There's no question that growth product management is rising in popularity and is one of the best careers in product. Despite growth PM being relatively new, it's mysteriousness adds to its charm attracting many applicants wanting to work in product.
Growth product management, a specialized role in the big world of product management, primarily focuses on growing the user base and drive user engagement for a product. They work closely with the sales & marketing team while traditional product management works more with the engineering and IT departments. This makes growth product management a popular transition point for many aspiring PMs without the engineering/IT background.
Since it's a fairly new concept, a lot of people are still unfamiliar with the "exact" role of growth product managers in an organization. In this video, join me as we discuss what is the role of a growth product manager and how it differs from traditional product management with the use of LIVE examples.
We will also discuss who's suitable for this career, so stay til' the end to find out if this is the career for you!
0:00 Intro
1:08 Top 5 responsibilities of a growth product manager
2:37 B2B vs B2Cfunnel
3:56 Live example using AMAZON
8:00 Growth PM vs Traditional PM
9:55 Who is suitable for growth product maangement
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6 июл 2024
