UPDATE: Broad vs Phrase vs Exact Match

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When it comes to Google Ads, there are three main match types: broad match, phrase match, and exact match.
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Broad match is the most flexible option, allowing your ad to show up for a wide variety of searches that are related to your keywords. Phrase match is slightly more restrictive as it allows you to show your ads on searches that include the meaning of your keyword. Exact match is the most restrictive option, only showing your ad when someone searches for a very close match to your keyword phrase. Which option(s) should you choose? In this video we’ll discuss the similarities and differences of the match types, and what combination could work best for your business.
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Опубликовано:

8 сен 2024

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Комментарии : 56

@ScottRedgate Год назад

►►Save thousands/mo in your Google Ads account. Simple checklist. Free PPC Cost-Cutting Cheatsheet→ www.scottredgate.com/cheatsheet

@NicholasDavid-d9v 22 дня назад

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

@ScottRedgate 22 дня назад

Very welcome!

@jennajustman 8 месяцев назад

Super informative! My go-to is Phrase Match, but the advice to use a combination of Exact & Phrase (with a higher bid on Exact) is really helpful! I'll absolutely be using it.

@ScottRedgate 8 месяцев назад

Awesome! Glad it was helpful, Jenna!

@mak5617 Год назад

This video definitely deserves more viewers!

@ScottRedgate Год назад

Thank you so much!

@Kuwi-Internal 4 месяца назад

Thank you!

@ScottRedgate 4 месяца назад

You're very welcome!

@akshaysharma8198 Год назад

Amazing content!!! Everything is clear in a 5 minutes video.. Thank you. Subscribed your channel

@ScottRedgate Год назад

Thanks for watching!

@hs4372 Год назад

Great video as always. Got all the information i was looking for.

@ScottRedgate Год назад

Glad it was helpful! Thanks for the feedback 👍

@smirc3651 Год назад

Hey, great video! Much better than some videos with 100,000+ views! Keep it up

@ScottRedgate Год назад

Thank you so much for the kind words!

@esc633 Год назад

Jeez....are all marketing professionals this handsome?

@YakirGabay 10 месяцев назад

Explained amazingly, thanks

@ScottRedgate 10 месяцев назад

Appreciate it!

@terrillchristians 6 месяцев назад

thank you, great video- Question: If i use exact match but my budget is on the lower end.. Will i rank higher that a company using broad or phrase match?

@ScottRedgate 6 месяцев назад

Hi! Unfortunately you won’t.

@terrillchristians 6 месяцев назад

@@ScottRedgate thank you for the feedback

@ScottRedgate 6 месяцев назад

Happy to help!

@legalprodefense4991 2 месяца назад

Hello, how can you bid higher on exact compare to phrase match? Using Maximize Clicks Strategy.

@ScottRedgate 2 месяца назад

Hi! You would need to separate the keywords into different campaigns.

@legalprodefense4991 2 месяца назад

@@ScottRedgate But it still does not let you bid separately at the AdGroup level. What am I missing here? thanks.

@ScottRedgate 2 месяца назад

@legalprodefense4991 you could set a lower max CPC in the second campaign vs original campaign

@legalprodefense4991 2 месяца назад

@@ScottRedgate Scott I just went to settings at the AdGroup Level and it does not let you edit it. No check mark next to it. Unless you know a way. thanks.

@ScottRedgate 2 месяца назад

@@legalprodefense4991 feel free to reach out here! www.scottredgate.com/contact

@irfaanmahomedhaniff5551 11 месяцев назад

Really helps dedining which would work best

@ScottRedgate 11 месяцев назад

Great to hear!

@Robby_Rob 6 месяцев назад

Great content! I always start on broad, run for a week, then eliminate irrelevant or overly expensive search terms then go down to exact on the ones that hit. I have a question though, if my campaign is set to sales, max conversions, will exact match hinder progress or negatively affect the campaign? It always recommends you do broad with this type of setup. Thank you!

@ScottRedgate 6 месяцев назад

Not a bad strategy! Well done. Throwing some exact match into the mix won’t hinder progress.

@hussainderazi1018 Год назад

great video .. many thanks

@ScottRedgate Год назад

You're welcome! Thanks for watching.

@alexandrumitroi6858 8 месяцев назад

Great content, Scott, thank you! Real scenario: what if I add a keyword as a phrase match and I notice that the best conversion is being done on that keyword in its exact form? Can I add it both as a Phrase, to squeeze clicks from all the variations, and as Exact match, to have more control over its Exact form budget (like bidding more on the Exact than on the Phrase keyword)? Or this would make me compete against myself in any way?

@ScottRedgate 8 месяцев назад

Hi! Sometimes I will use same keyword as different match types but place them in separate campaigns, and place the other’s match type as a negative to that campaign. It depends on the situation and account!

@AlphaOrgin Год назад

helped a lot, thx!

@ScottRedgate Год назад

Glad to hear it!

@AndrewScarella Год назад

What about maximize conversions with phrase match, would that work? Or does max conversions only work with broad match. I

@ScottRedgate Год назад

Replied on your other comment!

@evgeniyordanov5031 Год назад

Thanks! Let's say I sell Iphones. If my goal is to show for everything which contains Iphone 7, should I add Iphone 7 as a broad match? If I do exact or phrase, I won't show for Iphone white 7 for example, and this will make me loose visitors. The other options is to do a phrase match for as many options as possible to be able to capture as much traffic as possible but there will be plenty of combinations. Thank you!

@ScottRedgate Год назад

Hi! Phrase match (in its current form) will capture most of the iphone 7 variations you mention. 👍

@evgeniyordanov5031 Год назад

@@ScottRedgate thanks for the fast response! But if they contain the phrase in this particular form, right?

@ScottRedgate Год назад

@@evgeniyordanov5031 a bit more detail in this video, but phrase match acts like 'modified broad match' of the past.

@hinajaved1826 Год назад

Would you advice bidding on broad match keywords if the search terms report is full of broad match keyword suggestions? I have already bid on exact and phrase match keywords and I'm not seeing any conversions. Not sure how to scale the account because it's a very niche market we are advertising for. Thank you!

@ScottRedgate Год назад

I'm a fan of broad match when TROAS or TCPA bidding is enabled!

@xoltama2557 Год назад

So does updated phrase match not use the + symbol? If not, what does it use? Quotation marks?

@ScottRedgate Год назад

Hey! From Google: "New keywords can't be added using the legacy Broad Match Modifier notation (+keyword). Legacy BMM keywords will continue to serve, but will behave as phrase match keywords"

@xoltama2557 Год назад

@@ScottRedgate So quotation marks instead of the plus symbol? Correct?

@dr.penguin3154 Год назад

Great video!! 👍

@ScottRedgate Год назад

Thank you!

@3rickib Год назад

Great video

@ScottRedgate Год назад

Thank you!

@bigmassivecock Год назад

In my opinion (random no body idiot on the internet) Exact match Unless you have a huge budget and want to constantly adjust your google ads I'm this case use Exact and Phrase If you want to lose money Use broad

@ScottRedgate Год назад

For some accounts, I agree!