Ultimate Guide to Princess Cut and other Squarish Shaped Diamonds (part 1) 

The Princess Cut was the first square shaped diamond designed in the 1960s.
Since then, with the advancement in technology, other newer squarish shaped diamonds were invented.
In this video, we'll be comparing the Princess cut with other innovative squarish shaped diamonds under different lighting conditions.
These innovative Hearts & Arrows fancy shaped diamonds are designed to improve its light performance. Producing larger and chunkier flashes of fire, capturing the observer's attention even from afar.
Stay tuned for Part 2, where we will be sharing with you on how to pick an Ideal Princess Cut diamond; its light performance, ideal proportions, chevrons and tips to avoid when buying a Princess Cut.
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