First, apologies for the audio quality - this came from a Zoom interview I did awhile ago. Using it anyway because I thought the content was valuable and what I wanted to say on this topic.
If you feel like you're losing the fight with business folks - managers, executives, etc. - there's a reason. And the reason may very well be YOU. In this episode I talk about how the vast majority of UXers + Designers I've met and coached "sell" UX and Design research and improvement, why so many of them lose every single battle and what they should be doing instead.
5 сен 2024
