What Is Design Thinking? An Overview

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What is Design Thinking? Why is it still so important? In this video AJ&Smart CEO Jonathan Courtney shares the definition of Design Thinking, an overview of the processes, and why they're so important to innovation!
Do you use the Design Thinking mindset and principles to develop products or other innovative practices? What workshops and exercises do you undertake for each step, and why?
🤔 Share your thoughts and insights on these, in the comments below!
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🔎 For more resources on Design Thinking, we're publishing content every day on our Linkedin page: / aj&smart
🔎 Check out the featured Workshopper.com long form article on Design Thinking here:
workshopper.com/guide-to-desi...
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What Is Design Thinking? (2020)
• What Is Design Thinkin...

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8 авг 2024

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Комментарии : 474

@AJSmart 4 года назад

What more do you want to know about Design Thinking? What exercises and workshops are you undertaking to implement Design Thinking in your organisation? Share your insights with us below in the comments and let's start a discussion! . If you want access to exclusive UX / UI design resources, links and commentary - sign up for our FREE (and non-spammy!) weekly newsletter here: 👇 📝aj-smart.ck.page/21100f1c73 👀 . Also if you haven't already, subscribe to our RU-vid channel for weekly UX / UI / Career / and Design Sprint videos: ❤️ru-vid.com&Smart?sub_confirmation=1 😉 . Check out our latest Design Sprint Case Study here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7dVZFECivK8.html

@mestune5043 4 года назад

Hey, I'd love to see a walkthrough of the wireframing process. Where do you go to find inspiration? What is your mindset when wireframing? Apologies if you've covered this already haha, I'm new to the channel.

@MaoGenesiss 4 года назад

I'm doing homework about this ty for uploading this video. Also If there's a chance to explain in another video about the methods that are used in the design thinking like the six thinking hats, blue ocean, or brainstorming I would really appreciate it. thx in advance.

@angadrajput3705 4 года назад

Hello, the video was very good and very informative. Can you also make a video in which you can explain the Design Thinking process using an example? That would really help!

@imranwebdesigner 4 года назад

Hi Jonathan, can we call the UCD process that we use to create an app, as design thinking process? Coz they both seem to be totally identical. Plz let me know.

@muznashihabi 3 года назад

Any online design thinking courses ?

@sajjadahmed289 4 года назад

I have watched and read so many "Design Thinking" definition and videos but this one is the best and to the point.

@AJSmart 4 года назад

WOW we're honoured Sajjad! Thanks for the lovely feedback!

@shakuntalaveerfashion9798 2 года назад

Great. This is my first one. Commentsaves times

@maheshkumbhare1250 2 года назад

Yes you right

@akmalmaulana7704 Год назад

Yes, and I think I don't need to wasting my time find out from other sources

@Alex-kc9yr 4 года назад

The Design thinking EDICT: Empathize with the person Define the problem Ideate solutions Create a prototype Test your product

@eristonmansambu8225 3 года назад

Thank you very much Jonathan. I'm majoring at Business Intelligence where this topic was spoken about but I couldn't get the best of it after the teacher's explanation. After watching your video, I really understood what DESIGN THINKING is about generally speaking and I even took note, haha. I'm already thinking about learning even much more about this beautiful topic. Thanks again!

@shamhaabsathaar2895 4 года назад

so as soon as my class dismissed i dogged in to youtube to understand in a much simpler concept of " design thinking" and i found this. thanks a lot for saving my day. really helpful.

@pablographx 4 года назад

Thanks! I was getting overwhelmed with all the exercise options when it comes to design thinking. I like the idea of “It’s a philosophy” and there’s no strict step-by-step solution. I’ll keep it simple for my first product idea.

@nelsonzirxagent1248 3 года назад

My favorite part was the end... Great reminder that awesome videos don't just happen... You gotta put in the work! Thanks!

@ozzyalvarez5906 4 года назад

This video is great! I'm a design student at a reputable art and design school in Pasadena. For the first time, I feel like I understand design thinking. Thank you!

@nickygoh 4 года назад

Great video! I like the bit where you explained design thinking = philosophy + set of tools + creative problem solving! Pretty much clears out a lot of confusion as to what exactly is design thinking all about.

@rodrickngonyoku5042 4 года назад

Thank you for going off topic, you've taught me a new concept ...Design sprint.

@TheMagicSauce 2 года назад

Just sent this one to a friend who confuses Design Sprints with Design Thinking. Too many people want to do "the whole thing in 3 hours..." Perfect explanation here, Jonathan.

@emilvonschwartzenberg4339 3 года назад

Yes, thank you so much for making me finally understand the in's and out's of design thinking! The graphics were really helpful in making me understand the process. 👍🏼

@Divya_Rodrigues 4 года назад

I'm so glad I found your channel. The way you explain things is so good! Thank you for helping us out.

@leonidaskalai8767 4 года назад

Thanks so much for this! Would be helpful to know what kinds of questions to ask and how to go about asking them, when in the empathise step. There are specifics types of questions and ways of asking them, that illicit the most helpful feedback.

@isgalida 3 года назад

Hi, Jonathan and AJS staff. I am a newie in the field and still watching all your awesome videos on every topic. I appreciate them so much and thankful to you all for your wonderful efforts! My question: What are the channels or programs or websites to apply for internship (paid or unpaid) in UI/UX. Is it very competitive? If you could share your expertise in this topic, it would be awesome! Thanks in advance!

@glendacruz4879 3 года назад

I wanna use this model for my dissertation in science education. This overview about DT is a great guide. I hope you can help me sort out things as I walk on this journey. Thanks AJ&Smart!

@clicavoli 4 года назад

I love this explanation of Design thinking as the high level map and toolbox of free form tools you can choose from where Design Sprints takes core tenants of Design Thinking and dials it into an exact recipe of what to do when in each phase of the process. I'd love to hear and see more on concept, marketing and strategy sprints and how Aj&Smart is perfecting sprint exercises to help teams collaborate and excellerate outputs in these area. And a few case study examples of how they play out in real world examples for teams/clients! 👏😀❤

@AJSmart 4 года назад

Thanks! It's a much more sensible way to look at it, for sure! Ohhhhhh you're in luck! We'll be filming a Strategy Sprint series THIS MONTH! more to follow too! Along with the Case Studies! Nice suggestions!

@yubanihernandezmiranda9252 2 года назад

Very concise and clear! Thank you. These stages in design are very similar to social work and treatment planning. UX is definitely something I want to go into.

@jesussaves2822 9 месяцев назад

Design Thinking is a philosophy and a set of tools to help you solve problems creatively. Thank you for the videos. Reminds me of the things i learnt. Good reminder.

@solomonkwarteng5742 3 года назад

I have watched so many videos on design thinking and I feel this is probably my best so far. Thanks

@mohmmedshareef8862 2 года назад

I am a student this is my first time learning about design thinking and it couldn't have been more satisfying

@losleben5235 3 года назад

Loved how you clearified what is meant by Design Thinking vs Design Sprinting. One question that came up for me here was: What is the difference to Lean Design and Testing Hypothesis?

@omarpasha2968 2 года назад

I learned something! But, it's basically saying to start off with a rough draft. Then, iterate through it multiple times doing finer and finer fine tuning methods until you are totally satisfied with the product!

@greeppl 4 года назад

Really clear explanation, I've logged in to give a thumbs up & also subscribed.

@GreciaOmana 3 года назад

Love this content!! I would love to see Design thinking applied to a small challenge, and how could you apply DT techniques designing by yourself

@MyAmericanDreams 4 года назад

I just wanted to take a minute to say how amazing your videos are! Thank you so much. This helps me to implement a design process into my organization.

@AJSmart 4 года назад

Thanks a lot! We really appreciate that and glad they're helping you!

@shivanivlog5280 3 года назад

@@AJSmart Please please help me I want know the answers of these 4 questions please sir help me 1.A users experience means more than just a product interface. It encompasses the whole experience a person will have with a _______ and their overall satisfaction with a product. 2.Innovation is often in the details and design thinking does not need to ________ more. 3.Which companies have design thinking as part of their company operations? Choose three. Nissan Ford Microsoft Apple Google Volkswagen 4.Ideally, design leads to innovation and innovation ________ design 5.The paths for people centered design are flexible as they allow you to ________ a path if you need or want to.

@antonkurban9579 4 года назад

Hi, great explanation. Please tell more about all phases with examples (maybe a set of videos with one case study). But what is really unclear for me is a Define and Ideate steps, what are the best practices (flows) from the point when you gathered a ton on info to the starting prototyping.

@RyanJohnson 2 года назад

I love the ending in a video about design thinking as to where you get your ideas for your videos.

@TonyCostaBsb 4 года назад

I loved the video and I would like to see more videos of examples of what kind of design thinking tools exist nowadays and we can use through weeks, months, years into the the precess, according to the product, goals, etc... Thank you a lot. keep the good work! o/

@susanhart-lamont1008 4 года назад

seriously the best presentation I've seen. I like the fresh and engaging way you explain concepts. Absolutely loved the bloopers at the end - very authentic of you! Thank you . Subscribe people - they are terrific!

@nesapa9885 4 года назад

HI before I watched this video I didn't have any idea about the design thinking !!! But now I understand about what is really exactly it is Thank you very much, you learned me such amazing thing

@luanacuzzo9693 4 года назад

Jonathan, thank you for everything you and you team teach us!

@AJSmart 4 года назад

Thanks Luana, much appreciated! Lovely feedback!

@inspiredaction1111 3 года назад

Love the blooopers so damn real, want to see how you coach customers to understanding what they want...they usually dont know!

@emanuellukwaro399 Месяц назад

Very clear and straigt foward insights!! Thanks

@mariamthegreat2018 8 месяцев назад

Thank you this is clear and simple!

@lenakay8661 2 года назад

thank you! this is the most clear and easy to follow explanation I have seen so far.

@AhmedAliIbr 3 года назад

In one word. Just brilliant video summing up Design Thinking in 10 minutes.

@dipsikhadutta6412 4 года назад

Thank you so much these videos are so helpful, can you guys make a video on the exact responsibility of a UX designer and what skills should they have. I've just started a course to become a UX designer so these videos are really helping me in my journey.

@estherokekwuo3391 3 года назад

Wow! This video is simply amazing. Design Thinking is being explained in simple practical steps. Coincidentally, I am currently working on a research on how design thinking can be used as a 21st century skill in Education. I'd like to see a video on that. Thanks.

@dheerajchinni1739 Год назад

This is the best explanation for design thinking. Helped me a lot to clear all my confusions about design thinking.

@manarqasas946 5 месяцев назад

I really didn't feel the time passing when I watched this vid! excellent work !!! really interesting... really useful .. best of luck .. and yes, more on computational thinking please.

@ulrichwentzel6327 2 месяца назад

This was an excellent explanation, thank you.

@puritysusan3158 3 года назад

Hallelujah. You just saved me from wasting hours of researching on D.T definition

@mrshawnspencer 3 года назад

THANK YOU for posting this. Awesome stuff. Stay safe & healthy.

@aarthydesikan9939 3 года назад

Hello, thanks for the crisp definition on design thinking, design sprint concepts! Wish you could also post a video of doing a design thinking exercise for a real world problem.

@hazala6046 4 года назад

Simple and brief explanation. Thank you so much!

@stephaniedikaiou9756 2 года назад

Loved the video, concise and to the point! Thank you! Also loved the retakes at the end!! :)

@dvtwyford 3 года назад

More about product management please. I think a lot of your potential audience are not designers but use design processes. Product Managers will be in this camp

@yakovdavid8874 Год назад

Hey Jonathan, thanks for the video. I work as a software trainer and a learning developer. instructional design is becoming a big part of my work and I'm developing more and more eLearning courses and mice-learning units. I like the approach of design thinking and I'm seeking ways to improve my digital design skills, learn some principals on developing my own taste in digital design, meaning coming up with ideas for image design, infographics, so that when I develop new learning units, my design "footprint" will be there. Sorry for blubbering so much and thanks 🙂

@d-ngai2795 3 года назад

Not only good content but also good speaking for beginner English learner. Thank a lot.

@SpaceCadetSuji 4 года назад

This is a nice breakdown! Thanks! I'd like to see an explainer regarding how to adjust frameworks for groups new to Design frameworks and who haven't bought in yet? Maybe even how to get them there in baby-steps.

@Innovation110officiel Год назад

Hi Sujata, I would recommand to focus your energy on the groups who are interested by Design, get your first success with them and create a great storytelling with these successes. The others will follow naturally ;-)

@VickieOnuoha 2 года назад

New into ui/ux design and this video really helped me understand things better. Thanks!

@agricps 2 года назад

Down to earth and presentation on design thinking. Jackie Chan style of including the snippets of errors and flip flops at the end is daring!

@jilsonjoseph1140 4 года назад

Finally got the difference between design thinking and design sprint .I thought both are same . Thanks for sharing the important difference between those two .

@AJSmart 4 года назад

Great to hear, we get ask ALL the time about this particular topic!

@BigDataLogin 3 года назад

Thanks AJ, that was crisp, clear and concise... validates what we did in our recent startup, precisely same, but the nuances of reality we learnt along the way... and Oh Boy what lessons we learnt - its like being punched in the face every single day... Like the part that you guys are from Berlin, so I'm sure there's some practical things instilled .. all the best AJ .. and thanks really !

@katyagarzon-raake8239 4 года назад

Hi! Thank you for your videos, they are very useful! It would be nice to see your team at real work, from brainstorming to prototyping. :)

@obedkwesi-ahordjie7816 4 года назад

thank you. you have simplified design thinking very well.

@vijayalen8386 3 года назад

The section in colors was informative and simple and the section towards the end in black and white was enjoyable ! Well Done on this video. 👍

@roving-camera_72 4 года назад

This was an excellent summation of what Design Thinking actually is. Succinct and to the point. Nice.

@Easychinesepapercut-origami 2 года назад

Thank you, i wait + exemples of live workshops

@swatimaz 10 дней назад

Beautifully explained

@Strong-icon Год назад

Worth watching, so concise but it gives clear sense.

@cucuzzellamichele 3 года назад

Thank you so much for this video! I had read quite a lot about design thinking, but only this video made me really understand It!

@AJSmart 3 года назад

Looove hearing that Michele! Good luck on your design thinking learning journey!

@daiwanxtay7865 3 года назад

This is my first time to watch your video. I really like your explanation. GOOD JOB !!!

@willieguswilliams5606 2 года назад

Hello. I would definitely want to see more videos on design thinking workshops! I would be engaging in couple if co-creation workshops for a new project I am currently leading on! Thanks.

@HatchDuo 3 года назад

Great insight and a very informative explanation about design-thinking!

@ricardoveiga007 4 года назад

Very instructive and entertaining. Thanks a lot, Sir!

@alexl.1297 3 года назад

thankyou bro, im seen thithankyou bro, im seen this video for a class, it really help me to design process, im from Mexico, my english isn't good, but i'll see all your videos to try to better my english. (i'm graphic designer) :)

@76554channel 4 года назад

Absolutely refreshing!!!

@jonatandewaele637 Год назад

that end is really relatable since I had to record myself presenting my high school science project due to covid

@pathikdesai5853 4 года назад

Hello AJ&Smart! I have been following you guys for a while now. Really appreciate the crisp and on-point content you deliver. I have one video request about storytelling. How to tell your story to clients, investors, teacher, friends, etc. Storytelling is a very critical part and designer and as I'm still studying design, it could make alot of difference. Please!!

@ahmedabobaker2203 2 года назад

WOW The best video I've ever watched about design thinking Thank you soooooo much for your effort

@RealRyanDeLuca 3 года назад

The best UX channel there is! Keep up the great work :)

@elvichuang405 4 года назад

Great video! Very informative and helpful, thanks for sharing!

@muhammadsufyanali4148 10 дней назад

Thank you very much :)

@lovealwayswins1218 25 дней назад

I am a certified scrum master and this sounds a lot like the agile/scrum concept.

@SanjayKapoorDelhi 3 года назад

Awesome. Very well explained. Thank you!!

@judithnandase2800 2 года назад

Wow, this s really so good. I would love a video about design thinking vs design sprints.

@brianruscio596 2 года назад

Love the bloopers at the end. We can all relate. Great vid guys!

@imeldalim2016 3 года назад

Wow Design Sprint need to check on that . Appreciate it .

@maggiemere1913 4 года назад

Very well explained. Made so much sense!

@dinaraeva 2 года назад

I am new on this channel and I found this content extremely useful! Thank you for the video!

@kritagya8605 4 года назад

Extremely helpful. Thank you.

@visalakshi7107 Год назад

Okay , I need thank you tons for this video!!! Lots of love and thankyou again❤❤

@1856parth 2 года назад

Appreciate your brief insights on Design Thinking! Thanks🎉

@alemsegedyohannes6686 2 года назад

Hey AJ&Smart! It's helpful brief about DT and I will keep looking takeaways for my workshop project. Thanks!

@kapadiamanan93 4 года назад

Wonderful explanation. I am keen on learning more about Design Thinking, will follow the LinkedIn page. Thanks :)

@AJSmart 4 года назад

Thanks Manan! We've got LOADS of stuff on our Linkedin about this topic now! Next week = Innovation! Stay posted!

@ale5975 4 года назад

me TOO

@mani1910 4 года назад

Long story short, you made it so easy to understand.. awesome..

@vholmgren1 4 года назад

Great! Been teaching this for years at MSU (Michigan State University) Scott

@kyrollos0208 Год назад

Thank you for this clear explanation of design thinking.

@hrs2373 2 года назад

Great explanation with insightful information. Good job done!

@ahmedemad7831 4 года назад

To the point, Share with us a detailed case study using Design Sprint video for each phase

@MissJollyCatMeow 3 года назад

Oh I recognise that pic on the top right corner, Hipstory, I love their designs. We came across it in Israel

@siliconvalleydesignthinkin9595 4 года назад

Nice and simple explanation. Thanks!

@RickNassar 4 года назад

Oh the bloopers broght back some funny flashbacks 🤣

@Man.0815 4 года назад

Simply Superb. Neat and Clean.

@advanceinnovation 3 года назад

Amazing - thank you for good content.

@janacosi 4 года назад

This is really helpful. Thank you!

@martinhassani7266 2 года назад

Thank you for this amazing video!

@esguerramarialouisei.4249 2 года назад

You have 200k + subscribers now and it was my first time to watch here. Congratulations !

@AJSmart 2 года назад

Welcome aboard!