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Top 10 WORST Marketing Fails of 2020 😬 CRINGE

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10 Terrible Promotions That Lost These Companies Millions of Dollars
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These companies made some major marketing faux pas and branding blunders - that cost them millions. In today's video, I'm sharing the top 10 WORST marketing fails of 2020. 😬
👀 Want to read along with the video? Check out this blog post:
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⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.
Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry...
She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…
That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS RU-vid channel 🙌
To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…
And get more messages that matter to the masses.
It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…
And we want to help YOU do the same.
Subscribe to our channel so you don’t miss out on the latest copywriting, marketing, branding, and social media lessons.
#CopyPosse #AlexCattoni #DigitalMarketing #Marketing2021 #MarketingTrends

Опубликовано:

16 авг 2024

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Комментарии : 84

@JournalingWithNadia 3 года назад

Here for the value and the tea 🍵

@AlexCattoni 3 года назад

Hahahaha major tea

@jonathanlorio3265 3 года назад

I LOVE THIS COMMENT 😂❤️❤️

@johnnyurassaurassa9436 3 года назад

Hellw your looking very beutlull

@AdityaMBharadwaj 3 года назад

The funniest super cringe think was the ad on THIS video was Glow & Lovely bragging how they are not politically incorrect anymore! :'P

@AlexCattoni 3 года назад

lol right? Marketing Director: "I know! Change the name and we'll be good!" WHAT?!

@AdityaMBharadwaj 3 года назад

@@AlexCattoni Sadly, this is an Indian product, and the implications of such a product are far more than just racism in an Indian context. Colour of one's skin has a far different effect in India... though the general discriminatory undertone is universal.

@AlexCattoni 3 года назад

Interesting. thanks for sharing!

@natashasurvivallady8021 3 года назад

Definitely the Volkswagen one, because of all of the background they already have, the sheer lack of foresight, and the social climate they released it into.

@AlexCattoni 3 года назад

Agreed!! Like what the F?

@jacquelinedunn536 2 года назад

I am shocked!! Because all I watch is Netflix and Amazon Prime, I never see ads. Truly cringeworthy!

@AlexCattoni 2 года назад

hahah - right?!

@monnytoth 3 года назад

Thank you for this channel ♡ It's so inspiring! I just love your content so much! Thank you!

@soorajsnair1224 10 месяцев назад

The Fair and Lovely product issue was technically colourism. It's primary market, India, is rampant with stigma on the basis of colour. The ad basically promoted dark-skinned Indians to try and be as fair as their fellow Indians.

@JasperNomis 3 года назад

Omg Darlie toothpaste is still popular. Whenever I visit Taiwan, it's still stocked in the shelves of every market. The motto is something like, "make your teeth as white as a Black person's." People genuinely believe that stereotype, because there are very few Black people in eastern Asia. The only time they ever see a Black person is when they are on a photoshopped ad or commercial.

@AlexCattoni 3 года назад

Wow that’s crazy! Thanks for sharing your experience .

@siangrudu2062 3 года назад

I am from Taiwan, and yes we still purchase "black person toothpaste", the reason is that the price is cheaper. I can't really remember the motto, I was a kid:) But nowadays more people buy other brand of toothpaste. My parents still buy "black person toothpaste" tho, as I said the price is cheaper. the first time I travelled back to Taiwan with my Italian boyfriend, he was also surprised and laughing. wait a sec..we have whiteman toothpaste in Taiwan.

@JasperNomis 3 года назад

@@siangrudu2062 It's both funny and absurd! Thanks for sharing your experience 😂

@Number9Cutie 3 года назад

Wow, I can't believe Volkswagen's ad. That's insane!

@AlexCattoni 3 года назад

So cringey

@DemureSpectabilis 3 года назад

Bad ads like these are a blatant reminder that more people from different backgrounds need a seat at the table, and when they have one, peers should listen to them.

@AlexCattoni 3 года назад

YES

@Martin-gz4qn 3 года назад

Everyone deserves a seat at the table. Black, white, Asian, Mexican, female, male, liberal, conservative, religious, agnostic, old, young, everyone.

@cindytucker1214 3 года назад

OMG! The one that got to me the most is definitely the toothpaste. A very close 2nd is the Volkswagen commercial. Alex, thank you for being you and shining a light on these things.

@AlexCattoni 3 года назад

Of course! Thanks for watching!

@gavinvandevenne8437 Год назад

the one stop guide to virtue signal

@SarahWayte 3 года назад

I know I shouldn't but I totally snorted with laughter at Giant Food's super spread booboo! Wow! Just wow!

@AlexCattoni 3 года назад

Hahaha - I know right? BIG oversight lol

@simonetjeinfriesland9032 3 года назад

Oh my gosh, how could Volkswagon be that blind?!

@AlexCattoni 3 года назад

Right? Ugh.

@siubhangreen4255 3 года назад

Always love your videos, but just have to clarify, NZ (where I live) isn't really 'right next door' to Australia :) Never saw the Dominos ad so can't comment on it but I can confirm that Australia and NZ, whilst in Australasia, are two very separate countries. As for the other ads, oh dear, what were they thinking?

@edwinfndz 3 года назад

We know they are different countries and islands but New Zealand is literally next to Australia. Am I missing something on the map?

@AlexCattoni 3 года назад

Hehe thanks for clarifying! I guess it’s “right next door” for those of us on the other side of the world! Lol. I hear you though - I have similar sentiments when people say “Canada is basically America.” What! No we aren’t! Lol

@siubhangreen4255 3 года назад

@@AlexCattoni yes, lol, that's it exactly.

@siubhangreen4255 3 года назад

@@edwinfndz lol, maybe the map is deceptive. The quickest flight to Australia from NZ is nearly 4 hours.

@yuvrajdadheech873 3 года назад

Alex, I got you and your beautiful face. But I'm driving nuts for a simple thing. I'm making my own portfolio website, and I don't know if I should make multiple price templates or just keep a fixed price. Please guide me the mother of copywriting, show up!

@AlexCattoni 3 года назад

I would suggest that you quote each client differently depending on their unique needs :)

@jonathanlorio3265 3 года назад

This is the video I didn’t know I needed ❤️

@AlexCattoni 3 года назад

YAY! :)

@Rapindustry99 3 года назад

Hey Alex! Thanks for this amazing video and I just have a quick question for you - How do you convience client and make them believe in your idea and opinions? I mean I was offering a service of about page copywriting. And when I looked my client website's about page, he had written everything about him and his qualifications but he didn't mentioned any benefits of hiring him as web developer, so I suggested him that I'll write another copy and you can use that one and can add your current content as a resume at the end of about page. But he said no and I know it will cause trouble in getting leads. So how do you handle such client who doesn't listen to you and they just want to get their job done. Even though you know that this thing that you're offering will work?

@AlexCattoni 3 года назад

Ouch. That's kind of a tough one, there is only so much logic and reasoning you can give the client. If they are really stuck in their opinions, then it doesn't really matter what you say. Sounds like you need to find a different client who knows the value of great copy!

@digitalentity272 3 года назад

I miss Aunt Jemima :( That syrup was the bomb.

@ximenapuentebahnsen4422 2 года назад

Amazing videos! what tools do you recommend to make videos as professional as yours?

@AlexCattoni 2 года назад

Hire a video editor ;) I don't edit these myself!

@newsletterswipe5022 3 года назад

That's great content from an experienced marketer. Love it.

@AlexCattoni 3 года назад

I appreciate that! Thank you!

@key_word_agency 3 года назад

Thanks!

@shrutidugar-webofwords4691 3 года назад

Definitely Volkswagen ad! What did they think about approving the ad? That it'll spread harmony?

@AlexCattoni 3 года назад

I have no clue. SO BAD

@lateral1385 Год назад

Alex Cattoni

@markotoole2877 Год назад

What do you think of all the negative press from BLM and their mishandling of donated funds? The cause was right, the mismanagement of donations, and violence within communities was not right.

@rapscallion9776 3 года назад

The fair and lovely product is a complex one; the target country for that values whiter skin, and is mostly unconcerned with the rest of the world trying to combat racism seeing as it’s not really a relevant issue there

@AlexCattoni 3 года назад

I can see your point. Though just because it's not seen as problem, doesn't mean it's not a problem.

@drummermomcjs 3 года назад

Flicking other humans is certainly not on the "how to win friends and influence people" list of advertising jargon that is for sure. Perhaps not writing ads that attack people in the ad is one place Volkswagon could start.

@AlexCattoni 3 года назад

AGREE 👏🏻

@aporupashoowrob 3 года назад

Excellent

@KiddJReap 3 года назад

Awesome video! I wish we could’ve talked about Gillette... but I think that was back in 2019 lol

@AlexCattoni 3 года назад

Haha yes that was the beginning of 2019!

@KiddJReap 3 года назад

@@AlexCattoni that was one of the biggest marketing fails of all time lol

@kelbybaca7190 3 года назад

Honestly, I can't decide which ad was the worst. They're all terrible in such massively impactful ways! If I *had* to choose, though, it would definitely be Giant's. Won't be buying from them! (And I don't think ever I have before, which I'm glad about!)

@AlexCattoni 3 года назад

I know right! All SO bad.

@qourtforjesus 3 года назад

Say it Alex !! 🗣🗣

@jadfaris4119 2 года назад

It took 2 minutes to get to any substance.

@Mr_Gspot 2 года назад

2:41 are there laws that are inherently racist?

@hawmex1 2 года назад

Too much taking

@nastied 3 года назад

Here for the 🥕

@barbarawesola8078 3 года назад

OMG, who approved this type of marketing🤦‍♀️🤦‍♀️🤦‍♀️? I think this is a lack of empathy. Sad actually :(

@AlexCattoni 3 года назад

It’s pretty crazy. It makes you think - how many people were involved in that marketing and NO ONE said “hmmmm something is off”

@wilhelmking1262 3 года назад

Another example of Jerries trying to be Rick. 🤦🏽‍♂️

@AlexCattoni 3 года назад

Haha is that a rick and morty reference?

@wilhelmking1262 3 года назад

@@AlexCattoni it is. U watch? 😂

@AlexCattoni 3 года назад

Haha sometimes yes 😂😂😂

@lionheartmarket130 3 года назад

yea thats cool... but if you want to suceed online than check out what your missing out on.

@clarkwyatt7909 3 года назад

Just discovered your channel and love it so far but your political opinions were the cringiest part of the video Volkswagen definitely had the biggest blunder though😂

@AlexCattoni 3 года назад

Haha well not everyone will agree on everything ;)

@hishamshahar 3 года назад

what's wrong with a whitening product? it is not racist. oh now people that wanted to become a bit fairer are racist? they do not have to change the name also. it is a bad marketing decision.

@AlexCattoni 3 года назад

I'm not saying that each and every person who wants to whiten their skin is a racist. I'm saying that the product and "ideal" behind this concept has racist roots. These products are telling people that their dark complexions are not beautiful or worthy, and if they want to be valued in society then they need to lighten their complexion. You don't see the problem with that?