TikTok Tips for Authors 2024: How to Sell Books on TikTok

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TikTok can be really beneficial to authors, but if you're doing it wrong, you can be wasting your time. In this video, I share top tips for making videos more engaging, by looking at some of my clients' and followers' author TikTok pages!
You'll walk away with tips and tricks to apply to your own video content.
Grab the BOOKTOK BLUEPRINT: get more book sales on TikTok with my step-by-step guide to using TikTok as an author or writer, with video tutorials, post ideas, and more! www.marketingbyshelby.com/the...
Thanks to these authors for volunteering for this video!
/ elleunchained
/ maryscatlinauthor
/ kmtannerauthor
/ writestheunsaid
ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 5+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
CONNECT WITH SHELBY: I post marketing tips here on RU-vid (subscribe for more videos!) as well as on TikTok and Instagram.
/ marketingbyshelby
/ marketingbyshelby
marketingbyshelby.com/
Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
0:00 - author bio to grow your following
3:08 - your hook to boost watch time
5:35 - strong content to boost engagement
11:35 - cover text to boost views
13:30 - use analytics to boost watch time
14:50 - be clear about your genre

Опубликовано:

4 авг 2024

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Комментарии : 40

@jonathanfesmiresteampunkau6983 11 месяцев назад

In my opinion, the worst hook one can use is when the video says right in the beginning, "Stop scrolling," or "Don't scroll away!" For me, that's all the more reason to scroll.

@marketingbyshelby 11 месяцев назад

Haha yea I definitely can understand that! I think showing your audience WHY they should stop on their own is more effective than telling them to 😊

@gerardcharleswilson9954 3 месяца назад

A clear beautifully presented video.

@marketingbyshelby 3 месяца назад

Thank you!

@gerlineco 3 месяца назад

Amazing video as always! very helpful!

@marketingbyshelby 3 месяца назад

Thank you! 😊

@dayfish 11 месяцев назад

This was incredibly helpful. Thank you.

@marketingbyshelby 11 месяцев назад

Glad it was helpful! Thanks for the feedback :)

@maryscatlinauthor 11 месяцев назад

Thank you so much for your time and advice. As always, very helpful. ❤

@marketingbyshelby 11 месяцев назад

you're welcome! thanks for volunteering 😊

@ChristaKateAndersonpoetry 11 месяцев назад

Thank you for the video.❤ I've watched a couple of of your videos and its been helping hearing it all. It's so dificult and overwhelming to know how to post about my book. And the results are so different. One video - the same video does well on Instagram but not Tik Tok or youtube. Then mix and match. 😂

@marketingbyshelby 11 месяцев назад

Glad it’s helpful! They all have different algorithms so I find the same too - different things work for IG and Tiktok 🥰

@ChristyLoveSinging7 11 месяцев назад

While I can’t focus on TikTok (because of my part-time education job), I still found this useful for Instagram Reels. Also interesting to see how I was doing well with TikTok. Overall, it’s best this way, because of my health and energy to produce content. - Christina Vourcos

@marketingbyshelby 11 месяцев назад

Definitely! A lot of tiktok tips can be applied to all short form video 😊

@karenfredericks8474 10 месяцев назад

Truly awesome. This may be the most clear, thoughtful, instructive video I've ever seen! Thank you so very much!

@marketingbyshelby 10 месяцев назад

Thank you so much for this feedback! I appreciate it and glad you found it helpful 😊

@GransomHayes_author 11 месяцев назад

That’s a good point about the watch parties, thank you

@marketingbyshelby 11 месяцев назад

Thanks for watching!

@NikkiDavenportRomanceAuthor 11 месяцев назад

Super helpful for this newbie. Thank you!

@marketingbyshelby 11 месяцев назад

You're so welcome!

@BryanJFagan 8 месяцев назад

Thank you. The type of information I was looking for.

@marketingbyshelby 8 месяцев назад

Glad it was helpful!

@sylvanacandela7872 11 месяцев назад

Thank you so much for your helpful advice. I am new to Tik Tok and finding it overwhelming 🥴😱! With a series of dystopian novels out, I really need help with marketing.

@marketingbyshelby 11 месяцев назад

You're welcome! It can definitely be overwhelming in the beginning but over time I've found with the authors I work with that it gets easier, from making content to actually seeing results! My BookTok Blueprint course is a great place to start if you're feeling overwhelmed. It's linked in the description of this video if you'd like to check it out! Best of luck with your series :)

@sylvanacandela7872 11 месяцев назад

@@marketingbyshelby I will definitely check it out. Thank you!

@Books4Kids1 Месяц назад

Hi Shelby. What's the best way for a new author (with only 1 or 2 books) to start up an engaging TikTok acc? Considering a new author likely has limited content.

@marketingbyshelby Месяц назад

Hello! Keep making content about your books and content for your audience to inspire them or educate them, and storytelling content is also very engaging! I only had 2 books the first few years I was on TikTok as well but it's a great time to keep experimenting.

@thewriterchick134 7 месяцев назад

Hi, I am new to TikTok and I do not know how to add a link to my books on Amazon. I have looked everywhere. I have almost 2,000 followers now and post videos about my books but when I post and it says add a link, my book isn't in there. I am an established author and I thought I knew social media but this is tricky for me. Thank you!

@marketingbyshelby 7 месяцев назад

Hello! That is unfortunately not how the "add a link" button works. That specific section is a partnership with one publisher so most books aren't on there. You can add a link in your bio once you reach 1k followers and direct people to your book that way.

@jimpurdy3254 9 месяцев назад

Thank you for this information and advice. It is very helpful. If I write under two diffiferent author names (two different genres) would I need two TikTok accounts? Thank you for any advice.

@marketingbyshelby 9 месяцев назад

You're welcome! And yes if they are different genres and different names I do recommend 2 accounts. I would start with 1 account focusing on 1 pen name and build that up and learn what works before jumping into the 2nd account. But it does help avoid confusion to your audience and the algorithm will better learn who your audience is for both :)

@jimpurdy3254 9 месяцев назад

@@marketingbyshelby Good advice! Thank you! I will order your marketing kit and follow instructions carefully to make sure I'm doing this correctly! :)

@transformational.methods 11 месяцев назад

Hi Shelby! Is it worth running ads on TikTok videos?

@marketingbyshelby 11 месяцев назад

I haven't found it to be important or worth it yet while the organic algorithm is still really strong 💛

@mollycolbert8677 11 месяцев назад

Can we refrain an account with consistent new content or should we start from scratch with a new account?

@marketingbyshelby 11 месяцев назад

It depends on how long you've been away! I've tried to bring accounts back to life that I didn't use for 4 or 5 months and ended up not being effective unfortunately. But if it's been a couple months or less it's worth trying to bring it back

@mikesmith-hc4ci 11 месяцев назад

I won't lip sync, dance like a fool, or any other silly stuff for a book sale. Too many writers on there acting like clowns. Then you have tons of young female authors trying to sell a book by dancing in a bikini like that's normal behavior. Backwards generation.

@marketingbyshelby 11 месяцев назад

Interesting! I rarely see things like that on TikTok. Most of my videos I don't even show my face or talk and there are many authors who are using it the same, or sharing educational/inspirational videos. There are billions of people on TikTok, and not everyone is using it the same way. But grouping everyone together is definitely not helping anyone :)