Your channel is ever so helpful. I'm rebranding my Graphic design brand, & it's just hard to tell what I intend to offer that clients don't already get. There are lots of equally skilled, efficient & time conscious designers. What do you think about a sponsored social media ad with the caption "What don't you like about Graphic Designers?"
Really enjoying your insightful videos! How do you differenciate brand positioning from value proposition? In a brand strategy project would you treat both statements separately or provide a single unified value proposition?
Dear friends, I have a question: 1/ After the company runs a brand positioning program, does the company need to run promotion programs to stimulate consumer purchases? Thank you.
I read this book back in the 90's and I knew it was the book he was going to mention. I have recommended it to others over the years. I probably should read it again.
A brand positioning statement includes who the audience is, the benefits, the competitors and the unique point of difference... the USP is only the unique point of difference element... The USP can be used for marketing... the Positioning statement is an internal guide
Super knowledge sharing video, as ever Sir...A little confused when you talk of shaping perception from your competitors. Is it just that the product need not add to the noise in the marketplace with ubiquitous features as those of rivals (already plying in the market) or having a product with similar features yet, but POSITIONED differently, lucratively? Or may possibly, both? Regards, as ever Sir.
You may have a very similar product that provides a very similar outcome to your competitors but it's how you approach the market, how you resonate with your audience and the brand experience you provide that will seperate you in this circumstance
This is where the magic of the process comes in... you can have a mix of archetypes though one needs to dominate... It also doesnt need to match the audience necessarily... the role the brand plays influences here
Stephen my challenge is to think of a catchy phase to target an audience between the ages of 21 to 55. I'm currently working on an assignment in my class but I don't really know where to begin. In this particular assignment I'm doing a brand positioning for the business and marketing for the class. I'm really just don't know how the brand positioning looks. I look up several examples but still lost in all of this. Please give some insight of the direction I need to finish this assignment. Thanks
In order to define a position you need to understand the audience - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-MOKBxvCzOmg.html&&ab_channel=BrandMasterAcademy - Then analyse your competitors - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-fIeC4i95j50.html&ab_channel=BrandMasterAcademy - Then define your position - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-HuXyBR_ZvPI.html&&ab_channel=BrandMasterAcademy
![What Is Brand Positioning? [With Examples]](/img/logo.svg){kind=logo}
