Tory Burch Fellows and founders Christa Cotton (elguapobitters.com) and Shalini Samtani (openthejoy.com) share what they’ve learned through presenting their companies at trade shows, including how to create standout booths, build partnerships and leverage your new connections.
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00:00 Introduction to Trade Show Tactics
01:48 Meet the Experts: Shalini Sentani and Krista Cotton
02:35 Starting with Trade Shows: First Experiences
04:09 Evolving Trade Show Strategies
06:45 Importance of Trade Shows in Business Growth
08:20 The Importance of Booth Design and Setup
11:49 Real-life Booth Evolution and Design Tips
15:18 Behind the Scenes: Trade Show Setup Day
17:07 Budgeting and Preparing for Trade Shows
21:41 Choosing the Right Trade Shows for Your Business
31:31 The Art of Attracting Visitors to Your Booth
36:03 Utilizing Samples and Giveaways Effectively
40:22 Networking and Building Relationships at Trade Shows
43:54 Effective Follow-up Strategies Post Trade Show
45:00 Learning from Competitors and Market Trends
50:00 Leveraging Trade Shows for Long-term Business Growth
55:00 End: Q&A Session
14 июл 2024
