In this episode, Marty discusses the reasons why organizatons need to transform and the practical ways that you can be successful in achieving meaningful change and innovation similar to the top tech companies out there.
Time codes: (0:00) Introduction (3:22) Why did you decide to write "Transformed" book and how it's different from "Inspired" and "Empowered"? (6:28) Who is the book "Transformed" for? (7:31) What do you mean by "transformation"? (13:24) Do companies struggle the same or differently while transformation? (16:00) What are the key competencies for companies moved to Product Operating Model? (21:40) About the friction between product team members (24:33) Why Product Management is the most difficult competency to establish? (28:16) How does this transformation impacts the company? (30:13) Team members have the same titles, do they already have necessary competencies? (32:57) Explain "not more leadership, but better leadership" (34:59) Any examples of case studies of companies already transformed? (38:57) What was the most surprising thing while writing the book and working with the companies? (40:15) (A question from a listener that I couldn't understand, but Marty answered it)
