Welcome to another episode of the Emerald Corner! In this video, Kimberly Ferguson, CEO and founder of Emerald Expectations Accounting, shares her insights on building a company culture that not only reflects your values but also attracts the right clients and employees. Discover practical steps to create a workplace environment where everyone thrives. Kimberly will guide you through the essential questions you need to ask yourself to define, build, and sustain a strong company culture. Whether you're just starting out or looking to refine your business's culture, this video will provide you with valuable strategies to enhance your business’s internal and external identity.
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Timestamps
00:36 - Defining Company Culture
00:47 - Building the Foundation of Company Culture
01:36 - Operational Practices and Company Identity
02:16 - Perception and External Communication
02:57 - Emotional Impact and Engagement
03:47 - Feedback and Continuous Improvement
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About us. Kimberly Ferguson is the face behind Emerald Expectations Accounting. She has a Bachelors Degree in Business Management, a Masters Degree in Accountancy, and is an Enrolled Agent with the IRS. She is also a Certified CFO through the CFO Project.
Founded on the principles of Integrity, Respect and Excellent Customer Care, Kimberly started her company because she hated the way she saw her clients being treated while working at another accounting firm. She wanted to serve small business owners in a way that actually made a difference in their lives.
-- DISCLAIMER - Kimberly Ferguson, Emerald Expectations Accounting LLC and related parties do NOT provide tax, legal, or accounting advice. This content has been prepared for information purposes ONLY and is not intended to provide and should not be relied on for tax, legal, or accounting advice. Viewing this video does NOT create an accountant-client relationship with Kimberly Ferguson or Emerald Expectations Accounting. You should consult your own tax, legal, and accounting advisors for professional advice.
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1 окт 2024
