What Is Brainrot? 

I'm glad the new generation is destroying their brain as much as us, mlg montage & shrek is love kids

Being a gen z is being trapped inside an endless cycle of funnies and unfunnies.

another scapegoat not mentioned for "Brainrot" is comic books. When pseudoscience and misinformation was being passed that comics where causing children to become violent criminals or just mind-addled nobodies because all you did was look at "dumb" comics. Video Games is also something that I had to deal with as my parents considered it to rot my brain. I still deal with it when my dad talks to me and he still things it's a waste of time, but he'll talk to me about all of his tv shows. Every generation has something that makes the other just shake their head and call it mind rotting.

It feels so good having TikTok, Insta, Snap etc deleted for over 2 years

You know LIMC has some shit to SAY if this is almost three times the size of his normal videos 💀

I mean, the phrase is as old as parents saying "That'll rot your brain". So I imagine it's as old a phrase as television.

Brainrot is the proof that gen Z is conscious about the lack of productivity and stupidness their generation grows up with on the fast pace internet content, it's a symbolism of hope.

Skibidi brainrot has gone full circle, where mocking the brain rot has BECOME the brainrot

Skull empty, how brainrot?

2:45 The fact that back then the majority was against writing books in firstperson because it was believed to have the result that people would personalize themselves with the character so much that they would do what they do. Hence banning it for thrillers, slashers and similar genres. Baffling to look back at.

And this is why I've been watching you for years. Simple, concise video essays that allow me to gain a deeper understanding of the internet. Keep it up dude.

every day i am thankful that my parents made me play outside for 90% of my childhood

I've even started using that term to describe anything stupid. No matter if politic views, media or behaviour

I really like how deep these videos go, not just explaining the current situation, but also explaining the long history most people arent even aware of. No matter how much the world changes, its still the same.

Brainrot is real to everyone, one of my friends actually genuinely uses the terms “Skibidi rizz” and “Ohio Looksmaxxing” on a daily basis and he has a job

Miss the time when Gumball was considered brainrot

This made me terrified of what the internet can simply do to a child’s mind

personally i don't understand why both ideals of "some people overreact to how bad social media actually is on the average person" and also "social media has drastically changed how humans interact and companies will attempt to abuse people's dopamine centers for max interactivity" can't exist at the same time

I do think there is a difference in modern generations compared to previous generations. Brain-rot is being produced at an accelerating rate, and it is becoming harder to find things that aren't brain rot; and harder to tell the difference between art and things just designed to grab your attention unless you know where to look. I think we should guide our kids to be able to identify brain-rot; so they can build a resistance to malicious content like Loot-boxes.

To this day, Gen Z & Gen Alpha still got the remnants of classic YTPs, but it's more exaggerated, lazy and versatile to my opinion.

Tokyo Ghost being featured made me grin from ear to ear.. Amazing graphic novel and a must read for everyone 💥💥

The problem of Brain Rot isn't a problem of content. It's a problem of the target audience. The kids being exposed to this shit are WAY too young to develop responsible habits and self-moderation.

0:38 The way he just combusts is killing me 😂😂🤣

As someone who wants to go down the career path that is psychology, it quite terrifying to see others going down the same path to wind up in a job where they are tasked with creating these algorithms to host such brain rot

I like you and what you do here with your channel. The way you talk and approach these topics with wisdom and care.

I think it is worth mentioning just how fast slang is progressing these days. I am a month away from 21, and I literally had to have someone explain to me what "rizz" means. Now that may be partly due to my refusal to use most social media platforms such as TikTok, but I am basically no better off now than my 51 year old mother, who TEACHES this generation of kids. (Which, are NOT easy to teach. She had told me some real horror stories, and I have gone into her classes and seen it first hand). I don't think it is a stretch to say that even though this is a cycle old as time itself, it's accelerating rapidly.

As said in the video, brainrot content itself is nothing to be worried about. What is actually dangerous is *overexposure* to it and *especially at a young age*. Excess in any direction - either to much or too little - is always bad ; or, as the saying goes: “Too much of a good thing is/can be a bad thing”

The cycle repeats Itself, but it gets more agressive every loop

Love how in-depth you got with this video. Would be cool to see more of that from you

I feel like I'm several generations early when I try to understand this dystopian form of content.

Thank you for this compact yet educational video. I enjoy the longer ones ,like this one, over the 2 minute videos tbh

Thank you so much for the argument for gen alpha. I'm younger gen-z, but it's completely stupid gen a gets all the blame and hate, considering that we have literally gone through similar stuff like the vine era, then musicaly, before those it was RU-vid with the random stuff, before that it was weird memes etc. etc. It is to be expected honestly, gen z are now entering the labour pool, or are in /going into higher education, this combined with the fact that the pandemic happened 4 years ago and all the tension regarding ai taking over jobs, plus general geopolitical tensions (several large scale wars/conflicts) makes it kind of understandable why people are concerned for their posterity, since companies are seemingly less human friendly than ever (Ai replacements, bad pay, longer hours what have you) and more controlling. I personally didn't think it would happen this fast, but the oldest of gen z are in their late 20's and some have children of their own at this point. But in conclusion, this is one of your best videos, hands down. But it really is hard, you keep upping yourself with every consecutive video. But thank you. This was a great watch. ❤

I was expecting a simple explanation but this is in-depth and is definitely well said.

All the past indulgences like books, TV, and early internet weren’t nearly as addicting and harmful as shit like tiktok and shorts. It is at a whole other level now.

While this video is only 7:13, it still felt like a 20 minute video due to all the clips of yt / tiktok shorts. Watching that stuff fells like you're being sucked into a black hole.

I think Brainrot has been around for ages. Its just that now that we have given a name for the phenomenon, the concept is more tangible than ever before. We also have to consider that a lot of us are making a shitload of ironic Brainrot posts.

2:42 that screams "just stop having fun!"

I’ve only ever seen brainrot used when someone is too hyperfixated on something, often a self-deprecating joke. This change in use is new to me, but then again-I don’t have a TikTok. That’s what this RU-vid channel is for.

1:50 if she hates tiktok so much why doesnt she just delete it? I mean i absolutely agree with her that it is legitimately ruining lives, but "you can't get away from it" is an overstatement.

Interesting? I have heard this word/slang used among my family and peers for my entire life, but I guess now the word/slang is getting a more widespread recognition nowadays.

When I was a kid, I had an unhealthy tv addiction, watching endless reruns long after i stopped enjoying them. Then in my early teens it was youtube AMVs. It's not so much a generational thing as much as it's about growing up and gaining the wisdom and the awareness that your time is being wasted and there are endless more meaningful and edifying things you can do instead that are much more rewarding in the long run. I'm doing better now, though I won't download tiktok or instagram out of fear of going back. My days are full of learning and meaning and I occasionally still enjoy some dumb humor without letting it consume my whole day. I hope everyone who struggles with addiction now will find the strength to break free of the dopamine cycle and find something that gives them true fulfullment as well

“It be like this for every generations” YES, cuz it is constantly getting worse and worse each decades😭

Unfortunately, it’s a constant loop of every generation criticising the newer ones. It won’t be long until Generation Alpha will say that the newer kids are “Doomed”. People said that Generation Z was doomed, now the latter is saying that Generation Alpha is doomed. I’ve never seen a child people on the internet describe as a “Brainrotted Child” in public before. Hell, the only slang I’ve ever heard is on the internet. The truth is, Generation Alpha is not doomed. Every previous generation had said that the newer generation is “doomed”, and sadly, it will never stop.

It felt like unlocking a new memory at 5:48. I feel like everyone was on standby when watching this stuff as a kid lmao...

While I agree that a lot of generations had their brainrot happen, like MLG edits, gmod brainrot, YTP, cat videos etc. Anyone would be lying if they were using the internet and said they never saw it, but the main issue is how commonplace it is nowadays, and frankly comparably it is still getting worse in terms of what kids are being exposed to

I'm not kidding, my close ones once told me they were worried about me, because I spent so much time reading books. They were Sidney Sheldon novels though so maybe they were just worried for my literature standards. No one cared when I binged anime on Netflix.

One thing about brain rot people don't want to admit is that it's very similar in a lot of ways to things we enjoyed as kids, we're just getting mad at it because we don't have the mind of a child anymore and you really can't just ask a kid because even they don't entirely know because they're kids.

For people's information, "gen alpha" and many other names for generations are a US-specific thing. If you look at a different country like India for example, the generation names aren't the same because the history of their population growth is different.

This was actually very educating and informative surprisingly. learned a lot from it. very well researched, nice job brah.

I unironically have brain rot conversations with my little sister sister because she was born recently. In contrast to my older sisters, they were not born as iPad kids. I got her out of the habit of saying bruv 30 times in a average conversation.

"Am I cool now fellow kids?" "Uhh, I mean am I rizzing now my fella gyatt skibidi rizzler?"

skibidi toilet looks fine compared to 'get behind me doctor' and other weird tf2/gmod animations and skits I grew up with, I swear the tf2 mercs would f*uck in 1 out of 5 tf2 animations

The dog walking around upright unlived that guy

Just a day before, me and my younger brother who is aged 10 decided to watch a movie in our vacation and my brother wanted to watch some ultra violent movie that was inappropriate for 10 year olds. I keep telling him that it is not okay to watch it but he was stubborn as his school mates too watched that movie and he didn't wanted to be the odd one out. I feel really bad for this generation for how much freedom these kids have when it comes to social media and how it can impact them in their life.

The problem is that before, parents would try to stop their kids from watching brainrot, now they actively try to give their kids iPads so they'll leave them alone.

The Fool that doesn't belong to this era. The mysterious ruler above the gray fog. The King of Yellow and Black who wields good luck

Mumbo making a appearance was something I needed to see

Thank you for not perpetuating the utterly unhelpful idea that things are always only getting worse by providing evidence that this is not a new phenomenon. Lots of people are convinced that humanity is on a doom spiral but that's just a shitty way to live, thinking that. We have always been idiots but we can have brains sometimes too. That's how I see it.

This is just gen Z being the old grumpy generation that hates everything the kids like Except we’re not even old

It's kind of ridiculous how people talk negatively so much about a series like Skibidi Toilet. I understand that everything popular is going to get hate, but why didn't the haters just hate on it in May-July when it was really popular and then leave? It seems like they want to spend a very long period of time hating on it. What a waste of time.

4:08 Then something just snapped, something inside of me. I didn't care anymore. I didn't care about being better than Kakarot, I didn't care

So the thing about reading, watching television, or engaging with social media is that they demand important skills to engage with and the best examples of the mediums pausit relevant ideas to contemplate. Brain rot is completely antithetical to achieving those results because its designed to stop you from thinking in any meaningful capacity, and keep you constantly looking for that thing that will.

Halfway through the video I think LiMC is absolutely right and it made me suddenly become self aware that I think I should close this video right now. sorry for not finishing the video I gotta go now. I have had enough dopamine today and now you mentioned it this does make me feel it’s saturated now.

That TikTok video doesn't give me brainrot, it gives me a goddamn headache.

How the fuck is meme reviews nowadays the least biased content out there, I'm extremely glad I subscribed to you

my brain cant rot if i simply dont have one 😎

Love the longer vid, there's always so many rabbit holes to go down with this slop

> See a new meme > Rant about new generation > Imitate them by typing stuff like "Gen Z be like skibidi rizz bussin sheesh gyatt Ohio" > They start repeating that more > The cycle continues > Surprised Pikachu face

Baby gronk rizzed up lilly dun then kai cenat reacted but was fanum taxed by skibidi toilet and sent to ohio where he was forced to stop mewing and drink the grimace shake which made him stop his edging streak until he gooned.

I sincerely hope that there will always be an audience that enjoys long content too, because there's good media out there that provides value to the viewer that can take months or years to produce, such as nature documentaries, mathematic tutorials, audiobooks on classic literature, and the list goes on.

Thanks for shouting out Tokyo Ghost, it was a very good short run cyberpunk comic. Sean Murphy is an excellent artist. 😊

I like to use brainrot as another way to describe an obsession or hyperfixation that dominates my headspace.

My attention span is so short that I don’t even watch the shorts I just imagine them and gain just as much dopamine

As someone in gen z i go to school and hear people calling each other sigma and im like, just use better wording and they think im like this because i “try to act cool” when its my genuine reaction

2:35 Reading novels are also considered as brainrot? I guess my brain is literally rotting away right now.

Thank you for defining the meaning of social media for me

Some Tiktok and RU-vid Short are actually brain rot, like subway surfers, anti stress, family guy, and even cartoons. They are 4 young cousin having watching kids fun, but something yapping happens. Btw, i was therapy to make stop brainrot.

First context I heard brainrot in was about how you like a character or show so much. I'm talking like, liking a My Little Pony character so much you just can't stop thinking about them. It's that kind of context that I use brainrot for.

I love your work and as always perfect description of the recent phenomena with comparisons with previously ones, like reading and watching TV in this video. I am very appreciative of how you show your sources and books, it gives a little more depth to your analysis and weight to your opinions. But I just can't agree that reading for pleasure can be comparable, since the former increases literacy and attention and the latter destroys your brain. I think the comparison is a little bit unfair, just for the sake of not judging new generations for the consumption of this type of content, as the older generations have judged us before. Nowadays, we are literally with screens on our faces consuming fast-paced content mathematically calculated to stimulate our brains in certain ways to consume more and more...

As an 11 year old, I approve of the thumbnail

I'm so glad my autism makes it painful to watch this type of content thus rendering me immune to the effects of brainrot!

Me and my friend kept just saying "skibidi toilet" in class a while back and laughing hysterically. it wasn't even funny but it was peak brainrot

I love how a lotta people are saying that our kids are lost, yet, we kinda grew up with MLG edits, Markiplier E and shitposting. We are, de facto, either all lost or all kinda fine.

The main difference between old gen z vs young genz /alpha is the amount of short form content and low quality and with AI catching up its going to be 100% worse i think thats the real issue with attention spans. But also parents have been doing this for generations blaming media and games and music and flims and not actually raising their kids so as they say history repeats its self.

What I actually like is the wave of self-awareness that's starting to crop up with Zoomers. Usually it's just "Younger generation sucks." and we move on, but sometimes Gen Z just looks back at pre-2018 RU-vid and realises that what we were watching was equally dumb. I mean, the first type of video to be considered big with gen Alpha is minute-long Gmod videos. You know who else watched minute-long Gmod videos as kids? Us! And it's not even new, it's just a reinvention of the Punch and Judy show.

Discussion starter: It's true that modern "brainrot" content isn't necessarily any more stupid or mentally degrading than early 2010s internet memes, or TV shows, or books, but there is the aspect of money to consider. Some people argue that Skibidi Toilet is different in that it was likely made with targeting little kids in mind, looking for monetary gain and watch time. That may not be something that translates so easily to GMod memes from 15ish years ago, where due to the fact that RU-vid was still an emerging platform, those memes couldn't really be conceived with as much personal gain in mind. What do y'all think of this?

What worries me the most about tiktok and shorts is that it genuinely hacks your brain to the point where a lot of people really struggle to get off the platform and live their lives, and kids growing up with that are going to end uo with unbelievably low attention spans which can genuinely become a developmental problem for them. I've seen people scrolling tiktok while driving their cars. Shits getting wild.

Digital dementia is real. This will be our 'Turns out cigarettes are bad for you." moment.

At 5:47 a memory was unsealed that I had pushed as far back into my memory as possible.

I can feel the brain cells disappearing

litteraly every child ive seen thats below 12-13 is out there having poker cards at disposa or watching youtube shorts here in Indonesia. I swear, i saw some kids whipping out a poker card when i was at the local mosque at friday.

I think the issue comes from hyperstimulation, and it's getting worse and worse as time progresses

Even my 60 y/o mother is watching instagram/facebook videos while watching tv at the same time...

I don't like that this is being compared to what past generations did, because the circumstances are very different. VERY different. Here is a list of those: - There is no patience in current brainrot content. Before, you might see a small child watching a 20 minute Monster School video or story, and not just avoid all of the slower parts. - For all kinds of popular media before modern brainrot, you could choose what you want to watch at will, and you would pretty much always get what you asked for. Modern brainrot can be an amalgamation of 8 videos playing at once, which isn't at all something that you can voluntarily choose to watch, since 7 other videos are trying to grab your attention at once. - Almost all brainrot content is controlled by a single platform, which barely cares about its users more than being a form of ad revenue. Other companies might feel the same way about their users, but every Ipad kid is essentially being used by that single platform as a money printer. This is why the content is targeted toward that audience. - People are being given social media and internet access at a younger age than ever before. And it is NOT healthy, at all. Instead of toddlers learning basic motor skills and how to think, they are bombarded with targeted brain rot. - There are no valuable lessons to be learned from brainrot content. Books had morals and a story, TV had morals and a story, heck, even media that gen Z was known to watch in early childhood had morals and a story. Brainrot content has neither of those: you watch a funny clip, next. Next. Next. No knowledge is gained from the process. - The platforms that host brainrot content are often rife with misinformation. With the sheer amount of exposure young children have to this, it outweighs any kind of deception present in previous popular media.

This makes me yearn for the days of when ricegum and Logan Paul vlogs were considered brainrot due to the constant noises and sht

like we aint watched mlg compilations as kids

When you think about it this means someone could learn countless informative content and act on it to become a super genius

0:43 bro got turned into red mist 💀

Now this is an mlg 360 noscope weegee sanic the hotdog moment.

"im to old for this shit" -Capitão