год назад
i love this thank you soo much
@danielpatrick5706
@danielpatrick5706 Год назад
Great tips! I'm trying to take content creation seriously but it's pretty tough getting started. I need to get used to posting to 0 viewers for a long time until I figure out what works for me😅
@amydangerfield
@amydangerfield Год назад
Super helpful!
@amberbondmorgan
@amberbondmorgan Год назад
Great video and insight. I needed to hear this. Thanks for everything you do to help us out. 😘
@1nurseKathi
@1nurseKathi Год назад
Love the candy v nutritious food analogy
@donnecoetzee8651
@donnecoetzee8651 Год назад
Loved this!!! And please do the difference between the tiktok and Reels styles, vibes
@RebelleNutrition
@RebelleNutrition Год назад
Yes, THIS works!! I've grown 50k in just 3 months. I LOVE Reels!
@amytaylor386
@amytaylor386 Год назад
The last 2 videos of yours that I have watched basically said "Chill Out. Stop stressing out. Have fun with your posting." Thanks dear. You are a sweetheart. I would love to meet you in person and give you a big hug. ❣
@EBNDesigns4U
@EBNDesigns4U Год назад
That is so true. Thanks for sharing.
@AnjuliMack
@AnjuliMack Год назад
Love the candy and salad/nutritious analogy
@TinyChickPottery
@TinyChickPottery Год назад
I always love this kind of content. It’s inspiring. I wish I had a crew to help me as being the maker and the videographer and doing everything is so much work. I’m okay splitting the money!!! 😂
@alexis_keith
@alexis_keith Год назад
11:40 omg yes! I would love that!
@socialsmartyco
@socialsmartyco Год назад
Such good advice!
@adoriasia
@adoriasia Год назад
I’ve been loving all your content Katie! Do you have any advice on when to post across the different platforms? Like the best days and times
@myaduro
@myaduro Год назад
Thanks for sharing! 🥰
@Joana4913
@Joana4913 Год назад
Hi Kathie. Thanks a lot for this video! It was a authentic game changer! Have a nice week
@rickyschay
@rickyschay Год назад
Candy Vs salad … $$$$ advice thank you!!! Subscribed and will follow. Cheers
@GalaxyInfernoCodes
@GalaxyInfernoCodes Год назад
Thank you for sharing this! Taking the pressure off and going back to experimenting with content could really be a game changer. I sometimes catch myself wanting to start from scratch and delete my existing accounts and one of the reasons for that might be that I want to go back to that no-pressure experimenting phase of my content 🙈
@thestellarelite
@thestellarelite Год назад
I've been going back and forth on wanting to do this too. I was literally signing out to create a new one on a whim a minute ago. Then I'd have tons of content to post fresh and more strategically while I make new stuff lol. It's hard not to feel like you're shadow banned or stuck because your audience isn't engaged so you get no reach etc. It's kind of chicken and egg scenario or something.
@Lamajurdi
@Lamajurdi Год назад
Yes do reels versus tiktok
@Ridhi259
@Ridhi259 Год назад
*Thank you so much Katie, your Instagram growth tips and tricks are soo helpful* *Sending you tons of love and light* ❤💫🥰
@melodieborja339
@melodieborja339 Год назад
Hi, new to your channel but this was SO informative. You’re the only one on here that’s making the strategies digestible and actually authentic. So thank you, keep up the great work🙏🏽
@iamcelinenavarro
@iamcelinenavarro Год назад
Absolutely loved this video, Katie! Thank you for sharing!
@MrWeusi
@MrWeusi Год назад
Hay Katie!!
@AnjuliMack
@AnjuliMack Год назад
Mine used to reach millions of accounts and now it's
@ethanwylan
@ethanwylan Год назад
you’re such an inspiration as a fellow content creator! i just started my journey and youve helped me out a lot, although my growth is still slow lol. thank you!
@lafemmenatale
@lafemmenatale Год назад
Love the 🍭 vs 🥗
@DIYbri
@DIYbri Год назад
Excited for you!! Thanks for sharing 😊
@RaphMarci
@RaphMarci 6 месяцев назад
the food analogies used to describe types of content made things a lot clearer (and made me hungry HA)!
@sportybeth
@sportybeth Год назад
I think the algorithms had a bit of a change around the time yours spiked because mine also did the same I went from 30k around Xmas I’m now at 70k and I’m gaining 1k a day. My mum had a similar think happen she went from 6k to 30k. We’ve both had crazy viral videos. I think it’s just. Been better at picking up good content and sending it to the right audience. It’s like it’s just serving up more authentic stuff viewers want to see.
@Me15U
@Me15U Год назад
How to send to right audience?
@Me15U
@Me15U Год назад
Can you help ? My frnds/followers really like my work but there is no reach
@monicamcgahan
@monicamcgahan Год назад
I’ve been stuck at a lil over 900 for yrs!
@GigiMurakami
@GigiMurakami Год назад
Again, Katie is RIGHT on time!😂 I was literally just looking for reel stuff when this video popped up 😂 Also I’d love to see that video!
@dindavani4518
@dindavani4518 9 месяцев назад
-You nailed it!- *Everybody agrees the sole way to grow your audience is in,sta,crease*
@ErikaBardere
@ErikaBardere Год назад
I think people are also more likely to follow you when they see you have a lot of what they're looking for vs when you have little
@woolymaple4335
@woolymaple4335 Год назад
New sub here! Small biz owner looking to up my content creation game. Thank you for sharing your knowledge!
@anniebaldry4235
@anniebaldry4235 Год назад
Hi. Great insightful video. I don't know if you know the answer but thought I would ask. If you post shorts to youtube, can these be linked onto blogs in the same way that videos can be - so they are stored here and not slow done the blog? Thanks
@jenna_n_goodwell_art
@jenna_n_goodwell_art Год назад
The downside of relying on one or a few viral videos, is when the 'wrong' reel goes viral (meaning, a reel that is a bit further away from your main content). The followers you then gain, don't follow you for you or your main content: they either jump on the popularity-bandwagon or they start following you because they like that rare deviation from your main content. Meaning, you won't get any connection or sales from those people. People are actually very unlikely to unfollow when your content isn't for them, because the algorithm will hide it for them and they won't even see it. They simply forget you exist, and you are stuck with useless followers. So, many followers still don't result in your business growing. It's better to aim for and have a smaller, on-point following than a big bandwagon following.
@siennasertl8821
@siennasertl8821 Год назад
Hi katie! What do you use to edit your reels after filming on your camera :)
@wellnesslover888
@wellnesslover888 Год назад
Love your videos Katie. How do you feel about IG taking away reels bonus & do you think it’ll change how content creators show up?
@thibodeaustyle
@thibodeaustyle Год назад
What camera do you use for filming?
@bryanmundjr
@bryanmundjr Год назад
How do you feel about posting a Tiktok that’s 2+ minutes onto RU-vid? Not as a reel, but as a normal video, since reels has a 60 second limit.
@musicuty
@musicuty Год назад
Can you explain how you monetize your instagram?
@roseliaysusrecetas
@roseliaysusrecetas Год назад
what camera are you using for your videos
@Maudlinabrown
@Maudlinabrown Год назад
I’ve been stocked at 3.2 for almost 3 years 😢
@HeySarahPaige
@HeySarahPaige Год назад
what i don’t understand about reels though is people i know personally who have a lot of followers get significantly less like on reels than regular picture posts
@Me15U
@Me15U Год назад
Any suggestions for brand new account? There is no reach
@jaizabordios1494
@jaizabordios1494 Год назад
What camera are you using to shoot your videos? :)
@elizabethcampos3117
@elizabethcampos3117 Год назад
For real? ohh I will be happy reaching a 1000 is so hard!
@tarasdiary
@tarasdiary Год назад
You're generally an inspiration as a content creator, thanks so much for being real with us ❤
@SandraSallin
@SandraSallin Год назад
I've been following you for ages. Always so interesting. I was listening to your podcast about the photo that went viral by the sculpture in Spain. I'd love to see the photo. Looked around and couldn't find it. Where can I find it? Thanks.
@awritersjournals
@awritersjournals Год назад
I'm back for more bonding time with you, bestie.. :) watching several videos again tonight. ❤
@SamandEm
@SamandEm Год назад
Loved this video Katie!! If it doesn’t pop off ima be confused!
@TheSimpleEnvironmentalist
@TheSimpleEnvironmentalist Год назад
Thanks Katie! What if I'm doing all this and still not growing...I mean I'm growing just at a snails pace
@annette1884
@annette1884 Год назад
Does posting the same on tiktok and instagram not 'annoy' followers that follow you on both platforms? (Or discourage to follow on the other platform as well?)
@choosewisely6705
@choosewisely6705 Год назад
Hi I visited your tiktok page but did not see that viral video on your page you mentioned.... Am I missing something? Thanks
@lilyraen
@lilyraen Год назад
Do you have any tips on regaining engagement if you haven’t posted in a while? Like let’s say a few months
@SkyeMcDonald-qt3bk
@SkyeMcDonald-qt3bk Год назад
Hello. Brand name on different platforms. One or can be different?
@holly_cuperus
@holly_cuperus Год назад
Everyone loves to learn about how much people make, especially in content creation. Your niche is also popular since everyone wants to grow their social media presence. I am not sure what a similar thing would be for me as a lifestyle blogger. What can I talk about that could potentially be viral? Something people want to know about but that people won't talk about... I'd have to think about that for a bit. I am working on deciding what content I want to put on each social platform. RU-vid and Shorts is going to be all beauty/fashion content. IG and TikTok... no idea yet. I've been throwing spaghetti at both and nothing has stuck. Thank you for posting this video! As you can see it has really given me some food for thought.
@Jen-Chapin
@Jen-Chapin Год назад
Do you come back and answer questions in your comments here on RU-vid? I don’t see on this video that you’ve hearted any or responded. This is my first video I’ve watched of yours so forgive me if you regularly do this! My opinion is that if you want to make the most money, RU-vid is where it’s at. But it’s a LONG game. It took me over 3 years on here to hit six figures and even that is not typical for most creators!
@katie
@katie Год назад
Haha I try to but my life has been crazy lately with travel commitments 😅 I agree youtube is my main revenue driver for sure. I’ve been making videos on this channel since 2011 so trust me I totally know that it takes a long time to build it into a business 🙈 but it’s very worth it!
@Jen-Chapin
@Jen-Chapin Год назад
@@katie agree!
@chloemanifest
@chloemanifest Год назад
With your content love to know what kind of team dynamic you have going on? do you edit shoot post etc? I just keep finding im too burnt out on creating but never getting anywhere because I can't keep up. I have 3 kids too so Having a minimal strategy is what im looking for I know that means it probably will take longer though.
@amberbondmorgan
@amberbondmorgan Год назад
That’s my biggest struggle too! Balancing mom life and content can be exhausting!
@chloemanifest
@chloemanifest Год назад
@@amberbondmorgan SO EXHAUSITING! im trying to find away as well as being neurodivergent to find balance. maybe its just not the season for it. but that would make me too sad
@RosieMontoya
@RosieMontoya Год назад
Great video, Katie! Thank you for sharing what you do and what may work for us! Is the content you create for reels and tiktok pulled from your long form videos?
@simple_naildesigns
@simple_naildesigns Год назад
Great question!
@katie
@katie Год назад
@@simple_naildesigns yes it is but not on the way you expect! I've got a whole podcast episode on my repurposing process coming soon - so make sure you're subscribed to Creator Club on apple podcasts or spotify :)
@simple_naildesigns
@simple_naildesigns Год назад
@@katie thank you! Will look it up now on Apple Podcasts.
@lexirabelofilms
@lexirabelofilms Год назад
What do you think about instagram Live? Is that still relevant in 2023?
@TrueKrimeKati420
@TrueKrimeKati420 Год назад
Woah. Our names are similar 🤣🤣 mine is Kati Stickley
@tribeofjudah631
@tribeofjudah631 Год назад
Hi Katie, do you use the same length of videos to post on Instagram reels and tiktok? Or do you post it on either platform first and then share it on another platform?
@romajade
@romajade Год назад
Do you know of any hacks for attaching trending audio to my reels using a scheduler? I have a business account and working with a team of students trying to figure out workflows for working remotely and this has be the roadblock
@actuallyrayomi
@actuallyrayomi Год назад
Can you show this on a brand new account with 0 followers ?
@kathybhome
@kathybhome Год назад
I love this video Katie! Thank you! You mention RU-vid shorts and I'm wondering what you think about starting with RU-vid shorts? I personally can't budget equipment for long form on RU-vid, but I can use my phone for shorts. What's your thought on beginning with posting 2-3 shorts per week as a RU-vid beginner?
@MichaelAlthauser
@MichaelAlthauser Год назад
You have a phone. Use that for longer videos.
@DSFAVORS
@DSFAVORS Год назад
I think you should use your phone for long form videos. I started a channel in 2017 with my phone and I didn’t buy a camera until I was monetized
@imallierambles
@imallierambles Год назад
You are so awesome!! I subscribe to mostly nomad and outdoorsy channels except you and Neil Patel (I know you know who he is 😂). Yup, you rank up there with him in my eyes with great info!! Anywho, keep the helpful content coming! Happy weekend!
@pkchewy
@pkchewy 11 месяцев назад
Hi there very new to learning about social media. Im 39 but dont pay much attention to whats trending and dont do tic tock yet either and instagram is new to me too. I have FB but would love some advice on how to get into it as Im opening a online store and want to figure out how to connect to the world of internet 🤔 thanks so much
@FindFUPI
@FindFUPI Год назад
Thank you, Katie, for giving us some of your insights. You do great job explaining everything in details.
@samiamdean
@samiamdean Год назад
The candy vs salad comment really stuck with me, I had a few reels go viral and while they bring in new followers, they don't bring a lot of engagement on other posts or stories. Great ideas of doing more value add content in between!
@stephanietom_md
@stephanietom_md Год назад
Post stuff that you are proud of and let it be
@jmic101
@jmic101 11 месяцев назад
Can you make a video on being monetized on "gifts" on IG reels and explaining what that means? i just got monetized for "gifts" on ig reels and i do not know what all that means. do i get paid for old views? lol how does it all work?
@antoniaosborne4972
@antoniaosborne4972 Год назад
So 5 reels a week?
@bhersc
@bhersc Год назад
I love this video and I love how you ended it! I really aspire to have less expectations for my content on Instagram because it can really affect my mental health when I don't hit certain metrics and if every post doesn't perform as well as some of my more popular ones. Which isn't healthy! I want to have fun with it. So that's definitely my goal for 2023 too to be a little more chill.
@tazmaniachannel
@tazmaniachannel 9 месяцев назад
-Impressive stuff!- *Everybody agrees the sole way to increase your audience is in,sta,crease*
@sayz6230
@sayz6230 Год назад
what i looking for😍
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