Learn the benefits and uses of multilingual QR codes and how to create one for your business, marketing campaign, or personal endeavor.
Multilingual QR codes are yet another smart type of QR code that recognizes the country of origin and redirects to the appropriate content. For example, if you scan the QR code in the United States, you will access the English version of the website, if you are in Spain, the Spanish version would show, so on and so forth. All you have to do is select the countries where your content is available and insert the corresponding URLs. Of course, you don’t have to use it only to show your website in different languages, you can show different contents depending on the country of origin. Lastly, if people from a country that is not listed scan the QR code, they will be redirected to a landing page that shows all the available links.
Multilingual QR codes are crucial nowadays since companies are no longer limited to the country where they were founded. They can connect with different audiences around the world with one simple scan.
♻️ Dynamic QR codes are recyclable
The content of a dynamic QR code - meaning what it shows upon scanning it - can be updated or changed whenever you want, making them cost-effective. For example, if you use a QR code for your business card, you can update your contact information without having to reprint. If you have a restaurant, you can use a Menu QR code and change the files that are linked to it if you offer daily specials. There are many types of QR code content for you to choose from and you can jump from one to another in no time.
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🖍 Dynamic QR codes can be customized
QR codes are recognizable for their pixel-like patterns. But they can be customized fully in order to make yours stand out from the rest. You can choose its color - or gradient of colors - change the look of its patterns, and even add a logo in the center. By customizing the QR code you will be able to attract more people to scan it, and by adding a logo, you will also boost your brand identity.
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📊 Dynamic QR codes can be tracked and measured
In order to understand how your QR code campaign is performing, it is important to have statistical data. Dynamic QR codes include a plethora of analytics such as the number of scans and unique scans they have received over a period of time, where they were scanned based on country and city, with what devices and browser was the content accessed and viewed, and age and gender of your target audience.
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🔗 Dynamic QR code can be shared online
As mentioned before, QR codes are real-world links, but they can also work as online links. Once you create a dynamic QR code, you also generate a short URL which upon clicking or tapping it, shows the content just as if you were scanning the QR code. You can use the short URL alongside the QR code by posting it on your website, including it on your email signature or sending it via WhatsApp.
Dynamic QR codes can be used for all types of business; from e-commerce to inventory and packaging, from marketing campaigns to restaurants. You will be able to update or change the content of your QR codes whenever you want, customize them to boost your brand, track and measure their progress and share them everywhere. Plus, due to their contactless nature, they are 100% risk-free.
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4 сен 2024
