Time for TT - The Audi TT Story 

Erratum: I say Ferdinand Porsche designed the Beetle & The Porsche 911. They were, of course, two different people.

For the younger audience, just imagine seeing this on the road in 1999

The TT remained quite handsome across all three generations, but only the original still makes my heart skip a beat on the rare occasion I see one. Just sublime. Great vid, as always.

There is still one without the recall spoiler parked in my area. Always happy to see it.

The original body was just so pleasing. The later ones were good, but I really loved the 1st generation.

My father, for his 65 birthday in 2002 purchased a brand new Mk1 TT Quattro. Drove it for twenty years, serviced it every year, only doing about 40,000miles total and at 86 decided he would retire the car and sent it from Ireland over to England to me. Along with my 1968 Right Hand Drive Porsche 912, which I purchased when I was 25 (broke the bank at GBP 6k at the time) and I turn 60 this year, will both go to the grave with me. My daughter will drive away from the grave in the Porsche and my son in the Audi TT. Two absolute design classics. Both generational time capsules.

I don't comment often on youtube, however this time I feel like a have to. Shortly after the TT production began, in 2000 my dad got a job in Győr (where the TT is made) and construction and spending a year there, my family moved to the region. The local economy was booming, because the Audi plant was pulling other sectors as well, construction especially. Essentially for us and for tens of thousands of people the TT is a very significant car, not because it is necesserally a classic, but because the car assembly and the local engine production created a lot of possibilites for many families. It allowed and still allows us to make a decent living in an otherwise relatively poor country. Also it was a dream car for many of us kids, but that's another story.

I still have my TT, purchased in 2001, in Germany. Most beloved car I ever owned.

The original looked fabulous, scary to think it's now over 25 years old! Happy days!

14:05 I kinda love how Audi kinda...played down initial complains about the touchy handling at higher speeds, until the walking legend that is Walter Röhrl went public saying the TT was the scariest thing he ever drove, THEN they rushed to fix it. Like...oh crap, we scared THAT GUY. The retrofit with the spoiler was actually mandatory in some countries, including Germany.

I now even more after watching this video regret ever selling my mk1 TT. Absolutely loved that car, style and feel. What a motor indeed.

Honestly the very first concept, the orange one, is 100% perfect. I want THAT car. 😍😍😍

The MK1 came out when I was 23, I was skint, living in London and trying to find my way in life. However I thought that the TT was the “bomb” at the time, but was well out of my budget (had a Punto). So thank you for this video, brings back memories

I bought a MK1 recently, one owner from new and serviced well. It's a great little car ❤ needs some work but it's getting there 👍☺️

1 st Gen was a master stroke ! When it was released it was a oral eye magnet .

I don't know, it looks kind of like a beetle, but I think that first gen tt is the only car in history with a timeless design. To me it never aged and never got outdated. I am sure it will still look fresh for years to come.

TT did a brilliant job as a halo car for Audi - appearing in multiple feature films including Mission Impossible and About a Boy

I still drive my 2000 TT FWD model purchased in 1999. Just hit 70,000 miles. When it was new, it turned many heads (one fellow completely ran his car off the road while staring at it) then became a somewhat common site for a decade. Now, 25 years later she is once again turning heads with folks asking if it’s a brand new model. Thank you for your fantastic video.

In love from day-1 with TT and now a happy owner of mk2 v6 3.2 2007 TT 😍

I remember a neighbour having an early TT - I was always slightly in awe of it - I thought it was stunning. I was even more impressed with it when he explained it was a hatchback, and with the rear seats folded down, he’d spent the weekend at a festival sleeping in it - now that’s an impressive sports car!

Please do a video about the opel speedster

I’ve always liked the first generation of Audi TT. It looked completely different to anything else around in the late nineties.

My 2022 Coupe is the highest quality car I've ever owned. The interior is unmatched in terms of quality feel, design and execution. Fabulous car.

A friend of mine when I lived in South Africa bought the 3.2 V6 with the DSG box, that thing was an absolute hoot to drive...it drank like an alcoholic uncle at a free bar Christmas party but was just so much fun to drive! He let me drive it on a road trip from Johannesburg to the Natal South coast, the real fun began going down Van Reenen's Pass, at silly speed, that car handled like it was on rails...FLAWLESS! Then when we hit sea level that thicker air (Johannesburg is way up in the sky so NA engines suffer in performance) it kept just wanting to run away from me, super responsive throttle and engine...

The TT is one the great classic examples of a company in the 90's going "fuck it, let's get weird."

The Audi TT in its 3.2 V6 version was my first car I ever drove in a racing game. This video is a must watch for me.

I love my Mk III TT. Had it since new and will likely never get rid of it, can’t believe I’ll never get to own the RS version. Gutted.

A co-worker of mine ordered the 1st gen model, still has it to this day. Last time I discussed it with him, he had still under 100,000 km on it. It has never ever seen a day of rain, snow or other type of bad weather.

I bought my wife a 2004 3.2 S-Line Quattro TT. She absolutely loves it. And I have to admit, that it is a better car than my old Porsche 928 in most ways, except for the way it looks, and feels. But even then, the TT has the gigantic round butt like the 928. However, the car is not without its issues. The wiring inside the headlights gets too hot, and the insulation falls off the wires, and a replacement TT headlight unit costs over $2,100 each. And to have one repaired costs over $1,000 each. The headlining falls off the interior. The rear parcel shelf attachment system was designed by morons. The electric door opening and windows are typically stupid - and entirely unnecessary as the frameless windows in my 1997 JDM Subaru WRX STI demonstrates perfectly. Each time one fails, that is almost $1,000 to fix. The Mechatronic unit is highly suspect, and I am glad I purchased 6-years of full mechanical warranty, because it failed not once, but TWICE in the last 12 years! Repair bill for that is over $4,500 each time! The TT is NOT a driver's car of any kind. The steering is absolutely dead, and you feel nothing through the wheel at all. The brakes are powerful, but do not have any kind of endurance for spirited driving downhill. The paddle shifters work fine, but shifting is too slow in manual and in "Sport" modes. At 160,000 km a large amount of work was required to repair the cooling system, over $2,000 worth - covered by warranty. The AWD system often known as "Faux Wheel Drive" is actually incredibly capable, and I have driven out of places some SUVs would struggle with. If you intend buying a Gen-1, be prepared to spend a LOT of money when things fail. The car cost us $20,000 and over the last 12 years, more than $17,000 has been spent on repairs and maintenance. Cost to us was about $4,000. Now, that is nothing compared to the $70,000 I spent on my 928 over the same period, but it's not chump change, either! Back when the TT came out, I thought it was damned ugly. But I admit the looks have grown on me over the years, like a fungus. :P Edit: I didn't know about the Porsche negotiations, but I can easily understand why Porsche rejected the TT. It would have been almost impossible to get a TT to handle, and more importantly FEEL like a Porsche. The TT brakes provide not even the slightest bit of feel through the pedal. I liken driving the Gen-1 TT to driving a car simulator on your PC, because it feels exactly the same as using a Logitech wheel (with Force Feedback disabled!) and pedals. On top of this, Porsche do have an extremely consistent "design language" and all Porsches from the 996 onward are easily identifiable from far as a Porsche. And I can't see any way for the TT to be re-styled to conform to the Porsche language. Finally, I vividly recall Jeremy Clarkson's Top Gear review of the brand new Gen-1 TT with the DSG dual clutch computer operated manual gearbox. He was super impressed with it, and boasted that it was impossible to "fool" the gearbox as it always has the next gear up selected, and when downshifting, the throttle blip provides additional time for the lower gear to be selected before the clutch disengages. I would never have bought the car for my wife, if it hadn't been so well received by Clarkson. She wanted a convertible, but as I explained to her; no husband who truly loves their wife can ever allow them to have a convertible car. Why? Because as a young man of 14 years old, my Dad took me to car crashes for about a year before I got my full license at 15. As a result, I have seen what happens to people in convertibles in crashes and rollovers. It is surprisingly easy to roll a car - much easier than most people realise, and I would never forgive myself if I got a convertible for my wife, and she died in it because the car had no roof. And it is for the exact same reason I will NEVER buy a car with a panoramic glass roof. I require the roof of a car to keep the sun OFF me, and protect me in a rollover, or doing over a bank. I once had a girlfriend who survived tumbling her little VW Golf down an almost vertical 100 metre cliff. She was able to climb all the way back up the cliff, to wave down a driver for help. Amazingly, she suffered only a cut to her head, and a broken toe. Thank you, VW!

Such an Icon! The mk2 TT is one of my favourite cars ever. Okay sales weren’t astonishing later on but the fact is it kept selling year after year. We brits couldn’t get enough of it even towards the end of the line. I will miss it immensely! ♥️💔

I have an Audi TT and I get compliments daily on how beautiful my car is. Audi would be wise to electricity their first version of the TT with minimal changes, they would sell like crazy!

Great vid. The original TT has always reminded me of the original KA and that is meant as a compliment.

A black FWD, 180 hp TT Coupé was the first car I bought for myself - and I still miss that car. Bought it from the press office with just under 10,000km on the clock for less money than a brand new Mk IV Golf GTI would've cost and picked it up myself in Ingolstadt (I still have the pic from that day hanging on my wall, lol!). It was agile and very pleasant to drive but also surprisingly practical and usable as a daily - if you don't need rear seats, that is. It also never really went wrong for me other than a faulty hydraulic line for the power steering and a cracked windshield resulting from poor installation at the factory - both of which happened out of warranty but were fixed at no cost to me. Totally agree on the "I just gotta have one"-vibe it gave off. I remember saying that to myself when I saw the pics of the design-study they rolled out sometime before series production started ... which was very close in looks to the eventual product. I also remember how surprised I was when I saw that they hadn't dialed back on the interior design elements. That whole cockpit looked more like something a manufacturer would only put on a prototype and then replace with something a lot more boring and plain for the actual production car. I did drive a few Mk II TTs back when I was reviewing cars - two 200 hp Coupés that were in for testing and a TTS roadster I drove at a press event. And while both cars felt more mature than the Mk I, they also felt less special to me. Neither the interior nor the exterior of the Mk II had that level of detail and design that the Mk I had. Especially for its time, I should add, when Audi was just on the verge of shedding its image as a boring car for geography teachers who couldn't afford a Mercedes or BMW. One key difference I recall between the Mk I and Mk II was the steering which felt just about perfect in the older car but way too light at times in the Mk II (a trait shared with all other Audis from that period that I ever drove). Re safety: While my car was a very early example that had left the factory without ESP and a spoiler and was retrofitted at the factory, I don't think lift-off oversteer was much of an issue with the FWD-version (I think the quattro ones were more susceptible to that?) - so I can't really talk about that. Suffice it to say that the car felt extremely planted and "honest" to me during my four or five years and 100,000km of ownership. I do remember that the tail once tried to step out on me in a tight (but bone-dry) on-ramp - but that was me going too fast and with rear rubber that was way too worn (think I only had 2mm left on the rear tires...oops).

Finally, a well researched and presented nod to a car of exceptional design - the mk1 Audi TT. The seamless, impossibly symmetrical lines of the exterior and the pure minimalist interior are nothing short of iconic and are still being copied and referenced in car design to date. Every time I approach my own 2003 mk1 coupe (BamBam), I can't help emitting a sigh of admiration.... and he's a joy to drive. Clarkson's a fool.

I always assumed that Audi TT was named after the Isle of Man TT motorcycle race, which means it stands for 'Tourist Trophy'.

If you're looking for inspiration for some "outside the box" ideas, you could do worse than do a story on some of the "similar, but different" cars that carmakers like VW and Ford would come up for Latin American (especially Brazilian) markets. Or one of my favorite obscure cars, the VW SP2

There is very little on the road today that looks as good as a mk 1 TT and the fact you can pick one up at the mo for around 1-2 k blows my mind

Thank you so much. I’m a lifelong TT fan (had an ‘01 Quattro hardtop manual) and now a ‘16 TTS hardtop). It’s been a wild few weeks and this is a welcome treat. Wishing your channel all the success and you & yours all the best in health, fun, safe motoring

I remember seeing the first generation TT at a local Audi/ VW / Porsche dealership. With the TT sitting on lot amongst all the brightly colored New Beetles it looked remarkably like a modern Karman Ghia.

May be someone could answer this for me, but there's a huge number of hand drawn sketches, yet today mostly you'd see renderings even at design stage. Was this one of the last hand drawn cars at this stage? And as for the video: Big Car achieves what the main stream media with it's budgets can't! Amazing as ever.

At last, great channel.

still waiting for the a2 story.

The TT is one of my favorite designs of all time, when it comes to cars. You say that you've owned one for nine years, and I'll say that I've been around one for almost twenty. My dad bought one when I was a child, eventually gave it to me, and I still drive it to this day. Yet even after all this time, I never get tired of looking at it (or of driving it). It hasn't become mundane or boring, and almost all of it is still in fantastic shape after all this time, too! I can't imagine there are many other cars one can say the same thing about - all the other cars I've driven have gotten boring after, at most, a few years. Definitely glad to see such an in-depth video about the design of this car - keep it up!

That title reads completely differently if you're one of those people, like Clarkson, that calls TT owners "titties"...

Been a long wait for the video! Thanks for the great info, always learn something new.

Wonderful, that you put this together. As part of a group of huge fans of this iconic car, it's great to see it getting some of the attention it deserves. So underrated and beleaguered by an undeserved bad reputation conjured up by pompous motor journalists that aren't happy unless they can tail slide a car through a corner. I hope with time it garners full classic car status. It's just a stunning design - inside and out. The interior design is also timeless and puts most modern cars, 20 years younger, to shame. It's great fun to drive and a great place to be - seated in that driving seat!

I had a '01 roadster with the high output turbo. This was the most AWESOME car I ever owned. I miss it terribly!

Excellent video. Our favourite is the MK2 shape, distinctive but sleak at the same time with every angle looking just right. We're on our 2nd & probably last, as for us it's peak TT in terms of looks. It's a 2013 2.0TFSI manual 6 speed in Samoa Orange Black Edition Amplified Pack.

have always loved the TT. I remember I had a dark blue one in NFS Undercover when I was younger and that was one of my favorite cars in the game.

Thank you for the quick history lesson, never knew TT stood for "technology and tradition". Wife bought a 2004 VR6 DSG several months before we met (it was the only version available with Quattro and an automatic transmission, as we live in the northeast US with a lot of traffic; and she needed the space of the hatchback, so the convertible was out of the question), and it lasted for 11+ years and almost 200,000 miles. Traded it in timely (it was starting to die) for one of the first 2016 models on the US east coast, which is still going strong (thanks to the pandemic making her 100% remote for several years). She is disappointed there will not be another generation TT for her to consider when the time comes -- no guarantee she would have bought one, though (she didn't like the 2nd generation TT).

When i was in 5th grade that car was every high-end whor€ dream car in my eastern European country. Late 90s were such a gem 💎 ✨️ 💖 😊

I bought my mk1 five years ago and have rebuilt it, I'll never sell it, I love the car.

Oh man, the original TT was such a great car. Thanks for making this one!

I had the 2007 3.2 V6, it made sense over the 2.0ltre because it just sounded so much better! it was a fantastic car, truly a regret to still not own it.

I had two mk1 TT's, a 180 and a 225 and loved them both. I was stopped once by the police, and while he ran my plates the officer told me he preferred the looks of the VW Beetle because he thought the TT looked like one that had been sat on!

Just seen this today , ironically purchased a TT 2.0 mk3 convertible today as well. Beautiful car .

Love the video, as always. These are a real highlight for me!

Bought mine in 2017 as a stop gap car. Its 2024 - I still have it. I can not sell it because it is such an enjoyable car.

Had 2001 TT Roadster, beautiful looking car in dark green with a great quality interior.

I liked the 2nd generation as it still retained the unique rounded lines but was a proper sports car in terms of performance and handling.

I remember the first time I saw one - in a showroom I passed on one of my work routes - nothing else like it - beautiful. the second genaration was underwhelming in comparison and I didn't even notice the third until a month or two ago - just another Audi - nothing wrong with them but just another. I also loved the Twino - the original one although had to go on my holidays to see any. I did hear from a salesman in a VW dealer that the TT - original one - was the car that people kept for the shortest time - not as tolerant as you about peering out of those side windows. Well done you.

I am so glad you made this video 🙂 I had the plasure of owning one (the same 1.8 L that you had), for 5 years, and I absolutely loved it. It was like sitting in a cocoon. Intimate and very fun to drive. Aside from my old Porsche 944 it was the coolest car I have ever had. Thanks a bunch from a fan and car detailer in Norway 🙂

Saw the TT in a concept car book I had as a kid and knew it was what I wanted, I’m now a proud owner of a mk3 and am absolutely obsessed with it ❤

Thank you so much, for all the insight onto one of my favorite cars ... sadly, I haven't had the fortune of owning one. Great YT channel 👍

I love to see the 2nd generation on the street, looks amazing!

I test drove the TT in 2005- one year after the DSG transmission became available. It was hands down the best performing car with paddle auto-clutch shift technology. But 64K was too much for my blood… I told the sales guy I would be back n 2 years to pick one up coming off a lease. In 2007 I found a graphite 2005 sLine with 3.2L six, Quattro and DSG and only 14k miles. Had been driven by a young woman. Paid 32k for the car, and it’s still parked right outside. The single best investment I ever made in a car. It has been the least expensive car to maintain of any car I have ever had. In 17 years of daily driving its only ever needed a new brake light switch, and a new fuel pump, and just recently a new cluster to fix the dreaded red screen issue. Aside from scheduled maintenance, that’s it. That fancy DSG transmission has been bulletproof. The engine with timing chain just as reliable and low maintenance. When I bought it I took the Audi driving school to learn how to get the most out of it and that training saved my behind more than once over the years. The interior, with all aluminum trim, has held up beautifully despite being parked in the weather all this time. The spoiler and two plastic trims pieces on the roof are about the only parts that could use re-painting. And, of course, the sun fogged headlights replaced. The car was and is a design tour de force and undeniably the best quality car Audi ever made at the apex of their engineering prowess.

i bought my gf a second generation roadster, fwd 2l turbo dsg, black & red leather. It is a fun little car, great for short trips as long as you do not need a lot of luggage, BUT the softtop design is faulty and the rear window comes out, a replacement is 3000 euros, a rear light cluster at audi is 300 euros. the torque steer is borderless dangerous and the door clonk is cheap! A bmw series 120 Cab is less fun but much easier to live with, a 135 much better in all aspects. The first generation looks much better outside and inside and is now a real collector. Not sure the 2nd generation will make it. Great video as always.

I absolutely love my Mk1 TT. I’ve upgraded the suspension and a pair of H&R adjustable swaybars, with Goodyear eagle F1 Super sport tyres. It is an absolute weapon on all the tight and twisty roads around my house. 🇦🇺🤜🏼🤛🏼😎🍀☮️☮️☮️

Amazing video… keep them coming!!!

The first generation TT is everything done right that the New Beetle design (to my eyes) did not. Especially in silver they still look good to me and I can't say that about any other VW group product from that time.

It has to be mentioned that the design of this first Audi TT was a trendsetter for the following Audi designs like the Audi A6 C5.

I had a 225 roadster when they were new. Fabulous car and loved the look and the interior. I tried an SLK at the time - even the Mercedes sales rep said go for the Audi 😂

Another great video, thank you. I'm one of those who the Gen1 shape leaves cold. Prefere the Gen 2 and 3, but not enough to buy. However, as you quoted, 'you can't please everyone all the time'. Looking forward to your next video.

I always love your history videos on individual vehicles. I remember seeing the TT unvailed new at the auto show on Car and Driver and seeing multiple reviews on it. I always loved the styling. Thanks for all the history, particularly the name.

I appreciate the proper pronunciation of car brand names.

So I lived long enough to see this video! Almost had to tripple check if I was seeing it right 😂

LOVE IT. IMO your first statement is 100%.

Great film, thanks for all the details!

in some ways the TT is the true spiritual successor of the original Scirrocco (I treat VW and Audi as the same from the VAG A-Series platform) having owned and adored a Scirrocco GTX in the 90s. I promised the wife a TT when she passes her driving test but alas after 4 attempts we're still pilling on the mileage in our trusty 264,000 mile Fiesta. one day, one day....

I bought one last year, 1999 model with 1.8t, for a redicolous price, like 2000 Euro, had to spend two days in the garage and get my hands dirty, to change some parts like the wishbone and brake lines, window regulator, but now it's through inspection, MFK here in Switzerland, and it's an absolutely lovely car. 210 000 km, but runs perfectly. Had some high oil consumption which was a failing (age related) PCV valve.

Mk1 TT is truly an icon, later models were lovely but design wise never really captured what the MK1 had. Exterior and interior was so cohesive and truly stands the test of time. A new retro styled TT straight from Audi would be incredible, I can’t believe they’re cancelling it.

The 1991 concept still looks amazing now.

I feel like the later TT models should have all had five cylinders/VR6s to complement the uniqueness of the car with less emphasis on all out power and luxurious amenities. They also just looked too serious by the third generation. The corporate Audi look just isn't appealing to enthusiasts like it is to soccer moms. I think they also should have pushed rally heritage more. A slightly lifted TT with skid plates would have interested a lot of people who liked Subarus but didn't want the Subaru fit and finish.

My S6 is in the shop for oil leaks, and I'm driving a 1999 TT. I'm kinda falling in love with it, it's a snappy little car. And it actually pulls almost as well as my 5.2l....

"TT Quattro" is still one of my favorite car names

Most informative. Thank you.

Never forget, a friend of ours bought one of the first TT's for his wife, the first time he showed it to us, I saw the interior and told him it looked like a ladies handbag. He hasn't talked to me the rest of the evening ;)

When I saw one after it first came out, my goal was to get one and I bought a TT Roadster Quattro 225 in 2002. I did a few things to it, including a Milltek exhaust with 4" tips. I really loved it - and then the Lotus Elise came to the US in 2005. I had to get one of those, so I sold the TT to my friend. He had it for twelve years, at which time he gave it back to me. Unfortunately, it had too many issues, particularly a boost leak and problems with the instrument cluster, and I'm really picky. To make matters worse, my finances had taken a big hit and I just didn't have the money to get it back to where I wanted it. It was a very good car.

I’ve owned my mk1 3.2 for 3 years , it still brings a smile to my face when I drive it , great review as always 👌

Looking really good in 2024: as everything else has got bigger the TT looks compact, clean and classy.

I loved my ALMS Audi TT. The red leather interior with a silver body made for a great combination. Illuminating the interior in the dark of early morning made for a “ta-da!” moment. Every time.

Yes! The Mk.1 is an outstanding car design in the literal sense of the word. Thanks for another serious high quality video that is also very entertaining.

Amazing video, very insightful ❤

TT - Tradition & Technology ... At the end ... Tradition (Human Touch for beauty, shape and style) Is Always more supreme then Technology development made nowadays. Because it has 💝.

Thanks. I saw a band new one in my wee town in Stirlingshire. The "Mk 1" coupe was art I stopped and was gobsmacked. Bought a Mk 1 Quatro when it was 17 year old. A coupe (back seats down, it was a wee van), but also a really good wee sports car. Walk out the front door and it put a smile on my face. Even a boring drive put a smile on my face.

Thank you for your time!

The TT had me smitten from day one. I promised myself one day I could afford one. My first base model TT was a 2nd gen 2012 in beautiful white. I dreamed of one day owning a TT RS, but that seemed impossibly out of reach. Later I stretched my salary to buy a 3rd gen TTS, which impressed me with its power and torque. But at the end of the day the TTS would always be the younger brother of the ultimate 5 cylinder expression of Audi. So in 2022 I managed to buy a 3rd gen TT RS. Mission accomplished. Just yesterday a modified S4 owner pulled over to compliment me saying the TT RS was his dream car too. The thing is an eyeball magnet. A design masterpiece inside and out. It’s a collector’s car and I’m glad I got one… er three.

I bought my Audi TT 180 hp Coupe Mk. 1, avus Silver with black interior in March 2000, its a first series car , produced October 6th 1998.

Great video. I think there is another aspect to the origins story of the TT. The mk4 golf the TT was based on was the last evolution of the mk2 platform. VW had made an upmarket sports coupe on that platform before: the Corrado, which sold poorly not because it was fwd but because it was too expensive for it's VW badge. With the TT VW-Audi Group simply moved the next generation Corrado over to the Audi lineup where customers were absolutely willed to pay high prices for a Golf based sportscoupe. Another sidenote about the name: In the years prior to the VW-merger Audis precessor NSU used to make a performance version of its 1000 series sedan called the NSU TT, named after the Isle of Man tourist trophy due to NSU heritage as a motorcyle manufacturer. The NSU TT and TTS were widely popular both in amateur racing as well as regular performance cars well into the 1970s and were fondly remembered by the german car buying public in the decades after. Similar to the Hillman IMP in the UK. When the first Audi TT launched in the late 90s chances were the target demographic used to drive NSU TT in their early 20s or at least aspired to do and Audi cashed in on that retro nostalgia. The font of the first generation Audi TT emblem is almost identical to the one on the NSU TT. "Tradition and Technology" was probably just an explanatory afterthought since no one outside germany and maybe italy remembered the original NSU TT. And the english speaking press probably liked to know why on earth Audi decided to call it's new sportscar the Audi titty.

This was very fun and interesting to watch. Thanks for the video! I still have the tt standing in the garden, so in a few years I think I will restore it!