What has gone wrong at Southampton? 

I feel like every team's plan outside the top six is promote youth, buy low sell high, get good managers. Just some clubs do it better than others, and all will go through spells of doing it successfully and unsuccessfully.

I really like Hassenhutl. He's been brilliant in arresting the decline following Cortes leaving. Him and Potter are the best at overachieving with the their resources. Think he might have taken them as far as he can though. The club needs to shift another gear if it's to get back to where it was. Might be hard for RH to achieve that and so might like to see him go somewhere else instead

hassenhuttl has been doing a superb job keeping them up comfortably with the current squad

Having randomly picked Southampton to support as an 11 year old in 2011, can't help but feel I was given everything too early as a fan between 2012 and 2015. Always saw us as that cutting edge small Premier League club. These last few years have been sobering to say the least.

They are my favorite team in the PL considering how much talent they've scouted or developed. Amazing football club with a rich history, I sincerely hope they get new owners who actually invest in the team again.

Oh dear. As a Southampton fan I’ve been dreading this video

Except Mark Hughes which was a panic appointment, all their other managerial appointments have been incredible which is hard to do for a club of that size

Just look at the starting line up atthe start of this video.. amazing group

Imagine if they'd kept all those players? Shaw, Clyne, VVD, Lovren, Ox, Lallana, Mane, Lambert (and going back a bit further) Crouch?? Add in Ward-Prowse, Walllcott, Bale, Wayne Bridge and Le Tiss.... What a team that would have been....

They kept selling off their best players for reasonable prices. Players who were incredible. A team like Southampton can only do that for so long before it becomes a problem.

Watching this now actually explain alot thanks for this great video

Joe do you ever get asked to do tv adverts with that voice or bed time stories? The tifo shop should definitely have a Joe Devine toy that says stuff like favourite lines such as, “cold hands warm embrace” and “Burnley nil nil Southampton”

A golden era of success in all of Saints’ strategies was never sustainable though. As a Saints fan, we have to be realistic about where we sit. 6th was a HUGE overachievement - it’s also worth bearing in mind that was the same season as Leicester’s title win and Chelsea and Liverpool finishing in mid table. Any success is going to mean that talent is snapped up. We simply don’t have the resources to stop talent going to the “top 6” and the best in Europe, management included. Also having been in administration only 12 years ago, we’re not going to be ridiculous in our wage structure. Ings is a prime example of this, believed to have been offered the biggest deal in our history which he turned down “for European football” 🤨 Another fact to show all of this is, I’m 29, and Hasenhüttl is now the longest serving saints manager in my lifetime, coming up to 3 years in the job. Ralph wants to be here and build a project. His work at Leipzig is what attracted his attention here. Whereas Koeman knew that he couldn’t sustain that squad he had without an investment that saints could only provide in our dreams. He went to Everton where the cash was being splashed everywhere. Look how that turned out for them in that period. The only way we’re going to break this cycle and shatter the ceiling, is by ridiculous investment where, in a dreamworld, we get European football every season, and it would almost have to be instantly from when any take over is completed to get the return. In my view a) it’s not realistic, investors would want a less risky strategy. b) if that money is withdrawn, we’d have no model to fall back on that’s sustainable in the short term c) I think we loose all that Southampton is about, which is exactly what the club is addressing right now, particularly Hasenhüttl, Semens and Crocker. Stability needs patience, but that’s not what the Premier League product, and its culture created around it, likes to show.

Missed that Nathan Redmond was brought in to comfortably replace Mane :) Also a lot of the poor decisions were initiated by Les Reed who appeared to become the key decision maker when Cortese left? Ralph Kruger shouldn't get all the blame.

Saints fan here - great video, you’re spot on with all of it. Nice to have our story told, the last few years have been tough!

Love the audio production on these

hey tifo, could you do a video on giovanni van bronckhorst taking over rangers after steven gerrard? thank you!

I had a season ticket during Puel's time in charge - it was hard, very hard to be in the stands

I feel like this Southampton side right now is reminiscent of the 2013/14 Southampton side, a lot of talented youngsters but still raw. Also I feel you've given Les Reed waay too much credit, in fact I'd say he was one who set us on that downward spiral with some outrageous deals during the 2017/18 transfer windows and its only now we're starting to fix the mess he created.

Maybe this season we're recognising that we can't compete with the big boys, so let's nurture some of their future stars. The tie up with Chelsea, so long as it remains legal could be our saviour. It'll lead to more youngsters coming to us knowing there's a route to first team football, on much lower wages and the bonus that we'll sell high again. I imagine when Tino goes back they'll have his replacement ready for us to buy and develop

Just watched this video as a Saints fan after Gao sold his 80% stake to Sport Republic, we've finally got owners who care about the club (first time since Markus bought us), things are looking up on the South Coast!

My dad went to school and was mates with Matt crocker and is buzzing that he’s finally getting recognition from people He apparently was the school captain and was the best footballer he played with with a footballing brain so no surprise he’s getting big jobs

No way, tifo getting sponsored by something that isn't the athletic?!

There's also the fact that players are getting more ambitous and expensive, as Southampton you can't sign players like Sadio Mané from Salsburg for a lower fee anymore, because "european football clubs" from germany, italy, france, and spain are also circling those feeder clubs

4:06 unexpected Partridge cameo

Southampton shows how hard it is to compete with the big 6, one bad appointment from dropping down to mid table

Southampton have (along with WHU and Man City) have played almost a thousand games in the PL, they should have really grown the club more than they have ; well it least in terms of the perception of a "small club in the premier league."

It's pronounced "Cor-tay-see" not "Cor-teez" but other than that great video Joe 👍

I play Southampton in FM. From relegation battle to consistent PL and CL winner from 2026. Current players such as ward prowse, che adams, bednarek, walker-peters, and djenepo all were the important players during the climb. I maintain top training facilities, buy (almost) all best cheap young talents, and create similar loan system like chelsea. Constantly on positive net spend and after a couple decades I ended up with 1.6 billion pounds transfer budget. Just wish it can come into reality 😅😅

Another well researched and produced video!

Hopefully things are turning around, there is trust in the manager and clear identity/philosophy at the club again. Incoming signings over the last 3-4 windows have improved but we have been hamstrung by previous poor windows crippling the age bill. By the end of this season we will basically have rid ourselves of bad signings like Lemina, Hoedt, Carillo etc. plus Forsters huge new contract that was largely not needed. It should give us breathing space to add key players we need and continue the journey we have started. The squad now has more depth and has young talent like Liveramento in it, so it should grow and they all buy into what the manager is doing. Hopefully as well some academy graduates start to come through in the next few years.

Martina 🤣🤣🤣 . As a Toffee , I've only just got over the fact that Cuca once played for us . He was dreadful .

Just the sort of video I wanted to see before I go to the Norwich v Southampton game tomorrow. 😆

Its not a coincidence Woodward who is also not a football person is ruining Manutd similar to Southampton.

I think things thankfully as Saints Fan is turning around. I think we will stay up in the Premier League long enough for the reforms as mentioned at the end of video will have time to work. The future is RED and WHITE! For me anyway.

Wrong at Southampton? Nothing I'd say. I visited Southampton to see match vs. Stoke four years back. I loved the atmosphere and people there. They're a sympathetic club, interesting players playing entertaining style. They just don't have the necessary funding to do any better currently.

Don't forget that we did have an insane 2020, it's just because the first half of the 19/20 season and the second half of the 20/21 were dreadfull

Make a video explaining leaks from Romain Moliner.

I want a video from tifo explaining what they feel about molina's recent allegations

But guys imagine the player that have played with Southampton Shaw van Dijk Lovren Kyle Pieters Lallana Wanyama Mane Tadic Bale Ings

All the good players have gone to the better place

How are we a small club, definitely average to me considering our stadium size, facilities, fan base, owner, as well as our Fa cup win and a couple of cup finals.?

I keep on forgetting Ralph Krueger jumped to Southampton. Considering he coached both Edmonton and Buffalo, perennial minnow franchises, I seriously want to know who signed off on the move.

Next: What Has Gone Wrong At Banter United! 😏👍

hi guys , which videos editing software are you using to create this videos?

There is a good squad at Southampton now first positive looking season for a while.

I want a video which describes video analyzers role in a fooball club.

Liverpool is what went wrong with Southampton.

Guys can you make a video on your what Romain Molina has done on Twitter. Will be very usefully to everyone on what is happening really in the world of football

Those Manscaped Promos make me feel uncomfortable!!! 👀😣😬

Please make a video about Jesse March failing at Leipzig

They had some youngsters that looked decent but never seemed to get going, maybe because of injuries,such as Sims and Hesketh.

You didn't mention Djenepo, I think he has the potential to become the next Mane, he needs some coaching and time but he's definitely world class

Mid summer transfer window 2022 Update, Southampton's new approach under sport republic seems to trying to apply a dortmund recruitment model into a RB leipzig club structure, it'll be a wild ride first time using this come 2022/23 we'll be easily the youngest team in the prem. The southampton academy is well and truly back and while its a shame that Dibling got poached by Chelsea so soon its definitely showing that the academy is starting to really return to the glory days of the 2006-2014 era.

I don´t understand the title, nothing has gone wrong at Southampton, they are just subjected to the laws of "economical physics" as any other second ranked club in the premier league, gravity equals cash, everyone but the brave few are drawn to it.

Southampton’s issues with signings are nothing or do with managerial swaps, those big clubs will only give you top end money for the cheap players for so long then they just watch your watch list and gazump every bid you put in for. It’s a double edged sword that no ones learned from Wigans mistakes with the exact same thing 16 years ago. We were put in a position that every single signing we made had to be put in a 1 minute before deadline day because famously Everton and Villa would gazump us every single time, it became a running joke. Then when we finally got relegated in 2013 Everton made the full magazord completion by changing their last name to Athletic, singling our manager, every single coach, 14 first team players even 5 youth team players. The only thing they had to do next was move to Wigan.

I haven't heard the name "Graziano Pelle" in a long while.

The only time I’ve ever used below the waist grooming was before a hernia operation. I’m struggling to think of an acceptable situation for it outside of a hospital.

If Ralph leaves they're in trouble with that squad

Damn Southampton produced a title winning team

So relevant now

How dare you miss out on Adam Lallana in their scouting reports

Kruger went to coach the Buffalo Sabres after his stint in Southampton, and.. lets just say they should be happy there isnt relegation in the NHL

Please make a video on felix afena gyan

Things have gone south…

Jack Stephens was signed from Plymouth. Not a youth academy product.

Wolves definitely need a video like this

make a video on union sg

Nice. Wolves needs a video like this as well as the rise of Atalanta

It’s our owners. No investment means a decline in quality over the years

Chinese owners Maybe they are part of the triad betting thing that Romain Molina exposed

Nice vid

The current manager has done very well and he is a sharp dresser.

Ross Wilson was fantastic for us am sorry

0:25 3 of that starting 11 came from Celtic

It's great to start one of these videos and not hear about a month one trial......

Lord Tino

Hey Tifo football! What is statpadding

Don’t worry, we hate Ralph Kreuger in hockey too. His teams were always bottom of the league whenever he was in the NHL

Whos cortez is name is cortese. Cour tay ze

5:01 Scotland fans: McGinn now for Armstrong… and he put it through to Adam’s! Chè Adams is onto it! IT’S ADAMS!!! *screaming* Thank you, Southampton. Take care of them for us 🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿

Man city stole our whole scouting staff

Southampton really is Liverpool’s youth academy

How did he know

Ralph Hasselhutl is the main reason why Southampton are still in the Premier League despite getting slapped 9-0 against Leicester and Manchester United. They sold good players like Mane, Tadic, Van Dijk and Ings and replaced them with dross players like Lemina, Redmond, Vestergaard and Adams. They're terrible going forward but still decent at the back. If things don't change quickly then relegation could be inevitable.

Where did all the transfer fees go? Southampton must have been making a very healthy profit and investment in the academy slacked off. Am suprised Southampton fans aren't a good bit more angry

Appointment of Mauricio Pellegrino was the biggest mistake. Puel deserved another season.

Please can you make a video of anything related to Indian Football? 🙏🏻

No comments blaming Liverpool buying their players?

Krueger didn’t know much about hockey either as Buffalo sacked him

last 5 years epl finish: Crystal Palace, Southampton and Aston Villa never finish top half but each ever finished #11. Big Six rarely out of top 6, Palace Souton and Villa are what epl small clubs really are. The rest are mid table. team is the one playing on Sunday, not by fossils who were active when granpa was fighting a war to expand UK colonialism half century ago

Jack stephens was a Plymouth Argyle academy player, Southampton didn’t develop him

At least they gave us Lord Livramento for FPL

Liverpool can’t even cash in their locality discount

Southampton will never be region where the fans demand top players, whoever the manager will be. We are at a point in their evolution where they need to make a decision as to whether they spend some money and buy better players than Bednarek, Romeu, Walcott, Djenepo, Adams or Adam Armstrong. These players are as a result of a tight Chinese chairman, and the signs do not look good with this new Balkan-Nordic ownership based on recent statements within the last 24 hours from Dragon Solak. It's up to the fans at Southampton to demand investment and not accept £50 million per transfer window over the last 3 years to date. You cannot buy quality defenders or strikers at this price, and you end up with those players that I have mentioned above. You then lose your manager because it's clear he won't get the money to spend in 4-7 months from now, and will probably sell Salisu, Lyanco, Stuart Armstrong Elyounoussi or Broja, who are going to want to play Champions League football, rather than play games to save the club from relegation.

when we sold vvd 75m we the owner didn't give peny to the manger hasshutel hasn't been backed we got over 60m for vestergaard and ings didn't spend any of that the owner is joke he's rotting this club

It's cortesey

Koeman would be good for Southampton. The return of a manager that took them far.

They get some good players and then sell them, that’s their problem!

I guess they don't have enough resources to compete with the top six clubs, because their local fan base is much smaller?