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Why do some many great companies fail? Inspired by the work of author Clayton Christensen, in this video we’ll explain 1) disruptive technology and the innovator’s dilemma, 2) how to use innovative solutions to avoid disruption, 3) how to customize our template with the top innovative tools to get you started, and if you watch until the end, we’ll explain 4) how a company like Zara, the world’s most successful clothing retailer, could use these tools to adapt to governments that want to end fast fashion.
Two words explain why so many great companies get beaten by newcomers even though they're managed efficiently, focused on productivity, and generate solid revenues: disruptive technology. There are two types of technology: sustaining technology and disruptive technology. Fun fact - Clayton Christensen originally coined the “buzzword” disruptive technology, as that which helps newcomers overtake an incumbent’s market share.
Before there was the personal computer, there was the "mini computer" - a huge unit that was “mini” compared to an original computer. The creators of these computers would, year after year, develop faster mini computers to hold more memory, because managers and developers had profit-incentives to focus on their sustaining technology. What happened? They got overtaken by upstarts who created the “personal” computer, a product consumers wanted, and which eventually turned Apple and Microsoft into the world’s first $3 trillion dollar market cap companies.
So how do you avoid being overtaken- or overtake- your competitors with disruptive technology? Let’s review some of the top innovative solutions you can use, like the SCAMPER Ideation Map, Concept Screening, Innovation Ambition Matrix, Discovery-Driven Planning, Organizational Continuum, and many more that are available to download as part of our Innovative Solutions presentation template.
3 июл 2024
