We Made an Ad for the Worst City in the UK 

So... what did you guys think about Luton? Would you say it's actually the worst city in the UK? Also: thank you all in advance for the support on the Seek Discomfort drop - as you know, these videos cost tens of thousands of dollars to make and your support through Seek is literally what helps us keep telling these stories :) So if you appreciate what we do and would like to support, getting something from Seek Discomfort is literally the best way to do that! If you'd like to take a look at our new collection, you can find the links below: For US & Worldwide (minus Europe): www.seekdiscomfort.com/shining For Europe: eu.seekdiscomfort.com/shining

honored to have briefly featured as Kebab boy, thanks for a epic weekend lads x

Glad to have played my part in this fabulous project. (Yaqub, Mayor of Luton 23-24)

I still can’t believe I met Reg

Haha thanks for having me a part of the video, you were all so lovely to meet! - Straw hat girl 😁 xx

I did not expect a Max Fosh collab, but I'm here for it

I'm so happy that Staffan is part of the crew. Literally a random event changed this man's life forever and I don't think it could have happened to a better person.

As a Lutonian I loved how they went from calling Luton a city at the start to (correctly) calling it a town at the end. Really shows how engaged they were in listening to the locals. Also great to see Carl and Cameron, its been a while.

They mayor said "It's a privilege, to serve the people. In Luton, the Mayor doesn't get paid any extra to be the Mayor, it's something that you volunteer to do to give up your time." AMERICA: ARE YOU LISTENING? PUBLIC SERVICE, ANYONE?

It’s Carl and Cameron here ! We loved every second of helping the lads this weekend and would 600% do it all again in a heartbeat. Even if it means sacrificing my kebabs for Reg. We really are proud to be from Luton, and the lads did a great job of helping us tell the world why. So thankyou lads. This channel is going to be where Me (Carl) and my best Buddy Cameron (He hates being called buddy) follow our dreams and create Short films written, directed ,filmed and starred in by us. As well as bringing the talented artists in Luton along for the ride. We would love it so much if you could subscribe and turn on notifications. Our first video with our behind the scenes and perspective on it all will be out very soon.And then it’s time to join the grind. I hope you’ll join us on our journey . Thankyou Unpolished

I gotta say, that "Welcome to Luton" airport prank was amazing. Glad that dude's in on this

I worked at the Luton and Dunstable hospital for 18 years as a midwife. I have helped bring many Lutonians into the world!

I sat in front of and met Staffan and Tommy at the Luton vs Nottingham Forest game and they were 2 of the most upbeat and positive people I have met. They were just so energetic and seemed so fun to be around! They introduced me to their channel and every video here is top tier! Thank you so much a video on Luton! Was a great watch❤

I LOVE that Reg made an appearance, absolute legend of a man. If you can do this for Luton, fancy a crack at Birmingham?

It was an honour to meet you guys and to connect my Star Wars Father (Simon) with you! 🌌😂 In his words: “I’ve been all around the galaxy but nothing beats YesTheory!” ⚡️❤

Thanks so much boys. It was an absolute pleasure to meet you (even if you called us a city👀) And now the kids at work think i’m super cool for being in a yes theory vid! luton loves you

I m a Moroccan from Amsterdam, i lived in Luton for a year. and found out it had also a Moroccan community. I really loved my year over there especially the Bury Park area.

“No need to pack any sunscreen” 💀 Great video! Really shows that great communities and lovely people are everywhere

I grew up in Luton, worked there for 20 years before moving away: I always felt we got a bad rep, mostly be people who'd never bothered to visit, or locals who felt a bit ashamed of the place. You guys really found the heartbeat of the town, brilliant job, & thank you!

As someone who grew up in Luton and currently still lives here this is absolutely awesome to see!! Love this x

I spent a month in Luton for work several years back and loved it. I only went into London a couple of times and spent the rest of the time in and around Luton. Great place.

Okay but let's not brush over the fact that Carl is an absolutely bloody talented actor. His part in the commercial was genuinely big screen-worthy and truly showed his talents in just a few seconds.

WE LOVE LUTON! favourite commercial I’ve ever been a part of. Thanks lads!

I grew up in Bedfordshire (the county that Luton is in) and lived in Luton when I was younger. I was one of those people that moved and have lived in multiple countries across the world but this video and your commercial really brought a smile to my face. A lot of these small UK towns (as well as the UK in general) gets a bad reputation but the community spirit and the people make it truly what it is. Thanks again Yes Theory, this video has made me laugh but also given me goosebumps.

I’ve been watching you guys for about a year now. I love the message you share and the positive perspective that you capture where ever you go. Loved that Reg made another appearance, he’s an amazing person. Keep up the great work and I hope you all know that you’re an inspiration to a lot of people.

A lot of British cities that end up at the top of these worst lists (Luton, Peterborough, Swindon etc) aren't much to write home about, but they were never meant to be: They're commuter hubs. What they are is cheap and well connected. You can pay half the rent you'd pay in London and still get there in less than an hour.

Lived in the UK all my life, my one and only ever time in luton i got mugged in broad daylight

Mad Respect!!! So grateful that you were able to show some of the best parts of our town!!! TYSM

This video made me cry for some reason! It was on good so heartfelt and just moved me! I love you guys! Ur just one of a kind and so very kind! ❤

This is such an old skool Yes Theory video, love it.

ZAC AND MAX IS PERFECT FOR THIS

So nice to see a video about my home town! Every town has bad spots, people just tend to focus on Lutons more! We have some great places! And hosting BBC big weekend in May which is huge! Love that you also managed to see the football. Great vid!

It was so funny to see Luton featured in a Yes Theory video.. as to me it is such a random town in the UK. I've only been there once, but it was actually a yes fam member that got me to go. Originally it was for the airport, to fly out to a country I've never heard of (Chose it randomly with someone from the Yes Fam) but before my flight, with the way the timing worked out, after my train ride I had about 12 hours to kill in Luton. Never heard of it before. Im a Canadian and I had barely seen the UK much so I didnt know it was a good or bad town.. Well after getting scammed by a taxi driver to a storage unit so I didn't have to take my suitcase, the storage unit owner was one of the sweetest English men I've ever met, offered me a cup of tea and even let me charge my phone and hang out there for a while. Then sadly my phone ended up dying on me right before sunset, and I had to catch a bus back from the town to the airport for my flight.. and without google maps I forgot how to find the bus station. Saw these 2 rough looking buskers who were playing the Beatles (one of my favorite bands) and I asked them how to get to the bus and they not only helped me, but we sang together for a while! And then on the bus back to the airport, as I had my ukulele with me, these random travelers saw it and had a mini ukulele and together we played them for a good 10 minutes together. And then from there, I spent the night at the airport and got my flight fine! Despite the very expensive cab ride, I never felt unsafe here. Yes some areas looked sketchy, but so do many other areas in the UK, especially in London.. in fact I felt about the same kinda sketchy vibes in Luton as I do in London, but as a tourist the main thing is to just be mindful of your stuff while you're there. Sooo what was started as a random journey to a foreign country thanks to a yes fam member, ended up having me spend 12 hours in this random little town north of London. Thanks for bringing back those memories! Loved the collab xxx

As someone from the UK, this is absolutely surreal to see! My grandad lives in Luton!

Salam from Kazakhstan. You made me love Luton even though I've never been to the UK. What a lovely and cozy place ♥

So much talent, equally as much Love - RESPECT

Thank you for doing this video about my home town. Lots of great things in here but lots of others that were missed. I hope you enjoyed your time here. ❤

After having such a bad reputation, this genuine and heartwarming video has totally changed my perspective of Luton 👏

Max Fosh and Yes Theory was a colab I did not expect! Also, the mayor of Luton is one DAPPER man!

Phenomenal story guys! Would love to see more like this from you! Smaller towns have such strong stories or community to share!

Great video, would definitely recommend The Wigmore Fish and Chips, best fish and chips in Luton. Amazing service especially from Barbara very friendly and attentive.

Im from Luton but moved to Canada a couple years ago! never would I think you would go there!

Absolutely LOVE you guys for injecting so much positive energy into this world. I have seen 6 decades of it so far and have never felt more hopeless, BUT... you just have this truly uplifting vibe. No artifice, no lies, just... I dunno, but you always leave me with the broadest smile on my face. So happy I found you and genuinely, thank you so much. Btw my mate lived in Luton for 20 years. Had a bit of a rep even then, but he used to have me in stitches talking about it. Big X

Fantastic video! Luv you all. Brilliant bunch of yourubers!❤

Brilliant guys! Thank you so much for your focus on the City!!😊

From the UK, never been to Luton and you do hear these comments about it been a bad place to live but you guys did an amazing job at changing my perspective of it. It really did seem like such a lovely place.

Nice job guys. Always good to see you here in the UK.

That was such a wonderful video, guys! Thank you for proving that we get what we look for in life, and that if we keep our eyes open to the good and beautiful, we always end up finding it. Wherever we go in this wide galaxy. Also, was super nice to see some familiar faces like Reg's! Would love if you could bring Holly back at some point too!! 🤭 (Big ups to my mates Maria, Mitch, and Tobias 😘)

Another wonderful gift of positivity, Yes Theory. Thank you!

Was absolutely not expecting a Reg collab. Love this so much! Thank you Yes Theory for a wonderful video!

Love your channel and content, helps me during my tough days .. cheers to you guys 😊

Not only your videos and your content, but you as well, your personalities are addictive to watch. Love your energy and what you represent. Can’t stop watching your content. Keep it up… and keep seeking discomfort

Excellent video! I've only ever been to the airport in Luton but this video kinda choked me up. Well done!

Luton is a town not a city. Our definition of a city is... Complicated.

I live 20 miles away in another much derided City called Milton Keynes. You hear a lot of tired stereotypes about here as well that are just not the reality for the residents. We also hear negative things about Luton and have a lot of Lutonian commuters come and work here - I will reserve judgement until I actually spend some time there (other than going to the airport) but the people are sound. I do wonder if some of the negative descriptions of Luton are borne out of racism with it having a very large Muslim population.

I love this! It’s a lighthearted video, simple, with a great message!

THIS!!🙌🏻🙌🏻🙌🏻🙌🏻love the collab. I grew up in such a small town. Having a bad rep but not feeling like you should is very frustrating. Seeing this from someone else’s point of view and genuinely having a good time is awesome!😁also REG was amazing what the heckkkkk

I love all of your content and thoroughly enjoy the recent videos that have been a bit more serious in terms of educating your viewers about things going on in countries they might not have known much (if anything) about, but man, it really is nice to get back to classic Yes Theory content like this once in awhile where it's just good, wholesome, delightful fun.

Great vid! I feel bad for slagging Luton (or rather its airport) now! Would love to see you do more videos like this. It certainly looks nicer than a lot of places I've been! Great to see Zac Alsop in your video! And please put Reg in as many videos as you can! I have to admit this resonated with me because I still live in my home village and I've been wanting to move away since my teens. I'm 36 and life circumstances have led to me still being here. I really need to be more aware of what a great place it actually is, and it's only a short drive to the nearest city anyway. It's the best of both worlds really, and I often forget that.

This was on the UK news

the fact that Reg was there is amazing, love you guys, keep growing and spreading love! Congratulations on the new Yes House I know so many new things are coming and I'm excited, greetings from Mx P.S. you should do a crazy adventure in the epicenter of Mexico, Mexico City. It'd be a challenge but I'd love to see it!!

I love seeing the notification that you uploaded a new video KEEP Up the work love you all!

Wow - incredible and very important video! I'm so glad you chose to do something like this - there are so many places in the world that deserve the reputation according to their true spirit as opposed to the outside perception! nice one!

Thanks for all the YESes that are made to happen, especially this one. Following Yes Theory for 2 years now, I have always been motivated by your wonderful videos, with the openness, determination, creativity and energy.

Born and raised in Luton and still here. Appreciate the video boys you are always welcome 👌💯

Bro I thought it was gonna be birmingham

If the worst place in the UK looks that decent. Then it must be a a paradise compared to where I am from

I’ve been trying dancing you all for over 10 years now and just want to say you’ve made the biggest I wove on my life. You’ve made a huge impact on the way I treat people and the way I understand there stories. Most inherently you’ve helped me learn to stow out of my comfort zone and life my life. Thank you so so much and I hope I get to meet all of you One day!!

so happy to see you guys grow doing what you love after so many years. I’ve been watching you since Project 30. big hug from Argentina!! 🇦🇷❤️🤝

I'm from Luton! It's fine. Despite being relatively small, there's lots to do, lots of community and most importantly the best restaurant in the world (Monstera Canteen) :) I'm so proud to be a Lutonian, and could have given you 50 more things that highlights the magic!

This is mental. I literally Was reading crap towns. Put the book down and come online to see this hahah

Great guests and locals. Big thanks for the goodwill towards Luton Town. Wishing Luton Town well!

I would now put that place On my travel list Thank you for sharing Beautiful emotions (Also I can't wait to buy a new piece ty)

I love it...from a total stranger to a part of the team. OMG! am a lil jealous wishing it was me. Also we miss matt

this video completely changed my perspective ITS SO WHOLESOMEEE

ughhhh never a dry eye with these videos. I loved this challenge and love all of you!

Soooo glad to see you all settling down in Europe! 😍😍

I watched this on my break this morning. Now I wanna visit a small town across the globe. ❤

Love you guys ❤

I havent smiled so much in a looong time. That's the collab I needed

Fantastic community work and Yes theory always delivers 👆🤩🏆🥇💖✨

you need to add Cal and Cameron to the Yes Theory team permanently they were amazing

As someone from luton, i respect you

i love your videos they give me good vibes

Love this. I thought I was seeing things when I saw Max Fosh on the thumbnail. His videos are always good. It was also great to see Reg again ❤

the collab we never thought we needed until now

LOVE YOU guys

collaboration is the fastest way to spread your message

That was bloody marvellous work, well done all of you.

Nice love this ❤

YESSS!! Fosh! As soon as I heard you say Luton I thought of his vid

Have the same vision❤ to stay to spread light right where we are ✨

My dad grew up in Luton and it’s always got a soft spot in both of our hearts. Such an amazing place that people just look down upon. Such an amazing video ! We Love Luton !

Lads, the first tweet you show isn't even about how bad the city is. It's a tweet about a manager joining another football club

Yes theory in Luton crazy😂😂

As being from Luton, it’s great to see people showing its greatness. It’s also on some of the news channels! Great job.

Just smiled during all of it! Great job guys 🎉

But I mean, how can Luton be the worst when Croydon exists

In some ways it reminds me of South Africa. Lots of people like to go on about how bad everything is and how it all sucks and many move away, but I know it has immense potential and that’s not going to be reached, nothing is going to improve if everyone moves away

A great video, well done everyone 👏 👍