SISTA and Mirova Forward launch a campaign to address the treatment of women executives and entrepreneurs by the media: www.wearesista...
To illustrate the conclusions of the study in an offbeat way, SISTA and Mirova Forward have produced a video campaign with the production company Malmö Productions in which eight male executives answer questions usually asked to women.
For 3 minutes, Xavier Niel (Iliad-Free), Thierry Déau (Méridiam), Nicolas Hiéronimus (L'Oréal) Frédéric Mazzella (BlaBlaCar), Cédric O' (Secretary of State), François-Henri Pinault (Kering), Jean-Marie Tritant (Unibail-Rodamco-Westfield), Philippe Zaouati (Mirova) are interviewed by Allison Chassagne (creator of the RU-vid channel Glamouze) about their doubts, their work/life balance and their difficulties in returning to work after their paternity leave. The comedy of the situation points out the unequal treatment of women in positions of economic power. It also calls for a harmonization of issues and equal treatment in order to work towards a true equality of opportunity.
5 апр 2022
