How are gaming platforms like Roblox redefining consumer-brand interactions? In this episode of Bits of Signum Creator Stories, Michelle Goad joins hosts Angela and Eliza to delve into the intersection of consumer attention, UGC gaming, social media, and brand commercialization. The conversation covers Michelle’s career journey, insights into current brand engagement strategies, the potential of transmedia storytelling in brand development, takeaways from the Walmart x Roblox partnership, AI’s impact on these spaces, and much more.
Michelle Goad is the founder of Greatest Of All Digital, a Social Commerce Studio helping IP owners build their brands into a household name and consumer brands grow their commerce and connection to the next generation through creators, influencers, social and gaming strategy, partnerships and consumer experience transformation. Previously, Michelle was an Operating Partner at The Chernin Group, Head of Global Branded Services and GM of Gen Z Innovation at Nike, Co-Founder and CEO of the pioneering social shopping app PS Dept. (named a “Breakthrough Brand” by Fast Company) and a merchant marketer for Marc Jacobs and Barneys New York. She has been featured as an authority on next-gen commerce in publications such as The Wall Street Journal, The New York Times, Vogue and more.
Follow Michelle:
LinkedIn: / michellegoad
X: / michegoad
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Chapters:
00:00 Michelle’s Career Journey
06:03 Being an Early Mover in Digital Fashion & Commerce
09:20 Head of Digital Became a Role for Brands
10:42 Michelle’s Introduction to Roblox
14:59 Walmart x Roblox Partnership Takeaways
22:54 The Marketing/Branding Playbook on Roblox is Interactive
26:31 Pharrell, Lego, and the Need to Adopt a Transmedia Mindset
31:26 Explaining the Roblox Opportunity to Brands
37:41 How AI will Impact Gaming, IP, and Brands
Follow Angela:
LinkedIn: / angela-dalton
Twitter: / daltonan
Follow Eliza:
LinkedIn: / elizajappinen
Twitter: / signum_eliza
#UGC #AI #Metaverse #MetaverseMarketing #Gaming #MarketingInGaming #Marketing #NewMedia #Roblox #Branding #InteractiveMedia
23 июл 2024
