Had a friend in HS who's parents were loaded. You wouldn't know that though. Dad drove an old beat up truck and mom drive an suv that didn't look "rich". Aside from the size of there house they had no visilual first glance tells of wealth. Until we graduated and I was hanging out with him and looked up his dad's outfit. And then realized his casual Saturday afternoon outfit costs more than my car.
My French teacher often told the story of her host family/bosses when she worked as an au pair ( I believe) in Paris. They drove a car that looked like it belonged in a scrap yard, and wore clothes that looked like she, a broke student working for them, could afford. And yet, they were extremely wealthy, owned a house in a nice part of Paris, etc. Most high end designer brands have two sorts of products. The products for people who are buying the brand and want to show that they can finally afford it, and the products that look like anyone could afford it but cost my entire monthly rent.
Everyone knows what they’re wearing is designer. Ermanno Scervino, Pucci, Missoni, Sandro, DVF, Birkin bags, diamond watches, etc everyone knows and there’s nothing quiet about it. Most don’t have logos unless they’re wearing t shirts or sweatshirts. But that’s it.
I learned this when I moved to Montreal, a city where there is a very high concentration of "old" money. I was walking down the street and saw an older woman waiting for the bus, but she had a subtle Prada bag, Mephisto shoes and very nice-but-subtle clothes. Where I grew up, only "poor" people took the bus; spending time in cities like Montreal and New York, where the ultra wealthy and poor co-exist side-by-side, will challenge your assumptions about wealth.
Decades ago. Even poor people had high quality fabrics. Clothes were made to last because people were too poor to continuously purchase new items. $300 for a T-shirt is ridiculous because all T-shirts should be good quality. Nowadays rich people are paying for quality whereas back then they paid for the name and design. The quality was a given across the board.
I’m middle class. I don’t spend too much on clothes and don’t buy big name brands. However, the secret is spending a little more on a tailor. Tailoring the clothes i do buy makes all the difference in how they feel and look. Would highly recommended. It’s a relatively inexpensive way to upgrade your wardrobe.
@@stupedcraig definitely if it is within your budget and if you plan to wear them often/ for a long time! Of course, don't go to a high-end tailor to do so, but even tailored tees are way better. I did it with cheaper shirts and their effects are night and day.
Even better, buy high quality designer labels second hand, THEN Tailor them, because they might not be in your size since you have to take what they've got. They still cost less than the crap from the mall but are custom fit designer clothes!
The biggest tell for *extremely* and I mean *extremely* rich people (not upper middle class or just regular wealthy) is their health and bodies. Not anything they wear or buy. It’s like the money seeps out of their pores. Their hair will be impossibly thick and shiny, eyes bright and rested, skin flawless, teeth perfect. And the way they carry themselves: like they don’t have a single care in the world, because they don’t. They’re not bogged down by stress or problems. You can feel the wealth radiating off of them. I’ve only seen it a handful of times in person but you can literally just tell. Health is a direct byproduct of your environment. The wealthiest people can afford the healthiest and most stress-free environments. They glow.
I have seen two of these people in the wild. They will look 10 years younger than they actually are as well. ‘Sir what are you doing at 25 with the skin of a 9 year old?’ Fae folk
This is the one of the biggest generalizations I’ve ever read in the RU-vid comments section - and that’s saying something! Congratulations! My best friend growing up had a billionaire uncle. Yes, a _billionaire_ uncle. He would take us on trips for his nephew’s birthday, holidays, and sometimes just for fun. He was the most out of shape alcoholic I’ve ever met in my life. We are from Texas so he literally was just like a regular cowboy type. He was kind as could be, but to say he exuded wealth and it was reflected in his health/body is false, to say the least. My mother was also friends with a woman who was married to the CEO of a huge, well-known pharmaceutical company, so not a billionaire but a multi, multi, millionaire. She also drank a lot, but she was miserably depressed because her 1%er husband was a total loser. She only got happier once she divorced him. That doesn’t sound like a healthy, stress-free environment, does it? Also, the owner of my friend’s company is a billionaire. Again, a literal billionaire. I’ve been able to spend significant amounts of time with him and his family because he is quite generous and has many parties and retreats that my friend has brought me along to as a plus one. And this man also absolutely does _not_ exude health and happiness. One of his three children is an addict. He has a super stressful job running a super stressful company. His wife, on the other hand, was just like your generalization. She is in her 60s, like him, but she is beautiful and in great shape. She is kindness personified. And even though her billionaire husband had just met me, the first time I went to an event they hosted, he literally yelled and screamed at her in front of me and told her she was _not_ going to have drinks with us at the bar because _he_ wanted to go to bed and _she_ knew that. It was quite shocking. He literally couldn’t have cared less about my opinion about his behavior because I was a nobody, so why would he? So I’ve met _many_ people who are truly wealthy and they are often just as messed up as us non 1%ers. Even wealthy people who don’t have the stressors of running companies can also have tons of problems too, just like the child of my neighbor’s boss. Being wealthy isn’t like some super power that suddenly makes you immune to stress and makes you unable to make poor decisions. The ultra-wealthy people I’ve met are evidence of that.
Real wealth is you have a tailor to make custom fit clothes for you that are quality. Absolute wealth is you own the tailor and their family worked for your family for generations
There is a whole street in the Wan Chai district of Hong Kong with nothing but 20x30 ft. stores filled with bolts of fabric. You bring in a picture out of a magazine of a suit or dress or skirt suit and pick out your fabric and pick up the custum fit clothes in a day or two or have it shipped home. There is a scene in Above the Law where CIA agent Nelson Fox opens his suit to show the Hong Kong label. Always thought that was the height of style. Something James Bond would do. Get his suits made in Hong Kong.
@@practicaliching2311 this is common across Asia, having lived in HK for a decade their tailors rival European ones any day. In South Asia, the fabric quality available all over is just excellent.
In the luxury market we even have "tiers" from high luxury to accessible luxury. The ultra wealthy wants to own things that new rich cannot: obscure things and exclusivity that only THEY own. I've seen a group of rich people where the old rich don't entertain the new rich on the brands that they get, because sharing that means giving the new rich a door into their world.
Literally, “well these days, things are different” you’re like what 30 at best? Please tell us how things are “different these days” as if humans haven’t been having a society for millennia before you dropped in. Every quaint observation they have is to them a recent societal shift.
I always thought holding logos around is just making you an easier target to get mugged. And they're ugly as fuck, nothing but a disturbance to my fashion style.
Why weep? I don't really care what the wealthy flaunt, I do what makes me happy, and it has nothing to do with social tagging & flaunting luxury. Good quality clothing & accessories does not equal expensive or unattainable. I find it sad that so many people value this. Hopefully one day they will realize these are not the things that matter in life.
To be fair flaunting logos was never a thing for a certain group but it has always been a thing for the middle class and the lower upper class. For example musical artists who are the first generation to have money typically are much more flashy but if you look at the children of the artists or children of writers and directors of old Hollywood similar to Miss grenath paltrow they're much more silent and quiet about their luxury it also affords you extra privacy because you're not drawing in so much attention
The one thing I’ve noticed with some kids of rich or wealthy people is they are embarrassed by it. They want to be like everyone else so they get clothes, cars, etc that make them appear like everyone else. It’s kind of a travesty they don’t embrace having the background to afford nicer things.
@@sharinglungs3226because people criticize them for being a lazy nepo baby who doesn’t have to work. And I’m sure they want to be seen for their own person and not who their dad or mom is. It’s still a kind of silly struggle to have because work sucks and we all wish we had some way to never have to work again but there’s also pride and accomplishment in being self made and it’s something you can’t get from being a rich man’s son.
I think people dont understand. Wealthy gets their clothes CUSTOM MADE. Hence, there is no logo, and that s why it fits well. A pair of bespoke Oxford shoes can cost 3k, 4k. Suits can range from 1k to 10k easily. The branded logo stuff was to lured middle class wanting to appear wealthy, wealthy people rarely wear stuff that are not custom made to them.
@ChucksSEADnDEAD yes I know about the Ralph Lauren and such. But even then, you can get Ralph Lauren custom made which even more expensive than the one you bought in store, even when the two are quiet luxury.
This only applies to people who care about how their clothes fit. Most off the rack clothing will suffice for most people. In some cases like suits, off the rack is meant to have adjustments so left somewhat unfinished like the bottom of pants. Most wealthy people also have poorly fitted clothing because it’s not a priority to them.
@@sharinglungs3226 well yes because there are time and place for everything. The clothes im talking about are the one they wear in meetings, ceremonies, speeches or in media. They are not always in bespoke clothing around their family and friends.
Pro tip for those who want the look but not the price tag: steal it. No, im joking. Find what you like ans get it tailored to fot your body. Fashion starts with F and the F means Fit. Making sure clothes form fit right is more than 50% of it all.
I have always felt that the “new rich” were the ones to flaunt. Growing up with people that have generational wealth, at least in the US, we never wore name brand luxury because it looks tacky. Maybe celebrities but those of us who work corporate jobs have always dressed like this.
Lol this isn’t anything new I’m not sure why this video even exists. Nouveau riche has been connected with ostentatious or flashy dress and lack of overall “class” since at least the 19th century in the US. It’s much to do with the downfall of traditional aristocracy (old rich) in favor of industrialists and entrepreneurs (new rich)
Exactly, there’s nothing new about this concept. And even in succession it’s important to remember the scene where the family were viewed as new money when meeting with an old money family. Most importantly to remember is this has always existed, and not an issue most of us ‘common folk’ should be comparing ourselves to beyond a superficial level if it creates unnecessary insecurities or serious overspending. Far much more to life to find joy and meaning in within each of our means, including fun with fashion! I say this as a thrift store income bracket shopper, with friends who have cars worth more than my rental apartment. Just be you.
Are you kidding? 😂 this is a joke. To them status is everything. And they do buy things to show off. It’s ridiculous that people think wealthy people don’t want to show off their wealth at all.
I got this down pat, i live in a trailer, take public transport, eat fast food…nobody will believe im worth $100million, not the bank, not my friends, not my family…im so stealthy with it…
Ultimately, how the rich dress is a way to signal their Social Class. Displaying your logos and brands is what every other influencer does, so it's become normal for the everyday person, which is why the rich pivot to non-descript 'quiet luxury'. The minute we all start adopting the same aesthetic, the rich will pivot back to loud logos because the goal isn't to maintain a 'tasteful sense of luxury', it's to illustrate exclusivity.
Can you tell us when the wealthy were ever wearing loud logos? There's no pivot, they've just never done that. You might be thinking of rappers or something.
Wealthy people have never been interested in brand names on clothing. Simply put, Armani and Gucci are about impressing people with conspicuous consumption. Billionaires can buy not only the Gucci handbag, but the entire Gucci store. They have no need to impress you with money.
Luxury: a $300 hospital bill for a life-changing treatment. Quiet luxury: buying a $300 t-shirt hoping a random billionaire might see you and mistake you for one of them for 3 seconds
what I learned is a lot of rich people (who are not public facing) actually don't care how they look because they don't need to prove anything to anyone and the clothes they wear is.. full of holes and actually not fancy at all as in, I look more rich than them by appearance of clothes
I'm friends with a family who are really rich, and I never noticed because they were so normal and down to earth with their lifestyle. Even the food and wine they buy is so cheap, lol. But I found out they had like 4 cars and 6 properties lol. They literally bought up a street in a French town out of sentimentality 😂
@Natalie E I'm aware he does, but that doesn't change my point that he's an idiot for paying hundreds for what the rest of pay 20 bucks for. Also I was using him as more of a general point then a specific example.
You have no idea what Brunello Cucinelli is do you? Probably never even heard of Isaia, Kiton or Brioni. "Handmade clothing" or "Italian wool" just goes completely over your head.
As someone who went to a 1% high school (on a scholarship), the wealthy just buy what they like/want (typically nice fabrics & comfortable regardless of whether its $10 or $1,000). My friend, an heir to a hotel ‘empire’ with a $10mil house (and multiple houses elsewhere) and 5 luxury cars would wear Target pajamas and thrift with me. They dgaf about your opinion. So if you want to seem wealthy thrift some high quality fabrics & stop caring lol.
This is sorta what Suits are. Before suits were a thing the wealthy flaunted their wealth on them but when Suits came into fashion it was a way to silently show their wealth with hidden details etc.
“In ancient Rome, they wanted to make the slaves wear something so they could identify them, like a cloak." “Then they decided not to do it because they realised if all slaves dressed the same, they would see how many of them there were, and they’d rise up and kill the masters.”
Stealth wealth was not a trend brought on by Succession. Those logo designer items are the cheapest in the collection usually. The loudest ones were never the most wealthy.
I saw a comment a while on a video of one of the Arnault children(Bernard Arnault is the ceo of lvmh, richest person in the world sometimes) about how the son was wearing a normal sweater and that normal people who wear designer logo brands should learn from him. Googled it to find out that the shirt is around 4000 uk pounds.
This is driving me nutts, "quiet luxury" isnt a trend. its just wanting to have high quality goods that are not made in sweat shops in a third world country that falls apart after two uses. im sick of spending loads of money on cr*p that falls apart. did some research and found out what are good quality brands are and now all of a sudden im being made to feel like im just following a trend. i dont like the idea of wearing obvious brands cause most of the brands that are all logo are actually not that great quality. plus, people who deck out in those kinds of clothes look like theyre trying to show off. im not about that. i just want to live my simple life in simple clothes and not have keep buying new ones all the damn time.
This comment is laughable. If you ACTUALLY did any research, then you'd actually know that the t-shirt you bought for 300 bucks was actually 50 cents to make lmao. No one makes you buy stuff "made in sweat shops in a third world country that falls apart after two uses", but if you buy a t-shirt for more than 50 bucks then you are a sucker lol
Crazy that this is now sadly a trend. Something that should’ve been years ago. Ages ago, if they notice they notice whatever. But you buy things for you not for others
To be fair when you showed the Christian Dior purse, the cheapest Christian Dior purse in that size is the one with the giant logo on it if you were to buy the same size purse in pure leather, or in the vintage saddle leather, it will be 10 to 20 times the priceso instead of $1000 for a bag it’s 20 or $30,000 for a bag and that filters out the people who can and cannot afford it
"an inside joke for rich people" - - it shouldn't be called quiet luxury because if you are familiar with stealth wealth brands, their items aren't quiet at all. It should be called deaf luxury because the rich 👏 ain't 👏 talking 👏 to 👏 us
Truly rich people never had a time in the past where they wanted to flaunt logos of companies smaller than them. Only poor people ever want to associate with big logos to seem richer.
I’ve been buying luxury since this girl was in primary school, it changed for most of us long before Succession was even a thought. Rappers ruined things like Gucci, Louis Vuitton, and Burberry. Rappers popularized gaudy items with huge logos and the Chinese in-turn started to mass manufacture knockoffs, then the richest Chinese sent their kids to cities where there are top universities and major shopping hubs, they are the most materialistic and flashy people out there. The best “affordable” brand (still not that cheap) that mimics quiet luxury brands like Cuccinelli, Zegna, and others is SuitSupply, at least for men.
Call me crazy but I think spending 300 bucks on a t-shirt is insane. Succession and these ways wealthy people have just convince me more of how unaware and disconnected this people are from reality, what most of us live every day 🤷♂️
There's a difference bw old money & new money. Old money is quiet luxury. New money is all about trends & labels. It's always been that way not bc of TV shows😆
Personally I don't like logos but buy what gives you joy. If that ugly Louis Vuitton pattern makes you happy buy that overpriced purse and wear it with joy.
So outside of the world of succession, the reason that labels and brands are not purchased, is, because usually if you go to Louis Vuitton, the thing covered in logos is the cheapest version of the thing, if you were to take a purse, for example, the patent leather LV purse is the cheapest of LV products, if you were to get the exact same purse in crocodile, or ostrich, it would have a single logo on the inside, none on the outside and cost 10 times if not 100 times morethe average person cannot afford that so they just buy stuff covered in logos and they have to buy big enough for everyone else to see it or else they feel like they spent their money on something useless. Hence the statement ludicrously capacious.
I don’t think that the show Succession is to thank for inconspicuous upper upper class fashion habits. This is something that even in my teens 15 years ago I was aware of, contrasting the ostentatious nouveau riche with the older wealthy class.
The less wealth you appear to have the less of a lawsuit target you are, the less you’re bothered by charities and friends and family for handouts. The more wealth you retain.
>me who never really liked logos or brandings in my clothes, slowly losing the ability to buy the clothes I like because they are either vanishing or becoming really expensive LMAO
Flaunting logos has never been a thing for people who were raised with money, unless it’s on a handbag in a classy way or a belt it has always been tacky or new rich
Succession didn’t make wealthy people hide the logos on their clothes. They’ve never been about wearing logos. You can go back 30 years and all you’ll see is classic fits. Except for watches. Although most of them wear classic Rolex’s or Patek Philippe’s, there are some extremely garish watches out there that they love as a flaunts accent piece.
Old school rich lived in castles and several acres compounds while being driven around in rolls royces. Who are we kidding here thinking wealth hides their money? New rich just ups it more with super yachts, big private jets and multiple massive properties all over the world. No one is hiding anything except for tax purposes 😂
I only know the men's side of fashion, but since men's fashion has always been more traditional, there has always been a "if you know, you know" to it. There's certain stitching in suits are usually for bespoke suits only... until more recently, cheaper suits have been adding that stitch in a couple obvious places, but not everywhere. Shoes, it's less obvious if it's a bespoke cordwainer built shoe and Allen Edmonds who make a high quality heritage leather dress shoe. Or less obvious to see the difference at a glance from Pacific Northwest Boots and Red Wings. (Neither are cheap as they are made in America) BUT, Italian heritage leather shoes and boots have always been made from their own traditions, and it's a "if you know, you know" kind of difference in their leather stitching and lasts. True Italian suits can be hard to tell, because Italians like their Spezatto style (suit separates, my favorite styling) that mixes suits, colors, textures and textiles.
I can't get over the 300 dollar t shirt. I think it's nice to find middle ground with what you buy. It's like when you get a vegetarian meal that excludes the meat but it charges you the same price.
It was always thus. New money buys flashy things. Old money buys quality. Also, rich people buy things. Wealthy people buy things that make them money.
