This podcast has mastered show notes SEO

Подписаться 567

50% 1

Everyone tells you that podcast show notes and transcripts will give your website a valuable SEO boost.
And they might… If you understand how SEO works and build your podcast content strategy around it from day one, kind of like today’s roastee, Cocktail College has done.
In addition to a fantastic show concept, slick packaging, and excellent production, Cocktail College has built out an impressive web presence, expertly leveraging SEO to grow both their show, website, and brand.
Let’s look at how they’ve done it.
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: podcastmarketingacademy.com/a... ⭐️
🛠️ Resources
Subscribe to ‪@Vinepair‬ 's Cocktail College podcast
‪@adammgrant‬ - Work Life
Subscribe to Podcast Marketing Trends Explained | link.chtbl.com/pmte-youtube
Check out the Podcast Marketing Trends 2023 Report | podcastmarketingtrends.com/2023
📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter | podcastmarketingacademy.com/s...
Get your free personalized podcast marketing audit | earsaudit.scoreapp.com/
Join the Podcast Marketing Academy Membership for personalized podcast marketing strategy, training & support | podcastmarketingacademy.com/m...
🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days: transistor.fm/?via=youtube
Follow @TransistorPodcasting for more podcasting tips & tutorials
Chapters:
00:33 Introducing Cocktail College
00:44 Why your website is crucial for podcast packaging
02:43 The secret job of podcast player badges
06:38 First look: Cocktail College's cover art
08:15 Analyzing the reviews for trends and messaging
09:09 Analyzing the show title
09:57 Breaking down Cocktail College's description
12:04 First minute listen test
13:22 The problem with pre-rolls, even perfect ones
15:01 Enhancing the listener's first experience
19:06 The best day to release episodes
22:17 Why you should update your trailer regularly
27:59 Custom episode artwork: missed chance
30:58 Simple wins: episode titles
33:45 Leveraging show notes for additional SEO discoverability
#podcasting #podcastmarketing #podcastgrowth

Опубликовано:

23 май 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 5

@wakemeupmornings Месяц назад

you gotta add chapters to your videos

@podcastmarketingacademy Месяц назад

Hmmm I'm not sure why they're not showing up in the player for this video. If you check the description you'll be able to find them all there!

@traceyroseTV Месяц назад

How do you suggest asking for reviews?

@WindsongVirtual Месяц назад

Re: the trailer - I wasn't a fan of the background music (it was a bit too loud to actually be considered *background*), and I think he/they should re-record it to make it evergreen e.g. remove the references to "first episode" and "next week [date]," to eliminate the possibility of people listening much later subconsciously thinking "Oh this is outdated, why bother..." I agree re: the pacing - some of the pauses felt a bit awkwardly long IMO.

@podcastmarketingacademy Месяц назад

Thanks for sharing! I agree with the note about trailer updates as that's my gut reaction when I hear an outdated trailer as well. Thanks for watching!