What Is The OVO Sweatshop? 

The Weeknd was smart for not signing to OVO after he gave Drake at least 4 songs on Take Care. If The Weeknd signed to OVO, I think he’d still be writing for Drake and not the big time star that he is today. Look at what happened to PartyNextDoor

Isn’t it strangely ironic that NONE of the people that work with Drake do interviews or have active socials? 🤔

OVO sweatshop located in the basement right below 40’s studio, heard the air conditioner barely works in the summer & bathroom breaks are limited😨

My mom used to call Party Next Door....."Party Over There" LOL

The reason they find unknowns is because they are hungry and willing to do anything to get a chance. Its a tactic not only Drake employs but many business people. Find someone hungry with talent exploit them to your benefit.

never sign to another artist they will steal your sound and use it to get more accolades

Whos here after kdot bankrupted OVO?!

roy woods would've blown up more if drake wasn't in the spotlight

Yeah, I think Akedemics coined the term "ovo sweatshop"

Academics created the terms "ovo sweatshop" and "mumble rap" and everyone uses it but people pretend that he's not influential

"Drake" is not a rapper he is an actor who plays one. Drake was manufactured like pop stars are. OVO gives him a script and he reads it. They look at the trends and what style is hot at the moment and prep the character "drake" to act it out. They look at rising starz and people with a huge buzz and stands drake next to them. It does help artist but it helps drake more. Drakes trying to be edgy and street now. He grew the beard out and got a southern street rapper writing for him. Drake out here talking bout bandos, trap houses, no cap, sipping lean lol. Nigga a silver spoon baby from the upper middle class in Canada and all his real friends are upper class white Canadians. He has no hip hop background and had access to the music industry and america through his daddy.

So, basically Drake is running a publishing company that exclusively makes reference songs for one customer .... Drake.

I'm an artist. I wouldn't sign to a label like OVO because I want to be in the limelight. I would never want to be a discreet character that helps other artists bag hits while they get all the glory. I don't care about the money. I want to shine.

It makes me laugh how they are stuck in the ovo sweatshop they can’t leave and no one can come in and he wrote the song hold on we’re going home 😭😭😭😭😂😂😂😂😂

The weeknd was in ovo. He gave a full mixtape to drake. As an upcoming artist you don't have much choice and it's painful but eventually the weekend decided to go solo. And may I say that was the best decision he made. He is way bigger and on a whole new level. Music industry is really full of ups and downs.

Man I’m so glad The Weeknd and Bryson Tiller turned down the offer to sign to OVO

I think we all know that Drake is the biggest industry plant in rap history

Drake has a real life sweatshop

A place where ghost writers, writers and musicians alike go to sacrifice their artistry to their lord and savior Aubrey “Drake” Graham, for the promise of later being “put on” or promoted through said work in order to later obtain recognition, fortune and fame.

It’s where talented artists signed by ovo come up with reference tracks for Drake to use. “I never run out of material” He meant that shit. As long as the bars are decent Drake speaking those words makes it fire. And as long as other people are constantly working on making him hits, he aint going nowhere. “Sweatshops” in rap is an old concept. Drake learned it from being in one himself for Dre. Ghostwriting is everywhere, its not a thing specific to Drake. *Collaboration* though, is different because the writer gets credit. I honestly just wish collaboration was more common in rap instead of paying off the dude who wrote your song just so you get the praise :/

If you think about it, a lot of RnB type tracks drake released between 2015-2020 sound a lot like something PARTYNEXTDOOR would Write.

I swear yassine you put in mad work my man videos on routine, you're going to blow you keep this up man. don't stop, good content.

So glad that Bryson tiller didn’t sign to his label or only God what he would have become😅🙏

iLoveMAkonnen forreal look like Jordan Peele low key

Akademiks made and popularized it. Also the term mumble rap

Interesting perspective. 1st time checking you out. Ima have to keep watching.

Ay keep them videos coming great content bro

DJ akademiks originated the word bro everyone after him started to using it

Drake sounds like an artist pimp... pimping them for creativity for his own albums. smart.

always killing it 🔥🔥🔥🔥🔥🌊

Lol the way u say Ontario kills me

Great video my guy 🙏🏽. Thanks for inspiring my own channel

Drake really playing the rap game

Damn good video bro!!!!!!

Please stop saying Ontarrrrrio 😂 I can’t take it anymore. It’s Ontario. The “ari” part pronounced like you would in “dairy” or “fairy” or “scary”. Killing me man 😂

Take Care is Drake’s only classic album and half of it was The Weeknd’s Nothing was the same is probably #2 and it was heavily influenced by PND If you’re reading this it’s too late is anther one of his best pieces of work and we all know what Quentin Miller did for that one Thank Me Later was mediocre as is Scorpion.. I think those 2 albums mostly came from drakes mind He’s at his best when borrowing or stealing

If you don’t get inspired by this, you in the game for the wrong reasons .. Thank you for breaking this down like this.

The whole camp writes for each and trade songs between each other like Pokemon cards at an actual camp.

ive watched almost all of yo videos over the last 3 days, loooove the content lil homie

Majid Jordan my favorite Drake ghostwriters!!! 🦉🦉🦉 OVO

Yo this was a really good video you got a new sub

Lmao at the kids going crazy with Roy Woods, got Bape and all

Moral of the story just don’t sign with drake

This was really good. OVO's artists are so elusive and low-key, which is why I'm here LOL. I'm a big PND supporter and want to see him big as Drake but we all know there's politics behind the scenes.

I see that sub count ging up bro. Keep it up

The way he said Ontario 😂😂😂😂

You are so underrated it hurts

in Canada, we pronounce it "ON-tair-eeo" :)

At least they know how to find undiscovered talented af artists. On the flip side major labels are running popular contest type checks for their next signees: 100k+ followers and 1milion views minimum. Independent or Die.

Really well informed vid.

Think deeply about Drake's collaboration with BlocBoy JB. It's a strategic move, especially when you consider BlocBoy JB's roots in Memphis. Now, who dominates the streets in Memphis? Think Yo Gotti and Moneybagg Yo - the OGs with solid musical contributions. Drake couldn't control them because they're too independent. I'm suggesting that every time Drake gives a 'mainstream push' to an artist from the 'South,' it's a virtue signal in a way. He's building a empire without making enemies, similar to the Senate ousting Julius Caesar for a new ruler aligned with their influence. Drake is creating a "Street Plant" by boosting BlocBoy JB's status instantly, into an instant microwave ready OG in the streets. With more 'clout' from mainstream media than 'real' OGs in Memphis will EVER get. (It's like Joker endorsing one of the Riddler's henchmen to surpass his leader. Or Darth Sidious offering Anakin more power than the Jedi Council.) When the Migos gain power in ATL, competing with Drake who put them on, he responds by co-signing more Atlanta rappers like 21 Savage. And the cycle continues: Lil Baby, then Gunna. Interestingly, Future is the exception - rising with YMCMB, Rick Ross, and others, not through a Drake co-sign. (Yes... Drake is a virtue signalling)

made it in time, whats poppin yall

I made beats and wrote songs for like 5 years. But never published or showed anyone but my friends anything. Should I show up at the sweatshop with a crate and never be heard from again with a few dollars in my pocket?

Great video. New viewer.

I really liked this video. I usually never have comments this boring, but there is not much more I could say other than I really liked it, the guy was super fair and just right. Idk.

PND is the prime example of great talent gone to waste

Those planes in the background

Baka prolly took a charge for Drizzy lol

When drake does features with rappers like block boy the song is released under OVO Sound.

Make a video about raider klan please

Akademics created the term give him his clout tokens!

bro you saying ontario so wrong it got me cheesed

The Weeknd finessed the fuck out of Drake. Drake gave him free promo Drake hopped on his album and popularised his songs The Weeknd got major writing credits for Take Care The Weeknd gained a large fanbase so didn't need to sign, because of the albums The Weeknd started his own shit and is now as big as Drake. Easily more talented. And makes nothing but hits.

Bro Its the Same Thing as YSL, nobody besides gunna makes as much money as young thug in the Label. Young Thug just looking for raggity ass rappers and signing them.

The weeknd has over double the views of drake on youtube. I think drake helped the weeknd get known but the weeknd keept drake relevant.

Yassine what happened to all your old videos? I know for a fact you had way more 🤔

Ak def coined the phrase “ovo sweatshop”

3:25 that's the name of the number 1 album in the world this year, and guess who it belongs to? T H E W E E K N D

This why drake king of singles. His albums so/so and stop being good close to half way point

DJ Akademis coined the phrase “OVO SWEAT SHOP”

Don't forget about P. Reign and Safe.

Drake 😭😭😭😭😭😭even take care was built off reference tracks😫😫I just don’t fuck with drake anymore

Ah this is confusing, because there actually is an ovo sweatshop in Soho London where they sell owl clothes

I definitely wouldn't turn down a job in Drake's sweatshop 😂 👀

they set up the website rappad and then they go after people with the most props 😂

This was 5 years ago, this is nuts. Drake’s skeletons are coming out little by little

Blocboy is signed to Warner Bros

Akademiks made that saying up lol give the man his credit . he made all the new words we use now lol

So block boy jb isn’t signed to ovo

Drake learned from his people

Party has an interview with zane low

Anything on The Weeknd’s X’O label?

Coined by Akademics

What happened to P Reign?

Everybody wants clout. That's why this is a problem. Like you said, they're getting compensated and a way out is availible, foh with that sweatshop talk.

Bro your videos are great the fact that you only have 13k subs is stupid

Sob, did the way become onto the troll?

Tiller didn’t sign and neither did weeknd and look @ them now

Every single person on OvO is talanted as fuck but no one is going anywhere because Drake isn’t letting them evolve. OvO for real the worst label to sign to. Makonen said he only saw drake 2 times while signed and that after he dropped off ghe label, drake threatened him. Im a drake fan but the weeknd wrote a lot of drake shit 2011-2013

Pls help...... im trapped in the sweatshop

50 cent elevated everyone around hiim

OVO has a and rs that scout the net and hot music scenes in canada and america looking for hot talent. they sign them before they get a buzz. then they take all their music.

Some off y’all sleeping on majid Jordan

Sucks that Roy didn’t get the success he deserved because I love several songs from him including his song with drake but good thing the weekend got away because he’s very talented

DJ Akademik created the term. He said it way back in 2014!

Brother I'm from Toronto and you butchered Ontario's pronunciation 😩😤😂. Big ups though for making this

Jay-Z did the same thing with almost every artist in Roc-A-Fella. State Property was pretty much Roc-A-Fella's Philadelphia based sweatshop managed by Beanie Sigel lmfao.

re watching after the donda sweat shop

Roy deserves much more.

Here after he made smiley famous