Exremely useful video!! As someone from a 3rd world country and can't afford all the expensive courses online, THANK YOU!! for making it accessible to people who are seeking this knowledge. I can't thank you enough! Also, it was so easy to understand and your way of explaining as well as your organization skills are top tier.
Really useful video. One of my mentors recommended it for the project I am doing. So much is packed into those 33 minutes. I feel my time was well spent watching it!!!
Amazing walkthrough tt's so detailed and clear. Also, love the template and specific points you shared that cuts across domains of UX to marketing. Thank you!
What a great video for someone getting started with the UX. Thanks a lot! I checked your courses and it seems like you're getting them ready for 2024. Too bad, I would buy one right away! You have incredible tutorials on auto-layout and your workflow, usage of keyboard shortcuts and such is very, very effective. Thanks for everything :-)
Very helpful video, thank you! One thing I would love to be elaborated on is - how do you apply your customer journey / user persona to the audit findings?
Hi Michelle, thank you, glad you found it helpful. To answer your question better I'll probably do a different video on those topics and connect them all together. But a shorter answer is that every research that you conduct is based on a User/Customer persona, their needs, problems etc and you use the persona to look for specific things when you conduct an audit. Customer journey is a bit more complex as it depends on a persona and on how macro/micro your journey is and then the same thing, look for certain things at specific journey points, making sure the journey you're trying to design and achieve for the user makes sense and conduct your audit based on that. Hope this helped.
Such a great and helpful video, thank you for this!! Question: How do you quote the length of time an audit will take? How many hours roughly would an audit like this take?
Hi Ari, what's your take on backing up the analysis with some UX principles? Recently I did a simple app analysis and i got feedback that some of my analysis sound like a "I feel" comments instead of a proven statements. So it got me curious about this. Thanks
A common rule of thumb is to critique your own work as you design or analyse it. Every detail I provided in this video draws from my knowledge and experience in facing many of these industry challenges. I can support each point with data, including potential user tests if necessary. Therefore, it is important to have a solid, data-driven rationale for your work.
The whole point of a heuristic assessment is that it is NOT data-driven. You don't have data, only principles to guide you. You get data from testing, but that is a different type of assessment.@@AriPxl
Excellent video! I was wondering how you deliver the results to the client. I mean, I imagine you provide a report in a more standardized format (horizontal or vertical); perhaps DIN A4 format in case the client needs to print it? How do you present the results of each screenshot? One page per screenshot? I'm curious about this matter. Thank you and congratulations on the great work you do!
Reports never get read. I, quite literally deliver what you see in this video, it's much easier to read, understand and action rather a old school long report that will never get used.
I'm a product designer from Spain, this is the best video I have seen in UX/UI so far. Unbelievable, but have you find that framework you mentioned at the beginning? You explained you use 2 different frameworks: nngroup and another one u couldn't find it. Thanks so much
What does it say when a major corporation that employees a full-time UX team still has usability problems on their website that are found by an external evaluator?
This video helped me a lot as I am a beginner in UX. Could you please create more videos where you do UI/UX audits on certain websites? I appreciate the effort, as I know it's time-consuming. 🙏🙏
I already have a suggestion for RU-vid, they should keep the "show more"/"show less" button near the top of the description so we can easily expand and collapse the section
Hey Ari!! Amazing content and the way you explained it.. it was really insightful. I would like to know the processes applied before and after the UX audit to get a better understanding. How do you use these insights from UX audit in your next steps?
It depends on what the client wants… For example some just take the report and run with it, others might want me to help them prioritise these and actually work on the individual tasks with them
Amazon video. I just have a question. That analysis is from our perspective but how about the user? Can we do a user audit or would it be a user testing?
So the analysis is based on experience working on eCommerce sites and best practices that exists out there, e.g. Good Search Patterns. It would also help if you have a Persona handy as that can guide some of your thoughts and analysis too. User Testing is another good way to sanity check your work or a website to figure out usability issues, but it's usually more time consuming and expensive than Auditing, so it's another good tool to achieve a similar thing from a real user and in some cases provides better results, but it's not always possible.
Hi Ari, I like this video very much, it helped me a lot! Did you tell you will provide the templates for download somewhere? I can't find anything....😊 Thanks a lot!
@@davidfitcher2953 Usability refers to the quality attribute of how easy something is to use, in our case User Interface, or this website. Accessibility, in this case refers to providing access to people with possible disabilities or shortcomings, e.g. bad eyesight, color blindness, unable to use a mouse or keyboard etc Audit, is what we're doing in this video Hope this helps
