Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: marketingpowerups.com/045/
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Thanks to the sponsor of this episode, @Get42Agency. They're my number 1 recommended demand gen, marketing growth, and revops agency. Check them out at mktgpwr.us/42agency
🔖 Video Chapter
[00:00:00] AI in Content Creation: A Discussion with Ty Magnin
[00:00:53] The Power of AI in Content Marketing
[00:07:57] Discussing SEO Content and the Role of Generative AI
[00:12:32] 42 Agency - My Number One Recommended Growth Agency
[00:14:20] Evolution of Content Strategy in Startups
[00:18:39] Discussing the Content Program at Appcues
[00:19:40] Discussion on content distribution in SaaS
[00:20:34] Scaling Content Production at UIPath
[00:26:08] From Centralized to Decentralized: Content Creation at Appcues
[00:27:20] Discussion on Three Tiers of Content in B2B Marketing
[00:28:13] Content Scaling Strategy at UiPath
[00:29:49] Scaling Up Content Programs
[00:31:07] Managing Content Programs in a Tech Company
[00:36:51] Career Powerups with Ty Magnin
[00:38:57] Balancing career and life with Ty Magnin
#marketingpodcast
25 июн 2024