What makes a market bouquet profitable? 

Great video! I am an established grower that has invested in perennials. Baptisa is one of my all-time favorite perennials as you can use it all season as a filler. Echinacea is also a perennial that I love as it will continue to give over the years. Yarrow is such a great staple for me as it can be used as a fresh or dried plant. Penstemon for me is another great one and it's got purple foliage. My problem is I spent more time growing and not enough time finding customers. So now this year I am spending more time on marketing. Thank you so much for your time and effort in the business side of flower farming.

Great information. Thank you!

Love this, so helpful!

Great video! Thanks for the encouragement!

excellent talk- with many great points! you're awesome 👏🏽

Thank you so much for all of the work you do for these videos. I seriously don't know where you find the time!

Yes yes and yes! I am only in my second year but I am doing my best to put in perennials! Some of the seeds I started had spotty germination so thank you for the tip about Ednie!

Great vid! I’m working on having about 60%+ perennials on my farm for all the reasons you mentioned + the fact that they often require less water and can weather droughts etc better in a lot of cases. I’m so glad you brought up value based pricing as it’s one of my personal missions to open flower farmers minds to that concept - we should NOT need to charge less than a florist if we are putting up an item and experience that is just as good or better. A florist that owns a shop may HAVE to charge more due to overheads but to me COGS should represent the minimum we have to charge to be profitable, not the final price. People also forget that owning land is also expensive and flower farming is a lot of labour so why not charge accordingly? So often labour is taken out of the question - we don’t expect anyone else to work for free… why should we?? Now of course, if we’re offering a cheaper product e.g less well presented, have less design expertise etc that’s different but really it should be based on what the market will bear, not exclusively on COGs.

This is such an informative video. Your focus on the business side of flower farming is what I have been looking for. I would like to have the farm be 60% perennials so each year I add something new. This year it’s VERBASCUM SOUTHERN, ACHILLEA PTARMICA MARSHMALLOW and PENSTEMON RONDO MIX. I will be looking into the perennials you just ordered. Fillers I used for Mother’s Day bouquets this year were hellebore leaves and honeysuckle vines which added a wispy whimsical element to the bouquet. Thank for taking the time to create such useful content. I appreciate you! 💚

Some suggestions for perennials: Astilbe (shadow loving, many colors and varieties) and which I love and flowers now: Campanula glomerata (both dark blue and white). Thank you for the wise insight of how to become more profitable.

We're realising this at the same time. Last year I planted rudbeckia, mint and bachelor's buttoms. They were really disappointing last year. So disappointing that I thought my bachelor's buttons were just a weed. I left them throughout the winter and now, my oh my! I a thrilled! They are all blooming and the mint is huge! I'm quite glad that I left it in a raised bed because it spreaded so much! Now, I know what will be doing moving forward.

Baptisia doesn't do well from plugs, so no worries. We use them in our designed landscape all the time from container plants. They are slow perennials, take a few years to establish. So get a bigger plants if you want to have them still!

I am really excited to see what perennials you get. Spirea is a great hardy bush and have so many different varieties - it should prove very useful as a fillee as it takes up a lot of space.

Great video! I very lucky to be working in a place that already has perennials and I am steadily planting more. Flowers are a hobby for me but I'm trying to keep it as a "revenue positive hobby".

Iris, lupine, peonies, alliums, currant and nine bark. Just a home gardener, but these perennials are early and easy.

Excellent content! I'm just starting out and learning what grows well and when here in SoCal Zone 9b/10a. I love hellebores and bought a dozen last year but lost 3 to overwatering last summer. I've invested in 5 Bartzella Itoh peonies, 3 Baptisia Australis, and 3 Baptisia Twilight Prairieblues. I rent so I can't go too overboard.

Add daffodils to your list! They were easier to store and rehydrate than tulips for me. They come back reliably every year too

Another great video! My issue too this year has been filler flowers. I didn’t grow enough sweet rocket or corn cockle. It will also impact my lilies because they will flower next and my Achillea hasn’t started flowering yet so again I have no filler to go with the lilies! 😕 constantly learning 🌸

Perennials in my first bouquets, which just started yesterday - are rhododendrons and Itoh peonies (which bloom before the herbacious peonies do). Filler is a long needled pine branch for super interesting texture and the leaves on the rhodos, both are also perennial. Coming soon are the globe alliums (perennial), and the anemones and ranunculus - which I consider somewhat perennial as the corms are not only reused every year, but they multiply as well. I do have columbine but I don't like using it. I would say it takes more than 3yrs for every flower farmer to figure out what works best for them. Everyone's situation is different.

The 32mix are awesome! Except I bought some last year and never got them in the ground 😬😬😬

Great video thanks! I also sell market bouquets so this was helpful :)

Try Asparagus. Let it grow out and trim the stems every year. It has good vase life and is very durable. You can even get little orange berries. Beware, the deer love it. Maybe you can plant it around the perimeter of your yard as a trap crop for deer and harvest what is left.

100% ❤

Hi friend how do I get rid of devaluing or cutting back my fees cause I am unconfident people would want

Consider sedum too