What happened to Beats by Dre? 

I like a little variety, so this was a good idea for a video! I would like more videos like this, (With tech that isn't just a smartphone) but I would still like smartphone tech videos

Hi! I love your Videos

Ok

Hello Arun

hi

This is standard practice in Business! Mac OS, Touch screen tech, Siri, Maps, Apple Chips etc etc all came from buying up other companies

Wait wtf your the guy who makes weapons out of popsicle sticks lol

Wow

Outstanding Move to beat beats

@- man wtf

ah, endgame reference

I used the Beats to Beat the Beats.

Kill the beat, they meant it literally

@@discopotato4673 The like button is blue now.

I think at some point they are going to do the same to Google, if they get a chance

Cracks me up when you can get custom molded balanced armature in ear monitors that are actually studio quality in the same price range hand made for you

That's why marketing is important. The entire "free" internet works on ads, and ads are marketing. People are not forced to buy them though. I have never bought an apple nor a beats product. And people are free to spend their money however they choose.

@@dick8997 if you use a bit of common sense you'd realize that beats are not supposed to sound good. They are supposed to be fashionable. There's no point of comparing apples to oranges. Just like digital watches vs super expensive mechanical watches. Yes mechanical watches are more complex to manufacture, but people buy them for fashion and to flaunt their wealth.

@@sepg5084 "Marketing" is a PC way to say that people are gullible and sheeple.

They’re still everywhere fyi.

I almost purchased a pair yesterday. tru story

@@CybericXL haven't seen a one in a while. Lot of chinese ones replaces them and also sony

09 tbh

Kids still used it at my school basically to show "they have money". Even though there's MUCH better headphones at the same price. Products of great marketing 😂

"Dude, the bass on this Skrillex track sound so dope on my Beats..."

all it does is remind me that the majority of people are dumb consumers. now they all have Iphones.

2011 for me

This rapper? You say it as if no one knows dre. Meh i guess they just forgot a bout dre...

@@ritogoron3512 I could see it, a non rap fan and he’s not American so it’s possible

Back in the olden days......

Same and im only 21 and I remember seeing bears everywhere when I was 14

@@ritogoron3512 Dre is a 90s rapper and mostly produce music in the late 2000s so some won't know him.

Non-replaceable with THAT attitude

good point

Facts!

On nokia?

Big difference: MS does "embrace, extend, extinguish" to other companies. Apple bought Beats and integrated it. Anybody who thought paying 3 billion for Beats was too much was a moron. Beats made Apple more than 3 billion in revenue in around 7 months. Total no brainer to buy Beats, it was a bargain. Now the AirPods brand, if it were an independent company would be part of the Fortune 500.

@@bruxi78230 all tech companies including MSN buy companies to get hold of the tech. It's just in this case, the visibility is high

@@kewlkarthi89 ----- I agree with the general theme of what you're saying. Where I disagree vehemently with Jalabi is the fact that Apple buying Beats is NOT a case of "embrace, extend, extinguish". He doesn't understand history. In the late 90s Microsoft lost a case and became a convicted predatory monopoly. The words for it that the US Department of Justice used was in fact "embrace, extend, extinguish". They were successful in killing off Netscape and others through such tactics.

@@bruxi78230 I'm fully aware of the history of Microsoft, and of Apple, regarding the former's anti-trust issues, thank you. Ironically Microsoft made an investment in Apple in the mid-90s specifically to get the DOJ off of their back w.r.t. antitrust. The general term for what Apple did w.r.t Beats is "acqui-hire": they bought the company mainly in order to acquire the intellectual property and/or products for use in their future products. But it's still a case of "embrace, extend, extinguish" because as @Mrwhosetheboss said in the video, for the most part Beats is a shadow of its former self since Apple bought them. Apple did that mainly to prevent Beats from becoming a strong future competitor to them in the headphones and digital music streaming spaces.

And hiding the hurtie belt didn’t stop them, it just made them evolve...

wtf dude I ignored this comment, then watch the video again, and I just realized this joke when arun says beats many time man.

parents abused him huh

Or sons whose fathers used to punish them severely.

Somebody gonna get hurt, real bad! - Russel Peters

PEAK Beats culture was that friend you had in 2011 who copied Skrillex's style and would talk *at you* for hours about how a song that goes wubbwubbwubbwubwubwuwbwuwbwuzzwuzzwuzzwuzzwubwubwubwub was like listening to Mozart if you did it with your $300 Studio Beats that have a Spider-Man logo on it, for some reason.

Bro Dubstep was out way before beats was around. It came from the UK around 2002, we was banging that bass way before beats 😅

@@markshaw270 probably the worst genre of music to ever come out of the UK lol

@@ofrenic you know where you can stick your opinion don't ya? Lol

@@markshaw270 straight up my arse but I'll still voice it 😄 UK all day bruv

I bought my first (and last) pair of SkullCandy in 2008. They literally broke the same day I bought them, when I gently pulled them off my head. Never again. Cheap cheap cheap all the way.

Sound quality for skullies is better than beats.. lost mine in 2017

The problem with cheap headphones like skull candy is that they can sound good at an affordable price, but they are affordable because they have to save money somewhere. The speaker is the most expensive part on the unit. Everything else is trash! This is also happening with cheap wireless earbuds. At the end of the day, it’s best to just by at least a mid range pair, so the material won’t just fall apart and you will be right back at the store buying another set.

Same, I remember years ago wanting a headphone by Beats so much, but I didn't have the budget.

it was around 8 years ago. damn i feel young, dumb and broke

Arun needs to see this Because it's sooooo funny 😂😂😂😂😂

Was this a usa thing? Because we didn’t have these

@@user-10021 I think it's more of a major cities thing such as NYC, London, singapore etc with a few exceptions

😂

True😂

One of his best things😃

😀😀

Teahea

Yes

Lmao so true

hahaha

Huppity hoppity this comment is now my property You look kinda thicc btw

@@calledtim_ rip changed ppf 💀

Were they something like Beats by Dяe?

no

@@EpicB Beats by Djae?

@@kili7728 Jay-Z should start Beats By Jay.

I remember someone thinking my real beats were fake and even convinced me to force my mom to return them to the store because they were not real. ....

One man's smart is another man's disingenuous. If you can handle disingenuous, fine. I, tbh, cannot.

@@macdeluxe733 True…just didn’t want to deep it that far lol.

😂 Hes locks in his basement

Hell yeah

Eminem dissed it now it's dead

@@Marselo01 go to hell

@@Marselo01 WHY

I can say this now, but at least Beats looked good, Raycon just looks like a lot of different plastics put together

@@justinedzard But I do think that is due to what Arun pointed out in the video about reviews. Compared to 10 years ago, consumers are more informed about products due to the availability of entertaining and informative reviews. People realized that Raycon were poorly made because of videos comparing them to cheap Chinese products and testing their sound against earbuds that are half the price. I do think product lines that are more fashion and style over substance can succeed. Comparing Beats to Raycon, Beats had a more influential figurehead and created hype from word of mouth rather than paying way too many RU-vidrs to run ads for them. Raycon is also failing because of their poor execution of the same marketing strategy. They got into the wireless earbuds game way too late.

The same facility that produced Beats also produced headphones called the Monster - Inspirations... Spent $200 on them and their sleek, rectangular metal body won me over... They sound great, don’t know about Beats though... :/

@@TheNuclearBolton Monsters are shit too.

@@MadJackChurchill1312 which models of their headphones did you use?

Facts. How much did they sell it for? And how much did 50 Cent sell Vitamin Water?

@@jezebulls Ultimately they sold the company for $3 bil. although not all of it went to them as there were other stakeholders at the time. For Dr. Dre at least, he walked away with $500 mil. after taxes.

Even better how they acquired it. By taking advantage of a greedy and inexperienced Monster Cable company son of the CEO

@@bosstacofarms8821 they stole the idea from Monster..nothing to be proud of

@@check2000 no they didn't. They worked with Monster to develop their original idea for headphones. Monster agreed to a very lopsided deal out of greed and then got burnt.

Yeah, I’m not sure how whosetheboss didn’t realize this one. Apple didn’t ‘predict’ a shift from wired to wireless with smart devices, they straight up willed it into existence. People also were not happy with it. Basically what happened in actuality is the exact opposite of what he said happened.

@Ryan Mugumisi lol

Every time I look around..

@Ryan Mugumisi It's functionality really isn't though... well Bluetooth isn't, wi-fi is still great albeit none moveing.

@@G_F1 Apple isn't the only platform out there that they would single-handedly change the market. There are *still* an enormous number of Android phones with headphone jacks. Currently using one myself and it is a new flagship.

Fuck that shit. I want my headphone jack back

@@Hugo_Prolovski same!

@@Hugo_Prolovski I'd pay an extra 50 bucks if they make an option to add a headphone jack.

@@Hugo_Prolovski now Samsung has joined on board and said "we need more room for the phone " bitch your phone is 7 inches what room do you need ?!?!?!!?

@@Hugo_Prolovski Then manufacture your own phone.

Wow

you made like 3 comments

@@MochaFur1 you made 8

**Spoiler Alert**

Lol I read this just as he said it

Same

Every company in the world is a marketing company btw. Bringing products to market is what defines a business.

*no bass headphones. Known as Beats.

can't agree more...well....i'm not some geniuses of sound or wadever...but even in my "deaf ear"....there is another brand that is not look good....but definitely sounds far better in cheaper price range at that time....IMO...so me personally never interested to buy this brand...even when when at their hey day or even now.....

yes. the fact that Beats headphones had extra weights inside to make seem more pro is as shitty as can get.

I never got it. Every pair I tried sounded dreadful.

Yep

Apple acquired beats to suck the life out of it until it fades away. Unlike, Google who took RU-vid and made it into a giant in its market. I guess there are two ways to form a monopoly, either way, they still corner the market. I prefer the latter.

theyre not even in the same league. beats was pure marketing of a below average product. eny benchmark test shows bose have better sound quality (for the same manufacturing price)

Techo

🤣🤣🤣

literally

Beats: Exist Apple: And I took that personally

Hey that’s dani’s line......

worst*

Well said

@@thestraightpath8236 nah that looks good strategy

Akg though.... They've ruined them

@@AIDANPEREIRA That's exactly what I was going to say! They're doing with AKG the same that Apple is doing with Beats

@@sarmehdi Although not technically dead since now you have Austrian Audio. Nonetheless, yes AKG is on its way to the grave.

Idk because I like the AKG headphones that come with the phones🤷‍♂️🤷‍♂️

@@werieawesome8530 I think that the ones that came with Samsung phones are quite good They are what I am using right now

Stop attacking me lmao

i was one of them ngl

Yep. Guilty as charged. Good times

It fits with the Apple marketing. "These must be the best because they're so expensive." Apple has been using that marketing for iPhones, iPods, Macs, etc. Doesn't matter how good they are, the perception is they are the best because they're so expensive.

i just bought these cuz i thought they were good :,)

But those "less" choices are expensive too

Absolutely

Apple is the type of company that makes everything so that people just say "oh that works pretty okay. Guess I don't have to do anything"

That's exactly why I like other businesses instead

Beats may not have been the best sounding but at least they had more options then white 🙄

Damn...nigga you got inspiration

@@jvchike you’re definitely a white teen

@@acez6756 yup

@@acez6756 bro am black

@@jvchike 🤣🤣✋🏽

I've tried a few different brands and I've been the happiest with JBL. I still prefer over the ear headphones for music though.

lol what

actually sony is the noice canceling king for years now lol. Bose noice canceling sucks. Even Apple has better noice canceling.

I've got jbl headphones and I can vouch for what you said

y'all need to look into hi-fi

@@fntm4738 Not true one bit. Bose PRACTICALLY INVENTED (popularized anyway with the QCs) NOISE CANCELLATION. Also they do MULTIPOINT Bluetooth. Sonys NC is quite good on their latest but nowhere near Boses - is the general consensus.

I made fun of people with Beats for many years and I love Sennheisers but Beats did come out with one headphones that actually were well reviewed on audiophile blogs. I don't remember the model but I remember how shocked I was, as were the reviewers, that Beats actually came out with decent audiophile headphones.

@@kalel33 audiophiles can go to hell lol

They were shockingly bad! In the DJ world if you had a pair of Beats you wouldn't be considered serious about your sound. Pioneer or Senheissers were the ones to have, even a mid range level Sony headphones packed a better punch than Beats.

And I back his claims fully because I used to own a pair. They were terrible and I wouldn't buy them again, not even for $50.

@@largol33t1 there's loads of good ones for 50$ even raycons are bwttwr

😆😆😆

wtf? is hee actually. ? (i’m only 5)

@@beachboyshockey 100% bro

@@beachboyshockey nah, he alive and well

@@quackmeister69 He's alive but he's not well... he just went through a divorce and had a stroke recently also.

That's what Apple IN FACT did!

Exactly.

They've been doing it for years too

Because that's how they do.

Did you just compliment apple?

smae

Don't hate the player, hate the game. Signed Rich fuckboy

@@Whatchamawhozit we can all see your house... you are broke.

I wasn’t rich, but I was definitely one of those trying to flex on other people.

imagine getting Beats instead of Beyerdynamics or Sennheisers lmao

@@lathrin better imagine the look on the beats owners smug little face when he's handed either of those companies products and realizes how utterly awful his highy over priced headphones are.

Facts

That was mad awkward lol

I guess people forgot about Dre.

fax

I was looking for this exact comment, cos I was gonna say it myself 😆

It gets eyeballs 👀

And it's good content tho

@@kochharify it’s good content tho not just for views

@@opensourceis9996 that's why it's good contrnt

Isn't that the truth. Clever marketing can definitely lure people into buying subpar products at an inflated price. Thankfully there are some great unbiased review channels these days.

Fashion headphones, that's what it is. Also most people don't know how good sound is supposed to be, however everyone knows louder bass when they hear it.

@@HeadsetAdvisor diamonds. Not super rare, but still super expensive. Prime example of marketing.

the marketing was genius though-beats headphones was everywhere

@@olliestone5549 Lol beats are really the diamond of headphones. Nevrr thought about it that way.

I remember beats as something i wanted to buy but i was too broke

I always saw them on TV ads.

@@Rahul-kz5fi Get a job, kid.

Same here!!

No

lma0

Underrated comment XD

LMAO

just like disney

@@mediocrebeverage3619 ya Disney ate marvel

And it is

Layers

Lol

No shit Sherlock

Ooh verified channel I must like

Imagine a world where yahoo bought google

Happens everywhere. Microsoft turned down youtube. Samsung turned down android.

Blockbuster refused Netflix...

@DeathZ #Verified

I mean, was really popular but never really a monopoly though.

@@just4justincase When it came to high end headphones, beats had a monopoly back then

@@angelgjr1999 beats only had a monopoly before youtube reviewers were a thing, after that people found out that brands like sennheiser, sony, bose, etc. were better for a cheaper price

Yeah pretty smart

Ugh. Please look up "monopoly" before using the word. beats was never anywhere near that.

Y

Yes, it seems exactly like the type of music that would be nostalgic

It won't be. Cause I'll probably still be watching in 5 years.

Okay but when he used Fine Day as his outro, *chefs kiss*

Brand saturation. Way more valuable than $$$

Was more of "Oh you.." chuckle for me

Did you do it?

I can imagine he had to edit the part where he started laughing afterwards or couldn't keep a straight face

not really a smart move tho the reason apple bought them in the first place was for competition and to make more money if dre stayed with beats and grew the product even more he couldve made more money in the long run

@@Gunman_xii Not really like the video said the headphones weren't that good they were just the only good thing at that time

@@Gunman_xii it was a smart move for him

@@Gunman_xii nah airpods wouldve killed Beats

@@VinceTheCreatorr they use beats technology, RnD & ideas to create Airpods. So if they didnt buy Beats Airpods would be different from today

TECHNOBLADE

Oh I see you are a man of culture as well

@@TheLegend-ko2yd Blood for the Blood God

"I never ever said that!" - Sun Tzu, The Art of War

TECHNO NEVA DIESSSS

imagine farming clout with ur checkmark in other youtubers comment section lmao

@@eimrane true

@@eimrane exactly

Ah verified spammer

Utsab Farms Clout ✓

I've never heard of them.

@@danhemming6624 how? Have you been in your moms basements for the last 9 years or are you like 12?

@@klash3532 lol

I feel the same way bruh.. we've grown old

@@klash3532 beats were not at all popular in Asia or southeast Asia He might be an asian

Even if that is partially correct, you have to admit they are a genius company.

How is it not correct? I mean sure wireless was gaining traction and investing in that is foresight, but removing the wired headphone jack and turning it into a dongle that costs extra money is basically like daring your customers to leave and relying on the fact that switching ecosystems sucks so much to keep them there anyway.

It’s fucking genius

What a bunch of idiots... The customers who let them get anyway with it, not the company. Although... After making music with Logic, GarageBand and Beats Studio headphones for a while now...Apple are also either really incompetent, or they just don't care about the quality of their products 😂

@@touffedaviau8370 logic is a top notch daw, I wouldnt knock it at all. Garageband is also great for what it is but it's not a full fledged daw. As far as the headphones, I can see how you got fooled but no professional has ever suggested using beats studio headphones in an actual studio, at least not for doing work

Ah yes..,the floor is made out of floor

But they are made out of plastic

They're super fuckin flimsy

And now they make the best in the market, me likey

@@sirdaniel1862 Arguably.

@jerrin jos call it whatever but from the business point of view gotta give them props

@jerrin jos why don't you tell me a company that *isnt* capitalist

Smart? Yes. But very fucking anti consumer by eliminating choices and competition.

Nice

Ah, poor Dr. Dre. He only became the wealthiest musician in the world who's worth 800 million. I'm worried about him hahahaha.

@@bruxi78230 lmao word, him and Jimmy finessed everyone way too big with that 3 billion deal off of $20 headphones. 😂

@@mahadalisajid7374 ----- They didn't just sell $20 headphones. The had lines that extended up to $350 dollars. Second, what counts to an acquiring company are sales and profits. Beats had plenty of both. Like I said before, total no brainer to buy Beats. Imagine what revenue Apple Music does now. It's in the order of 8.5 billion per year (times 6 years is about 51 billion). Who cares about 3 billion, it's the coins lost in the sofas at Apple HQ.

@@bruxi78230 IT COST 20$ TO MAKE BUT SELL THEM 350$ THATS WHAT IT MEANT

And sounded much better. Beats were among the worst headphones that have ever existed. Plenty of $30 sets have surpassed them

@@Wylie288 Yup. People just bought them cause they where the new trend product. And they are only usable for HipHop, Rap mostly everything else urgh

beats were a piece of crap . even their knock offs were better sounding and used better parts . the knock offs were made for 25$ and sold for 30$ where as beats original would make headphones for 20$ and sell it for 200$ . i remember way back in 2013 i bought a beats pair for my ipod touch and they absolutely sucked . i had used apple official ones till then . but the apple official ones sounded better.

Okay well that’s not true

The current Beats are good though.

The UK used to have a great electronics industry but it was all bought up by siemens and then closed down.