What Happened To DGK : The Rise And Fall Of A Streetwear Brand

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How many remember DGK? Dirty Ghetto Kids is a streetwear brand created by professional skateboarder STEVIE WILLIAMS in the early to mid 2000s.
DGK was one of the bigger brands during the earlier days of streetwear, in fact they helped create the genera as a whole.
But when was the last time you heard anything about DGK or seen an ad? Wondering why it's been a while? I'm Nate the great from Takeflight214.com and this is the Rise and Fall Of DGK
www.takeflight214.com
/ / takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

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Опубликовано:

23 апр 2022

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Комментарии : 117

@SergioChavez-uc2sy 2 года назад

Dude just because DGK fell out of the mainstream doesn’t mean they still aren’t around. there is any army of skaters that still support it. it hasn’t fallen

@takeflight2142 2 года назад

I know, I stated that in the video

@SergioChavez-uc2sy 2 года назад

@@takeflight2142 well i didn’t watch the whole video cuz it’s not that good

@GreatlyUndeserved Год назад

@@SergioChavez-uc2sy facts

@zachrabbit5463 Год назад

@@SergioChavez-uc2sy the red flag for me was calling dgk a "streetwear brand" instead of a skate brand

@jthymes3472 Год назад

@@zachrabbit5463 exactly

@Badasscurtis 4 месяца назад

as a member of the skate team I GOTTA SAY we NEVER FALLING OFF!

@Bignastyjuggalo Год назад

When I was in school I could not afford a skateboard and I wanted to skate so I asked this kid who would come into the school with a new complete every day we always used to talk about skateboarding and he asked me if I had one and I said( na I don't I wish though) the next day he comes to school and says here. Gives me a DGK full brand new complete and I will never forget what he said he said I got your new board and I was like I appreciate it what does DGK stand for he looked at me and was like dirty Getto kid because you are one. I never looked back

@octanesilva3635 2 года назад

Legit the only reason I even looked up this video is because I was just sitting around thinking "yo what ever happened to that one brand"

@jasonguentz8375 2 года назад

To this day I still have a loyalty to DC shoes and DGK. I have since day one

@JarrettSpinks Год назад

At this point i dont even know if Stevie is still on Dc. His IG clips he rocking everything on his shoes

@theboss115 2 года назад

Dgk and dc still has a following, just not among those who dont skate

@jthymes3472 Год назад

good

@DarthMarDash 2 года назад

As someone who skates and lives right outside Philly DGK is still very popular and big in the city. They keep adding new pros and a few of them are skating Muni every day. And when you go in places like Zumiez or look at a CCS catalog they always have lots of DGK stuff for sale. I also see a bunch of people skating their decks as well as bumper stickers on cars and what not. Maybe it’s just a region thing and a Philly thing these days but is very much still popular in my neck of the woods. So if you’re wondering what happened to DGK then just go to Center City Philadelphia and go to the Muni park and a bunch of them are there skating every day all day. Because that’s what they do skate Street

@theboss115 2 года назад

Exactly

@blufrm Год назад

As a philly resident i approve this message

@GweedoSRT-4 2 года назад

Dgk all day

@peanutbutter56264 Год назад

Lowkey DGK is still doing huge numbers

@kreepa6723 2 года назад

All I skate is DGK

@fuktfingerz Год назад

Same!!!

@staceyowens-jolley3411 Год назад

We got my husband a DGK shirt for Xmas. He mentioned how he missed the brand. Glad to hear the guys are still skating. I enjoyed your video very much. Thank you.

@nigelgeiger6020 8 месяцев назад

DGK wasn’t a “streetwear brand” created by pro skaters. It’s a skate company and still going strong.

@PkolDumancas 4 месяца назад

finally someone says that its a skate company...

@BLVCKSEA Год назад

DGK is a Skateboard company first and foremost that also made clothing apparel. DGK is still going strong in the skate industry. If you don't skate..you don't relate.

@jonnyc4300 Год назад

Facts 💯💯 DGK All Day 🤘🏼

@shawnbacquain420gmail 7 месяцев назад

Exactly😂 💯 🙏🏽

@blaiseanddestroy Год назад

I just watched DGKs Zeitgeist bro ur trippin they ain't fall off nothing

@MelodiousMelodies7 2 года назад

In my opinion & from what Ive noticed, skate brands come & go when it comes to trends. Some good examples would be DC & Adio shoes & how popular they were in the early to mid 2000s, all the way up to about 2010 before the trend finally fell off.These shoes were very much popular with teenagers & young adults, whether they skateboarded or not. The ones who did skate criticized the ones who didnt & were labeled "Posers." The same can be said for Vans. DGK is still quite popular amongst skateboarders, along with DC & Vans

@jonpaulluis5582 6 месяцев назад

Hey Howdy from NOLA..!! Still rock about 6 DGK Hats and Tees to this day!!

@johnnypezona9513 Год назад

This was so cool bro! I have an idea! Would be cool to make a video about the G-Shock watches and there association with Hip Hop and the rappers. I don't know if you have such a video, just subscribed! I'm watching all the videos one after another! ✌😉❤

@alleykattt7589 Месяц назад

Yes I would I'm a die hard DGK FAN FOR LIFE AND I SKATE AS WELL WHATS UP STEVIE KEEP DOING U MAN

@maxpower1179 Год назад

Dgk is a way of life its more then a brand

@micdonmusic 2 года назад

DGK's art direction was amazing from 2002 up until about 2015. Not sure what changed but the graphics are not the same and don't seem as well thought out. Some of the best graphics were the Stevie American Flag Deck, the collab with painter Eric Bailey, the F'd Up Ghetto Kids, I LOVE HATERS, and tons more. Most of the clothing and boards you showed were recent releases, if you look back on some of the older graphics it's a completely different brand. There was also a DGK/Rbk tour video that was never released with about 40 minutes of team footage. It leaked on line a few years ago and was removed. Also a few errors in the video: Stevie was not in The Hot Chocolate video Evan Hernandez didn't ride for DGK/RBK but I think he did get boards from DGK The distribution is pronounced KAYO (K0, as in Knockout).

@A-ROD-oe8wl 2 года назад

Seen a pretty cool Pablo Escobar Dgk graphic around 2019

@namcox40 Год назад

Yea i noticed dgk switched up their art direction. They started ripping off designer brands by doing their own version of the gucci green/red stripes in their prodcuts as an example

@robertolopez2282 Год назад

Sick video happy holidays

@takeflight2142 Год назад

Glad you enjoyed 👍🏽

@FromNothinToSomething 3 месяца назад

DGK for life. tattooed on my skin, they never fell off. gtfo

@blackturtle9897 Год назад

DGK was the only brand I wanted to skate as a young black kid in the hood.

@boneless_Jungle_Ham 3 месяца назад

Dude, have you gone to their website? They steady be having new decks new drops for gear. Every season plus new decks 24 seven

@lategod Год назад

they still sell crazy

@alexvizcaino8606 5 месяцев назад

I still rock DGK 2024 my favorite sweater is pinky from Friday ! dgK all day

@cee43 2 года назад

What did happen to I love haters? Why did they stop making those designs do you know? Everyone loved them and I’m sure they’d still be popping

@MelodiousMelodies7 2 года назад

They may have had a graphic designer create that design & with that he may have been entitled to certain rights within the agreed upon deal. He/She may no longer produce designs or work with Kayo Corp so therefore the design is no longer being produced.

@HonkeyKong54 Год назад

That's not what happened at all. They saturated the market with those same designs and made them lame. Then Stevie tried that yacht club bs and the brand got even weaker.

@namcox40 Год назад

Reminds me of them early IG days and ppl wearing obey. Dgk been trying to emulate designer brand designs now, doing their own version of the LV monogram or gucci stripes

@doristorres1260 Год назад

Dgk tech decks are still cool

@rnastythe13th68 Год назад

all day babyyy

@babayaga4303 2 года назад

I went to school with Lenny Rivas.. We used to be tagging buddies!lol🤣

@bussdownbandy1651 5 месяцев назад

Outside of DGK In the marijuana industry DGK was huge , there is another brand that made clothing that was the same as well I can't remember the name? LRG I think it was

@kevinobeyant1465 4 месяца назад

I still buy it when I see it in my size

@codyray867 Год назад

It's a skateboard company not street wear

@codyray867 Год назад

I should say it started as a street skateboard company now it's awhole other monster

@HighSceneryJunkie 3 месяца назад

stevie williams pocketed all the money and bought a porsche and thought he was a super star

@Zaque-TV Год назад

Someone gave me a Friday based dgk shirt it's fuckin awesome

@Luv.Ch3yenne 2 года назад

@shadaloo1 2 года назад

I remember Lupe Fiasco and Lost Children of Bayblon were affiliated with this brand

@IllDawgable 2 года назад

Damn! They even had LCoB in the mix?

@DeeDen8511 Год назад

If I'm not mistaken, stevie and Rasul Allah of LCoB been homies since kids

@namcox40 Год назад

They never fell off in terms of a skate brand but in the streetwear realm yea. Could add that they never did the hype and limited release marketing tactic which is how alot of street wear brands become successful. Dgk is in zumiez and many skate stores all over so

@dyingofligma8449 Год назад

I rock dgk all day everyday have it tattooed on me

@williamtomisser8921 10 месяцев назад

It's a skate company foremost not really a street wear company. All skate gear is street wear. Its just evolved into hype stuff for non riders.

@Badasscurtis 4 месяца назад

i ride for DGK and stevie and everyone at KAYO keeps me riding daily DGK ALL DAY! S/O stevie rasul and cooley!

@stonzthenomad8709 2 года назад

DGK. ZOO YORK. That's It. #HATSOFF

@SkateDayz 11 дней назад

ALL DAY !!!

@youngboyjg9518 Год назад

Men I was just bored and I remember as a kid I use to like DGK I was asking my self what happened to it and with Steven Fernandez and diamond supply those things went out of my existing for minute but I see is still Alive and ima bring it back to he’s popularly they were good as brands

@eddiehaseltine828 10 месяцев назад

DGK all day baby

@Livelaughlimpbizkit 3 месяца назад

Not gonna lie, I kinda thought they fell off too but I guess that's streetwear, it goes in cycles, no brand is cool forever. They were a skate brand first and foremost and still are so I guess they still doing well and staying true to what they stand for.

@takeflight2142 3 месяца назад

Yeah they stayed true to what they did. They road the hype wave and when it died they carried on with their core fans. Hats off, DGK all day.

@shawnbacquain420gmail 7 месяцев назад

What u mean DGK still Hella relevant in skateboarding 🤣

@tinabeana7 Год назад

I bought my boyfriend back in 2008 the shirt “what recession?” Because he sold weed back then in high school 😂. We’re still together…just rock different brands now.

@tinabeana7 Год назад

We also grew up right outside Philly.

@AmuslimnamedAbdullah69 3 месяца назад

Ripeness I would to graffiti one of those boards baby ❤

@Sparknado15 Год назад

We need a video about what happened to Kr3w.

@namcox40 Год назад

Fr, they had a big skate team back

@Desmund808 Год назад

Never fell off! Except the fast fashion/streetwear hypebeast that think so lol.. don’t care about there opinion

@vitordelgado9551 Год назад

Dgk 4 ever

@minhdang423 Год назад

kayo is pronounced k.o. Great work on the videos.

@lilboof3298 9 месяцев назад

I got DGK tatted since 2021

@sliderx1897 Год назад

DGK ALL DAY!

@BrittanySharp-qx4ph Месяц назад

Fell off how? I literally buy nothing but dgk boards and dgk clothes

@streetsushi3850 6 месяцев назад

Yo I’ll skate dgk till I die

@damedolla9255 Год назад

DGK ALL DAY

@nviiidupreespiiidergawd7045 Год назад

Never fell 😂

@DaddychiLL6 Год назад

Damn I literally used stay in dgk loved they t shirts but as I got older they graphics just became corny to me

@nickhilbert750 8 месяцев назад

what a croc of s....... DGK is still strong with skaters

@BlueCollarMafia 3 месяца назад

Growing up black in SoCal I always thought skateboarding was the unclaimed element of hiphop. The only sports that were considered predominantly white were motorsports and snowboarding. And rollerblading is for nerds lol.

@funkiecs2 Год назад

dgk still big

@Jeanleduke Год назад

NOPE. Right off the bat, you call it a “Streetwear brand” which it’s not. It’s a skateboarding brand, pure to our culture.

@takeflight2142 Год назад

That’s kinda one in the same, streetwear was heavily influenced by skateboarding

@nicgur_6981 Год назад

More like the rise and fall of take flight😂

@dylives7667 2 года назад

DGK fell the minute the Reebok deal ended. Them kicks were the saving grace on an era were the only thing on skateshops were Vans and the few core skate shoe brands left. But since they were basically ripping off Vans just to survive, what was the point? The only thing that came between Reebok x DGK was, of course, Nike SB. But since heads were massive nerds, they were only interested in sneakers that had pop culture references on them, or had a big name doing a collab with them. And sadly, Reebok x DGK had none of it. Same thing happened with Reebok x Pharrell Williams' Ice Cream. But that's another story, for another time.

@micdonmusic 2 года назад

I heard that the RBK deal fell through because Reebok only wanted Stevie and not the rest of his team. Also the RBK line as a whole was killed which I think was a mistake for Reebok. I also think they should have just made a Reebok Classic Skate Team and not put DGK on it. They could have had so many more riders and styles to appeal to more people, Jack Curtin also said this on the Nine Club. Those shoes were sick though. Still have a pair in my closet.

@romangameros4211 Год назад

How did it fall I still see it everywhere this is bullshit

@veshrmy9637 Год назад

What this bozo talkin bout DGK still going strong, the decks are some of the best out there. That’s what’s important. the boards.

@strassenklassik 2 года назад

stupid they still make good mula imo i would never say fall of they still got a huge sortiment n besides clothing no matter what folks need decks

@takeflight2142 2 года назад

I said all that in the video, they are not dead and some of the stuff still looks good. They just don’t have the public attention they used to, which is not necessary a bad thing

@GreatlyUndeserved Год назад

@@takeflight2142 DGK is a Skate brand, not the “trendy” thing you’re thinking it is

@GreatlyUndeserved Год назад

hell yea. And they just got that partnership and are doing crossovers with Kool-Aid

@Lowkeyskate 9 месяцев назад

The fact you think of DGK as a street wear brand and not a skate brand proves you don’t know DGK

@takeflight2142 9 месяцев назад

Streetwear came from skate rap and punk rock. I wasn’t saying it’s streetwear like say the hundreds or something, but it’s definitely in the Streetwear family

@gravemane 8 месяцев назад

Aye fam just take this down and head over to the DGK youtube lol 😅 gahdamn clickbait lol and evan wasnt ever on DGK or the RBK deal! You gotta do more research and Stevie is my homie

@jasonstephens1715 7 месяцев назад

You think street wear was new in the 2000s? Lol. Street wear has existed since the late 80s. If you were a skater, you'd know that.

@takeflight2142 7 месяцев назад

If you watch the series you will see that I understand that. It was not officially called streetwear until mid to late 90s but there were proto brands as far back as the 80s

@brandongarcia1994 Год назад

Boo dgk decks get one!

@cntbreathundrwter Год назад

I'm a fan I remember shredding my lime greed exhibition board I called lime green Larry bro I'm 30 now and wish my life was as sinple as waking up snoking a bone and skating all day