this might completely change fashion (if brands allow it)

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one of the most important parts of our clothing is in need of a serious upgrade - but there's a few roadblocks before we can get there 😗
if brands like Shein have anything to say about it, we won't get this info for a while... but what if governments get involved? 👀
🫶 thanks sm for watching - pls like, comment and subscribe xx
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⏱️ TIMESTAMPS:
00:00 hiii
00:19 what if our labels looked like this?
01:23 the origins of design
02:17 proof brands aren't ready
03:09 will we ever see this IRL
03:34 first impressions
06:35 a great concept
07:26 a deep dive into reality
08:49 fashion's lack of oversight
10:24 what we can't count
11:01 final thoughts
11:39 byeee
#2024 #2024fashion #fashiontrends #pinterest #pinterestfashion #fashiontrendforgirls #fashionnews #springtrends #spring2024 #fashiontrends #antihaul #shopping #whattobuy #sustainablefashion #fashionnews #fashiontiktok #trending #trendingvideo #fyoupage #smallcreator #fashioninfluencer #fashionblogger #socialmedia #socialcommentary #fashioncommentary #primark #shein #clothing #clothingbrand

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Опубликовано:

25 июл 2024

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Комментарии : 25

@vvitch-mist20 Месяц назад

I actually really like this. One it makes remaking clothing, and dying it a lot easier because you aren't like "what mystery blend is this" but it gives people the chance to get actual fabrics they want. Some people probably don't do natural fibers, I can't stand wool, but some people also don't want synthetic fibers. I prefer cotton and linen pants, and would like to know if my pants are cotton/linen or are they a blend, or some kind of synthetic. It's not something right now is practical, since we can't even get them to pay their workers properly, and get them to stop dumping waste into the Global South, and oceans.

@katierobinson Месяц назад

oh i didn't even think about how useful it would be for remaking clothes!

@vvitch-mist20 Месяц назад

@@katierobinson I hear a lot of people who make clothing and try to dye fabrics be like "I have no idea if this is the right dye bc I'm not sure about the blend" And this would take the guess work out of that. A baby step would be putting any information about each piece of clothing online. At this stage of society this is the kind of thing people can do from home.

@AyaaAcademia Месяц назад

for me, the detailed info on which part is made of what is very appealing. I understand that sometimes getting everything fully organic blend may not be possible. But saying it's only 20% polyester doesn't tell me much? is it the lining? the padding?

@vvitch-mist20 Месяц назад

@@AyaaAcademia I feel like it would get better with age as people gave feedback, but any information is good information at this stage as long as it's factual.

@monicaabdd Месяц назад

I think that this kind of label would be very useful regarding sorting of clothes for recycling, by categorising them using the label info. And with this label being publicly available, maybe also push brands to create only items that can be recycled at one point. Great video 🫶 greetings from Romania 🌸

@katierobinson Месяц назад

agreed!!

@sorshaporsha Месяц назад

personally i think it's a great idea. i do think it will be 'trial and error' before a label can include everything we would like to (and need to) know... really interesting topic to cover!

@katierobinson Месяц назад

definitely think there will be a learning period & some upgrades as it goes but the idea is really good!

@inaballik2643 Месяц назад

I'm so glad I found your channel a few weeks ago, love the content, your calm demeanour and the non-stop updates!! I've been trying to wrap my head around the fashion industry for years now, and even worked 'as a mole' within it to gain better and direct insights. It is insane - thanks for pointing it out again and again! Love your work here 💜

@katierobinson Месяц назад

aww this is so sweet, thank u!! can i be nosy & ask what role you worked in the industry?? i literally always want insider information lol 👀

@inaballik2643 Месяц назад

@@katierobinson You're more than welcome! You deserve the props!! I did work for an agency and had the choice to pop into a lot of different fast fashion houses, i.e., stockrooms and replenishing stock, unpacking new garment, change rooms and their "backend" (the horror!), etc. I knew it was bad before, but that certainly opened my horizon even further. The fast fashion industry does not only have H&S issues abroad, though to a different extent, apart from the complete oblivion of the environmental impact they're causing. Happy to connect for more if you're interested xx

@FeelingGoodAsHail Месяц назад

I love your videos so much! It's the perfect fashion industry education I've been looking for. Thank you :)

@katierobinson Месяц назад

aww thank u sm, this is so sweet!! 🫶

@ryeofoatmeal Месяц назад

wow wow the garment facts are brilliant 🤯 I never thought about that as we get the same one from food. you are right, there must be a learning curve for the food industry and people don't want to admit how bad their food is. but!! after many decades, do people even care? do people read the labels anymore 😂 99% of us don't. and not everyone can comprehend it although the text is simple for public. we could do the same for the garment label and see how many people even notice and care to read. it would be a good experiment. I mean even for food industry, some brands even fake/manipulated the nutritional facts so.. yeah this thing can't be that authentic at the end of the day 🙃

@katierobinson Месяц назад

it's v true that labels don't always change actions, but i think the simple act of brands having to disclose this to everyone would make a bigger impact than we think!! and if it changes even a handful of people's minds then thats a win!

@greta4533 25 дней назад

Great video overall as all your other videos! However I would like to disagree with one of the things you said " Brands don't want you to know". As a small brand owner trying to do everything as sustainably as possible I can confirm that we do we really do. But even if we ask all manufacturers relentlessly, they still struggle to give answers. I already don't produce outside of europe as I am scared to not being able to oversee but when it comes to fibres even though we are only using Tencel or Gots certified cotton, we still struggle to get full traceability and straight answers or names and locations of these cotton farms. Unless maybe we would hire a private investigator, which as a one and a half person brand we can really not afford. So we want we really do... it is not as easy. Of course if we are talking about Zara and Shein then yes agree completely they do not want that at all.

@katierobinson 24 дня назад

this was definitely a generalisation on my part and mostly geared at bigger brands!! it's such a mindfield for smaller brands and most of that comes from a lack of action from Zara, H&M etc who definitely have the resources to demand transparency for everyone, but don't bc they benefit from us not seeing any information

@nmrit Месяц назад

if the EEI (energy efficiency index) is a comparable case study to these labeling, then it might not result in any noticeable impact. both have well intentions, but corporations will manage to find a way to skew the labeling and lie to customers about what a good "bare minimum" looks like. There is also one study done on the EEI, and the findings were that the indexes didnt particularly lead customers to purchasing more sustainably (it's by d’Adda, G., Gao, Y. & Tavoni (2022) but im not well-read enough to assess if the study is bs or not). I'm all-for this sort of concept but I think I dont believe big companies have any integrity...

@katierobinson Месяц назад

very very true that labelling may not actually change actions but the first step always has to be education and hopefully these labels would provide that - as long as governments become involved and police what brands put on them!!