Web Engagement: Expectations vs Reality, and Tips for Closing the Gap 

In this CAE Credit Webinar, Altai Systems is joined by speaker Moira Edwards, MS, CAE from Ellipsis Partners LLC.
In this webinar, we discuss the evolution of online engagement and how it fits into the ever-changing landscape of association technology. Bridging the gap between expectations and reality of web engagement with several practical tips to narrow the gap. Exploring the varied expectations of stakeholders such as members, the board, and staff. Learning effective ways to engage your audience while also adapting to shorter attention spans. Uncovering strategies for creating purposeful showcases, topic-based navigation, enhancing search functionality, and infusing personalization into your website.