I put the buck jam on the ground, tree stumps, mixed it with corn a bit did a little bit of everything for maximum effectiveness! It definitely has a strong smell! Hopefully they'll go for it, and I will get them on camera. I got 4 does and a baby on camera yesterday, they have been coming in the middle of the day. Also have a huge 8 pointer walking around. I have only got him on camera one time. So, I am crossing my fingers he comes for this!