Watch Me Build a Facebook Ads Account With a $3000/Month Budget (E-COMMERCE FACEBOOK ADS FUNNEL)

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If you want me to build out an ad account with a specific budget & industry, leave me a comment below!
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ABOUT ME:
Hey friends, I’m Dara. I’ve been in the marketing biz for over 6 years. I’ve worked in-house for a travel startup, launched several e-commerce brands, and worked agency-side on creative & paid social teams. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I’m a Director of Paid Social at a fully-remote advertising agency. I’m probably living in an Airbnb right now :)
This channel is for anyone who wished they had a friend who could teach them Facebook Ads. I’ll show you the ropes, give tips & tricks, and share my favorite “blueprints” for success. Have a Facebook Ads question? ASK ME! Maybe I’ll even make a video for it...

Опубликовано:

23 янв 2021

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Комментарии : 278

@DaraDenney 3 года назад

Thanks for requesting this video :) Let me know if you'd like to see more videos like this by commenting below the budget and industry you'd like to see me build out an account for!

@miloverhoeven9297 3 года назад

You're welcome! Thanks for uploading this massive value🔥

@cubicleight 3 года назад

Yes, more videos like this and a level 2 from this video. I am following while figuring out what works. BTW for me you're the best, I love the CLARITY! ❤️❤️❤️

@athenapham5484 3 года назад

Could you please do a video on how to build an account (budget type - CBO or other, campaign objective, targeting - remarketing/interests/lookalike) for networking products that aren’t ecom but last click....LOL thank you for your help!!

@quinnintoronto 3 года назад

can you make one for service-based business?

@gordonlawltd 3 года назад

@@quinnintoronto Seconding!

@subfields8695 3 года назад

This video, along with your other videos have been such a great help along my journey in this complex blackbox of digital marketing. I do genuinely find so much help and tremendous value from your content here, Dara. I am not as skilled as you are, however I've got some mud on the tires, decent experience but I quite frequent your RU-vid channel as a consistent reference!!

@andrewmartin7692 3 года назад

Such great content. Clear, concise and consistent. And speaking of consistent, how about a video on the kind of situations you diverge from your own best practices?

@badzodiac292 3 года назад

Subscribed 🎉 Love the content! Thank you for the outstanding knowledge

@LuzinhaN 3 года назад

I would love to see a similar video for fashion jewelry e-comm business!! Your videos are super easy to understand! xx

@marcusecom 2 года назад

I can only say thank you. Im starting a brand here in Brazil and we do not have content like this, most people talk about drop shipping and infoproducts. This is the real deal. Thanks a lot!

@Tomhhw 3 года назад

Your videos are so helpful. You’re the only trustworthy source I could find about Facebook Ads and without talking about dropshipping or 6 figure revenues. Keep it up

@budgetingenieux 3 года назад

I'm media buyer in Belgium and just want to say thank you for your content ! It's just amazing !

@ivan.prieto 3 года назад

Honestly, I'm grateful that I've found you today. I really appreciate this content, thanks a lot for sharing this with the world. Are you planning to do like a follow up on this? Like what would you do 2-3 months from this with an average result similar to other results you have had in the past? I think it would be really insightful.

@brightstar9667 3 года назад

great insight. love it

@hopebegininthedark4632 3 года назад

Thank you for your helpful. your video is eazy to understand.

@luisalbertoguanche5245 2 года назад

Thank you! These videos are gold! 👌🏽

@vadimasaev2526 3 года назад

Great video, helped me a lot!

@ludovictsondo6394 2 года назад

Thank you for this. You saved my career. Literally!

@vanspeaksonline6030 3 года назад

Dara your content is so ELITE!! Thank You! It would be awesome if you did a video on HOW you would go about setting up a campaign for a company that JUST got their FB pixel on their website and JUST started using FB ads. And have a budget between $15-$30/day.

@rizkygalihtyas7688 2 года назад

this is so complete and very helpful, thanks, this means a lot

@gudrunstolz 2 года назад

thank you so much for this great input! this is my budget for the moment. if you have more tipps for jewelry brands which are middle price (like 150 to 200 Euro per piece on average) it would be really great.

@mohamedrazin9900 2 года назад

Thank you so much for in-depth video ... all your videos are really good and informative ❤️

@kaifasif6208 3 года назад

You give so much value in your videos! Thank you so much! ❤️💯

@DaraDenney 3 года назад

Thank you :)

@insummary3328 3 года назад

YESSS! ❤️❤️❤️ Do more like these! This helps out sooo much! Thank you Dara!

@DaraDenney 3 года назад

Awesome, so glad that you found value 😍

@cookiecutter677 3 года назад

Hey! This vid was so helpful thank you. Do you recommend sending people straight to the product page or homepage/collection page with a prospecting campaign with a purchase objective?

@HarrisonBevins 3 года назад

Thanks for the very detailed video! Having the structure is super helpful. On the ad set level you mentioned multiple interests per ad set. Are you just stacking these together? I've always heard that doing this prevents you from really knowing which specific interest group is the one that's performing. Thank you!

@jaunetom1879 3 года назад

This is gold. Thank you!

@DaraDenney 3 года назад

Thank you, Jaune! Glad you enjoyed :)

@johnsalazar7430 Год назад

I love this woman for sharing this type of content. Thanks a lot.

@morpheusinteractive5168 3 года назад

You nailed this video Dara. :) I would love to hear more about your consulting days! I am about to launch something for myself that allows me to enter more into the consulting space. I have found that content like this is amazing for people like me. Since I already understand all of the individual components and how to apply them to a clients needs. However, A hurdle I see for MANY clients is they struggle reading between the lines on the recommendations. Thus, why consulting seems to be a needed service. How did you go about landing so many consults?

@othnielmatashi2493 3 года назад

Hi Dara, loving your videos. What would your campaign structure be with a brand with multiple products?

@Ari-zp4dd 3 года назад

Dara, your continent is invaluable! Thank you so much I wanted to ask, do you think such strategy will work for cars lead gen? Or does lead gen requires different strategy ?

@rsa8832 2 года назад

You are a delight to see. It is more like a crash course. To the point, no BS. Thanks a bunch. ☺

@DaraDenney 2 года назад

Thank you!!!

@kimle6426 3 года назад

Thank you so much Dara, this was really helpful! Loved your tip towards the end about keeping track of what works, perhaps a video on that?

@DaraDenney 3 года назад

Great suggestion, Kim Le!

@keenashirin662 3 года назад

Hi dara, thank you for this gem. I've often heard that it's important we 'validate' our creatives, copies and even funnel before increasing the budget. I am not sure what this means, and how to validate them, and at what point are they validated.

@ahmedabby1608 3 года назад

I learn so much from your videos and apply it for my clients too. Keep going Dara we are with you till the end :)

@DaraDenney 3 года назад

Thanks Ahmed! Glad that you found value in this video :)

@dianathema1568 3 года назад

Hi and big thank you for this great content! I am curious and I hope I did not miss this in the video, why did you set the prospecting campaign to Purchase? Thank you and I have a video suggestion for a very competitive niche, that is premium wooden kids toys. The budget is small though - $1200. 🌞🤗

@LalitSharma-jh3ec 3 года назад

Every comment - your content is awesome. But I'd like to say you are looking super beautiful especially in the red specs.

@sarvarsaidov7058 3 года назад

We’be been waiting for it:) thank you Dara you’re the best))) and gorgeous:)

@DaraDenney 3 года назад

Thanks!!!

@TechwithBunmiZMS 3 года назад

You are the best! Pls more of this. Thank you 💘

@DaraDenney 3 года назад

More to come!

@olimpeachfitness8074 3 года назад

Amazing video, thank you so much.

@DaraDenney 3 года назад

Thank you :)

@naman_dw 3 года назад

Amazing content! Would be great to see you build a facebook ads campaign for a hypercasual game, starting from $50 a day in testing phase and then scaling it up, the top publishers are spending tens of thousands everyday for profitable games, thank you Dara!

@jacknroyappareltees3732 3 года назад

Hey Dara! Great content! Subscribing was a hands-down! Quick question, is it better to run a traffic campaign ( to landing page views ) or a conversions campaign to VC if I want a bit of traffic on my website? ( I already run tofu,mofu,bofu optimized for purchases I just wanted a little extra traffic boost ). If I choose conversions to VC will this gonna trigger my DPA campaign as well? ( VC or ATC in past x days option ). Thanks! Keep it up!

@KennyWagner 3 года назад

Just found your channel and

@DaraDenney 3 года назад

Great suggestion! I'll see what I can do...

@theoversoul 3 года назад

This is fantastic, thank you! I run FB ads for a couple of car dealerships, and my prospecting is a bit tricky because I can't use interest targeting. (Because car sales involve people's credit, we fall into the 'special ad' category.) I would be forever grateful for a video on setting up funnels for an industry that's limited by falling into the 'special ad' category. Thank you for your videos!

@DaraDenney 3 года назад

I’ve never done anything like this unfortunately! I’m pretty squarely in the eCom/DTC space. Sorry!

@monikapawlak7624 3 года назад

Thank you so much Dara, this is such a great info!

@DaraDenney 3 года назад

Thanks, Monika!

@SebastianMerlo-xg2gw 3 года назад

Thank you very much for the video! I implemented it and quickly started receiving sales. The question, I did it for a single course (we are an online academy), and we have more than 30 courses, to add the other courses, I should add the ads within the Prospecting campaign or do you recommend doing a new prospecting campaign for each course? Thank you very very much!

@juulc7055 3 года назад

Clear and useful content! It’s a shame the yt algo chooses to promote guru grifters and ignores actual valuable content like this. Keep up the great work!

@AnLe-ry8iy 11 месяцев назад

Srsly

@burnastelo1429 Год назад

Your vids are amazing. Been in the industry for 6 yes and we do things almost the same

@CraigdosSantos 3 года назад

Thanks for this! I was a bit confused on one point.. You mentioned using three different ads per ad set (of different types) and also talked about using Dynamic Creative. It seems that you can only have one ad per ad set when using Dynamic Creative... so how does this work? Do you put your UGC video and banner and carousel as three types of creative in the Dynamic Ad? Or separate out the ads into different ad sets and make them each dynamic? Thanks in advance! I'd love to see a $5-10K budget for a subscription business. (We have a fitness mobile app!)

@Shygrief 3 года назад

Hi Dara! Thank you a lot for the info you share. I wonder if you would like to make a video about exclusions one day. It's a kinda obvious thing, but sometimes I hear something like: don't exclude too much, you shouldn't exclude LALs from interests based audience, because your interests would be lookalike your purchases and etc. Interested in your opinion about that. Regarding the business, an agency I work for now struggling to get good results for the luxury dog treats brand. That's would be nice if you could share your opinion on how to present pet products the best and find the best audience for them.

@techlife2877 3 года назад

Awesome video, thanks,very useful golden nuggets :)

@DaraDenney 3 года назад

Thanks :)

@misterhanwee1030 2 года назад

would love to see more of these!

@DaraDenney 2 года назад

Coming up :)

@bayop.sodimu6836 3 года назад

Thanks for this video Dara. What do you think about the engaged shoppers behavior interest? A lot of people I've seen combine this with an interest. Is this something you do?

@Alan.T 3 года назад

I'd love to see a 5-10k spend in the info-marketing space. Thanks for the videos. Loving this series

@DaraDenney 3 года назад

Thanks, Alan! I plan on doing one of these a month :)

@lalsayd5760 3 года назад

Aye! That FF got changed to DD. Congratulations on your new role :)

@DaraDenney 3 года назад

Thank you :)

@ahmedsabry814 3 года назад

Thank you very much for this video ❤️ I have 2 questions, 1- in the interest of competitors, if I did not find them in the targeting, what should I do? 2- what does ugc ad mean? I do not understand these because English is not good because it is my second language 😒 and I need more clarification on these questions and thanks again ❤️❤️

@realbrain8979 3 года назад

Thank you so much 🥰🥰

@zaidmemon2051 3 года назад

Love you mam please more content....waiting

@DaraDenney 3 года назад

On the way!

@whoamitvtv 2 года назад

Would love to see you set up an ads account for the live events industry 🙏🏽

@AlomM 3 года назад

Hey Dara -- would love to see a campaign for coaches/consultants spending $5-7k per month. Awesome content as usual! Looking forward to see more

@DaraDenney 3 года назад

Great suggestion, Alom! Thanks for the support 🙏🏼

@kass.inofficial 8 месяцев назад

Hi Dara! It would be nice if you could make a video on starting ads for skincare brand.

@bellbellbell00 3 года назад

This is EXACTLY the video I needed. Thank you! Would you follow the same structure for a similar budget but a food and drink DTC brand?

@wolfmarte 3 года назад

I was wondering the same

@alexanderstadler6425 3 года назад

Hi, Great Video very easy to understand, would be great to see how you do the three ad sets with creative.

@DaraDenney 3 года назад

Coming soon!

@fahimedits3 3 года назад

Thanks , Mam i wanted to know how many interests should i put in an ad set?

@chrismed2702 3 года назад

Amazing content Dara, thank you!! I have a question regarding MOFU. Is there a way to limit the number of times it shows the ads to the retargetting audience? Meaning, after a certain time, they're not going to buy, so how can I kick them out of the funnel in order to show the content to others entering MOFU from TOFU. I hope I'm making sense.

@nazardemchuk8752 Год назад

Hello, I'm watching your videos and I'm just delighted😍 I am from Ukraine and in our country such information can be found only on courses

@khaledalsadek8413 3 года назад

amazing video hope you make a video about "how to track your learnings" thank you

@DaraDenney 3 года назад

This has been asked a lot lately!

@GRodriguees1 3 года назад

Hey, Dara. How are you? First of all, THANK YOU A LOT for this video. I started using Facebook ads to get the first users for my Startup and I was super confused on how to do this. Your video has made everything clearer now. We have an app and our goal at the moment is to generate downloads. In this case, do you think it is better to define the campaign goal as App install or Conversion and set it as a download? Or is it just a matter of testing to identify what works best for us?

@robyfyoutube 3 года назад

Hi DARA great video! A simple question... i have a cold audience (TOFU) to fuel an ecommerce retargeting campaign, i use a CONVERSION campaign and not traffic, as you just say. But WHAT goal? View Cart, Add to cart or directly Purchase? Someone also recommended Purchase with Landing Page Optimization!

@kevinphan811 3 года назад

Amazing content. Thanks so much for making these videos. Can you make one for F&B, patisserie/cafe business?

@DaraDenney 3 года назад

Never done anything like that before! Sorry!

@kevinphan811 3 года назад

All good. Maybe you can look into it? :)

@romainpradeau8685 3 года назад

Hello @Dara, Thank you so much for this content. I'm running an e-marketplace with several differents range & type of products (from cosmetics to food supplements°. In your opinion, on the same level of spend/month, is it okay to run different ads product on the same campaign or is it better to split the campaign regarding the type of products (one for the cosmetics, one for the food supplements, one for the slim fit products, etc.) ? Thank you :) Maybe this could be a good video to do ? What strategy if you sell the same product range or very different products.

@is-sam 3 года назад

Awesome content & value, thank you ! What if we have multiple products for differents customers avatars on the same account, how can we retarget or make lookalikes for each product ?

@DaraDenney 3 года назад

I would try focusing on one product first!

@SniperAce2 3 года назад

Great video again! So it is not recommended to use broad audience for testing fresh creatives? That's what I'm waiting for! Video about the bid strategies, but please also show how to build account for hair care products. Also, when do you use A/B test for audiences and creatives?

@DaraDenney 3 года назад

I personally dont use the AB test feature so often, and I do use broad audiences to test creatives.

@thiagoroldanmarketing 3 года назад

Thank you very much! This is super helpful! I know you do some E-Commerce videos, but do you think you could do something about restaurants, or food and beverage industry, we rely a lot in local traffic and as you know we are struggling right now. Thank you again! You are awesome!

@DaraDenney 3 года назад

Great suggestion!

@TELLMEWHOYAGOT 3 года назад

Yes local business video would be awesome

@solangelp 2 года назад

hello from Panama! We are a new candle ecomm brand, and we are starting with a $1,000/month budget, could you do a similar video for this budget? Thankssss love ur content!!!

@salatios7175 3 года назад

Thank you Dara! For a $1500 budget monthly, should I just half your Prospecting budget and the Retargeting budget? Thank you

@reneehoulihan6127 3 года назад

Thanks for the awesome video! How would you go about creating campaign for a car dealership? Would you suggest a catalog objective ever?

@DaraDenney 3 года назад

Not sure! I never worked for a car dealership :)

@TK-mh8dn Год назад

Hi i have no idea how much you helped me with your great content! But: If i have a campagne and a adset that works great but i feel like i should ad a new video: should i create a new ad creative in already good-running and pause the creative that burned out or should i just go and replace the burned out creative with a new one? is it going to destroy my ad and confuse facebook and make it run a new learning phase? i am scared to touch running campagnes that perform (or used to perform) good

@rojohnson26 2 года назад

Can you do a video on customers acquisition for agencies?

@BlipBlipBlipBlipBify 2 года назад

Please make one for lower budgets!

@SameeKhanSamee 3 года назад

Dear Sister Thank you so Much

@DaraDenney 3 года назад

Thank you!

@akmalhakimhamid1807 3 года назад

Hi Dara! Great video! I do have 3 questions: 1) You spoke about Super LAL. Is that just adding multiple LAL in one ad set? Or you combined all the selected LAL audience and create another single LAL? 2) With regards to 18:18, I'm not too sure how to go about it - my client teaches scuba diving, swimming, and sells gears. How should my ad structure be? Because I may have the same campaign for those ads, but definitely different ads. If I run them under the same ad, wouldn't it be ineffective? But if I create a duplicate of an ad set for a separate set of ad creatives, wouldn't they be competing with each other as well? 3) Let's say we have more than 3 ad creatives we'd like to rotate. Let's say 10 or 20 ad creatives. Should they all be under one ad set? Thank you!! :)

@pepijnvanderkrogt6370 3 года назад

great post! With a small daily budget of $20, what do you suggest to do when the Ad sets show "Learning Limited" and can't exit the learning phase, due to not generating enough conversions?

@DaraDenney 3 года назад

Use a few ad sets/campaigns as you can. Even just one campaign and one ad set. Unfortunately you’re not going to get “optimized” performance until you’re out of this phase on this budget.

@jatimunggaran6847 3 года назад

Nice video, Dara. I see you created several ad sets by interests. One question, do you usually check for audience overlap to your ad sets?

@DaraDenney 3 года назад

Yes I do! But at this stage of testing there will be some overlap regardless. If I see something has 50+ of overlap however, I will try to find a way to condense the ad sets.

@MrPeeledBanana 2 года назад

Would you still recommend this same setup for October 2021 or have you moved to a more consolidated structure?

@haleymcdonald197 2 года назад

Would you have separate CBOs for different products or do you place different products under the same CBO?

@oscarosberg203 2 года назад

Thank you Dara, your videos are truly amazing. I wounder if you would recommed using the same campaign structure if I helps local businesses with both general branding and lead generation? It would made my day if you could answer to my comment. Keep up the good work :)

@carlosallanofficial 3 года назад

Thank you so much for your videos! Do you have any tips on how to adjust to the new Apple iOS14 update? How can we trust the reporting if it's not showing ATCs or when to stop a campaign if there is a delay of 3 days?

@DaraDenney 3 года назад

Great question, Carlos. Check out my video about iOS14... but as for some of your more specific questions, I have no idea! So hard to tell at this point...

@al.va1 2 года назад

Hi Dara! I've tried that Strategy for one of my biz, and it turned out really well! It's a free service for customers in the financial industry, and we generated over 800 Leads for a CPL of €12. Is that strategy exactly the same for paid services ? For example a film production company that makes corporate film and want to generate interested leads for that service. Thank you for showing us so much value!

@buecherfuchs 3 года назад

is it better to not use dynamic creative testing for prospecting in this case due to lower monthly ad budget? 👍👍

@angellee74 3 года назад

Another great video, ty! You mentioned adding new creative weekly to test - have you found it better to replicate the ad set and then make the changes (adding new, turning off old) or make the changes directly to the existing ad set... Which often sends everything back into learning mode?

@DaraDenney 3 года назад

I would make a new ad set!

@arthurthoby 3 года назад

Thanks very much for the great content. How would you suggest to structure your campaigns if you advertise in several languages? I advertise in English and French and in many countries across Europe. Shqll I have 2 interests campaigns and 2 retargeting, one of each per language?

@DaraDenney 3 года назад

Great question, Arthur. And yes, I would separate the campaigns by language.

@gordonprivat163 3 года назад

Why do you leave detailed targeting expansion on in retargeting? Don't you reach cold traffic then?

@arthurthoby 3 года назад

Do you exclude website visitors and social engagers from ToFu audiences or just purchasers?

@PabloLopez-hl3xl 2 года назад

Would you use DPA if you only have 1 product? (: Thank you Dara!

@MrPeeledBanana 3 года назад

Great video! Where in my analytics would I be able to see when the drop off is. You mentioned to start retargeting at 180 days and adjust once you figure out the drop off. Where can I find this drop off data?

@DaraDenney 3 года назад

Great question, you'd have to build out a nesting doll ad campaign where you had the follow ad sets: -3 days -7 days -14 days -30 days -60 days and so on... and you'll be able to see where the drop off it.

@Jzguan 2 года назад

For this budget size.. will the retargetings ads creative be different?

@ericprisman7283 3 года назад

Super informative! As you scale your ABO "Testing Adsets", how do you transition them into CBO campaigns (and combine them with other adsets such as a Broad + LAL)? Also - with this new IOS deployment, does it make any sense to split the testing Adsets into their own campaigns so that the reporting is more likely to be accurate (as opposed to many ABO adsets in 1 campaign)?

@DaraDenney 3 года назад

I don’t plan on splitting my ad sets into their own campaigns at this time. And the main process is if you see something working... throw it into a CBO campaign. Don’t complicate it :)

@drewgallant6279 2 года назад

Should I do purchase even if i havent sold anything yet?

@goodzifyshop1344 3 года назад

Hello Dara! If the people in the retargeting lists are outside say just the united states that you have selected, will they appear? Or only people in the lists that are from US will be advertised to?

@philippobernhumer 3 года назад

Hi Dara, thank you so much for your great content, really helps a lot! I've got a question regarding creative testing: do you run pre-tests of different variants of the creative types before you decide which three creatives you then use for the prospecting and retargeting adsets or do you just try them straight away? What would be your recommendation for new accounts that do not have data yet on which creative type is working? Thank you and greetings from Austria :)

@DaraDenney 3 года назад

If you’re just starting off, everything is a test! I don’t think I understand this concept of a pre-test.. :)

@philippobernhumer 3 года назад

@@DaraDenney thanks for your response. Well, with pre-test I mean for example testing different thumbnails for videos. Or how would you recommend to do that with this campaign structure, with A/B testing?

@zaidmemon2051 3 года назад

Yes please give as much education as possible

@SIAMPH 3 года назад

Hey Dara, I truly appreciate you making this video with thorough explanation! I have a question regarding interest testing do you usually put 1 interest per ad set or do you stack multiple interests in the same ad set? Or both? Thank again and would love to see a $10k budget video 👍

@DaraDenney 3 года назад

I always stack my interests! I’ve found better performance this way.

@SIAMPH 3 года назад

@@DaraDenney In that case wouldn't it be harder to analyze which interests are working vs not working? Thank you for the reply!

@user-xc2fm6vz3d 8 месяцев назад

when selling a service and focusing on a retargeting ad on Facebook. which conversion event from your website would be the best to retarget since you are not actually selling a tangible product?