Yesterday afternoon, a few of us gathered on Zoom to wait patiently while watching the live results come through at this year’s The Drum Digital Advertising Awards, for which we’d been nominated for our work with Islamic Relief UK. A campaign where we worked together to raise millions during Ramadan 2020; a project that had already picked up Best Use of Search - Third Sector, at the 2020 UK Search Awards.
It finally came to our category-Not for Profit / Public Sector. Competition felt daunting-the UK and Scottish governments, the British Army, the RAF and more. Cups of tea were nervously sipped as we sat on the edges of our chair. There was no messing around or ‘highly commended’ award; the presenter cut to the chase and announced that Torchbox & Islamic Relief had won! As you can imagine we were rather excited, and small Thursday night drinks were poured.
But it didn’t end there. Warm from the glow of the win, we began saying our Zoom farewells before we were notified on Twitter that we had just been selected by Amir Malik (one of this year’s co-chair judges), for the coveted Chair Award, described by The Drum as "a special accolade given to a finalist that marks the best of the show for the judging panel's chairperson.“ Larger drinks were (deservedly, we think) poured!
20 июн 2021
