David Meltzer
🌐Co-Founder - Sports 1 Marketing
🎮Investor @torontodefiant @torontoultra
📲Text me (949) 298-2905
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First 5 Minutes of Automated Transcript:
00:01
good morning everyone welcome welcome
00:04
welcome we are back uh sorry if you had
00:07
any volume control problems earlier but
00:09
we're rocking and rolling here it is
00:12
funky fresh friday we have some
00:14
extraordinary guests we're gonna answer
00:15
some questions along the way keaton good
00:18
to see you
00:19
give me a thumbs up team if you could
00:21
hear me okay i know we had a little bit
00:22
of volume earlier with the trainings i
00:24
hope you enjoyed our friday training uh
00:27
as always we did a byoq you bring the
00:31
questions i'll bring the answers uh
00:34
starting off with keaton here why is it
00:36
important to learn something try your
00:38
best and have fun well i think you might
00:40
have already answered
00:42
the questions uh so you got to be a
00:44
little bit more clever than just
00:45
restating
00:47
uh what the three things that you should
00:49
look for in your kids can look at simone
00:52
is here we'll have you coming on in a
00:54
few minutes simone the incredible simone
00:56
cohen welcome
00:58
as always um so you know if you think
01:01
about three things uh for your children
01:04
and yourselves uh there's really three
01:06
things that we want to do one
01:08
we want to
01:10
do our best
01:11
so we should gauge or acknowledge if
01:14
we've done our best or not and then we
01:16
want to learn lessons how we could do
01:17
better and most importantly we want to
01:20
find the light to love in the lessons
01:22
and what we're doing in other words have
01:24
fun we want to be happy and i know
01:26
simone cohen will talk about his company
01:28
and henko and the success they've had
01:31
over you know decades of time uh of how
01:34
happiness
01:35
and how having fun or rule number six
01:38
not taking yourself so seriously is so
01:40
important
01:41
but remember doing your best learning
01:43
lessons and having fun is really the
01:45
easiest way uh to live a passionate
01:48
purposeful and believe it or not
01:49
profitable life why do you why do people
01:53
overlook the stage theory of traditional
01:56
content
01:57
um
01:58
so the stage theory is the shakespearean
02:00
revival that i talk about the number one
02:03
thing that we have to focus in with
02:05
content or marketing is the actual
02:08
content
02:09
meaning to thine own self be true
02:13
because the size scope and scale of the
02:15
audience is so great
02:17
so accessible today it's never been more
02:20
important to find
02:22
your frequency
02:24
to know who you are in other words in
02:26
the shakespearean revival to thine own
02:29
self be true to thine own self be true
02:31
never more important than today and the
02:34
second
02:35
part of to thine own self be true in the
02:37
shakespearean revival is the whole world
02:40
now is your stage and good morning julie
02:43
meltzer my unbelievably beautiful
02:46
incredible
02:47
wife uh big big big big shout out i love
02:51
you more than you love me or possible
02:54
my wife is incredible i love you i love
02:56
you thank you not afraid to tell
02:58
everyone how much i love her thank you
03:00
for joining me it's a treat um anyway
03:03
the stage theory
03:05
is now understanding the whole world is
03:07
your stage so what we want to do is not
03:10
only traditionally do the radio print tv
03:13
billboards other things in marketing
03:15
that we would do mailers but we want to
03:17
figure out how do we capture the
03:19
billboard how do we capture the radio
03:21
interview how do we capture the mailer
03:24
or the american way magazine
03:27
ad or article that they put in you know
03:28
it was a dream of mine to be in the
03:30
american way magazine when you fly
03:32
american airlines there's this magazine
03:34
and they did this feature and i was so
03:36
proud of myself and my ego was so far in
03:39
my way of course i asked for december
03:40
and january issue
03:42
because the most people fly during that
03:44
time and meanwhile covet hits and
03:46
nobody's flying so what do i do i think
03:49
of shakespeare to thine own self be true
03:52
i'm going to go ahead and capture some
03:54
content me telling the story about and
03:58
illuminating my own
04:01
flaws by ego wanting to promote the
04:03
american way magazine me featured in it
04:06
and meanwhile i captured it then i
04:09
modified it for all the different
04:10
platforms including talking about it now
04:12
amplified everywhere and it's perpetual
04:15
there's a ton of compound out there on
04:18
the american way feature that they did
04:19
on me and i guess what i reach more
04:22
people than flow and then fly
16 сен 2024
