Top Tier Sushi Out of a Food Truck | Street Food Icons

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Yoshimasa Ikeda learned how to make sushi back in Tokyo under the instruction of his father. Wanting to see what more of the world had to offer, he ended up on America’s west coast. He eventually settled in Portland, Oregon and created Yoshi’s Sushi, a food truck that serves fresh sushi daily. His cart specializes in Hokkaido scallop, salmon, and tamago nigiri. He also makes classic rolls like the California roll and spicy tuna roll. After spending many years training people to become sushi chefs, Yoshi took a demotion so he could spend more time cooking, and then went on to start his own business.
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Опубликовано:

3 окт 2024

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Комментарии : 752

@woozertoo 3 года назад

Only two operational states for this guy. He’s either open, or sold out. Never closed. Gotta respect the hustle.

@helenkeller9182 3 года назад

Your comment is brilliant!

@rashoietolan3047 3 года назад

That mentality is truly excellent 🤝💯

@johnr797 3 года назад

@PeePee2000 fair, but if this man wanted to get rich he would have kept the manager job

@Hi-vi7lz 2 года назад

@@johnr797 nah manager is still working under someone and getting paid by the higher ups, he is making more opening his own business

@40ozmangi 2 года назад

that literally made me bust out laughing... was like hot damn .... :O

@Sonny1065LV 3 года назад

He came to OHSU and feed the entire ICU floor for free during covid. Best Sushi I've ever had and thank you so much for your kind words🙏🏽

@klis4979 3 года назад

Wow, what a great man. I am jealous!

@Sonny1065LV 3 года назад

@@klis4979 Nicest guy ever and was super helpful to all the staff during covid!

@nahxela 3 года назад

What absolutely amazing person.

@Chefgrlangel 3 года назад

So wonderful and thoughtful 💗🍣

@Ana-dg5ep 3 года назад

Yoshimasa is King! 🤴🙂

@azulcrema1O 3 года назад

This guy literally asked to be DEMOTED because he missed using his knives and doing sushi. That’s how much he loves this.

@jmason0622 3 года назад

I agree. Sometimes, promotions aren't the golden step-up-the-ladder we think of it as. I've heard some cases like that when I worked in corporate - people who resigned one year after promotion because the new position barely gave them any happiness.

@PWCDN 3 года назад

@@jmason0622 This is true. I've heard stories of people going from technician to junior manager position for way more money, but they hated everyday. End up going back to what they did before for less pay because if you love what you do, you don't work one day in your life. Money is great, but it doesn't solve everything. Just don't put yourself in huge debt or need to buy the next fancy widget where money controls you.

@dkny824 3 года назад

And still uses a flip phone

@ba-tobartc.6230 3 года назад

dude, flip phones connects you to the matrix

@gmz8392 3 года назад

he could have become a crime fighting vigilante by night , killing super villains with his suchi knives ! ... ok its past my bed time, i gotta go

@JohnVC 3 года назад

This is a great business model-- fresh sushi without having to pay the overhead costs of a brick and mortar restaurant. I've probably payed twice as much for sushi that looks half as good as this. I would absolutely eat this quite often if it was near me.

@saran42yu 3 года назад

Its also returning back to the roots of sushi in a really cool way, since it was street food a couple hundred years ago

@yabo2424 3 года назад

Totally agree !!

@organizedchaos4559 3 года назад

@@saran42yu can you explain how it was street food?

@saran42yu 3 года назад

@@organizedchaos4559 in edo period japan sushi was sold in pushcarts along the street as fast food

@alf.2929 3 года назад

@@organizedchaos4559 and the wasabi was to mask the . . . not so freshness of the fish since there's no refrigeration or packing it in ice at the time.

@billynguyener 3 года назад

I'm pretty sure this is my first YT comment ever. But I live near Yoshi and hes an amazing guy with amazing sushi. Really glad to see him get more press :)

@Octology_ 3 года назад

Such a hidden gem, I live nearby too and Yoshi's always nails it

@josephsun1169 3 года назад

I rarely comment either, but watching this truly makes me happy. I'm glad this video was made of him, hopefully he sees more business although i'm sure he doesn't need it. I'd love to come and try his food one day!

@TheSaeghe 3 года назад

you lucky bastard, if we want good sushi in Toronto, we have to pay at least a $100 to get full.

@jasielle 3 года назад

How i wish i lived near this fella. We need more amazing sushi chefs in Malaysia

@thaddeustyc 3 года назад

@@jasielle We do, just a matter of if you're willing to pay lolol

@Dave.... 3 года назад

He still uses a flip phone. So you know he's about his business.

@Mr_Buzz_Aldrin 3 года назад

This is the way.

@farhanishraq5443 3 года назад

flip phone is really famous in japan .you know?

@mzohairk 3 года назад

The hustle never stops!

@itshardmakinganamefo 3 года назад

Could just be his business phone. Longer battery. Cheap. Doesn’t mean he doesn’t have a personal smart phone.

@markowalski1 3 года назад

That means it's a burner phone

@jamber782 3 года назад

Food truck owners are the most wholesome people.

@kezziekz 3 года назад

100%

@chasemcpot7789 3 года назад

Dude suh

@UmamiPapi 3 года назад

Nice profile pic.

@xoEclipse1 3 года назад

What a hard worker and a humble man. I hope for the best for his business and health. Congrats for making it to the US. It is hard to maintain a small business during the pandemic and in general.

@shlomovenezia101 3 года назад

Checkout Seaspiracy on Netflix & get a clue dumdums

@kevindette2324 3 года назад

Is it an accomplishmet, to get to the US? More like keeping up the business, like you said. :)

@Novafan 2 года назад

@@shlomovenezia101 lmao who cares. we're nearing the geological capabilities of humans anyways and theres nothing that can stop it. humanity will begin crumbling sometime during our lifetime. might as well enjoy your damn life while you can because the world isnt going to change.

@winterwarden Год назад

making it to the US is a massive L in my book but to each their own.

@youtubeyoutubeyoutube9961 10 месяцев назад

Cool then don't live here lol@@winterwarden

@freedomxd2733 3 года назад

We need more ppl like Yoshimata in the world

@yutaman3470 3 года назад

get well soon harden

@vishnu2407 3 года назад

Yoshimasa*

@edr.2642 3 года назад

Yeah as soon as 3 of you play together lol

@ghlmm5863 3 года назад

you have a country full of them. japanese people are on another level

@Sijan.G 3 года назад

@@ghlmm5863 that’s exactly what I was thinking of commenting them dudes on a whole nother stratosphere

@Jkcreswell 3 года назад

3:16 OMG the way he slices that avocado is so satisfying to watch!

@alfietran8149 3 года назад

tell me that wasnt the most impressive slicing everrrr

@Fattony6666 3 года назад

@@alfietran8149 that wasn't the most impressive slicing everrrr

@MarshalofFrance 3 года назад

He's not wrong about keeping clean. That food truck is spotless! Seriously good looking sushi though.

@willdallly8271 3 года назад

this dude is so confident in his business he only has a ''sold out'' sign, gotta love it

@stacy2550 3 года назад

His passion and dedication to his job and the way he makes his customers feel comfortable it's like you're right at home, you can tell how much he cares to put a smile on your face as much as he puts his love in to making these delicious cuisines is so awesome!!

@defwishfx4400 3 года назад

No one in my home likes me...even the plants try to bite me sometimes.

@defwishfx4400 3 года назад

@@michaeljackson8390 but the content on your channel indicates you are worthless?! You only expose your weakness and your cry for love. Why? No one deals with someone as worthless as you are, you feel me?

@oscarblack7624 3 года назад

the world has so much to learn from the Japanese. the devotion to their passion is nothing short of amazing

@TheCulinaryTeen16 3 года назад

I've eaten Yoshi's sushi a number of times. It is as good as you imagine!!! He is also so kind and friendly. I knew he worked a lot, but this really shows it!! Well done, Yoshi. So grateful you're in business.

@cherrykimhatzaw7814 3 года назад

his passion is contagious.... this is true definition of DO WHAT YOU LOVE, because at the end of the day that's all that matters.

@shubhshukla8489 3 года назад

The dudes got a flip phone. He is legit.

@norpriest521 3 года назад

Does that make sense to you 😂

@rashoietolan3047 3 года назад

Little boi stfu

@jakerson181 3 года назад

He's really an artist and he gives pretty generous cuts of fish with his nigiri and sashimi. A pretty optimal combination.

@suyashjaiswal2782 3 года назад

I'm so envious of his life, guy just does whatever he likes and feel like. Just being content with work

@SaltedSweetPotatoe 3 года назад

He can't do whatever he feels like, he has a business to take care of. 12-14 hrs a day. Mad respect. I know it can take a toll on people.

@johnherrera2132 3 года назад

Well, the best part is no one bosses him around.. One of the greatest feeling in the world...

@bangladeshirealtor 3 года назад

@@johnherrera2132 lol in the restaurant biz ? the customers boss him around that’s just the reality 😂

@arandomperson3516 3 года назад

This editing style reminds me of great big story. I miss them :(

@danasantos6949 3 года назад

the music and all :( There's just the upbeat narrator missing

@grantgreer6525 2 года назад

This man is so humble. I told him once that this was the best sushi i've ever had in Portland and he simply laughed and seemed rather surprised.

@q.a.2875 3 года назад

I think that “SOLD OUT” sign must be used a lot 👍👍😂

@ena_sk 3 года назад

This man is so humble 😭

@Ana-dg5ep 3 года назад

👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍😪😪😪😪😪😪 Yes, a wonderful and humble man so yes, some have noticed that he still uses flip phone. The man is king 🤴

@dave-oh3549 3 года назад

Humble, respectful and a master of his craft. I really love the Japanese mentality and their methodical attention to detail.

@emils3701 3 года назад

I miss Portland Oregon. He is a hard worker. He has mastered his craft. What dedication and honing of skills

@mzohairk 3 года назад

Street Food Icons is easily the best thing on Munchies!

@dabig_guy2204 3 года назад

I had to watch this twice because I loved this video. I showed it to my kids about the meaning of integrity and work ethics.

@danielmok3762 Год назад

6:26 the lady's so cute and wholesome... we need more of this positivity.

@Sarafara7 3 года назад

Working by yourself is the best thing ever. More than half the headache from work is other people. This is a dream

@Ballin4585 3 года назад

Now there's a man who truly loved what he does when you ask your manager to demote you a position that you want.

@lizzylaboda-lyman5670 3 года назад

This really might be the best food series on youtube. Every single ep is inspiring. Kudos to y'all for finding so many interesting people!

@dustymuzzle2560 3 года назад

Authentic and passionate people are so inspiring

@sashaa4412 3 года назад

Men who cook well + care about the people around them never fail to impress me.

@tkyap2524 3 года назад

He put his heart and soul into the food he prepares. A great chef in his own right. Deserves all the patronage that he can get.

@rrrds6 3 года назад

That sear stamp on the tamago is absolutely genius.

@renesegat235 3 года назад

"What, he's not browning the Tamago?!" I thought and then he hot stamped each bite. Most friggin' impressive.

@chuckythepegger 3 года назад

I assume most of the people watching this video wish they were eating this now. I Definitely wish I was staring at these dishes now.

@Xtinnoker 3 года назад

Imagine a immigrant coming to America, Starting his own business and enjoying what he does and paying off his home through hard work. So beautiful

@MTMF.london 3 года назад

His story is not new - millions before him have done it. America is a nation of immigrants except for the original Native Americans.

@carolelizabethowens2661 3 года назад

@@MTMF.london Nota Bene -- African slaves (in the 'colonies' which eventually became America/U. S.) also were not "immigrants."

@jasonsong6747 3 года назад

I'd rather give my money to this sushi truck than any sushi restaurant. It's just a bit more impactful to give to the little guys than the bigger guys. It probably tastes better too because you kind of get that connection with the chef more. Plus it's a great value as compared to most sit down places.

@frylock770 3 года назад

i wouldnt call a sushi restaurant "the big guys" its not like they're amazon or something

@of.course 3 года назад

Plenty of "little guys" that operate brick and mortar shops

@frustratedminds1974 3 года назад

You love your job. That's what matters more. Keep growing. Keep feeding. Keep working hard. All the best🤗🤗

@notdante3716 3 года назад

Munchies be finding the most real, authentic people for these videos

@cfccruz7 3 года назад

Good staff from my fellows Asian . Never Give up 🙏🏻

@nugitz 3 года назад

This guy is incredible. People like this are rare and so important to a community.

@KissFromTheWorld 3 года назад

"I think of street food as the antidote to fast food; it's the clear alternative to the king, the clown and the colonel." I love those who cook with love, and you, dear chef, cook with love. Your Sushi made my mounth water. Respect! Cheers, Domenico.

@victorbenner539 3 года назад

I live about 1 hour north of Portland but I intend to check out his place, heck I'm not really into Sushi but I'd like to see his business anyway. Well done Munchies.

@piplup10203854 3 года назад

I love hearing how he keeps the menu small and fresh. It’s just the best way to do it. Yes it’s a lot of work and there might be more anxiety but if you take care and pride in your food and work and prepare food that can help you keep up you’ll do fine so that makes me happy. Keep the menu small and the quality high. I’d rather go to a place that has either one specialty or a small single page menu I want a good quality meal and to get to know the chef is one of the best parts of these type of businesses :)

@mckennajordan2075 3 года назад

Love the food scene in PDX and hearing stories like this does a heart good. Less rioting and more people like this making a positive impact. Please & Thank you 😊

@justbura 3 года назад

This is why I miss living in Portland. The food carts 😩😩😭🤤

@obetkilon2608 3 года назад

Thank you for all your hard work. We need people like you. Stay safe and wish you all the best. Hope one day I can taste your delicious sushi🙏🙏🙏

@kzh5443 2 года назад

Man so hard working, that kitchen so clean, like even the metal is like brand new polished looking 😂

@nastynat1001 3 года назад

Congrats on your success. Well deserved. Working hard always pay off. God bless you and stay humble. Stay safe.

@MikeyMT 3 года назад

I hope this video blows up!! An amazing chef and a human.

@annabelkoh3879 2 года назад

Had the privilege of having his sushi, he is such a sweet guy! Called ahead for take out, but ended up being late and he was really sweet when we called to let him know. Amazing sushi

@Mnguyen92 3 года назад

That avocado cutting was straight fire, i’m a chef too and I tried that too. its fucking hard to do

@OfficialHiraku 3 года назад

I ordered today and I gotta say it was definitely the best sushi in the area!! Way to go Yoshi!

@jimjorel4561 3 года назад

This men is amazing ! He loves so much his job. I love his passion

@moni2862 3 года назад

hahha, "So, she basically tricked me." took it with humour, good man!

@juanitocenteno224 3 года назад

Happy to call this place home! His food cart is delicious!!

@ladyj.a.d6635 Год назад

I absolutely love his story ❤️ May God bless him 🙏 Greetings from Borneo, Sarawak, East Malaysia 🇲🇾

@M4TTYN 3 года назад

patience is key 🔑 such a hard worker, can feel the passion.

@chemset475 3 года назад

imagine you're such a miserable person you're on RU-vid disliking videos like this. Tragic. Hope those people get the help they need.

@burgernthemomrailer 3 года назад

The help they need for having a different opinion? Lawl

@777mvtt 2 года назад

@@burgernthemomrailer How can u have a different opinion other than something POSITIVE? About this??! lmao

@matsuspeaks 3 года назад

love to see more content about portland's food trucks! i will totally stop by yoshi sushi to grab a bite sometime soon!

@DKS13G 3 года назад

This is where you eat very high quality sushi. All the best for this guy.

@darinbeepath629 3 года назад

Love the vid. ...but his avocado cutting skills is at a whole other level....💪👌extreme precision. ..

@webmoss 3 года назад

I came here to skim through the video but ended up watching the whole thing!

@kajkanitsakdisubha4051 3 года назад

Watching 4 Episodes of Netflix a day? Gotta pump those numbers up. Those are rookie numbers in this racket.

@MTMF.london 3 года назад

I've sat through a dozen episodes once - my eyes didn't appreciate that.

@ALEXTHEGREATTT 3 года назад

This man is an inspiration! I would love to travel to Portland just to meet him in person.

@bobboob1329 3 года назад

Ppl like this deserve a proper restaurant

@fckihate69jokes 3 года назад

"I met my wife, she was the server and I was the sushi chef typical story" Classic...classic...

@Lyndonology 3 года назад

I would have never guessed you could get that level of sushi from a truck. The chef is truly something special!

@Seriousasaninfarc 3 года назад

9:18 my man keeping the flip phone alive

@endtwoducing 3 года назад

When he said that he wanted to move out of his city, Tokyo, to see the world I had to think of Anthony Bourdain when he visited his friend Yasuda in Tokyo - who also raved about how interesting Manhatten was to him and Tony just said how many different Manhattens there are for him in Tokyo. Doesn't matter how large the city is you come from - it is what you know and everything else is what you want to explore.

@carolelizabethowens2661 3 года назад

It is 'Manhattan', Nils -- Manhattan...

@endtwoducing 3 года назад

@@carolelizabethowens2661 My bad, Manhattan of course.

@TheAsianCalvinC 3 года назад

I was just smiling the whole time, I love his attitude about food and cooking. I hope he remains happy for the rest of his life

@afterdark26 3 года назад

The passion, integrity and determination he has; says a lot about the quality of food he produces. 👍🏼

@lukewarmbloodedmammal 3 года назад

6:58 - "The first time we came to (Portland), my wife suggested summertime, so it was beautiful, not too hot. First year I moved 2014, it just rained so much. It rained. So basically, she tricked me haha"

@Kadmos 3 года назад

I wonder why his wife isn't helping him with prep or helping out front to take / give orders.

@Emilyspace_ 3 года назад

@@Kadmos She probably has her own job?

@muchwow5782 3 года назад

The amount of work that goes into making a proper sushi from the back of a truck... I get dizzy just thinking about it, he must work 13/14hours a day, kudos

@foxerz2318 3 года назад

That’s love and passion right there! Hopefully I can try Yoshi’s sushi soon! ❤️

@jiminrexia 3 года назад

The greatest thing about him is that he loves his job and do it with honesty.

@mischievous7129 3 года назад

Live literally 5 minutes walk. He's already a legend. Safeway? Eat your heart out!

@midorialexandros 3 года назад

*jealousy intensifies* It's an hour 45 minutes south of me. I know where I am going for lunch this weekend!

@beanodean4148 3 года назад

Legend. Food looks amazing. Keep being great yoshi!

@TheRade214 2 года назад

This guy is full of passion

@UNDERMIND_AUDIO 2 года назад

I made it! Called Yoshi late morning for afternoon pickup. Going for sushi has always been about the experience of the location, interacting with the chef etc. This is what always made it memorable! Yoshi is able to put that memorable experience entirely into the food! Amazing chef! Thank you!

@r.casagrande8689 3 года назад

This chef is an artist on the art of sushi making. Amazing

@weaselsdawg 2 года назад

his scallop remains my all time favorite

@rogeroggfabrega6071 3 года назад

Seeing this man cooking makes me happy idk why tbh

@termanpak2598 3 года назад

that avocado slicing technique at 3:15 is outrageous

@intrepid_astronaut Год назад

This was so splendid, we need more quality food craftsmen like him.

@e.p5109 3 года назад

His. Hard work did pay off I’m so happy for him and I hope he continues to live what he does 🥰

@eggs205 3 года назад

同じ日本人として尊敬します..... やはり職人さんはそれぞれに哲学がある。これからも頑張ってください！

@tenou213 3 года назад

This man is clearly a sushi heretic and I love that. Olive oil, yuzu / pepper marmalade and microgreens? Mad lad right here.

@mellownessuperstar2618 3 года назад

If I ever go there I WILL be calling ahead for that sushi. Looks amazing.

@ki6eki 3 года назад

Portland is so lucky to have Yoshi

@derekhobbskitchen 3 года назад

Much respect, I love that you are doing sushi on a food truck! I am learning how to do some Japanese food because I wanted to expand on my range of what I can cook. I grew up on Italian American food and that is my specialty but I adore Japanese food, I love how it combines aesthetic beauty and flavor! I am hoping to get a food truck going for myself where I can make really good Italian American food.