What Is Social Listening? (And 5 Questions You Can Answer With it) 

Using social listening is one of the best ways to understand how people really feel about your brand. But what is social listening?
In this video, we’ll define social listening, how you can use it to level up your strategy and how social listening tools, like Sprout Social, can answer five key questions all social marketers want to know.
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✨ Resources in this video (and beyond):
✦ Resource: The Social Media Listening Map: bit.ly/3K1uQUF
✦ 4 ways to maximize the benefits of social listening: bit.ly/3Cg4Brt
✦ More social listening resources: bit.ly/3K6xich
✦ For Sprout Customers: 5 Social Listening Hacks: bit.ly/3QCdlfW
🌱 Chapters in this video
0:00 Intro
0:42 What is social listening?
1:19 How do you use social listening?
1:29 Question 1: What content does your audience want to see?
2:34 Question 2: How do you stack up against competitors?
3:47 Question 3: What does your audience need?
4:44 Question 4: Who are your influencers?
5:22 Question 5: How can you manage a crisis?
6:34 Social listening map
💚 To practice social listening, you need a tool. Reach out to Sprout to see how our social listening tools can help: bit.ly/3T2eKxU
🤔 Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: bit.ly/3Pv9EaB
👋 Follow us on social:
Instagram: / sproutsocial
Twitter: / sproutsocial
TikTok: / sproutsocial
Facebook: / sproutsocialinc
LinkedIn: / sprout-social-inc
Pinterest: / sproutsocial
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About Sprout:
Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: bit.ly/3T2eKxU
#SocialListening #SocialMedia #SocialMediaMarketing #SocialMediaListening #SocialMediaTips

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