Using Social Media to Build Your Personal Brand | The Journey 

Using Social Media to Build Your Personal Brand Check out more The Journey content at bit.ly/GDTheJourney.
You have probably heard a lot about the importance of personal branding. With the explosion of competition online, an authentic brand takes on an even more critical role. Personal branding as an individual, versus an agency or business, is becoming more common.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Emma and Justin dive into Isaac Irvine's social media account and show you a few ways you can build your brand, both online and in person.
01:00 - What do I want to be known for?
02:07 - Why use social media?
03:15 - A personal brand is not all about me
04:11 - Create your own content
04:42 - Try experimenting
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Make your individual brand reflect not only what you do best, but who you can serve best. It’s an adventure, so have fun with it. You will have bumps along the way, but if you approach it with an open mind, you’ll find that the benefits of personal branding far outweigh the challenges.
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