View from the Top: Craig Federighi 

Words to live by.

8. Wear the same outfit you love everyday so you spend less time thinking of what to wear and more time on your craft.

怂 = Follows your heart

i loved his talk, but always remember to take successful people's advice with a grain of salt, there's always survivorship bias involed.

8. Be very lucky. Craig mentioned it couple of times himself. We sometimes forget about this important factor, but it plays a key role in being successful.

張泰銘 lmao fuck off

I wonder what it’s like to be part of the crack marketing team

Luke Missirian-Parise it’s was 2015

@@nour2146 they’re High achievers, from what I understand…

If he ever leaves Apple, he should have a talk show.

you can search more videos of him

Yes, he's done lots of interviews

I Think its the other way around. He presents at an Apple event as he would present himself. I think this is he.

If you open the original Macintosh, you will see a signature of everybody of the team inside. It's not that Steve didn't gave credit... ;) But I know what you mean.

@@frankniethardt1813 Absolutely. It’s just that people forget a company requires a team. Steve Jobs is my favorite entrepreneur of all time but too much focus was on him and Apple is impressing me with how much they’re doing till this day.

"Be very, very lucky"

Craig is really great. Definitely a person to look up to.

Imagine if recruiting engineer talent was on par with recruiting football talent? Engineers may eventually save the planet.

Yeah.

I hope he doesn’t. It would be shame to waste his talent on running the business. Let him thrive in charge of what he’s passionate about. He’s an engineer by trade.

He probably hates you for your ASUS ROG avatar, meaning your a fan of a PC company

A lot of people share this idea, and it's nice at first blush, but I think it also makes sense to keep the product loving people on top of the products, while the CEO role forces you to have other focuses.

tim cook is a huge "upgrade" over steve, craig would be w suitable replacement if or when tim cook leaves apple, it may be his time to shine

And play the guitar

Watching from Germany, Lake Constance on iPhone XR - interesting story!

Craig’s one of the best parts about Apple’s events, love him!

Craig should become the next CEO after Tim Cook. I feel like he can bring back a little bit of product innovation Apple is lacking right now. Tim Cook is great tho, don’t get me wrong, but he’s done his job, the time is coming for a bigger push forward again for Apple.

LEL

Hair is a lie, its all wigs

Abhijeet Ajithkumar No it's not

Abhijeet Ajithkumar no its not

lol, yes! He's successful, hardworking and still has all his hair.

No irony in that. Nothing good is required to be cheap.

Alexander Suraphel Apple claims their products are for everyone, even though they are high priced (especially in the mac line) and many people are struggling to afford them. The iOS device line development a nice balance of value and pricing (Huawei and Samsung have more expensive phones now), but the macs are still ridiculous in comparison to the windows competitors. I hope this changes with ARM. The irony is that Craig experienced the problem of the overpricing of the mac but later became one of the major supporters of this situation (even though he is not directly involved in the financial part at his position).

@@ozymandias_yt it'd be nice to see evidence where Apple says their products are for everyone? Plus the longevity of their products make them cheaper in the long run. My $1300 Asus Zenbook took less than a year to drop dead whereas my 2014 Macbook working 24/7 and I see no reason to upgrade in 2020!

Alexander Suraphel You don’t have too explain the benefits of a mac...I mean I owned one a few years ago followed by many other apple products, which did a great job all the time but my 2015 macbook was definitely overpriced for its performance. Only my antipathy towards windows and the wish of buying a product, which can serve me without big issues and many updates throughout the next decade. Most windows users will laugh at this point but the mac never disappointed me with this goal in the past five years and I am looking for at least another four. Nonetheless the price policy of the Macs and their upgrades are insane, even though the quality excuses this a bit. But my intentions at this point were not only to argue about the fairness of the pricing but too comment the irony of the Apple marketing. I watch every Apple event and it is always about creative people, which means in this case especially young students and kids between 10 and 25. You can see them in every second add. Most of these people are struggling with the financial restrictions of handling education and a job. Kid’s are even more restricted because they can’t work. If you ignore the few percent Apple reduced for educational purposes you still have to pay around 1k for an low end Mac laptop. Ironically Craig found himself in the same situation. He wanted to join the Apple system but couldn’t afford it. Apple needs to make a product like the MacBook Air for the same price like the normal iPad, which sells incredibly well. The release of the next iPhone SE is also a stein the right direction. (Sorry for eventual grammar errors, but I am still in the progress of improving my English😉)

Well he had take up "jobs" to get it eventually :D

Lmao

literally same

You guys are lucky

He’s Hair Force One.

I'm not trying to become him though, cuz that's disturbing.

Why is it dangerous?

Be the solution to a problem that other people need to solve. Such a profoundly simple answer and a computer science way of thinking.

Yeah but Craig isn’t a boomer

He’s 51, and if I didn’t understand, you can r/wooosh me

Well played

NeXT Ceo of Apple ;)

Nah probably Jeff Williams

Scroto Saggins, Jeff Williams is a better fit too. He’s literally the one keeping Apple together

Agree

@@brodobroggins yep jeff willliams might probably be the next one

lol 🤣

As a Californian I feel like this philosophy should really be shared more - especially among younger kids. I was at an orientation session for one of the big tech companies and the hiring VP asked for a show of hands "who is from California and I think maybe 10 people rose their hands out of 400." I was shocked. The next generation aren't that into the "work hard" philosophy anymore.

I agree

LOL!!! SO TRUE 🤣🤣

Yeah not so much as of these last years

One of my friends mom is trying to get masters at 40 😅. Thats impressive, i agree.

In the uk/Europe if you don't take a year off you get an ms at 22.

I got my BS at 22 and MS at 25. But still a mediocre person.

Pretty standard. A lot of schools allow you to get your MS in just 1 year so at 23. Not trying to downplay his success or anything, but BS at 22 and MS at 24 is pretty normal

@@zakariaibrahim6781 xD I live in europe and at 21 I havent even been to uni

Craig's 7 Rules for Life: 1. Do what you love 2. Work with people whose work you admire 3. Pay attention 4. Never stop acting like the new one on the team 5. Team > Self 6. Commit, Focus, Reassess 7. Follow your heart

Thought the same thing!

Traditionally the COO succeeds the CEO -- sometimes it's a marketing or sales guy instead of an ops guy. Being the CEO of Apple is more politician than it is engineer. I very much doubt Craig will be the next CEO.

@@MikeLikesChannel Same!